Avitage

OCTOBER 18, 2016

I received a call from a colleague who started a new sales job with a software company. “We have no good content to serve as door openers, or to nurture target accounts who aren’t ready to meet. All we have is product collateral.”

Lead Gen 120

Lead Gen Content Marketing Management B2B Sales 120

Avitage

JULY 18, 2012

Over the past year we have had the privilege of working with two large software companies: SAP and PTC. The refrain is: true value and productivity gains come from redesigning the workflow processes that software enables. We’ve realized value and some productivity gains from applying these software tools.

Cost 120

Cost Process Video Marketing Software 120

Avitage

JULY 7, 2015

The primary goal of the video is to get their target audience to a) learn more about AlignMeeting (viewing more info on the website); and, as a result, b) express an interest in signing up for the private Beta and/or sign up for the newsletter to keep track of this company/product.

Marketing Management 120

Marketing Management Content Paid Search Agency B2B Sales 120

Avitage

APRIL 7, 2016

The refrain we hear today about return-on-investment for content marketing is very similar to complaints in the 90’s about lack of evidentiary ROI on investments in personal computing technologies — hardware and software. ” Companies re-engineered their accounting, manufacturing and product design processes.

Process 120

Process Content Customer Surveys ROI 120