Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

EveryoneSocial

OCTOBER 25, 2023

We’ve long touted the importance of CEOs and other executives being active on social media, so it comes as no surprise to us that the number of CEOs who regularly use social has doubled over the past two years. In other words, nearly half of people think of the company and its CEO as one and the same. No pressure, right?

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. A social media manager must be able to write well.

Social Media 306

Social Media Work Management Marketing Management Media 306

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. However, that is no longer the case. With over 4.2 With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. It was a great way for TikTok to stay in contact with big companies like these and get them to participate in future Re: Make campaigns. This also enabled them to share user-generated content from social media at the same time.

Social Media 115

Social Media Paid Search Agency Social Marketing Effectiveness 115

BOP Design

OCTOBER 20, 2021

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? These are pretty common questions we hear from B2B companies when discussing their digital marketing strategies. Stick around and give it a read.

Social Media 103

Social Media B2B Thought Leadership Paid Search Agency Companies 103

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Social proof can help create trust and boost your business growth in 2022. Social proof is more than reviews and testimonials. They want to be in good company.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Biznology

OCTOBER 25, 2021

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years. In fact, they shouldn’t view it as social media data at all. Let me just say, it’s about time.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 329

Paid Search Agency Companies Content Marketing Case Study 329

Benchmark Email

JANUARY 9, 2024

Social media has become a double-edged sword. For financial institutions, being well-prepared to navigate the challenges that arise on social media during times of crisis is extremely crucial.

Social Media 52

Social Media Media Companies Advertising Benchmark 52

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Humanizing the Company.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Contently

JUNE 13, 2018

Even the savviest social users make common mistakes when managing a brand account. Plenty of brand accounts gain attention for their sass and engaging content , but the number of likes and retweets you get may not be a perfect representation of your true social impact. Ignoring dark social shares. Overvaluing vanity metrics.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 101

Resources Enterprise Management Work Management Marketing Management 101

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Make Time for Social Media.

Social Media 132

Social Media Paid Search Agency Media Companies 132

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Social media has completely changed how organisations interact with their customers, and B2B enterprises are no different. Embrace the social media wave and reap the rewards. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 112

Social Media Social Marketing Media Planning 112

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean? And is it really worth it?

Communities 86

Communities Paid Search Agency Product Peer-to-peer 86

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Search Engine Journal

OCTOBER 20, 2021

Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands. The post 16 Reasons Why Social Media Is Important To Your Company appeared first on Search Engine Journal.

Social Media 119

Social Media Companies Media Impressions 119

Televerde

JULY 19, 2022

The days of social responsibility being the sole purview of nonprofit and volunteer organizations are long gone. Today, socially conscious companies exist in practically every business sector. Paying attention to and responding to social needs is critical if a business wants to succeed. Key Takeaways.

Paid Search Agency 64

Paid Search Agency Companies Lead Ranking Business 64

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 100

Social Media Work Management Marketing Management Media 100

Industrial Marketer

AUGUST 17, 2021

Even for many manufacturing companies using social media, the thought of adding a platform that is as visual and aesthetically demanding as Instagram is daunting. Read more » The post Do Manufacturing Companies Using Social Media Need to Be on Instagram? appeared first on Industrial Marketer.

Social Media 98

Social Media Paid Search Agency Media Companies 98

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Social Media 120

Social Media Work Management Marketing Management Media 120

EveryoneSocial

JANUARY 21, 2020

It’s amazing to think about when social media networks first started and how far these platforms have developed these last few years. And now over ten years later and moving into a new decade, social media is a major component to our lives. Below I’ll cover some social media tips for businesses to step up their social strategy. .

Social Media 127

Social Media Tips Paid Search Agency Companies 127

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 123

Social Media Personalization Media Work Management 123

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 143

Work Management Marketing Management Social Media Stats 143