Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

JANUARY 21, 2022

The first question you will likely ask yourself when looking to build your own business is this: Can I set up a limited company on my own? Create a Business Social Media Presence. From Facebook to Tik Tok – there are plenty of networks that house different types of content to get your message across to the audience.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Guest post by Yulia Lapynina. Image credit: Sigmund on Unsplash.

Conversion 267

Conversion Marketing Websites Work Management Marketing Management 267

Webbiquity

MAY 17, 2022

So, what does the future of remote work mean for B2B companies? They should invest in creative tools and networking strategies for their customer service teams. Virtual events aren’t going anywhere and may eventually replace in-person conferences (though not any time soon) as the primary networking method. Filling Training Gaps.

Organization 303

Organization B2B B2B Sales Training 303

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Use Social Media Platforms to Your Advantage. Guest post by Tara Dwyer. Image credit: Olya Kobruseva on Pexels. Improve Your SEO. Partner With Influencers.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. 45% search for brand information on social media, and the same percentage use voice search. say they are “worried about how companies use their personal data online.”

Social Media 170

Social Media Spyware Correlation Media 170

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. You can conduct them on social media, too, as networks like Instagram offer stickers that let you run quizzes.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Webbiquity

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg.

Spyware 300

Spyware Lead Ranking Lead Scoring Twitter 300

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on?

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

MAY 16, 2023

3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. For companies without complex analytics needs, this definitely worth a look. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Tools 230

Tools Social Media Social Networks Digital Marketing Funnels 230

Webbiquity

JANUARY 21, 2020

Consequently, protecting your network from cyberthreats isn’t always top of mind. Even if you were careful during your initial network setup to put in place some basic security tools and processes, this is unfortunately not the end of the story. Image credit: Jimmy Chan from Pexels. Cybersecurity is a bit like a game.

Small Business Marketing 270

Small Business Marketing Phishing Budget Programs Tips 270

Webbiquity

FEBRUARY 28, 2022

The right business consultancy can help you take your company to new levels of performance. You’ll want to do due diligence to ensure you find the right fit for your company. Reputation: Does the person have a good social media profile and public image? Do they take part in social media discussions on LinkedIn and Twitter?

Consulting 258

Consulting Business Marketing Proposals Planning 258

Webbiquity

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Image credit: CPS, Inc. Providing Important Information. Facilitating Conversations.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Here’s how you can do it: Start by Setting Up a Company Page.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? But failing to do it can be very costly.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

Webbiquity

FEBRUARY 23, 2021

Any system will let you show slides, but only Shindig is able to let your participants to network and mingle using video chat as naturally and spontaneously as at in-person events. The company helps clients understand their business better, which helps unlock insights and empower decision-making. The Company. The Services.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 319

Twitter Enterprise Management Business Work Management 319

Webbiquity

DECEMBER 12, 2018

Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 224

Trends Paid Search Agency Advertising Agencies Social Media 224

Webbiquity

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. What’s in it for me?

Linkedin 224

Linkedin Brand Identity Branding Ideal Customer Profiles 224

Webbiquity

MARCH 10, 2020

Prospective buyers appreciate original content coming from intensive research, interviews, and surveys conducted or compiled by your company. High-quality eBooks can earn your company a reputation for expertise in your field, and create a lasting positive impression on prospects. Social Media Promotions and Offers. Wrapping Up.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. You can also encourage them to interact with your social media accounts before they even leave your table by accessing them on their phone. Reports argue that in the U.S New Kinds of Advertisements.

Mobile Marketing 241

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 241

Webbiquity

MARCH 22, 2018

However, you’ll be up against some stiff competition on the world’s largest social network. There are plenty of social media management tools to help you do this. However, it’s well worth taking advantage of the giant social network’s tools. Check out Hoot Suite and Buffer to start with.

Facebook 250

Facebook Tips Work Management Social Media 250

Webbiquity

OCTOBER 22, 2020

As the owner of your business, you are the face of your company. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Videos are some of the most engaging forms of content that you can share on social media.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Webbiquity

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. The best way to make your brand stand out on social media is to maintain consistency. Be Consistent.

Marketing AI 230

Marketing AI Brand Identity Branding Advertising Agencies 230

Webbiquity

MAY 24, 2018

Leverage email and social sharing tactics to get your content noticed. Have a strong presence on social networking platforms. Passionate about content, Jasleen Kaur is Senior Associate- Content Marketing at Digital Vidya— a digital marketing, big data, and analytics training company.

Tips 239

Tips Content Marketing Lead Scoring Lead Ranking 239

Webbiquity

NOVEMBER 21, 2019

There’s a simple reason for that: your employees are your company’s first point of contact with your customers. The word can spread quickly on social media. If your employees air their thoughts on social media (which they do), they may occasionally mention your brand in the process.

Work Management 144

Work Management Marketing Management Guidelines Social Media 144