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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Immediacy SMS alerts are immediate.

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75% of consumers made purchases as a result of SMS marketing

Martech

consumers say they buy things as a result of SMS messages from companies, according to a new study. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. The tech companies are trying to stop the flood of emails that is pushing people to other channels and costing them money.

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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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What is SMS Marketing?

Benchmark Email

SMS marketing is an effective marketing channel that doesn’t depend on the internet and algorithms. However, more than 50% of customers urge businesses to interact with them using SMS marketing, and over 60% of companies are yet… The post What is SMS Marketing? appeared first on Benchmark Email.

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Understanding Email & SMS Deliverability

SmartBug Media

Email and SMS messaging are two key components of an e-commerce marketing strategy. How can you ensure high email and SMS deliverability? This term is generally used when discussing email messages and SMS messages. But first, let’s take a look at SMS deliverability. SMS Deliverability. We’ve got your answers below!

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3 Benefits of Using SMS Marketing for Financial Services

ClickDimensions

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Text messages break the mold and modernize your company.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. Brands most often use email marketing for: Newsletter emails to share information about new efforts at the company.

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