Martech
FEBRUARY 6, 2024
consumers say they buy things as a result of SMS messages from companies, according to a new study. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. The tech companies are trying to stop the flood of emails that is pushing people to other channels and costing them money.
SmartBug Media
APRIL 10, 2023
SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.
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Benchmark Email
NOVEMBER 9, 2022
SMS marketing is an effective marketing channel that doesn’t depend on the internet and algorithms. However, more than 50% of customers urge businesses to interact with them using SMS marketing, and over 60% of companies are yet… The post What is SMS Marketing? appeared first on Benchmark Email.
ClickDimensions
JANUARY 17, 2023
SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Text messages break the mold and modernize your company.
SmartBug Media
JANUARY 6, 2023
In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. Brands most often use email marketing for: Newsletter emails to share information about new efforts at the company.
SmartBug Media
MARCH 18, 2022
Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? Both platforms have benefits that the other doesn’t.
Vision6
DECEMBER 17, 2023
This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Studies have shown that 75% of companies have invested in crisis communication tools and technologies.
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