Writing on the Web

MARCH 28, 2012

For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Company and Industry News. If you’re hosting a company blog for communication purposes, include posts about company and industry news. Customer Service. photo courtesy digitalart ).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

AUGUST 7, 2013

A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Your business blog can use these sponsored posts to provide a valuable service to your readers. Cons: Your readers may find sponsored posts to be disingenuous.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

APRIL 6, 2016

I’m referring to digital assets , or content that is offered as a service to your readers. Excellent products and services that deliver much more than expected, worth the price. Maybe companies should hire more journalists to write their white papers, rather than give the task to their marketing people. S ocial Media.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JANUARY 8, 2014

They don’t care so much about your products and services or point of view, as long as you and your ebook will give them the results they want. A place to overtly promote your brand, products or services. In fact, your products or services should not be featured at all. Though they can be mentioned in passing.)

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

MAY 23, 2016

Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account. Able to connect to Google Analytics and other third-party services. You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Writing on the Web

OCTOBER 14, 2015

Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. A stepping stone to this could be sponsorship. Typically contracts are for a period of time, monthly or annually.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

DECEMBER 12, 2012

People visiting your website want to see something that piques their curiosity in you and your products and services. Here are some possibilities: To learn more about you and your products or services. To find out how your product (or service) delivers solid results, value, and customer satisfaction.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

FEBRUARY 14, 2012

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JUNE 19, 2013

After all, for small companies, hiring an expensive agency is often not feasible. With OSE’s free services, you may not be able to get all the data, but you’ll still be able to gather information to get started with your own link building activities.If Look for websites that are linking back to your competitor’s website. Image Source.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. That hasn’t changed.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

DECEMBER 16, 2015

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much?

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? The trick is tying it into what your staid company does for people. What do they write to replace the lorem ipsom ? No, not really.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 8, 2015

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem. Question #4: What is different now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

NOVEMBER 8, 2011

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would. Do not miss this book!

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

FEBRUARY 7, 2014

Her company New Shelves Distribution , offers many essential services. As the S ocial Media Sensei , she’s mastered the art of using social media to expand your reach, no matter your area of expertise. Amy Collins is an unbelievable expert in getting books into stores (CostCo, anyone?). She is funny, direct, and honest.

Conference 100

Conference Distribution Social Media Course 100

Writing on the Web

SEPTEMBER 17, 2014

Find creative ways to integrate product or service marketing into your content. If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. Target Readers with Your Posts. A lot of the time, bloggers are looking to reach as wide an audience as is possible.

Tips 100

Tips Blogger Small Business Marketing Rules 100

Writing on the Web

FEBRUARY 21, 2012

LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform. Here, we’ll examine the benefits of LinkedIn vs. Facebook for professional service providers, such as executive coaches and lawyers. Find companies, talent, clients and jobs. Keep your personal life personal.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Miller (@MillerMosaicLLC on Twitter) offer a Professional Setup service. Here is a blog post to help you take advantage of these new opportunities: [link]. See [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Today’s post was written by Louise Baker, freelance blogger and journalist.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MAY 11, 2012

On its etiquette page, the network asks users to report any content that violates the site’s Terms of Service or Acceptable Use Policy —this includes nudity, as well as content that promotes harmful behavior—by pushing the “Report Content” link on a pin. What other Pinterest etiquette have you found to be important?

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

MARCH 29, 2011

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. They assume the viewer knows what their company does, and use insider jargon and terms. But others…OMG, it’s just sad. They try to say too much.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

JANUARY 26, 2012

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would. Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 9, 2014

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Further interaction with you is necessary before someone will “buy” into your services. Could it be I don’t know how to sell myself with my newsletter?

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

SEPTEMBER 24, 2011

Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Here’s a recap of some really key nuggets from this book: Before you write one word, you must first: Know your objective. Know your target audience.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

MAY 29, 2013

When an organization like the Community Financial Services Association of America issues a white paper called “Payday Loans and Deposit Advance Products,” you can write a post about it and provide a link to it for your readers. Your goal should be to offer value to readers and to establish yourself as an expert on the topic.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Further interaction with you is necessary before someone will “buy&# into your services. Could it be I don’t know how to sell myself with my newsletter?

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

APRIL 10, 2013

So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? Coursera is a relatively new service that offers classes for free that are taught by instructors from major universities. Many small businesses are not willing or able to pay a writer when first starting out.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. He’s just about ready to start offering products and services for sale. Is vague or irrelevant to the product or service at hand. I don’t blame him. Is written but not signed or only has initials.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

FEBRUARY 13, 2013

Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. With over 1 million companies listed in our nationwide database, you’ll find the local business you are searching for. However, blog writing can be tougher than you might think.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

SEPTEMBER 4, 2013

Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. If you write a good article once, you need to follow up nicely with better content that will get visitors to bookmark your site. Guest Author bio. She has years of experience working with website content writers.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

SEPTEMBER 9, 2010

You can also sell links in your articles with companies like TNX.net or Text Link Ads. This is where you write posts on your blog for money, maybe reviewing products or services. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. 3) Pay-per-post.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

APRIL 4, 2011

It’s time for companies to turn to 2.0 While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. So, now what? technologies to reach the 2.0 Alternatives. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100