Biznology

JULY 26, 2013

In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise of the Internet and unprecedented social media engagement , we have officially entered the era of the service-driven business.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

NOVEMBER 16, 2011

Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies. Yesterday, I did a Webinar called “Organizational Social Media for Financial Services: How to Start from Within.”

Social Media 80

Social Media Service Media Webinar Metrics 80

Biznology

JULY 6, 2011

Internet users use search engines like Google and Bing to find information on anything, including the products or services that you have to offer. Since many companies or Web site owners don't have much SEO knowledge or time to dedicate to the process, they look to hire an SEO service provider.

SEO 80

SEO Service Wikipedia User-Generated Content 80

Biznology

OCTOBER 23, 2017

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

DECEMBER 9, 2013

So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first? Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Car companies do it with lease customers all the time.

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Biznology

MAY 27, 2015

Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? His firm was working with an SEO company that provided content creation as part of its monthly retainer.

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Content is keyword.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

MAY 24, 2010

It's no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly taking Twitter seriously, even when I am joking. Or would the twitterer get radio silence form your company?

Service 80

Service Twitter Differentiation Social Media 80

Biznology

OCTOBER 7, 2020

This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. It later follows up.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

SEPTEMBER 18, 2017

When countless products and services become connected, personal customer-vendor relationships will be added. Marketing’s focus will add the new life cycle stages of “install, use, service, and upgrade.”. Always-on relationships will embed a private, invisible 2-way channel inside of products and services. Where do you use it?

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

NOVEMBER 6, 2017

A growing blizzard of new and more advanced connected devices, products, and services force users to try and figure out new combinations of hardware, software, social media, live video, Internet of Things devices, networks, communications, services, apps, and entertainment. The SD servers can be accessed through: Cloud services.

Lead Ranking 173

Lead Ranking Best Practices API Vendors 173

Biznology

FEBRUARY 28, 2018

At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. They do this to avoid having disruption visited upon them by an outside agent – whether that’s a faster moving incumbent competitor or some little company no one’s ever heard of.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

FEBRUARY 5, 2018

Avoid innovation — or do it poorly — and your company will be killed by successful exponential growth competitors. The purple turns these into products and services that are marketed using an active knowledge marketing channel that is embedded inside of tasks and steps as users do them. Make your company an exponential growth winner.

Lead Ranking 196

Lead Ranking Lead Scoring Leads Lead 196

Biznology

AUGUST 28, 2017

The top competitors usually defeat all companies. From focusing your company on areas where Google, Facebook, and ad tech are the world’s best experts, to starting a new paradigm business then scaling it as it develops traction with consumers. For example: Start by using the Internet’s communication, cloud, and edge services.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

JANUARY 15, 2018

You might also develop a service you can re-sell, especially as a scalable cloud service. CXO Executive Briefing: The Silver Bullet for Your Company’s Digital Transformation (41:09 video). Competitors who use exponential growth repeatedly win over linear companies. Briefings on how to accelerate and take the lead.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. The problem with technology innovation.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Biznology

AUGUST 7, 2017

Linear growth companies fall behind. As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. Most companies and startups are linear. Either you add an exponential business to your company, or it’s game over.​. But which companies will win?

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

AUGUST 21, 2017

That digital world will surround and be invisible to unconnected companies. Follow-the-leader will stop working as the platforms add hooks to consume companies that merely copy them. How will your company win against the billion-user platforms, AI’s and voice bots from Google, Facebook, Amazon, Microsoft and Apple?

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

DECEMBER 13, 2017

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services.

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

JANUARY 5, 2021

Many have taken a page out of Amazon.com’s playbook, which showed companies around the globe how to operate with the use of technology on a grand scale. Manufacturers are now using these solutions to overlay virtual or special digital environments to augment design, production, training, and customer service uses.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Biznology

JULY 5, 2017

Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. With live chat, customer support team becomes an invaluable resource for the company. They will know their voices are heard and also make them trust your company.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

JULY 28, 2017

Those are the companies that did not adapt fast enough to changing shopping habits and the importance of online marketing. Service, service, service. I put service first on the list as it does not matter how great your website is, how good your product is and, to a large extent, how low your pricing is.

Buy 143

Buy Tips Cross-Selling Barriers 143

Biznology

FEBRUARY 23, 2018

Plus, as product development cycles get shorter and shorter, companies are learning that the only way to create differentiation between themselves and their competition is to concentrate on the holistic customer experience. Some companies. I think that companies that get out ahead on this will enjoy a valuable competitive advantage.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

SEPTEMBER 21, 2017

More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. Consumer product companies seem to leading this trend. Success for these social entrepreneurs will require more than just a unique new product/service idea, however. by 2025, for example.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

DECEMBER 29, 2017

Self-service analytics. Enter self-service, which essentially means more sophisticated business intelligence tools that feature ease of use along with speed and power. Look, when Salesforce introduced an AI plug-in called Einstein , my point was proven. Even in B2B, where things are supposed to be so rational.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

JANUARY 13, 2022

One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. On such topics as ABM, key accounts, and services management. March 15-17, all virtual, Adobe Summit.

Conference 197

Conference B2B Forrester Marketing Management 197

Biznology

JANUARY 26, 2022

Companies and leaders will (finally) realize workplace culture is THE foundational driver for business success. Stakeholders such as investors, customers, and employees are insisting that the companies with which they affiliate have inclusive cultures built on diversity, equity, and inclusion.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Biznology

JANUARY 26, 2021

Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Ultimately, these technologies are being leveraged to help companies make more intelligent decisions and to virtually supplement human capital to better serve the customer.

Marketing AI 129

Marketing AI Enterprise Management Automation Marketing Automation Services 129

Biznology

NOVEMBER 2, 2020

Identify their company. If they came to your site through their company browser, you can easily identify their firm through the IP address. Once you know the company your visitor represents, there are a variety of actions you can take. Enhance the company ID with specialized software. Install a chatbot.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

JUNE 5, 2017

This, coupled with the amount of people calling themselves a corporate video production company, has given businesses more options to make B2B video production content, more accessible than any other point in history. So deciding on which is best for your company can be tricky.

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

MARCH 3, 2022

Recent research from McKinsey & Company into how sales is done today identifies what they call a “rule of thirds.” Self-service, like digital portals. Self-service portals have always been the sweet spot for explainer videos — but there’s room for lots more different types of videos. Remote sales, like videoconferencing.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

JANUARY 5, 2017

Have you tried researching your product or service with “ the beginner’s mind “—or better yet, watched actual customers do the same? Companies that dominate the digital dialogue— Uber , Airbnb , Snapchat , Instagram —didn’t even exist a decade ago. Get your products and services and messages in market.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. And persist at the high levels we still see.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Biznology

OCTOBER 30, 2017

Dominance: reduce Google ’s surveillance and personal targeting of everyone, reduce Amazon’ s capture of customer relationships from leading companies. For every product and service, only the top quarter are in the top 25% of performance. For exponential growth publishing, its active knowledge services can scale to many industries.

Marketing AI 163

Marketing AI Lead Scoring Lead Ranking Marketing Automation Services 163

Biznology

NOVEMBER 16, 2017

Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand. With social media dominating our lives today, the behavior of company employees and external customers is intertwined, presenting new opportunities for strengthening company brands.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

OCTOBER 16, 2017

What happens if publishers develop or partner with services that turn each device into a continuous family that totally serves each user? Publishers will start taking the lead from the vendors of branded devices when they make a “digital Earth as a Service” (DEaaS) part of exponential growth publishing.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152