QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Golden Spiral

JANUARY 25, 2017

We often work with B2B technology companies that have very low search volumes for their keywords. The post Smart SEM Strategies for B2B Tech Companies [Q&A] appeared first on Golden Spiral. Is Google Adwords still a viable channel for them? Or would it be best to pursue other digital marketing tactics?

SEM 59

SEM Paid Search Agency Adwords Companies 59

DemandBase

JANUARY 8, 2019

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? SEM by definition is a top-of-funnel, quantity-focused channel. For many companies, the bulk of the budget goes toward branded keywords. No technology currently exists that uses SEM to target accounts.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. When customers and prospects look up, you’d better be there.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

seo.co

FEBRUARY 8, 2023

With hundreds of SEO companies on the market, how do you choose the right one? That will enable you to zero in on the company that can help you achieve your marketing goals — without bogging you down in the details and possibly breaking the bank. Can companies simply ignore SEO? Certainly not! The rest usually go unregarded.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

Leadspace

APRIL 5, 2023

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

ConvertKit

AUGUST 14, 2018

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage. How does SEO and SEM work?

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Webbiquity

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

SEM 100

SEM Consulting Adwords Tools 100

QuanticMind

OCTOBER 30, 2018

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. DSAs can help you create a more efficient SEM program by saving time. Use Local Inventory Ads.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

QuanticMind

JULY 26, 2019

The rapid advancement and proliferation of voice assistant technology are introducing exciting opportunities for companies in consumer-facing industries. The SEM industry is no stranger to…

SEM 40

SEM Optimization Long Tail Marketing Search Engine Marketing 40

QuanticMind

APRIL 24, 2018

This goal is fundamental to all marketing—and the primary driver for how companies choose effective advertising channels. Businesses can derive insights from metrics like company size, address, etc. Finance or insurance companies can use credit rating, income, address, and other indicators of lead quality, for example.

SEM 40

SEM Top of Funnel Lead Ranking Funnel Advertising 40

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? SEM and SEO experts have in-depth product knowledge and are dedicated to specific product lines. It was planning time. It had to be different. Digital Marketing Knowledge.

Paid Search Agency 107

Paid Search Agency Planning Ad Building Enterprise Management 107

QuanticMind

OCTOBER 18, 2018

The SEM team at 1-800-Dentist knew it was time for the latter. Especially when I first started, there were a lot of super-urgent questions,” recalls Kalle Tompros, senior SEM manager at 1-800-Dentist. Replicate These Results at Your Company. Building a Pathway for Scalable Growth. How do we fill empty appointment slots?

SEM 40

SEM Work Management Marketing Management Advertising Agencies 40

QuanticMind

DECEMBER 14, 2015

Because QuanticMind is the only company employing these methods and technology, he found it hard to believe. But, Guillermo leaned over and told me to write down “SEM is not a random walk.”. It took me quite a while to understand our application of Natural Language Processing (NLP) to SEM. And, I don’t blame him.

SEM 40

SEM Keywords Order Activities 40

QuanticMind

NOVEMBER 16, 2017

How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? Black Friday is one week away.

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

QuanticMind

MARCH 22, 2019

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Brand recognition is important for any business, particularly smaller companies with a strong competitor base. Keyword Expansion. The first step to increasing campaign spend is to expand your keyword focus.

SEM 40

SEM Spending Budget Programs Tips 40

Directive Agency

APRIL 13, 2018

Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. And I would encourage you to look elsewhere with your dollars as a B2B company. SEM for B2B: Lessons Learned from 40+ Accounts — Takeaways. In closing, there are some big SEM for B2B takeaways here.

Cost per Acquisition 40

Cost per Acquisition SEM Allocation Video Marketing 40

Golden Spiral

JANUARY 20, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

Biznology

DECEMBER 4, 2018

Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Effective site search retains visitors increasing SEO & SEM Yields. SEO & SEM Yields Increase. We looked at data for a couple of companies and found that on average 30.5%

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

QuanticMind

DECEMBER 5, 2018

Another major benefit of using Bing for SEM is lower competition. More advanced marketers can use third-party bid management tools to scale their strategy and drive insights from a wider dataset of audience behavior, which provide additional features that more accurately reflect the unique, multifaceted SEM goals of individual organizations.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

QuanticMind

APRIL 4, 2017

In just 8 weeks, the company found huge efficiency gains, thanks to data science-based algorithms that helped drastically reduce CPCs for each of its individual keywords/SKUs while actually driving more conversions. How can you use the power of data science and machine learning to massively lift your SEM and Google Shopping programs?

SEM 40

SEM CPA Cost per Acquisition Bundling 40

QuanticMind

AUGUST 30, 2018

Not to mention, new data privacy regulations like GDPR are changing the way that companies worldwide approach gathering and sharing private consumer data. Facebook is eliminating the data it collects from third-party brokers, or advertising partners as the company refers to them.

Paid Content 40

Paid Content SEM Paid Search Agency Ads 40

QuanticMind

AUGUST 24, 2016

How are the most successful enterprise companies in the world handling their paid search optimization? Enterprise SEM continues to be challenging for companies of all kinds – from early-stage startups to massive Fortune 500 firms. Question: Tell us what you’re hearing from enterprise companies on a day-to-day basis.

Enterprise Management 40

Enterprise Management Search Engine Marketing SEM Paid Search Agency 40

Visitor Queue

DECEMBER 21, 2021

As social media marketing, SEM, and other forms of digital advertising continue to grow exponentially, marketers are worried about the success of traditional advertising channels. Many companies have already started to phase out their billboards, radio ads, and other forms of traditional […].

Advertisements 100

Advertisements Advertising SEM Paid Search Agency 100

The Point

OCTOBER 8, 2020

For more companies than not, marketing success is rarely about convincing a given individual, on a given day, to buy what it is you’re selling. Rather, it’s a question of being the company that the buyer finds, or thinks of first, when the relevant need occurs. You can quibble with the percentage, but, overall, she had a point.

Demand Generation Agencies 173

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 173

Zoominfo

FEBRUARY 25, 2021

A lead is defined as any prospect who indicates interest in a company’s product or service. Every company has their own definition of a “good lead.” Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Campaigns are what make companies memorable. Pretty simple, right?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Point

MARCH 18, 2020

Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication. Inbound marketing increases the chances of reaching the companies who, despite everything, are actively looking for answers to business challenges. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

The Point

DECEMBER 6, 2022

SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. In many cases, the weak point in these funnel-based models is when companies have a too-generous MQL threshold, resulting in a scenario where marketing hits their MQL goals, but pipeline and closed-won numbers don’t keep pace.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

QuanticMind

FEBRUARY 6, 2017

To adapt to the rise of digital, the company needed a highly efficient platform to manage its massive portfolio of keywords and drive a higher volume of quality leads. The company found its solution in QuanticMind. Google+: Lear Capital on Google+. LinkedIn: Lear Capital on LinkedIn. Twitter: @leargold.

SEM 40

SEM Marketing Management Advertisements Advertising 40

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. Geo targeting tips from “Local Search Roundtable: Ask Us Anything About Local SEO and SEM”: Featuring: @phixed , @si1very , @danleibson , @conradsaam , @mattmcgee.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Lack of Lead Segmentation.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Marketing Insider Group

JUNE 2, 2021

Finally, working solo brings all branding back to the company itself. And how about SEO and SEM? Figure out which areas could be handled by people not in your company. Having to notify an agency and figure out how to pivot can take days. If the campaign is monitored by employees, real-time tweaks are easier to make.

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. I’ve written elsewhere in this space that one of the reasons ABM became so popular is because companies are just really bad at lead nurturing.). Absolutely.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

Heinz Marketing

JANUARY 14, 2021

Companies were forced to adapt quickly and while some of these changes might have been short-term, a handful are here for the long haul. Virtual events became widely popular across the B2B landscape, however Zoom fatigue quickly became an issue and companies weren’t seeing much success. Community marketing. Quality over quantity.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Golden Spiral

AUGUST 7, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy. We recently sat down for a Q&A with search engine marketing expert and Google Partner Chris Turner.

Search Marketing 48

Search Marketing Paid Search Agency B2B Marketing SEM 48