Customer Experience Matrix

DECEMBER 1, 2014

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. The company plans to address some of these gaps but has not released the details.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JANUARY 9, 2007

But customers really interact with companies: they interact with a company’s brand. Think of the brand as a mask that the company wears when dealing with customers. One company can have many masks, which each appear different to consumers. Sometimes a company will be selling its products directly, but often it will not.

Companies 120

Companies Brand Identity Branding Cross-Selling 120

Customer Experience Matrix

OCTOBER 29, 2017

Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones. Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Flytxt is a good example.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

SEPTEMBER 6, 2020

This is a slightly different approach from our previous surveys but the result was the same: the most successful companies deploy structured management methods, put a dedicated team within marketing inside of martech, and select their systems based on features and integration, not cost or familiarity. No surprise but still good to reaffirm.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Customer Experience Matrix

SEPTEMBER 16, 2017

Take Vizury , a Bangalore-based company that started eight years ago as an retargeting ad bidding platform. As it developed, the company expanded its product and, in 2015, released its current flagship, Vizury Engage, an omnichannel personalization system sold primarily to banks and insurance companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

FEBRUARY 10, 2017

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. Like many data gatherers, Lead Genius uses a combination of Web and other sources to build company and contact lists. The company has more than 150 B2B clients. Lead Genius is a good example.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 12, 2017

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. This hits a nerve. So there’s no technical reason to limit CDPs to marketing.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Customer Experience Matrix

NOVEMBER 9, 2015

In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers. Radius also recently announced a very nice free offering, the CMO Insights Report.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 5, 2017

What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated. The system gives reports that compare actual performance with what performance would have been without the additional segmentation and optimization. See my original Optimove review from three years ago (!)

Automation 120

Automation Optimization Campaigns Segmentation 120

Customer Experience Matrix

JUNE 2, 2015

One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Well, one measure is implementation time.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. A complete architecture has entries in each of these five categories.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

DECEMBER 16, 2018

A cynic might argue the reason is that companies have developers on staff and need to keep them busy. New Industries Most early CDPs were deployed at retail and publishing companies. But the nature of software products is to expand their functions. I like to think of it as a challenge. In itself, this progression isn’t news.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

NOVEMBER 4, 2014

The company has been busy since then, raising $7 million to supplement its initial $2.2 The company has been busy since then, raising $7 million to supplement its initial $2.2 CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

APRIL 24, 2015

The company was already familiar to me through clients who deal with it. We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

OCTOBER 20, 2016

But as the category has evolved, I’ve narrowed my filter to only consider CDPs as companies that focus primarily on building the unified data. Its clients are mostly small, B2B companies – exactly the firms that were first to adopt software-as-a-service (SaaS) technologies including marketing automation and CRM. is an exception.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 18, 2018

company-owned) personally identifiable information and use deterministic matching to ensure accurate linkages. Most obviously, it raises companies’ awareness of customer data management, which is the core CDP use case. In particular, CDPs focus on first party (i.e., Those are exactly what GDPR needs.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

JUNE 20, 2018

The offering includes ten different attribution models and lets users drill into results by customer segments, campaigns, and keywords. The good news is that Verizon, AT&T and Sprint have shut off access to the two companies that were identified as misusing it. But I doubt you care.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

DECEMBER 13, 2014

In this case, I was certainly familiar with the general notion of a maturity model, as a sequence of increasingly-sophisticated stages that companies pass through on their way to the highest level. Segmentation. The growing importance of segmentation at successive model stages was perhaps my biggest surprise. Complexity of data.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” The company says this is more accurate than targeting based on IP address. email-based targeting. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 28, 2017

The AgilOne event was invitation-only while the London presentation was open to any conference attendee, although BlueVenn did personally invite companies it wanted to attend. The widely a CDP is used in a company, the more value the buyer gets – and the more benefit to the company’s customers. Broader awareness of CDP.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. At present, Fliptop only sends scores to other systems.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management. .

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

JUNE 12, 2014

Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. I recently did a study of the strategies of B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 24, 2016

They are then led through a sequence of tasks to collect the necessary customer data; assemble the data into profiles; segment customers using the profiles; and deliver the messages to external systems. It then provides an assessment of how they compare with other companies and makes recommendations for how to make improvements.

Tools 0

Tools Paid Search Agency Ideal Customer Profiles Template 0

Customer Experience Matrix

JULY 7, 2017

About two years ago the company refocused on building customer profiles with data from all sources. Segment visualization is unusually colorful and attractive. Customer Data Platform vendors come from many places, geographically and functionally. Lexer has about forty clients, nearly all in Australia. It is just entering the U.S.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

AUGUST 2, 2018

Customer Data Platform vendor Treasure Data today confirmed earlier reports that it is being purchased by Arm Limited , which licenses semi-conductor technologies and is itself a subsidiary of the giant tech holding company SoftBank. The price was not announced but was said to be around $600 million. So we'll see how the industry evolves.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 18, 2013

For example, the original Interact had its own flow chart interface, but the system now uses the same segmentation interface as IBM Campaign. The two modules can also share segment definitions, offers, and interaction history. Interact can create self-training predictive models, not all competitors have this option.

Enterprise Management 120

Enterprise Management Interactive Marketing Merchandising Touchpoints 120

Customer Experience Matrix

FEBRUARY 21, 2014

In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. But it can also apply segment tags and send out alerts when specified conditions are met.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

NOVEMBER 15, 2013

There are about 3 million companies with revenue between $1 million and $5 million in the U.S., The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. Each category kicks off its own stream of messages (to the leads) and alerts (to company users), which can be spaced over time.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. is there someone else at their company to talk to? did they eventually buy? is there something else they might purchase?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 8, 2011

Then I noticed it was touting new reporting feature called Coremetrics Lifecycle, which the company describes as “the industry’s first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycles.” This was intriguing. Lifecycle does none of this.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

Customer Experience Matrix

NOVEMBER 27, 2013

This intelligence ranges from behavior flags, segment codes, or predictive model scores to treatment recommendations to full-blown campaign management. The other key feature is that CDPs are designed to be run by marketers, not IT staff, even though IT will usually play a role in connecting to company-managed data sources.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

MAY 13, 2012

FICO, the company formerly known as Fair Isaac and originator of the influential FICO credit score, first dipped its toe into marketing automation services and software when it acquired DynaMark in 1992. Since then, the company has continued to grow its marketing offerings, through acquisition and internal development.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

JANUARY 5, 2011

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. The industry can be divided into three segments serving different types of clients: • Small business (under $20 million revenue). Many are very small companies with just one or two marketing automation users.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 15, 2016

Venture Scanner recently published the the number of companies founded by year for 1,295 martech firms in its database. A similar analysis from CabinetM , which has a database o 3,708 companies, showed a slightly higher rate of 14.5% Note also that we’re talking here about the number of companies, not revenue.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120