WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? What key weapon in the SEO arsenal do many companies overlook? Introduction to Google Search Quality by The Official Google Blog Since Google is the most important search engine for SEOs, it's helpful to understand how its engineers view search.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. Bid on your own company name. The cost of paid clicks for your company name is usually low, and the conversion rate—assuming a well-designed landing page—is generally very high.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

SEPTEMBER 4, 2008

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. The Office', 'CSI', and 'Ugly Betty' get it by CNET News Search marketing strategist Brian R. Amazing that so many companies still haven't adopted blogging, and here, two fictional characters have their own blogs.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Site Redesign: 4 Vital SEO Tips for Web Designers by Search Engine Watch Noting that, "Many times when companies consider a site redesign.their rationale may be that they need better 'marketing fluff'.Rarely

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

APRIL 10, 2009

If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. Search optimizing your website has become an essential part of doing business. And most of those searchers will click on at least one of the top organic search results.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

SEPTEMBER 22, 2009

Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence. More Search = More Customers. Companies Believe Social Media Can Increase Revenue! Take Advantage of.TV More customers = More business. You know what else is funny?

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2008

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. The Alternative Search Engine of the Year, 2007!

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

NOVEMBER 26, 2008

Aaron Goldman over at MediaPost just posted his 10 Reasons Search Marketers Should Be Thankful. Search may not be recession-proof -links to a post Aaron wrote about a month ago where he provides research demonstrating how and why search marketing will remain strong through this downturn. And Insights is just a lot of fun.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

JANUARY 9, 2008

Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way. For example, Flash content, Javascript and images are invisible to search engines. See your site through the eyes of a (search engine) spider with this free tool.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? Building Relationships is More Important Than Building Links Alone by Search Engine Journal Blog links have become a valued commodity in the PR world, so much so that popular bloggers receive a constant stream of pitches by email.

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 20, 2009

Warren Buffett, Search Marketing Guru? by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) and how they relate to search engine marketing.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth. applications?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 1, 2009

Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

JULY 28, 2008

SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog. This was actually from December 2007, but I overlooked it last January. In addition to the obvious (e.g.,

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JUNE 3, 2008

As Google continues to dominate the search market despite recent hiccups , still more competitors emerge. Two recent entrants to the alternative search engine space are Site605 (the brainchild of Bob Chandra and a partner who apparently really don't think much of Jason Calcanis ) and Viewzi, a new visual search engine.

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

JUNE 23, 2008

It can also be a useful exercise for existing sites from time to time; content changes, search patterns change, and a minor content and SEO face lift may be just the thing to reinvigorate traffic growth. Start by jotting down a list of the obvious search phrases for the site. —rather than your internal company jargon.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

AUGUST 25, 2008

Search the web from a cool 3D interface, using any popular search engine? Testing the Quintura Site Search Widget by Pandia Search Engine News Quintura is an alternative search engine developed in Russia, based on semantic technology. Turn your computer into an alarm clock?

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? So, case made, how do you select an SEO partner?

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

OCTOBER 16, 2008

While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process. Second, ask key individuals in the company (sales, top executives, etc.) for their lists of key search phrases.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

DECEMBER 1, 2008

It is changing, however, as Google's plans for search personalization are rolled out. Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

DECEMBER 18, 2007

Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms).

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

AUGUST 1, 2008

The SEO Website Overhaul by PromotionWorld Writer Brandon Cornett gets to the heart of SEO in this concise and practical article, detailing “five simple tasks you can perform on your website over the next few days to improve your search engine visibility and traffic levels” from validating your keywords to creating an XML site map.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

DECEMBER 9, 2009

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

JUNE 18, 2008

That meant replacing print brochures with PDFs, post-mailed newsletters with emailed newsletters, road shows and seminars with webinars, and print ads with online advertising, including search." Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

OCTOBER 1, 2008

But the search giant seems to be doing everything it can lately to alienate all of its core constituencies. In fact, Google doesn't even like it if it thinks your query "looks similar" to automated requests —it will then limit the number of pages of search results it displays to you and give you a really scary error message.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

NOVEMBER 16, 2006

As Mike Kaselnak, CEO of Hoard Client Systems wrote in response to my recent RainToday article How To Build Website Traffic With Content , "The days of trying to trick the search engines are over. Actually, neither search engines nor people are fooled anymore by tricks with hidden text or metatags. Content is King!"

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

OCTOBER 27, 2008

In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"

PPC 20

PPC Cost SEO SEM 20

WebMarketCentral

APRIL 3, 2008

Search marketing hub site SEOmoz recently released the results of a survey of more than 3,000 search marketers covering demographics, practices, tools used and other topics. How can that many companies not understand the cost-effectiveness and inherent measurabilty of SEM? Search marketing is strategic.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

AUGUST 20, 2008

Focused as many of us are on our own companies' or clients' economic anxieties, it's easy to forget that downturns (or even the perceptions of downturns) hit non-profit organizations particularly hard. GoodSearch.com is the Yahoo-powered search engine that donates a penny per search to the charity or school of the users' choice.

Social Media 20

Social Media Ning Media Tagging 20