Writing on the Web

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Better Blogging: Messages that Inspire Desire…

Writing on the Web

My company needs to build credibility and trust. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. Here’s a sample outline for a 300-word blog post: What problem do your clients struggle with that you can help solve? What’s your message? How can you inspire desire?

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. They don’t care about the research literature as much as they care about stories from real people who experience coaching and companies who get bottom line profitable results.

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Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. Another good place to look for freelance writers is, believe it or not, on Craigslist —I’ve had great luck sourcing writers there.

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Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. They assume the viewer knows what their company does, and use insider jargon and terms. People are still confusing features and benefits in their marketing messages.

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4 Content Marketing Goals for a Coach Website

Writing on the Web

So the video gives a sampling of what it’s like to see and hear him. The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT. Sure, those options are also offered in the navigation bar, but people tend to ignore that and read what’s on the page first. This is just the home page.

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4 Content Marketing Goals for a Coach Website

Writing on the Web

So the video gives a sampling of what it’s like to see and hear him. The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT. Sure, those options are also offered in the navigation bar, but people tend to ignore that and read what’s on the page first. This is just the home page.