Smashmouth Marketing

SEPTEMBER 28, 2009

This past week Joe Galvin of SiriusDecisions released a study titled " The Rapid Rise of Inside Sales." It shows that Inside Sales teams are overcoming the stigma of a support team and becoming more of a front-line, quota-bearing piece of critical sales strategies. The impact on demand gen?

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

SEPTEMBER 25, 2019

When I was recently at the Sales 2.0 Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). 69% Definitely. 26% Somewhat. 5% Not really. 17% Somewhat.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

When I was recently at the Sales 2.0 Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). 69% Definitely. 26% Somewhat. 5% Not really. 17% Somewhat.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Follow everything about that opportunity.

B2B Sales 100

B2B Sales Enterprise Management Demand Top of Funnel 100

Smashmouth Marketing

MAY 3, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Mike : Sales 2.0 is called Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MARCH 19, 2009

The following are what I thought were the top 20 take home tweets from the Sales 2.0 annekeseley : " sales 2.0 sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Mike : Sales 2.0 is called Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MARCH 6, 2009

The following are what I thought were the top 20 take home tweets from the Sales 2.0 annekeseley : " sales 2.0 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. greenleads : "Sales 2.0 greenleads : "Sales 2.0 conference.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

AUGUST 3, 2009

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Other costs to consider are the costs to manage the vendor relationship, and the cost to the sales team for attending low quality meetings. Then you check them out with your network.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Other costs to consider are the costs to manage the vendor relationship, and the cost to the sales team for attending low quality meetings. If they won't let you interview their reps - beware.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JULY 16, 2009

Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? If marketers give sales people what they want, they will never have a reason to complain (ok, I kind of know that's a lie, but follow me here). Tags: lead gen demand marketing appointments b2b sales.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

MARCH 25, 2009

When I was recently at the Sales 2.0 Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). This is just the nature of the commitment.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

JUNE 3, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

AUGUST 24, 2009

Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. Tags: poll outbound inbound demand marketing linkedin sales.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

JULY 3, 2009

Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? If marketers give sales people what they want, they will never have a reason to complain (ok, I kind of know that's a lie, but follow me here). There are lots of terms describing leads. Get them all three.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

MARCH 27, 2009

When I was recently at the Sales 2.0 Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). 69% Definitely. 26% Somewhat. 5% Not really. 17% Somewhat.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

JUNE 5, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

AUGUST 25, 2009

The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. So the random sales and marketing execs may want to pay attention to a few points: Most companies rely on a mix of Inbound and Outbound Marketing.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

MARCH 4, 2009

The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. This may explain why the Goliath companies are spending more on outbound lead generation. Will the smaller, mid-sized companies follow this trend?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 19, 2009

The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. This may explain why the Goliath companies are spending more on outbound lead generation. Will the smaller, mid-sized companies follow this trend?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100