Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. BzzAgent has a database of hundreds of thousands of consumers whom it activates to spread the word about products from the company’s clients. Not really.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JANUARY 17, 2012

At Lotusphere today, two representatives to 3M outlined some ways the company is using collaboration platforms to improve access to expertise and information across the far-flung company, which has people in more than 60 countries. 3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JANUARY 20, 2011

Download a sample chapter. Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient. Business executives buy companies as much as they do products.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 9, 2012

This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. P&G has been called the world greatest marketing company.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50