BANT is Dead -- Find the Authority
Smashmouth Marketing
AUGUST 13, 2019
Granted, as the sales process advances, you would hope Budget is being allocated so that the decision maker with Authority can solve their Need in a Timely manner. as the sales process advances". There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. But read the beginning of that sentence."as
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