WriteSpark

MARCH 28, 2018

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

MARCH 21, 2018

The question becomes: Should SMEs write technical sales materials? Or, they may not understand how to write for readers who have a limited understanding of English, which means their content may cause reader confusion or image problems for your company. Use the criteria below to guide the decision within your marketing environment.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

The question becomes: Should SMEs write technical sales materials? Or, they may not understand how to write for readers who have a limited understanding of English, which means their content may cause reader confusion or image problems for your company. Use the criteria below to guide the decision within your marketing environment.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

APRIL 4, 2018

Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. Promotes a product or service that will continue to be sold by your company. These papers offer proven performance that you'll want to sustain. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 4, 2018

Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. Promotes a product or service that will continue to be sold by your company. These papers offer proven performance that you'll want to sustain. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages?

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

APRIL 8, 2014

Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. Promotes a major product or service that will continue to be sold by your company. Content Marketing Sales Materials White Papers' Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

MARCH 11, 2014

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

JULY 10, 2012

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

MARCH 2, 2011

The question becomes: Should SMEs write technical sales materials? Or, they may not understand how to write for readers who have a limited understanding of English, which means their content may cause reader confusion or image problems for your company. Does your company expect SMEs to do sales writing?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper also can be an advocacy piece that presents your company's viewpoint on industry standards and trends as a subtle way of diminishing a competitor's offerings or messages.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

NOVEMBER 11, 2008

Sales Materials. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Content Marketing. Social Media. White Papers.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

MARCH 16, 2010

In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. You have a tight deadline.

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120

WriteSpark

AUGUST 17, 2010

But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

DECEMBER 8, 2009

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. So, as a group of ordinary consumers can tell you, don't forget the usefulness of data sheets and technical product brochures for your sales collateral set. .

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

APRIL 10, 2012

Y our company has a particular market focus. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Advertising, direct mail, and speeches are project types I routinely decline because I don't have the talents for those specialized writing styles.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

Y our company has a particular market focus. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Advertising, direct mail, and speeches are project types I routinely decline because I don't have the talents for those specialized writing styles.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 7, 2009

Recruiting Good Candidates It is always tempting to say "yes" to any success story candidate proposed by a sales rep or product manager. Is the company in a particular industry, country, or market you want to target? Send the final text, thank-you notes, and perhaps a nominal gift such as a company T-shirt to everyone involved.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

OCTOBER 1, 2009

Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology. Do you consider specific buying factors when developing your sales and promotional materials? . I am intrigued by a forthcoming book on this topic: The IT Value Network.).

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

FEBRUARY 2, 2010

Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material. You can showcase your company's technical experts by naming them as authors of the e-book or featuring them in audio or video clips.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

APRIL 23, 2009

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? This strategy goes beyond creating materials for dealers, resellers, and system integrators that may also be appropriate to your product.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

AUGUST 19, 2008

Sales Materials. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Marketing, sales, or public relations groups. Case Studies. Content Marketing. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

FEBRUARY 18, 2009

Sales Materials. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. Case Studies. Content Marketing.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

APRIL 20, 2010

May cause the customer to withhold negative feedback or issues that would be important information for your sales, support, and product development teams. However, by creating an opening for whatever the customer tells you, you will likely gain information that has the greatest value to your company and project.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

MARCH 11, 2014

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120