Paul Gillin

Trending Sources

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Information is competitive advantage in sales. Sales pros are driven by quotas, which are measured in monthly increments. Using the technique above, share the numbers with your sales team as social quotas.

This Brand Ambassador Program Goes Against the Grain

Paul Gillin

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. According to the company’s website: Upon check-out, consumers are given the option to earn a pre-determined percentage back from their current purchase when they share your marketing on their favorite social network.

Brand 72

Measuring the Immeasurable

Paul Gillin

it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. We assume that conversation about a topic influences decisions, but are they the decisions we want? A lot of people have been talking about Hewlett-Packard lately, but I doubt it’s driving profitable sales of HP products. Coming from a 50-year-old, it’s an insult.

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

Management has a constant need for information about the status of different sales opportunities, and as a result “We’ve had sales people called out of client meetings to answer questions from upline sales execs,” Burnette said. Nearly 800 sales reps gave feedback at every step. Familiarity Breeds Intent. Social: Session 1: Social Selling – The IBM Transformation.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. effort between marketing and sales allows. company?

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later,  Attack of the Customers  on sale on Amazon ! ” It’s a list of eight steps companies can take to become customer-focused at the core, and it’s been applied by thousands of companies during Greg’s term as founder and CEO of RightNow Technologies. We make the case that companies have no choice but to invest in this area, though.

How B2B and B2C Marketing Are Different

Paul Gillin

Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient. Business executives buy companies as much as they do products. My fourth book, Social Marketing to the Business Customer ,  came out this week. Read it!

B2C 76

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

There are many ways to apply these benefits, ranking from improved product design to global sales contests. demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. division within the company wanted to take advantage of the knowledge and expertise distributed throughout the company’s worldwide operations.

Media 65

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most. This benefits small and patient companies disproportionately.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. Social business isn’t about tools and promises. Photo via NigelBeck.com.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. 2. Don’t lead with a sales pitch. Be helpful and sales will come. good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Recent research has shown that people are twice as likely to interact with companies over social media for customer support purposes as for marketing. Indium Corp.

Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Monitor Social Conversations.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company. SAP plays inline videos. Conversation Equation.

Rules 56

Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. They report encouraging results. Check out “ How to Use Social Media for Lead Generation.” It’s

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. content.

Transforming P&G

Paul Gillin

This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. New Measures of Success. P&G has been called the world greatest marketing company. said what the heck. Support From the Top.

Media 46

How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Most of these early adopters work for companies with adaptive, change-oriented management.

ROI 57

Attack of the Customers Press Release

Paul Gillin

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Capacity to Destroy.

The End of ‘Social Media’

Paul Gillin

And what’s happening in auto sales will happen in every single industry. Companies that don’t provide significant value will struggle to survive. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Stunning. Barnum, BTW).

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. Content serves as a powerful tool for sales. suppliers, and can help facilitate corporate communications and build company culture. Sales staff are. This virtuous circle is only possible when the company works to build a culture of.

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

The company typically logs two complaints for every one million diapers sold, and there was nothing to indicate that Dry Max had moved that needle. The company was well aware that the entire Pampers franchise depended upon customer trust. The company began making a more focused effort to spend time explaining diaper rash to parents who called. Standoff. Let’s seek treatment.’”.

‘The Truth about Leads’ Is Just That

Paul Gillin

I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. The Truth about Leads is a short book – only 101 pages – but it’s packed with sales wisdom. Most sales people give up after three.

CPL 30

Did Coke Respond Effectively to Former Marketer’s Attack?

Paul Gillin

Todd Putnam, who was a top marketing executive at Coca-Cola from 1997 to mid-2000, told an audience at the National Soda Summit last week about a Coke strategy to replace all beverages in the American diet with its own products, a campaign the company called “share of stomach.” Putnam said that share of stomach was an active policy when he was with the company.

Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

At Lotusphere today, two representatives to 3M outlined some ways the company is using collaboration platforms to improve access to expertise and information across the far-flung company, which has people in more than 60 countries. Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. The deadline was six weeks.

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. before they went on sale? JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. subscribers, leads, sales and opportunities—but our pri- mary focus and editorial mission remains helping our. work at a small company without a lot of bureaucracy. All rights reserved. robbery.

Microsoft Down, But Hardly Out

Paul Gillin

Eichenwald documents a decade of missed opportunities, unforgivable delays, bureaucratic infighting and intellectual stagnation that made this once-fearsome competitor a caricature of the company that regulators on two continents tried to break up a little more than a decade ago. worked at a company that used a similar system, and in the right scenario it’s actually pretty effective.

Direct Marketing Doesn’t Have to Suck

Paul Gillin

Both turned out to be promotions for companies exhibiting at the conference. With the exception of Gizmo, all the companies have something to sell. I may not buy from them, but I sure do help promote their wares. Are serious buyers really willing to endure a half-hour sales pitch to get a crummy pair of movie tickets? They fooled me good. Dump the Junk. Think Like the Customer.

Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Strategy changes, turnover, layoffs and the like make the first step difficult enough, and we all know how analytically challenged sales managers can be. encourage you to restrain your enthusiasm. right.

CRM 18

Palmisano Reflects on a Decade as IBM’s CEO

Paul Gillin

Like many successful CEOs, he is guided by a few simple and logical principles: Always put the organization first, think long-term and leave the company better than you found it. Palmisano speaks honestly about the mistakes IBM made that nearly capsized the company 20 years ago and how those lessons changed him as a leader. innovation IBM leadership Sam Palmisano

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. sales departments.

An Intelligent Approach to Influence Measurement

Paul Gillin

This addresses the problem of lead quality, which is the biggest cause of sales waste. Awareness doesn’t extract data from social networks directly but rather works with Gnip , a company that has license agreements with most of the top social networks to distribute their content. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose.

Tribes Rule the Hyper-Social Organization

Paul Gillin

Most make little margin on new vehicle sales anymore and must take most of their profit from service. As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work. Similarly, sales must evolve into more of a consultation and systems integration role. wasn’t disappointed. Rules Have Changed.

B2B Blogging Excellence

Paul Gillin

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. After replying with a thank you message, Cahill forwards them on to the sales team. Their reticence was understandable. They persevered.

Oracle’s Updated Social Media Policy

Paul Gillin

Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, security, policy, management, operating units, and potential acquisitions, that have not been made public. This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. Dated 11/22/10.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. sales departments.

The Changing Rules of B2B Marketing

Paul Gillin

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Hansen and colleagues Jeff Sullivan, Kong Yang and Dennis Smith are celebrities of sorts in the community of enterprise customers, who frequently seek them out for meetings at trade shows and during visits to the company’s executive briefing center. Those sales are generated by the affinity that the staff has developed with these key corporate customers. Your feedback is welcome.

Oracle’s Social Media Policy

Paul Gillin

Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, policy, management, operating units, and potential acquisitions, that have not been made public. This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. REQUIREMENTS.

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Assuming you have sales stages to begin with, which will your SDRs be responsible for?

One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Not just any culinary challenge – this one involved marketing and selling your food to the rest of your company. San Diego – check! Check!

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. sales departments.