Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. But there’s no doubt that many visitors arrive at websites with specific questions and want quick, credible, answers, not sales-y overviews. Different kinds of tactical video. Like this post?

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

AUGUST 31, 2017

You know your business needs leads, and plenty of them, to drive sales. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales? The answer: you find an effective way to move them down your sales funnel. Companies like Ladder.io

Top of Funnel 170

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 170

Biznology

APRIL 1, 2019

A client of ours recently mentioned that their inside sales team would be thrilled to have a new video to share every week — but of course “We don’t have the budget for that.” Actually, if they — and you — have a video budget at all, you probably do have the budget to produce the right videos for inside sales. I recommend it.

Top of Funnel 112

Top of Funnel Paid Search Agency Video Marketing Open Rate 112

Biznology

JULY 11, 2019

Effective sales funnels are the most engaging—and effective—ways to increase your business. Many businesses struggle with lead generation, qualifying leads and converting them to sales. About 73% of a business’s potential leads aren’t sales-ready. Allowing sales and marketing to work together effectively.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Biznology

JUNE 21, 2017

Here are five smart ways to cut through the noise, focus on what’s important, and exceed your sales goals—without raising your stress. If a potential customer is poised on the edge of a sale and asks a question on social media, a competitor has the opportunity to steal your sale right out from under you. Write reports.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157

Biznology

MAY 31, 2017

But most video content for sales engagement (or any other purpose) is not skim-able. Many companies put a lot of time and effort into journey mapping the customer experience. Customer journey mapping can generate lots of ideas for structure video content for sales engagement. To scope out a solution, you can skim text.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

FEBRUARY 19, 2020

Knowing about the common obstacles your customers face puts you in an optimal position to help solve them, thereby driving sales. You probably use data in various ways throughout your company, such as determining which items are selling the fastest or which pieces of content on your blog appeal to the highest number of readers.

Buyer Personas 104

Buyer Personas Business Touchpoints Paid Search Agency 104

Biznology

MAY 18, 2016

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page, and waited for conversions to start clicking. Instead of making massive sales, your sales pages are falling flat… and you don’t know why.

AIDA 126

AIDA Tips Copywriting Webinar Metrics 126

Biznology

MARCH 13, 2015

Data-Driven Sales 1.0. The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking and screaming and into the age of technology and data. What these changes didn’t do was increase sales productivity. Data-Driven Sales 2.0.

Resource Management 80

Resource Management Burn Rate B2B Sales Marketing Management 80

Biznology

JULY 23, 2015

For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. I Like to Build Things.

Startups 80

Startups Paid Search Agency Work Management Advertising Agencies 80

Biznology

AUGUST 25, 2016

Marketing is supposed to lead to sales, right? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans.

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

Biznology

APRIL 27, 2016

Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. Real-world examples of businesses using video to increase sales. The types of videos to use in each step of the sales process.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Ranking 80

Biznology

AUGUST 31, 2015

We would have a dialogue about what interested me and how the company could help me do my work. It’s still all about the sale. Each pitch invariably ends with an offer to connect with an executive for the client company, a conversation that I’m told is intended to “build a relationship.” Like this post?

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

MAY 27, 2015

Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? His firm was working with an SEO company that provided content creation as part of its monthly retainer.

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

JUNE 10, 2016

Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. They’re focused on “sponsored status updates,” “sponsored inmails” and company page posts. Marketing is relying on sales to make the relationships.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

JUNE 10, 2015

Does your B2B company struggle to integrate sales and marketing? Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Wouldn’t it be great to offer your sales team a resource to actually close sales, instead of just more leads? Thanks to all our sponsors! Like this post?

B2B Sales 80

B2B Sales B2B Marketing Content Marketing B2B 80

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. They expect to have easy access to sales reps — but they hope they won’t need it. Most companies have libraries of demos and webinars about their products. Supporting sales and leveraging subject matter experts.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Biznology

OCTOBER 20, 2015

I was looking for a sales and BD platform that would do at least some of the work for me. A platform that would virtually follow me around and nag me, reminding me to take client notes, to send follow-up emails, and to follow prospects and opportunities through the entire sales cycle through to coffee (for closers). So, how did I do?

CRM 80

CRM Sales Cycle Consulting Fulfillment 80

Biznology

APRIL 30, 2012

After considering it for a moment, you might say to yourself that maybe large businesses would need to specialize only when they were up against other large companies. I can’t guarantee that this approach will jump-start their sales, but it has a much better chance than what they’ve been doing. But you’d be wrong.

Paid Search Agency 80

Paid Search Agency Companies Wikipedia Distribution 80

Biznology

OCTOBER 28, 2016

Now anybody in your company can make an existing video interactive in a few minutes. The post Interactive video for sales just got a big boost from Apple appeared first on Biznology. For one thing, up to now it has required specialized software and distribution platforms, like learning management systems. Like this post?

Video Marketing 80

Video Marketing Work Management Marketing Management Verticals 80

Biznology

OCTOBER 24, 2013

Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Once your buyers are segmented, you can then assign various sales cycles. Bottom of the Funnel.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

NOVEMBER 14, 2014

B2B companies can create emotional connections, too. The post Spinning stories for superior sales appeared first on Biznology. The Hard Rock Cafe created its Americana-themed story out of the ex-pat American founders living in London and not finding the comfort foods they were used to back home. GE brings good things to life.

Storytelling 80

Storytelling Work Management Marketing Management B2B Sales 80

Biznology

OCTOBER 4, 2013

Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Here are the top five ways to optimize your sales enablement efforts: 1. Photo credit: Anz-i. Tell your story.

Optimization 80

Optimization Work Management Marketing Management Copywriting 80

Biznology

JANUARY 4, 2021

The most influential tool for sales success in 2020 was video conferencing. People involved in the sales process are much more comfortable turning on their webcams than they were a year ago because putting your professional self out there can increase trust. So, to keep up a schedule of sales nurturing, more content will be needed.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

Biznology

OCTOBER 11, 2021

The challenge of “arming the sales team with the right content to engage and accelerate target buyers” worried only 23% of the B2B marketers who participated in the report. With a hybrid workforce, marketing and sales need to account for buyers: Working in the office. Working full-time at home.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Biznology

JANUARY 4, 2017

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

OCTOBER 7, 2020

Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Then it takes over the LinkedIn accounts of the client’s sales reps. Stock your sales development function with pre-trained SDRs.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

MARCH 3, 2022

The “Rule of Thirds” Standard for B2B Sales. Recent research from McKinsey & Company into how sales is done today identifies what they call a “rule of thirds.” Remote sales, like videoconferencing. Hybrid sellers” is the term McKinsey uses for people engaged in these kinds of sales. Conversational Video.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. But any sales person who is already working the account will want to know about the fresh activity. Companies like Stirista make this easy—and the payoff can be huge.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

JANUARY 13, 2022

One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. All about sales enablement, and organized by Seismic, a producer of sales enablement software.

Conference 197

Conference B2B Forrester Marketing Management 197

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. 1) Keeping up with evolving sales channels by understanding business strengths. So what does that mean?

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

MARCH 2, 2021

The sheer number of competitors and the fact that e-commerce is currently oversaturated means that companies need to fight to obtain and retain every customer. Capitalizing on omni-channel sales. Nowadays, though, almost every customer touchpoint is a potential sales channel. of all e-commerce sales. Wrapping up.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

APRIL 8, 2021

Lawson Abinanti , the co-founder of Messages That Matter , is a master of message development for B2B companies. Lawson, you help B2B companies develop more powerful messaging in their marketing communications. Let me open with this: What are the biggest mistakes companies are making in their messages today? Start with the No.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Biznology

JULY 12, 2017

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. Please let me know what you decide.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

JUNE 16, 2011

Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? Image by Pete Prodoehl via Flickr.

Tactics 80

Tactics Search Marketing Direct Marketing Spending 80

Biznology

FEBRUARY 23, 2018

Plus, as product development cycles get shorter and shorter, companies are learning that the only way to create differentiation between themselves and their competition is to concentrate on the holistic customer experience. But you can’t have happy customers unless you have a comprehensive strategy for customer experience after the sale.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184