• VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Companies, Sales] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Co-founder of the award-winning sales training firm Vorsight, Steve Richard coined this phrase, which refers a highly focused three-tiered research strategy. In 3×3 research, find only 3 pieces of contextualized information about your prospect, the company or the industry that you plan on using in a sales conversation.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Companies, Sales] How to simultaneously attract new prospects and retain loyal customers
    B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. Should they be two separate initiatives, or can they overlap?
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Companies, Sales] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    The budget was enormous, the stakes were high, and you delivered the results your company wanted to see. Now, though, they want to know: did your marketing campaign generate sales? In all honesty, you can’t say for sure that sales were affected in any way at all. Measure Short-Term Success. Give Yourself a Parachute.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Companies, Sales] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Companies, Sales] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Read the full  report  from Gleanster and Act-On to learn more about what separates leading organizations from the rest, and find out how top companies are taking control of the full customer lifecycle with new metrics, technology, and a refined focus.  . You can focus your resources on what’s working and adjust or eliminate what’s not.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Companies, Sales] B2B Content Marketing Trends for 2017
    They likely have in place best practices in content marketing including editorial planning, they develop content for various stages of the sales/buying cycle and are measuring ROI. This is a must read for B2B focused technology companies. If you’re wondering what the B2B content marketing trends for 2017 are this post is for you.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Companies, Sales] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    Each company has its own IP address, which provides you the ability to target entire accounts with your message instead of just the one person that visited your website. Since each company has its own dedicated IP address (or many), it is easy to identify the collective by looking at IP addresses. Using cookies. Buying power.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Companies, Sales] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Gary Vaynerchuk acquires women’s publisher PureWow (17:20): The new year started with an agency acquisition of a lifestyle digital media company. Rants and raves include Tom Brady and long-form content. This This week’s show.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Companies, Sales] Expand your Offer Strategy to Increase SEM Performance
    Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. Actually, I know why it is. There’s also a smart way to do it.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 13, 2017
    [Companies, Sales] The Power of Unsolicited Pitch Letters
    These brief, tailored messages – sent either by email or snail mail – have not only enabled us to maintain a consistent pipeline of clients; but more importantly, we’ve built a practice consisting of high-value companies and people that we wanted to work for. Lacking this insight, you have no tangible basis for an effective pitch letter.
  • BIZNOLOGY  |  FRIDAY, JANUARY 13, 2017
    [Companies, Sales] How brands use promotional clothing [infographic]
    Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. Quality is definitely an important factor for any branded merchandise your company gives away because even though it is not your product, it still represents your company so should be top quality. Like this post?
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Companies, Sales] How to Create Powerful Customer Testimonials Using Video
    Smart companies create customer testimonials. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal. So their potential customers can hear from (and relate to) people just like them. You’re busy.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Companies, Sales] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. When customers feel respect from a brand, it drives sales. percent boost in revenue and a 23 percent increase in digital sales at the end of 2015. Real talk: I love REI.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Companies, Sales] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    But growing companies can hold themselves back when they grow beyond the tools that they use. We can create smart lists that pull audiences based on data already housed in the system, and as we bring in new leads, we can build and update all kinds of information—from geographic location to company name and industry.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Companies, Sales] 8 Ways to Maximize the Value of Online and In-Person Events
    That’s why it’s important to implement a system that can evaluate leads based on key business criteria ‒ including job title, company name, industry, and indicated interests ‒ and then prioritize them for follow up. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Companies, Sales] Brand Personality: An Approach for Professional Services
    Or it can be consciously crafted to evoke a range of feelings about the company. Download a free copy of the book  Inside the Buyer’s Brain to learn how to build a powerful brand to help your firm close more sales. Professional services firms aren’t exactly known for their personality. After all, a lot of money is at stake.
  • HG DATA  |  THURSDAY, JANUARY 12, 2017
    [Companies, Sales] HG Data Featured in The Top Entrepreneurs Podcast
    He chooses companies who are either number one or two in their industry based on revenue or customer base. Nathan : I’m actively looking for a data partner to use at my company TheTopInbox.com. magazine recently ranked the show the #1 business show for business people. Why did you choose to interview HG Data? Nathan : 9 or 10 usually.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Companies, Sales] 7 Companies That Should Buy Medium, Because Why Not?
    Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Or maybe the company will turn its user base into a giant freelance network and try to steal Contently’s business. So what happens now? Salesforce.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Companies, Sales] How to Plan Marketing Content Around Event Promotion
    And they’ll see your company name. They’ll be happy to share, especially if the first follow up content isn’t in-your-face-sales. All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Speaking of events.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Companies, Sales] 9 Handy Business Calculators That’ll Make Your Life Easier
    Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind -- otherwise you wouldn’t have resources to do your job. Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [Companies, Sales] 2017 - “The Year of Value”
    As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Measure and improve –Tracking the adoption and use of tools and practices, and the impact that the approach has on sales success, measuring win rate improvements (vs.
  • LEANDATA  |  WEDNESDAY, JANUARY 11, 2017
    [Companies, Sales] How Sales Ops Can Get What It Wants
    But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing technology solutions. Helping practitioners do a better job of winning over their colleagues is the idea behind a new eBook: “How to Get What You Want: A Sales Ops Guide to Selling the Value of a Technology Solution in Your Organization.”
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Companies, Sales] How Content & SEO Marketers Can Help Each Other Be Successful
    We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Picture it: A content marketer spends hours upon hours creating an insightful, helpful, and eloquently-written long-form blog post that is perfect for a company’s target audience… but no one sees it. Next up?
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Companies, Sales] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    The move earned the company praise for its transparency. Brands at the forefront of the trend—think Red Bull and Marriott—have moved completely beyond the “company news in a press release” model. Your brand voice is more than just a press release. Earned vs. Paid vs. Owned. Paid media refers to exposure you paid for.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Companies, Sales] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Connect with your sales rep on LinkedIn and ask to see case studies that prove their abilities. Take note of each agency’s “personality” and how it aligns with your company’s brand. There are many reasons to consider hiring a digital marketing agency. At its core, digital marketing is a series of trial and error tasks.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Companies, Sales] [VIDEO] The Value of Sales Intelligence vs Data
    There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. How We Get Sales Intelligence. Empower Your Sales Team Get a Free Sample of our Data. It is what it is. It just is.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Companies, Sales] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    As a result, this type of marketing generates up to twice the sales of paid advertising, according to a recent study by McKinsey & Co. Because the average B2B company participates in six different social media networks, the chances are great that you’ll reach these consumers more effectively. 3. Influencer marketing is powerful.
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Companies, Sales] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz., The event will be held on Thursday, January 12 from 5:30 p.m. to 7:30 p.m.
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Companies, Sales] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    Internal stakeholders each have a unique perspective and level of experience regarding products, services, and customers, as well as a vested interest in the overall success of the company. Meet quarterly to review consumer insights, data, company revenue goals, and sales needs. It’s the perfect storm of value, right?
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Companies, Sales] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    If you’re looking for ways to improve sales and profits in 2017 through marketing avenues, it’s important to always remember that top results aren’t all about increasing your budget and pumping out more and more strategies. Read on for some ways you can go about testing and measuring your marketing spend in 2017.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Companies, Sales] Your New Year’s Marketing Resolutions
    Any unsolicited emails could bring a fine of $10 million!  It’s probably a good idea to take a look through your list and see if there are any Canadian companies on it.  Even if you are far away from Canada, some companies might be based in Canada with American offices.  We will have more detailed information on this in the coming months.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Companies, Sales] Digital Asset Management in the Martech Cocktail
    Top-performing brands already recognize that a superior customer experience is intrinsically tied to the quality of their digital channels, and companies that sell tangible products effectively tie together in-store and digital shopping experiences. DAM is now fully embraced by the C-suite as a key enterprise application. Key Benefits.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Companies, Sales] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand. About Vidyard.
  • LEAD LIAISON  |  TUESDAY, JANUARY 10, 2017
    [Companies, Sales] Buzzwords in Marketing Automation: Account-Based Marketing
    Instead of casting a wide net in order to appeal to all kinds of companies, those who use account-based marketing define a set of target accounts and then concentrate on those accounts. In other words, they create a marketing message and sales strategy based around a single account instead of around a multitude of accounts.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Companies, Sales] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    It should come as no surprise that 62 percent of millennials prefer to watch a video from a company than read text. If you’re in inside sales, you can record and send prospecting videos with attention-grabbing product walk-throughs using ViewedIt’s screen-recording function. Click. Trash. Click. Trash. Enter ViewedIt.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Companies, Sales] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. Don’t Focus Solely on Conversions. Create Precise Ad Groups.
  • BIZIBLE  |  MONDAY, JANUARY 9, 2017
    [Companies, Sales] How To Plan, Execute & Measure a Direct Mail Campaign
    In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. Direct mail can set your company apart. We began by working with the sales team to decide which accounts we’d be sending a mailer to. We decided on a direct mail campaign. Planning.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Companies, Sales] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). As fast as companies are developing these apps, they are also noticing a quick decline in usage. contact-form].
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Companies, Sales] 6 Awesome Sales Call Conversation Starters
    Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. Know the person and company on the other end. Know the company, their particular role, who they might report to, and what they are like as a person. Blog Inside SalesWhat does that lead to?
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Companies, Sales] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    You might have seen their outrageously successful debut ad for Squatty Potty , which boosted the company's sales by 600% in 2015 and racked up 29 million YouTube views. And the results aren't just funny -- they're also driving real brand awareness and sales. The infomercial is no longer reserved for bacon bowls and Snuggies.
  • OPENTOPIC  |  FRIDAY, JANUARY 6, 2017
    [Companies, Sales] Eleven bots for better work in the new year
    Eleven bots for better work in the new year New Slack Fund companies to help with sales, meetings, and more The Slack Fund backs new companies that bring more streamlined workflows to Slack—reducing the small, yet high-frequency tasks that consume chunks of our time. Marketing - Publishers
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Companies, Sales] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Nearly a year ago on Monday, January 25th, 2016, during the review of our 2016 budget at the Board meeting, one of our Board members questioned whether we were sandbagging our aggressive budget and asked CEO Henry Schuck the quintessential question on every Board’s and CEO’s mind: “How can you grow the company faster?”. Really? Period.”!
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Companies, Sales] 10 New Year’s Resolutions to Improve Customer Experience
    That’s how many companies feel about their customer data. My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS. Marketing Cloud*: Most execution is done at the sales automation or marketing automation level. company has a domain, e.g. “company.com”.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Companies, Sales] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    An infographic , a survey , an assessment , a sales enablement tool (weirdly top and bottom funnel), and, hopefully, a pretty good time. Sales Alignment. Before going into full research and writing mode, we needed to make sure that our content angle and main points were synced with what our sales team’s needs. Please.”. Theme.
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Companies, Sales] 5 tips to help you make business decisions that get results
    As a small business owner, it is inevitable that you are going to make countless decisions that will determine the success or failure of your company. Small business owners tend to do it all and wear all of the business hats when running their business. Know everything about your business. Learn from your mistakes. Become results-driven.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Companies, Sales] 31 Influencers to Follow in 2017
    Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. Missed the countdown? Ann Handley. Brian Fanzo. https://t.co/uEe9pA4mtq
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Companies, Sales] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    Marketing, Sales, and Branding. More than three decades after the release of Robert Cialdini’s Influence , the classic and, well, very influential marketing and sales book, the well-known psychologist is back with another must-read work for anyone who makes a living convincing people to buy certain goods and services. Duncan.
  • BIZIBLE  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] Central Account-Based Marketing Problem Solved With Lead To Account Mapping
    The sales process envisioned by Salesforce follows the flow seen below. When the lead is ready to be sold to -- for example, after a demo request or a after successful demo -- the sales rep converts the lead into an Account. This process works well for orderly and simple sales processes. Limitations exist for sales teams too.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] 6 B2B Online Marketing Predictions for 2017
    360-degree media is also great for showcasing your company’s culture. Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business. 360-Degree Photo and Video. Chat Bots.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] 6 B2B Online Marketing Predictions for 2017
    360-degree media is also great for showcasing your company’s culture. Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business. 360-Degree Photo and Video. Chat Bots.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] Lead Scoring Setup is Not a Set-It and Forget-It Activity
    Even if your company operates and reports on a fiscal calendar that is different from the calendar year, it is still helpful to look at a calendar year wrap-up to see how you did. These are things like title, company name, pain point / need / interest, and any additional details you need related to what you are offering.
  • INFER  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] Infer’s Year in Review: Goodbye 2016, Hello 2017! (INFOGRAPHIC)
    We’ve released new products, hired new leadership team members, sponsored some incredible industry events, broken company records and so much more. INFOGRAPHIC) appeared first on Infer: Predictive Sales and Marketing Platform. We look forward to exciting new things to come in 2017! Download. News & Announcements
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture. The thought provoking discussion follows.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? Bianchini has been instrumental in bringing together Marketo’s sales and marketing teams around a common goal, but according to her, there’s one unifying success factor of any campaign. Literally.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] 7 Ways to Generate Leads on Social Media
    Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers. And Special Offers.
  • VIEWPOINT  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #7: From Chaos to Kickass
    How well are your B2B organization’s sales and marketing behaviors, practices, and processes reliably and sustainably producing required outcomes? Are you like most companies, achieving just average results and not knowing why? Here are three steps to follow to make your sales and marketing teams achieve kickass results.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Companies, Sales] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    The more you’ve helped a company, the more compelling the case study will be. How Company X Grew Their Email Leads by 434%. How Company X used Company Y’s service to Dominate Organic Search. Company X sees a 201% Increase in Inbound Leads After This Switch. This summary tells what the company sells. Title.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Companies, Sales] 3 Sales and Marketing Strategy Ideas for 2017
    So as you plan your sales and marketing strategy for 2017 the keys to success are to build on the fundamentals and stay adaptable. But most companies still don’t walk the talk. Many firms are founded when professionals leave their old companies to start their own ventures. Strategy 1: Get to Know Your Buyer… Again. It’s free!
  • BIZIBLE  |  WEDNESDAY, JANUARY 4, 2017
    [Companies, Sales] How Attribution Enables True Meritocracy in the Workplace
    All companies like to think that they operate based on a meritocracy. Among them the belief that the better idea (backed by sound reasoning and data) should be listened to, no matter who came up with it, and the idea that those who generate more value for the company should be rewarded for it in advancement. The Right Data.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Companies, Sales] National Trivia Day 2017
    In fact, quizzes are one type of online technology that is proving to score big sales wins in just a short timeframe. recently reported that Unitrends, a Data backup and disaster recovery company, recently developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M in new sales pipeline in three months.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Companies, Sales] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    All sales leads are not equal. know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Companies, Sales] Blast Off: The Internet of Things Is Headed to Mars
    private company called Mars One has set even more aggressive goals, with plans to send up 24 volunteers on a one-way trip to Mars. Although private companies aren’t privy to government funding, they’re still able to remain solvent only by the continued patronage of their customers. Why Send Tech to Mars?
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Companies, Sales] 17 of the Best Tools to Find and Interview Remote Candidates
    Unlike other platforms, Homerun lets companies categorically be themselves, a quality candidates will always recognize, even if they’re 1,691 miles away. Lever helps companies source, interview, and hire “top-tier” talent, people who may not even be job hunting at the moment. You don’t know it yet, but you need Kelsey. right? Wrong.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Companies, Sales] 9 Key Steps When Going From Concept to Content
    You get a brilliant, game-changing idea for a piece of content that will shoot you (and your company) into content-marketing superstardom. Sales will skyrocket! If (and How) the Content Aligns With Sales and Product Management. Is your company launching a new product? Is there a sale coming up? Audience. Research.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Companies, Sales] How to Calculate Your Lead Generation Goals [Free Calculator]
    To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. Your projections need to be based on math and rooted in your company's larger goals. Measure current sales close rates.
  • NUSPARK  |  TUESDAY, JANUARY 3, 2017
    [Companies, Sales] 3 Tips to Designing Blog Pages to Capture Leads
    To capture leads, obviously we need forms and lists so we can save contact information and begin a nurturing process appropriate to the prospect’s sales-funnel level. caption]This seems obvious but it’s surprising how many companies don’t bother with a subscribe form. Add a Subscribe Form. Every post page should have a subscribe form.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Companies, Sales] 23 Content Marketing Predictions for 2017
    Companies will share more stories of corporate social responsibility, highlighting people and programs focused on sustainability, diversity and inclusion, and community involvement. Marketers, especially those in B2B with longer sales cycles, will be able to make the case for larger budgets based on the proven impact of their efforts.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Companies, Sales] 2 Zero Risk Predictions for 2017
    On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. The way we connect with the brands and companies we like. This has the trappings of 1995 in the client/server era when companies had dozens of “critical” apps all built by separate vendors.
  • INFER  |  TUESDAY, JANUARY 3, 2017
    [Companies, Sales] DNN Boosts Marketing ROI and Conversions with Predictive
    For example, content management software company DNN saw a 25% jump in its lead-to-opportunity conversions with Infer, along with a 75% jump in conversations to MQLs for its top group of leads. Improve sales prioritization, and increase new business opportunity conversion rates.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Companies, Sales] Start 2017 with the world’s most famous chief marketing technologist
    Now that you’ve worked with a variety of different companies, including board positions with more traditional firms, are there common patterns around the technological evolution of marketing that you’ve discerned? Enters “marketing technology” as a core function in 7 out of 10 companies now (my rough estimate).
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Companies, Sales] Our Top 10 Blogs of 2016 at a Glance
    At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. However, most sales don’t happen overnight and, as such, late-stage metrics take time to mature. His recommended tactics? Lead by example.
  • KAPOST  |  TUESDAY, JANUARY 3, 2017
    [Companies, Sales] The Customer Experience Map
    Disjointed customer experiences are limiting the growth of B2B companies. It can be a script that an inside sales rep uses, or a presentation that a field rep uses. Let’s think back to our   Securita fable and imagine how our fictitious security SaaS company, Securita, might define a customer experience. Sales script. 2.
  • ACT-ON  |  TUESDAY, JANUARY 3, 2017
    [Companies, Sales] 5 Psychology Principles Every Marketer Should Know
    If you’re a marketer, it’s your job to influence people to try your company’s products or services. Samples can increase sales by as much as 2000%. No wonder makeup companies give away so much. And, reciprocity works pretty well for B2B companies, too. If your sales offer is too complex, they’ll just say no. Trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Companies, Sales] Entering Protopia and a world of continuous marketing disruption
    But change still occurred in fits and starts — Ten years later, many companies are still just getting into social media and mobile marketing. The martech space is awash with hundreds of lookalike companies offering little in terms of revolutionary points of differentiation. This will certainly challenge company cultures.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 30, 2016
    [Companies, Sales] Why account-based marketing is a game changer for Japan
    So we have a chance to introduce ABM techniques and concepts correctly the first time. I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. 2. posed six questions to Mr. Niwayama. 1.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Companies, Sales] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    We’re the caretakers of our company brand, and we make choices every day about how to tell our brand story. We often get pressure from our sales teams to talk about our brand relative to the competition. Brand is the image people have of your company or product. People Remember Your Company Based on Their Perspectives.
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Companies, Sales] Top Digital Marketing Trends for 2017
    As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Every day more sources of information arrive on the digital scene and companies produce more content to keep up with the demands of the consumer. Data-Driven Lifecycle Marketing Optimization. Account-Based Marketing.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Companies, Sales] 10 Trends for B2B Marketing in 2017
    Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”? Visit your site or sales page. Dissecting the sales funnel and marketing to specific segments – TOFU, MOFU, BOFU, ROFU. Automated Sales Bots. Is content still relevant, and if so, how?
  • ACT-ON  |  THURSDAY, DECEMBER 29, 2016
    [Companies, Sales] Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor
    Entrepreneurship is hot ‒ even if it means being an entrepreneur within your role as an employee in someone else’s company. Short sales. People thought we were a little crazy starting a company at that time,” she said. Hicks is hard to label. Sure, she’s a Realtor. OK, maybe she’s easy to label. She’s an entrepreneur.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies, Sales] 5 Factors That Could Impact Your Content Strategy in 2017
    As companies prepare to kick off their content programs in 2017, it’s important to look at the strategic levers that could impact their investments. Your marketing team will probably measure the e-book’s ROI by looking at clicks, leads, and sales generated by signups from the gated form.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies, Sales] Why Your Company Might Need a Content Audit
    While the goal of content marketing is clear, many companies forget to track what type of content is actually working. There are a variety of reasons that a company might need a content audit. Here are some of the problems that plague companies because of the lack of a content audit. Blog Doesn’t Play a Role in Sales.
  • VOLACCI  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies, Sales] Preorder Now! Drupal 8 SEO Book
    Using this book, you can increase search engine ranking, get more website traffic, and generate leads that result in sales. Companies that rank well in Google win. I’m sure you realize the importance of ranking well in Google search results. When you have a great ranking, your company’s website is seen by far more potential customers.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies, Sales] 11 inspiring case studies of digital transformation
    88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies, Sales] How to Leverage an Analytical Legal Strategy to Close More Deals
    Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? In fact, it translates almost seamlessly to B2B sales. This is the most important part of the legal brief as well as the sales cycle, yet it is often overlooked.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies, Sales] How the Internet of Things Is Changing Marketing Attribution
    As Forbes points out, Walmart used such sophisticated insights to conclude that berry sales are higher on days with warm temperatures and low wind, while hamburgers are a more popular purchase on hot, dry days. Your retail store may use product sales to assess the effectiveness of playing an item on an in-store mannequin.
  • HG DATA  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies, Sales] HG Data 2016 and Beyond
    Trends in sales and marketing, in the data industry and customer feedback all provide direction. While we’ve continued to grow our dataset of the companies, vendors and technologies tracked, we’ve also doubled down on the science and IP that underlies everything we do and the insights we create. We encourage you to try all three.
  • DISCOVERORG  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies, Sales] [VIDEO] The Cost of Bad Data
    Right – that’s what motivates sales guys? So, question of the day is: Have you ever wondered just how much money having bad data in your sales and marketing system cost you ? How to Stop Wasting Money With Sales Prospecting. Your best option for making sales? Today, let’s talk money. Will it?
  • ACT-ON  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies, Sales] Six Words That Instantly Drive More Results
    Marketers produce massive amounts of content annually, and each piece has a specific goal — to engage customers, generate leads, or drive sales. For customers, it’s all about them, yet many companies talk far too much about themselves. But “free” is still highly effective and helps convert a greater number of leads into sales.
  • BIZIBLE  |  TUESDAY, DECEMBER 27, 2016
    [Companies, Sales] Our Top 10 Blog Posts of 2016 -- And Why They Were Successful
    This year, although the stack has remained relatively the same, Datapipe made one small change that is transforming its view of Marketing’s impact throughout the sales cycle. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. What role does the sales team have? 8/5/16).
  • KEO MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Companies, Sales] Five Stats That Make the Case for B2B Content Marketing
    73% of all B2B leads are not sales-ready. Most people do a lot of research about products and services before they consider contacting the company. Sales pitches are out; today’s marketers help their prospects solve their problems by providing useful content. 96% of website visitors are not ready to buy. Source: Marketo.com).
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Companies, Sales] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    It’s possible that increasing the cost of acquisition can also increase the total sales volume, resulting in higher profits, even though the ROI is lower. found the visual framework particularly helpful for sales / marketing alignment and tactics in process and in consideration for the new year. From Casie Gillette. Mozbar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Companies, Sales] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    It’s possible that increasing the cost of acquisition can also increase the total sales volume, resulting in higher profits, even though the ROI is lower. found the visual framework particularly helpful for sales / marketing alignment and tactics in process and in consideration for the new year. From Casie Gillette. Mozbar.
  • CHIEFMARTECH  |  TUESDAY, DECEMBER 27, 2016
    [Companies, Sales] 5 Disruptions to Marketing, Part 5: Artificial Intelligence
    In fact, you can see from this chart that master-martech-analyst David Raab shared at the last MarTech confernece in San Francisco that AI (machine intelligence) is blossoming across the whole industry with vendors of all sizes (and this is only a partial list today): How are all these companies competing with the “giants?” BigML.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Companies, Sales] Predictive Marketing: The Next Must-Have Technology for CMOs
    This technology eliminates a great deal of manual and redundant work from marketing and sales analytics, letting reps spend more time on high-value outreach and lowering chances that a calculation error will cost the company important deals. Providing a common framework for decision-making between sales and marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2016
    [Companies, Sales] 7 Engaging CMO Interviews From 2016
    But as Xerox prepares to spin off its $7 billion business process services arm into a standalone company called Conduent in January, it is borrowing more B2C tactics as it seeks to differentiate both of its brands. " Same-store sales were up only 1% in the third quarter, while the casual dining section suffered nearly a 2% drop.
  • ACT-ON  |  TUESDAY, DECEMBER 27, 2016
    [Companies, Sales] The Crash Course in Mobile Content Every Marketer Needs Now
    What specific calls to action do you need to make, and how do those actions move people to the next step of their journey and your sales funnel? Want to see a B2B company that has a great mobile video experience? You know how real estate people like to say, “location, location, location”? And that’s been true since 2014. Guys, really?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Companies, Sales] A 3-Point Health Check for Your Marketing Strategy
    Therefore, to define healthy, it is important to look at the principles or leading indicators that highlight whether the sales ends are justified by the marketing means. Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. What Does a Healthy Strategy Look Like?
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