• EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Companies, Sales] Creating a buzz for InsightBee - a new kind of startup
    InsightBee is a research company with a mission, out to disrupt the way that businesses receive insights and actionable intelligence. InsightBee needed a launch campaign to drive awareness and kick start sales. Its future facing approach to business insights is matched in its business model – one founded on ‘lean startup’ principles.
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Companies, Sales] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    That’s precisely why 95% of marketers (including those in B2B companies) report increasing investments in video content. Enter the world of Online Video Platforms (designed for media companies and publishers) and Video Marketing Platforms (designed for marketing teams using video across web and digital marketing programs). Big data.
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Companies, Sales] 5 do’s & don’ts of B2B lead qualification
    Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Do: follow-up promptly.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Companies, Sales] The Importance Of Goal-Directed Behaviors To Buyer Personas
    Goals Have Been Largely Ignored In Marketing And Sales. In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.” In the modern digital world, this continued focused on process leads to some very inherent problems. Demand Generation
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Companies, Sales] 4 Genius Tactics for Increasing Ecommerce Sales
    For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt. A/B Testing. What if you could keep an eye on what people are saying about your company and your products on all your social media outlets? Then start with one component at a time.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Companies, Sales] Tips For Re-training Your Media Sales Team
    One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. Here are several ways you can make sure your sales team has everything they need to make the transition and grow your inbound marketing program. Media
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] Quantifying the Value of Social Media Engagement in B2B Marketing
    Performers” from all other companies. on marketing investment • Current lead-to-sales ratio. nuances of a B2B Sales Cycle? Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. companies?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. customer contacts] to drive sales,” said Raj. “As marketers, we tend to focus on the. By 2014, companies that develop an IMM strategy will deliver a 50. Optimization in Action – A Simple Example. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. 1. The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. keep up.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. From marketing to sales to training to investor relations, business presentations structure and organize. company’s stories come alive. before they enter the active sales process. talk to a sales rep.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. enough to increase sales leads: 1. corporations $100 million in sales and beyond— know their business. affect new sales lead demand, marketing. Legendary Ad Executive David. wealthy?
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    The company also ranked 23 rd in the 2014 list. At the  13th Annual American Business Awards , KEO earned a Silver Stevie TM Award for online marketing campaign of the year on behalf of  Profiles International , a talent management solutions company. PHOENIX, Ariz., The firm also received two Bronze Stevie awards. About KEO Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. The fish will appreciate it, but there won’t be much return for your company. First things first.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] How eBooks Help Generate Leads and Fill Sales Pipelines
    Are you racing to build credibility, generate leads and close sales? Many businesses experience difficulties building their organizations’ credibility and thereby face setbacks in generating leads and filling sales funnels. One of the best ways to attract leads and close sales is by establishing your organization as trustworthy.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] How to Write an Author Bio That Doesn't Suck
    It’s tempting to turn your bio into a trophy case -- you’ve won awards, started a billion companies, been published in every awesome journal, etc. Peep Laja of ConversionXL does this really well: Notice that final line: “Peep can help your company grow via his conversion optimization agency.”. Read on. You’re about to find out.
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Companies, Sales] Marketing Automation for the New Buyer’s Journey
    Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. How do marketing and sales teams respond to the challenges these new buyers present? Start with your buyer.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Companies, Sales] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    It is a dimension that is vast and chaotic and as timeless as the sales process itself. This is the 4 th dimension of the sales funnel. It is an area which we’ll call… The Sales Continuum. We all have a concept of the sales funnel. Much like our last scenario, your prospect has entered into your sales funnel.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 29, 2015
    [Companies, Sales] 6 Tips to Ensure Direct Mail Avoids Junk Mail
    Direct mail is a great way for you to spread the word about your business and increase sales. For example, realtors often send data about recent home sale prices in the neighborhood. For example, an insurance company can offer a portable cooler in the summer for anyone who calls for a quote. 4. Here are a few tips: 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Companies, Sales] 8 Tips to Jump Start Your Account-based Marketing
    Look at the win rates and the length of sales cycles. Analyze your customer database to identify common traits, and think about accounts with a history of buying from companies like yours. 2. Make sure marketing and sales agree on the target accounts and criteria for success. 3. Others need to have that first-hand experience.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Companies, Sales] 5 Signs You Don’t Know Your B2B Customer
    Misunderstanding your buyer can manifest itself in many ways; poor campaign performance or a rise in email unsubscribes due to irrelevant messaging, dwindling conversion rates from mis-targeted website copy, failing sales numbers due to unqualified leads plus a lack of effective training and sales enablement materials, and more.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Based on a quick survey within the group, here are the top 10 questions that a majority of these B2B companies appear to be struggling with: We want to uncover relevant industry/market insights and target the right customers—how can we do that? Is our Sales and Marketing aligned to take advantage of automation and nurture quality leads?
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] Create Your Industrial Marketing Plan with The OEM Standard
    Though The OEM Standard covers a variety of digital touch points, ultimately it puts the priority on holistic integration of OEM marketing tactics that will accomplish everything from increasing manufacturing sales to enlivening brand awareness. Manufacturing is complex. Luckily, OEM marketing doesn’t have to be. million readers.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] Create Your Industrial Marketing Plan with The OEM Standard
    Though The OEM Standard covers a variety of digital touch points, ultimately it puts the priority on holistic integration of OEM marketing tactics that will accomplish everything from increasing manufacturing sales to enlivening brand awareness. Manufacturing is complex. Luckily, OEM marketing doesn’t have to be. million readers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] Use this Ridiculous Sales Stat for Nonstop Sales Growth
    Everywhere you look these days, experts are proclaiming that people are 60%—or more—of the way through their decision process before they contact you or your company
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] Effective Social Selling = Mindset over Tactics
    If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills. So why the disparity in nailing down a good social strategy for sales teams? Who’s right?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] The Big Myth About Buyer’s Journey in the Digital Age
    Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Sales people matter more than your digital assets. The Shift In Sales.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? By far, the most effective way to increase site traffic and leads is with a company blog. If you want more traffic and leads, don’t write about your company and its products. Here’s how to get started.
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] "Marketing is too important to be left to marketers."
    But my take on what it really means is that marketing is so important that it should be an integral part of the fabric of a company’s mindset, culture and strategy. Here’s the problem: Marketing is increasingly viewed as a separate entity, an outsider to what the company’s business is all about, when in fact, it is inseparable.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] 4 Marketing Analytics That Matter for Driving Higher Revenue
    To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. So how do you do it?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] 10 Marketing Over Coffee Podcasts You Should Check Out
    great interview about what it’s like to be the marketing guy at a company selling a marketing solution to marketing people. He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales. Podcasts (And Coffee) Are Hot! What is Marketing Over Coffee ? Seth Godin.
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Companies, Sales] 7 Strategies to Generate Better Accounting Leads
    And since many of the same accounting principles and skills apply across industries, many firms are competing for every company out there. There are a number of powerful advantages to specialization, including being able to command higher billing rates, generating more leads, and being able to close sales more easily. But beware.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Companies, Sales] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Used well, marketing automation (MA) can tell the story of how your customers interact with your brand, your content, and the people in your company, throughout the entire customer journey. Content marketing that help leads progress along the funnel and convert to sales. Asset creation , such as email and landing page templates.
  • SYNECORE  |  MONDAY, JULY 27, 2015
    [Companies, Sales] How to Keep Track of Your Leads with HubSpot's Sidekick
    Sidekick is a sales enablement program created by HubSpot to integrate seamlessly across multiple email clients and CRM systems, such as HubSpot or Salesforce. Knowing which emails are being opened is also key to the sales process. As a salesperson, I am always wondering what I can do to be more efficient with my time.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 27, 2015
    [Companies, Sales] The 3 Biggest Problems With Lead Nurturing
    In discussions with enterprise marketers and in analyzing the results from the study, there are a few common reasons why so many companies are not getting the most from their lead nurturing and overall demand generation efforts: 1. Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last five years.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Companies, Sales] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Marketers have to stay involved with customers long after the sale. To deliver consistently on the brand promise over the long-term, marketing organizations must collaborate with other parts of the company that engage with the customer after the sale. Revenue comes from loyal customers over time, not all at once during the sale.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Companies, Sales] Why Personas Fail
    From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case? Personas fail: 1.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Companies, Sales] The Best In B2B Technology Content Marketing
    The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. In 1999, Salesforce was founded as a CRM company. Zuora is a cloud-based software company that provides everything needed to run a subscription-based business. Essentially, The B2B technology process is complicated.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Companies, Sales] The Best Example You Will Find On The Value Of Storytelling
    Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios. I’ve seen it in companies I’ve worked for and in companies I work with. This trust is what ultimately will drive real sales and business value.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Companies, Sales] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. The “qualified lead” definition is the point at which marketing determines that a lead is ready to be handed to sales. It’s good to include information that shows clearly why the lead is ready for sales.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Companies, Sales] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. According to research from Gallup , companies promote people who lack some or all of the innate talents necessary to be an effective manager a staggering 82% of the time. Crowley writes in a Fast Company article.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Companies, Sales] 5 Ways to Modernize Your B2B Branding and Marketing Online
    When it comes the color of your website and logo, it’s worth researching color psychology to determine what you want your updated logo and company colors to convey. If these properties are confusing or hard to use, they will equate the frustrating experience with your company as whole. Improve Your Company Culture.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 23, 2015
    [Companies, Sales] Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference
    In the example below, the flow highlights the isolation of sales and service from the rest of the stack – a critical weakness that isn’t apparent when you look at the systems only. Companies struggle with transition planning even more than they struggle with stack design. transition planning must be systematic as well.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] Marketers: Are You Ready for In-App SEO?
    In a move that may reflect the company’s sincere desire to address the file size limitation issue, Google secretly acquired mobile tech startup called Agawi last year. Here’s how Google explains app indexing on the company’s developers forum : “App Indexing helps you engage your app users and increase app installs directly from Google Search.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] Why Marketing Should Have a Quota
    But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. Sales and Marketing departments often treat each other with a certain amount of suspicion. In reality, both have a role in meeting the company’s revenue goals. Sales has to do the follow-up.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement. Herwijnen. Indeed.
  • AVITAGE  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] How Content Operations Can Create Marketing and Selling Breakthroughs
    More importantly, I speak with people in companies and hear the same issues. ” When we analyzed the biggest constraints companies face we found two core causes that aren’t being addressed. Content Marketing Content Operations Marketing and Sales Strategy Content marketing content operations marketing operations
  • BIZNOLOGY  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] Going Small: A Marketers Journey from Large Companies to the Startup World
    For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. Like to Build Things.
  • VIDYARD  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] Why Marketers Fail at Video: Top Three Challenges and How to Overcome Them
    Figuring out how to serve the marketing and sales goals can get ugly, especially with limited bandwidth. Set aside time to sit down with representation from relevant areas of the company, review department-specific objectives, and identify the overarching story. After enduring 108.6 Where to?” she asked. My answer? Disney World.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] Will This Movement End Long Wait Times And Customer Service Nightmares?
    You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. committed that I would not troll other people or companies with negative comments. When we happily kicked this company to the curb, they tried to bill us for not returning their equipment. press 2 for billing.
  • INTEGRATED B2B  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] How to lose a B2B sale in 4 ways… and how not to!
    Lost sales. Does your website leave the right impression, or lose you sales? One of the most common B2B oversights is a sub-standard website that promotes a high bounce rate and less-than-hoped-for sales conversions. The post How to lose a B2B sale in 4 ways… and how not to! Take your website, for example. Do they work?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] The B2B Funnel is Leaky on the Marketing Side Too
    Top of the funnel is the high level, helpful content that attracts the most people to your company. While not all B2B companies practice this form of content marketing, many do share content that they hope will work at the top of the funnel. They download the content, review it and form an opinion about your company. Email them.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] Big Best Buy Blunder: $200 Gift Cards for $15
    Yes, the world was too busy complaining about granny panties on sale at 6:00 am to notice that Best Buy was selling $200 gift cards for only $15. It begs the question: what actually happens when an ecommerce company makes a big blunder like this? Surely the company has to honor the purchase, right? Whoops. Past Pricing Mistakes.
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Companies, Sales] Fun with Mnemonics: Set SMART Marketing Goals
    goal simply stating “We will get more newsletter opt-ins in the EU” will not be nearly as successful as setting a more defined goal such as “In order to generate more sales leads in the EU market, the lead generation team will increase the conversion rate by 5% on newsletter opt-ins from the European region by the end of third quarter.”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Companies, Sales] Interview with Gregg Thaler from RingLead
    It is really sales who owns it, or is it really marketing? Increasingly we are seeing the data steward role reside in marketing and sales which is where I rightly believe it should belong. spoke to two very well-known technology companies. We discussed some best practices in data. hope you enjoy! Data is foundational.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Companies, Sales] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    And yet, many companies are approaching lead generation like a professional fishing charter boat without any bait. The salesperson would then use that information as leverage to educate and guide (or strong-arm) the prospect toward a closed sale. Be honest – have you ever not answered the phone because it was a sales call?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Companies, Sales] Content Is The Key To Social Selling Success
    The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Many are self-educating early in the sales cycle. Ultimately, it’s a sales executive’s job to pick the right content for the right conversation.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Companies, Sales] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    The welcome email should outline the perks of receiving messages from your company and include links that direct customers back to your website. You can apply this same concept to an upcoming sale, a charity event, a customer appreciation event or an appearance at a local trade show. Save time. Reach customers in a timely manner.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Companies, Sales] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Information services companies, like Neustar , can help you put that plan into action. The lead scoring process allows you and your sales reps to focus on the best leads, or those with the highest potential to convert by simply looking at a leads cumulative score. Your sales teams’ perspective —Talk to your sales team.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Companies, Sales] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    usually from an internal site like Agency or Sales , but could also be an external site). Example: B2B Businesses Are Adopting a B2C Sales Approach ). But I'm not going to lie: This experiment took lots of time, manual labor, and developer help -- which isn't a reality for many companies. Our Metrics. FAQs] ). Methodology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Companies, Sales] If you can’t measure marketing ROI, find the right alternative
    For example: Ecommerce companies can measure against gross revenue. SaaS companies can often measure against product trials. You need to follow leads through to sales, revenue through to returns and profits, trials through to purchase and retention. For example: - Ecommerce companies can measure against gross revenue.
  • MARKETING ACTION  |  WEDNESDAY, JULY 22, 2015
    [Companies, Sales] How Marketing Automation Can Release You from Spreadsheet Purgatory
    Spreadsheets still have their place in many organizations; that place is just no longer the command center of your sales and marketing operations. Every company, even those that think they are the all-hands-on-deck super cultures, has those spreadsheet rebels, or spreadsheet-allergic sales or marketing staff members. The answer?
  • CRIMSON MARKETING  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)
    So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? You need to create a reputation and a track record of shipping and getting stuff done because once you have that (you) can push back to (the) Head of Sales and say, ‘Hey, can you wait the sprint?’
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    I've got a pretty big thing for phone calls. (I bet your sales reps do too.). Here are some quick tips: Put your company’s phone number in the website’s header and throughout the site -- landing pages, your blog, etc. Lead Nurturing Inbound Sales DailyOften times, it takes a lot of interest to get someone on the phone.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    Sales Readiness. The hard part is finding (or creating) something at your company that you can offer for free and/or that is truly compelling and valuable (IE, the content marketing asset). Company Updates. Don’t forget classic, more sales-oriented offer communication: Request a Quote. Contact Sales. Benefit.
  • BIZNOLOGY  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
    Unfortunately, two of the top tools, while exceptionally powerful, are not nearly as intuitive as elegant online apps like Paperless Post or Evite or Pinterest or even setting up a company Facebook Page. If you can’t use a tool you won’t use a tool. DropBox is so easy, FTP is too hard. But  GetResponse is. once joined AWeber.
  • ANNUITAS  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] The Only Analytics That Matter Are Your Own
    it is inevitable that my email inbox explodes with emails urging me to download the latest guides on marketing know-how and friendly token-filled messages from sales reps simply “checking in”. Without looking at a calendar, I always know when it is Tuesday. Every Tuesday at 11 a.m. Your analytics.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    great example of this is your company newsletter—it goes to everyone, no matter what. Nurture emails are primarily used to lead prospects through the sales funnel and warm up leads for a sales handoff. Creating nurture or trigger-based company newsletters or product release notes doesn’t make sense. question.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] Manufacturers: Are you Keeping up with Your Customers’ Expectations?
    read an interesting article in eMarketer recently that companies in general are having trouble meeting customer expectations. Customer service starts the moment someone from your company answers the phone, through the sales process and follow-up with your customer service department if a question or problem arises.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective , predictable , and scalable source of traffic and leads than what they've been receiving from their current marketing programs. Some companies may have marketing teams of far more than 18.
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    There’s a story I heard from the late Chet Holmes, Super Strategist of the Fortune 500 and author of the best-selling book, The Ultimate Sales Machine.  At one point, Chet used to head 9 divisions of a company for Charlie Munger, vice chairman of Berkshire Hathaway.  He made an appointment and worked hard on a presentation for Charlie.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Companies, Sales] Banners Have 99 Problems And A Click Ain’t One
    And trust is what drives conversion to real sales, real customers and real business value. “ If great content is the hero, then banners are the villain.”  ( Tweet This! ). Just 22% of consumers trust emails from companies or brands. ( 32% of survey participants said they trust information on company or brand Web sites. ( Whoa!!!
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Companies, Sales] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal! But to B2B marketers, this IS a big deal. DemandBase Demo.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Companies, Sales] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal! But to B2B marketers, this IS a big deal. DemandBase Demo.
  • VIEWPOINT  |  MONDAY, JULY 20, 2015
    [Companies, Sales] The sales rep said, “I never got a lead yet that turned into a sale.”
    I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. As I closed my part of the program by projecting an ROI (number of raw inquiries, qualified leads, and projected sales) from our new lead generation program, I innocently asked if there were any questions. We had worth.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Companies, Sales] How to Optimize My Landing Pages
    Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Or would you rather be generating quality leads or prospects from your website [which you probably spent a pretty penny on] that you're able to call up, send an email to, or nurture down the sales funnel to make that sale?
  • BIZNOLOGY  |  MONDAY, JULY 20, 2015
    [Companies, Sales] 11 signs you don’t have a strategy
    If your company isn’t clear what success looks like, you’re lacking the key ingredient of the strategy. NO CONSISTENT MESSAGE: Your brochure, website and sales collateral have inconsistencies. The content is even unclear to people in the company. When people within a company can’t understand it, neither can anyone else.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [Companies, Sales] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    In this age of multiple channels, multiple devices, multiple everything, it’s important that we give credit to every touchpoint that influenced a sale. Even companies that don’t receive many calls can benefit from this level of visibility. Do calls that result in a sale have an average call duration? 8. Multi-touch Attribution.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Companies, Sales] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    If you can tell a story to your boss using data -- your value in leads or revenue generated for the company -- then you'll make a much more compelling case for why you deserve a promotion. The next step is promoting that piece of content on various channels to drive leads for their sales team. What's missing?
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [Companies, Sales] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. The most basic version of the lead process tracks the flow of leads from the point at which they are generated, to the point at which they are passed to sales, to the feedback loop on lead quality. Define the steps.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Companies, Sales] The Business Revolution in Sales Acceleration
    In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch. Sales acceleration incorporates strategies that automate processes to reduce the required spend. Sales Acceleration Defined. Creating an Efficient Sales Funnel.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [Companies, Sales] The Four-Letter Words Of Business Storytelling
    If a balance is found, an investment (sale) is made. When prepping for that presentation, sales pitch, or marketing copy, do you study desire and the consequences of pursuing it? Look at your company’s messages from the perspective of want and risk. What does my company want? One feeds off of our carnal instincts.
  • AVITAGE  |  FRIDAY, JULY 17, 2015
    [Companies, Sales] How To Fix Your Sales Content Problem
    What if your “sales content problem” isn’t the real problem, but a symptom of the problem? watched with interest the webinar How to Unclog Your Sales Pipeline, with Craig Nelson of CallidusCloud and Scott Santucci of The Alexander Group, moderated by Gerhard Gschwandtner from Selling Power.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Companies, Sales] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    These can range from thought leadership and customer intelligence, to supporting current sales plays, to actually selling product. Scott leads the company’s go-to-market and marketing strategy focused on serving its growing customer base of marketers. Sometimes this is the case, but not always. Take advantage by tapping in.
  • MARKETING ACTION  |  FRIDAY, JULY 17, 2015
    [Companies, Sales] Best Practices for Email and Landing Page Templates
    slick email template that drives to a coordinated landing page with pithy copy and a compelling offer is a surefire way to capture that lead and eventually, make that sale. Sometimes you can inadvertently fall into a design trap simply by getting caught up in day-to-day tasks of running a company. Offer Clear Incentives.
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Companies, Sales] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    Maybe it can lead to a sale because I know stuff that can help you”. Prospects are either looking to education themselves, or find a company that has a product or service they need. They enter queries into a search engine with the hope to become a lead for a company if the content or offers are compelling enough for conversion.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Companies, Sales] CMO Tip: How to Make Sure Your Team Is Getting the Most Out of a Conference or Event
    Most companies have customers, prospects, or partners in many different locations. At INBOUND, you'll find not only content about marketing and sales, but also leadership, communication, management, and more. I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 16, 2015
    [Companies, Sales] B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”
    Are all your B2B sales leads ready to buy from you right now? If not, here's how to romance your prospects toward a sale with content. If I could wave a magic wand for a B2B salesperson and grant a wish , many would ask to spend their days closing inbound sales qualified leads. Really? All day, every day. Dude, slow down!
  • E-QUIP  |  THURSDAY, JULY 16, 2015
    [Companies, Sales] The Branded Experience Delivery Process
    Need more sales? In my last post, I mentioned a study by Accenture of companies that are among the leaders in providing the "branded experience" to their customers. But if you describe the above process in a sales call, proposal, or shortlist presentation, you will immediately set your firm apart. Manage it like a project.
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Companies, Sales] Put The Phone Down – I’m Not Ready
    It’s always a sales call. However, sales teams, please use them wisely or their power will backfire on you. almost didn’t answer the phone because I thought it may be a sales call, but I was also expecting a call today from a 415 number, so I answered it. When to make that first sales call? Seriously. Big mistake.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Companies, Sales] How you can grow your traffic and business–without Google
    For instance, Facebook has introduced call-to-action buttons you can place on your company’s Facebook page to drive customers to your shopping cart, contact page, app, and the like. In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. Here are just a few to get you started.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Companies, Sales] [Interview] @CKBurgess, @BlueFocus and the @SocialEmployee Revolution Come to @SpeakingDotCom #SocBiz #SocialEmployee
    On the difference between traditional and social branding: It’s not about standing on a soapbox, broadcasting your sales pitch and hoping someone notices. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Book Mark Burgess.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2015
    [Companies, Sales] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
    We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape. increase for the year. Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Companies, Sales] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    It’s not a best practice to hire two dudes like Wayne and Garth, but why do companies roll out assembly lines? Align Sales and Marketing. have seen several instances where marketing attempts to define the methodologies without sales. Does sales and marketing speak the same language when it comes to the lead lifecycle?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Companies, Sales] Here are Some Blogs Professional Tradesmen Read
    The blogs of MDM : segmented into Distribution Sales & Marketing; Economy; Human Resources; Industry Insiders; Management & Strategy; Mergers & Acquisitions; Online Marketing; Public Policy; Technology. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Remember you don’t control the message. All blogs are not created equal.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Companies, Sales] 10 Customer Experiences You Need To Deliver Today
    Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. 5 Key Customer Experience Facts. The customer experience is your next competitive battleground. Are you prepared to win it? However, you will always win the customer experience war.
  • CMO ESSENTIALS  |  WEDNESDAY, JULY 15, 2015
    [Companies, Sales] Lead to Close: Best-in-Class Sales Acceleration Techniques that Win
    As a result, sales enterprises of all sizes and shapes continuously invest in – and often rip-and-replace – CRM platforms, hoping that the perfect technology solution will seamlessly be over-stocked with superbly qualified marketing leads, allowing their front-line sellers to do one thing: close deals. Sales Don’t Happen in a Vacuum.
<< 1 2 3 ... 144 145 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...