• BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    Back in the 1990s, Tom Peters wrote a famous article for Fast Company magazine called “ Brand You.” “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? 'Written by Steve Olenski via Forbes. Power to the People. mlstatic.com.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. companies?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. customer contacts] to drive sales,” said Raj. By 2014, companies that develop an IMM strategy will deliver a 50. industry leaders, customers, alliances, sales, marketing and product teams to establish.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. From marketing to sales to training to investor relations, business presentations structure and organize. company’s stories come alive. before they enter the active sales process. talk to a sales rep.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] 3 Brand Publishers You Should Copy
    'Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? And, do you actively use social media to amplify the reach of your content? Congratulations, you are a brand publisher—or at the very least, you’re heading in that direction.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
    Let''s take a look at what some other companies have done for charity auctions. What is your company doing during the holiday season to give back to the community? 'The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. The list goes on.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] 7 Ways to Get Non-Marketing Employees to Blog
    Many of our respondents highlighted the need for company-wide understanding of context, suggesting that as a next step, a level of healthy competition is introduced to spur on creation: “We''ve been experimenting with gamification in a new product to promote content creation and distribution. 'It’s a common pain point among B2B marketers.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Companies, Sales] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    More and more brands - ranging from established retail giants to ecommerce companies - are using pop-up shops as a mechanism to build stronger relationships with their customers. Notice that the goal is relationships, not sales? In this environment, consumers crave personalized interaction. Focused Learning and Testing. Conclusion.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Companies, Sales] The Secret to Success for Manufacturing Websites: Foundation Pages
    but the brochure content consists of largely static pages that answer pre-defined questions potential clients might have about a company. Building out all of the necessary foundation pages can be a project that can be accomplished in a few days or take many months, depending upon the size and scope of your company. Go check him out!
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Companies, Sales] 5 Ways to Improve Your Marketing Using Conversion Psychology
    Shortening the form field in the variation on the right by eliminating the optional “Company name” field increased revenue by $12,000,000. 'This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Companies, Sales] BYOD: A Building Block of the New Mobile Office
    And now, as sales practices continue to evolve, we’ve seen greater success of inside sales, and businesses have shifted to support that success by implementing cost-saving practices such as BYOD. BYOD is becoming a key factor in the growth of inside sales. 66% of companies will adopt a BYOD solution by 2017. 34% of U.S.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Companies, Sales] The Problem with TV ads – They don’t tell you the real story
    Journal on his iPad every morning, which gives me the real story behind each company on TV. have a VW Passat I love, but USA sales are down 12% and their costs in Germany are far too high because they make everything and have strong unions. Were these insights on the companies behind these TV ads helpful for you?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Companies, Sales] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    'Anyone with at least a decade of experience in B2B will tell you that B2B E-Commerce —  the concept of selling into markets to self-selected customers without the need for sales professionals — doesn’t qualify as a new trend. Buyers complete 70% of their purchase process before coming into contact with a sales rep.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Companies, Sales] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    This positions you and your business as a trusted advisor, instead of a being overly sales-y. Radiant Life Company has created a series of recipe books called “A Radiant Life Guide to Real Food.” B2B ecommerce sale is complex because you are looking to attract prospects that will repeatedly buy from you. The short answer is no.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Companies, Sales] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    'Rapid growth, lots of leads, and a busy sales team. Thousands of companies around the world use their solutions every day for reliable, simplified online meetings. It’s a business model with a short sales cycle, and their typical sale closes in just 19 days. Sounds great, doesn’t it? Too Many Leads, Not Enough Time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Companies, Sales] The key to social media success rests with HR?
    had a fascinating visit with Sprinklr CEO Ragy Thomas recently and the synaptic sparks were flying as we compared notes on how social media is progressing at some of the biggest companies on the planet. Initiatives and compensation based on long-term customer development instead of quarterly sales goals. Organizational design.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Companies, Sales] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    Here is their About page: The user likely wants to know the information about the company, and in response, he or she can click “sales inquiries” to take action. Halfway down the page, I see information about how great the company is along with an invitation to join their team: There’s more. Let''s get right into it. About Page.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies, Sales] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. The sales team thinks it can out-market the marketing team. Why don’t we let the marketing department report to the sales VP?”. What’s up with all this social media?
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies, Sales] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies, Sales] 5 Steps to Successfully Build Your Company's Sales Development Efforts
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Do the math. Build a process. How often?
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies, Sales] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    'Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Ryan came to Act-On from Cisco WebEx and has extensive experience in sales and sales leadership, especially when it comes to building high-performing sales teams. That’s what we see in the best-performing companies. What do you think?
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] 10 Lessons from 10 Years Paid Search Experience
    With the right platform that''s been fully integrated into your search program, you can make decisions on the fly that can result in much greater profits and sales. We found that so many companies have a very small number of ad groups and they have a lot of keywords in each one of them. Humanology". Data manipulation. And reporting.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    However, many organizations still do not realize that the buyers are not just outpacing B2B marketers in terms of sophistication; they are also doing the same to B2B sales people. 'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 2.8%
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] Another Big Reason B2B Marketing Fails: Failure to Engage
    They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? By telling the world how your company gives back through charitable donations or volunteerism. You have a great product or service.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] Mending the Festering Relationship between Sales and Marketing
    'While the feud between the marketing and sales departments often provides a source of ongoing entertainment, it can also inhibit the growth of your company. The data that is extracted and employed by marketing teams is not only relevant to their campaigns but to the sales process as well. Why it Matters. Shared Story.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]
    Better Together: Check Point’s Sales and Marketing teams are unified under the same president, with three people deciding the group’s initiatives together. Learn which marketing technology solutions Check Point prefers, as well as the one simple question the company asks when deciding about a new technology tool.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] How to Syndicate Content Without Getting Dinged in Search
    Each of our three company blogs has a different target persona , so we’re writing to different audiences. But we’re a sales strategy company , and all our target personas need to read some of the sales strategy we discuss, so what do we do? Another company realizes I know things!”) Then you start adding blogs.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] 5 Reasons Not to Build Your Sales Development Team One Rep at a Time
    'Sales development reps, you''ve all heard it. If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges. Hey, we''re in B2B sales for a reason right?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    We also explain why we stopped looking for a top marketing job and instead focused on growing our own company, Find New Customers , with our new business partners later in this post. If we can help a company in Russia with marketing, we can help you too. Happy Holidays from the nicest company in BtoB marketing Find New Customers.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] 23 Outstanding Social Media Marketing Guides
    'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving? do that for me?”
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Here''s the inside story of how our email marketing strategy evolved as our company and database grew. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. Email Metrics.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Companies, Sales] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    'Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. know with alignment, the concept helps create clear roles within sales and marketing. What are your thoughts to that? Absolutely.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Companies, Sales] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates? Customer Centricity – Every company says they are customer focused. We are honoring excellence in modern marketing across 20 categories. Go for it!
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Companies, Sales] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. 'Do you want to generate more leads on your website?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Companies, Sales] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. But then the CEO of the holding company fired him. How do you execute a marketing strategy for a company with no budget? They hired me as their first VP of Marketing. My look at my email outbox.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Companies, Sales] 10 Inbound Marketing Myths It's Time to Leave Behind
    There is research, SEO strategy, creative thinking, careful analysis of writing and content, lead scoring, CRM integration, sales process engineering, workflow analysis, design and usability decisions, a variety of content formats, social media placement, testing and metrics, and a whole slew of other things. Let''s look at what they are.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Companies, Sales] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Our goal is to be ready to crank up Likeable Local sales in January 2015, and we will make next year the biggest ever for Find New Customers! We are excited about this great partnership with this great and fast growing  company in New York City, where I used to work for Business Objects in the early 1990s. ”  Hi Google.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [Companies, Sales] How to Motivate Your Sales Development Team through December Holidays
    December is also a deceptively great month for sales prospecting as outlined in an earlier blog from Craig Ferrara. What December brings to the operations team is an opportunity to come up with some creative ways to manage our sales development team. Below are a few sales motivation tips for your teams in the month of December.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Companies, Sales] Up Close & Personal: The Continuous Evolution of B2B Marketing
    That’s because there’s so much more at risk – company performance/results, professional reputation, job security, other people’s job security, etc. Even more is written about the need to maintain that emotional connection throughout the entire sales cycle. And the metaphorical question is: Can the rider control the elephant? Great.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Companies, Sales] Lead Generation via Influencers and Experts in 4 Steps
    There are multiple opportunities with influencer development, which include: Getting more opportunities with people and companies you may have not otherwise engaged with. Increasing your close rate and reducing sales cycle time by earning an influencer’s “seal of approval,” thus leveraging their credibility. Remember, less is more.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Companies, Sales] 55 Fresh Ideas for Your Christmas Newsletter
    Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. Last-minute sales perform  27% better than average the week before Christmas. Offer a Preview Sale. Why not give your email contacts a sneak-peek at an upcoming sale before anyone else gets a chance? 'Image source.
  • HUBSPOT  |  SUNDAY, DECEMBER 14, 2014
    [Companies, Sales] The Hidden Cost of Multitasking [Infographic]
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For example, companies that use an automated prioritization solution increase salespeople''s talk time by 88% and better their conversion rates by 97%. To read more content like it, subscribe to Sales.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Companies, Sales] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    So, for example, in that earlier post I wrote: “Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. Testimonials of this type can detract from the primary offer and create the aura of a sales pitch for your company that runs counter to the information of value the reader is searching for.”.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 12, 2014
    [Companies, Sales] Are you Missing out on these Google Marketing Tools?
    This monitoring tool is great for keeping track of what''s being said about your company and brand online as well as looking into what your competitors are up to. Reports are sent straight to your inbox when the company names or keywords you specify are mentioned online. Google Trends. Google Alerts. Google Think Insights. Read More.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Companies, Sales] How To Build A Better Email Unsubscribe Page
    This little page will either be the last thing your subscriber sees from your company, or the first step to a reinvigorated relationship. But that doesn’t work for every company or organization. Download our ebook below to figure out what you can optimize to improve your sales! 'It happens to the best of us. Please don''t leave.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Companies, Sales] Is Email Marketing Making a Comeback?
    With email marketing you can address buyers by name and use internal marketing intelligence to deliver more customized messages based on where your buyers are in the sales funnel or even where they are located. customer can see an offer in an email and within one or two clicks can be making a purchase on a company’s website.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Companies, Sales] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    There are a lot of great sales people in the marketing and advertising industry. once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. 'A good marketing consultant delivers solutions, implementation and results. ” 4.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Companies, Sales] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise. Communities of millions and brand new stars. And these communities have their favourite videos, channels, and celebrities.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Companies, Sales] Hiring a Marketer: What Skill Set Should You Look For?
    'If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. Sales tools such as data sheets? Place (distribution).
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Companies, Sales] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    Ad exchanges are particularly prone to fraud because they''re the ones most likely to buy the enormous quantities of "ad impression inventory" for re-sale, says Dr. Fou. To get the most bang for their buck, of course the bad guys are going to go after the industries and companies that spend the most on PPC advertising. and then Web 3.0
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] Which TV Show Matches Your Data Utilization Strategy?
    Hoarders - Man, oh man, your company can’t seem to throw anything away. When done correctly, Lead Scoring can yield significantly shorter cycle times, higher conversions, and enhanced follow up by sales. If this is your primetime show, you could experience 2x sales conversions and up to 50% savings on media and data costs.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] Tuning into Valuable Marketing Data with Conversation Analytics
    Sales Inquiry : Call content indicates an inquiry about a product or service. Repeat Sales Inquiry : Call content suggests that the caller has called more than once to inquire about a product or service. Requested Lead Source : Language used during the call indicates the agent asked the caller how they heard about the company.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] Four Keys Areas Where the CMO Must Lead
    In speaking with one CMO of an enterprise company the response was “I see the value in taking a new approach and believe it is needed, but it seems like a formidable challenge, so we will just keep going with things as they are.”  Blog CMO leadership marketing investment sales and marketing alignment skills gap Skill Training.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] Marketing Strategies That Rock the SaaS World
    What can founders and executives do to improve the odds that their companies will get to the top of the market and stay there? From startup to break-even, your company is under the gun to grow monthly recurring revenues fast enough to offset (and pay back) customer acquisition costs and churn before the funding well runs dry.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    Depending on your company, sample size, and how you execute the A/B test, getting statistically significant results could happen in hours or days or weeks -- and you''ve just got to stick it out until you get those results. EST for a flash sale that ends at midnight EST, you wouldn''t want to determine an A/B test winner at 11 p.m.
  • REVENUE JOURNAL  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] Roadmap to Revenue makes Forbes 100 Coaching Book Recommendations List
    Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy  made the Sales and Marketing section, where I’m in some very good company, along with Get Clients Now, Made to Stick, Purple Cow, and Selling the Invisible. . ” Yep. Warms an author’s heart. Merry Christmas! How Customers Buy
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] Re-Thinking the “Best B2B Advertisement of the 20th Century”
    don’t know your company. don’t know your company’s product. don’t know what your company stands for. don’t know your company’s customers. don’t know your company’s record. don’t know your company’s reputation. Sales and marketing must be integrated.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] The 6 Building Blocks of Organizational Structure [Diagrams]
    Behind every great company, division, or team is a great organizational structure -- a structure tailored to a company''s, division''s, or team''s goals, and one that helps employees understand how they fit into the bigger picture. marketing, sales, services), is said to have a functional organizational structure.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] Tradeshows and Events Drive Highest Quality Leads
    Companies creating a presence at these events have the extra costs of designing, creating, and shipping booths and signage as well. According to the survey respondents, live demos with sales reps are top-notch when it comes to generating “excellent” (45%) or “good” (42%) quality leads. What About Next Year?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Companies, Sales] Get it in Writing: The Benefits of a Sales and Marketing SLA
    'Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. Sam is an expert in marketing automation as well as lead management – in addition to his role at Lead Lizard , he has worked as a consultant for more than a dozen leading companies.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies, Sales] 18 Unexpected Formulas to Increase Website Conversions
    Your Visitors Don''t Care about your Products or your Company. Why would they type in that search phrase and click on my ad if they weren''t interested in my company or my products? They might become interested in your products or your company once they understand: What the problem is and what the potential solutions are. Audio.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies, Sales] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    11) Treat your sales and business development people. The relationship between sales and marketing can be tenuous at times, so take some time for team building. Are companies you sell to planning growth in 2015, or is the outlook not so good? 21) Do a sales analysis. 'Think fast! Don’t let it go to waste! Never settle.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies, Sales] Extend Your Content's Reach within the B2B Buying Committee
    While marketers tend to focus on pre-sales content that builds awareness and informs short-list selection, they need to focus on an asset balance that addresses all stages of the continuum buying experience. The whole point is to get your company's ideas and expertise used to set the agenda for how to best solve the problem.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies, Sales] Building Your Brand at All Stages of the Pipeline
    Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. It’s important to have tools geared towards prospects at different stages of the sales cycle. Blogs aren’t the only form of content marketing, however. Branding
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies, Sales] 5 Sales Prospecting Tips to Combat the End-of-Quarter Blues
    It’s a positive time to be a consumer, especially if you are planning to buy a car, as you can often use this end-of-quarter or end-of-year blues to secure larger than normal discounts from desperate and starving sales reps. They’re also a sales person’s best friend (next to my dog Conrad, of course!). Offer alternatives. Get scarce!
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies, Sales] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    New research provides both sales and technical leaders with a clear roadmap of the most effective tools and best practices that will enable their enterprises to maintain their customer relationships for longer, more profitable opportunity windows. Learning from the Best-in-Class: Getting Customer Data under Control and Fully Leveraged.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies, Sales] Spam Filter Basics: How to Keep Your Emails from Getting Blocked
    B2C marketers often see a majority of the year’s sales now, and B2B marketers are concerned with making the year’s target goals. For example, if you’re sending a travel newsletter, you might include special offers from an airline, a hotel, and a rental car company. 'It’s the holiday season, which means marketers are really busy.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] 3 Conversion Psychology Principles to Use in Sales Copy
    Sales people are in the business of convincing others. ” In order to convert new leads, a marketer needs deep understanding of their company’s customers. Choosing to integrate behavioral psychology into your sales copy process could be the best  content marketing decision you make this year. 'Image source.
  • 3D2B  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] How to Segment Your Market and Increase B2B Conversions by 355%
    Well, according to a study by Jupiter Research, companies that segment their databases increase their conversion rates on average by 355%. The same Jupiter Research study found that only 11% of companies are using a segmentation strategy. Most companies have not allocated enough resources to make segmentation possible.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] Get a Jump on Your Competition with Pre-Launch Marketing
    Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ? Some Rights Reserved.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]
    'As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results. Manny Kostas is the CMO of Symantec  Corporation.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] 9 Ways Interior Designers Can Reach New Clients Using Houzz
    That platform is truly a social network with huge sales potential, in that it allows users to collaborate with friends and family as well as other users – including the professionals who design, install, and sell the elements that go into their dream homes. Lawn and sprinkler companies. Who Should Use Houzz for Marketing? Realtors.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] The Next Era of Marketing: Hear from Seth Godin
    was struck when Seth pointed out that “marketing has completely transformed”, and that “the marketer now needs to be in charge of everything a company does… they need to be the first step”. five words long: “Make things worth talking about” The longer answer is that the marketer now needs to be in charge of everything the company does.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] Phone Leads: A Source of Missing ROI Data for Marketing Event Planners
    'For most companies, trade shows are one of the most important marketing programs they run. Beyond being a potentially excellent source for lead generation, many companies use trade shows as an opportunity to not only meet with current customers, but also advance their brand. According to IDC, companies spend about 19.6%
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    In this post, we explain how to use pixels, tags, and cookies to help boost your own sales, without getting any crumbs in your keyboard. Companies then use this information to tailor messaging and experiences specific to what you were interested in. company, advertiser, or third party generates a pixel or snippet of code for your site.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
    Amazon is fantastic at this: each product for sale includes a "customers who bought this item also bought" section, a "customers who bought this also viewed" section, and a "frequently bought together" section. 'Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? 1) Free shipping. The Take Away.
  • VIDYARD  |  TUESDAY, DECEMBER 9, 2014
    [Companies, Sales] Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
    Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. We also incorporated this viewing data into our lead scoring program, allowing our sales team to identify and convert our more engaged leads.”. They wanted to bring in more MQLs, faster.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] Do you know what People are saying about Your Business?
    Despite the colossal effect that negative reviews, social media posts and other online content can have on a business, too many companies neglect to proactively monitor their online reputation. The use of these tools allows companies to collect online public content and examine the types of things that are being said about their business.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] Using Laughter as a Marketing Tool
    Humor can be and has been used successfully by a variety of brands to boost engagement and sales. Companies that know how to make their customers laugh are often hugely successful at breaking down resistance and building trust. 'Have you ever attempted to inject humor into a marketing campaign? If so, would you recommend this strategy?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] How to Prepare For Client Calls in B2B Organizations
    'Preparing for a client call in B2B sales takes a minimal amount of time and can greatly impact the quality of your client relationship. Here’s a good example of a client call itinerary: CLIENT CALL: B2B Company & AG Salesworks. Max- VP Sales & Cheryl-VP Marketing. Line 7: Need to reschedule call with Company X.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    If you’re hanging out with friends, your conversation isn’t dominated by a sales pitch, is it? That’s why you should take a minute and make sure your company’s Facebook page has vital customer information, Ramos says. company overview. These posts will build trust and can equate to sales down the road.
  • THE ROI GUY  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    Only 59% of sales reps will achieve their quota this year, down sharply from 67% last year ? Accenture) The #1 criteria for making a purchasing decision is widespread support for you and your company across your prospect’s organization? You can also leverage the advanced search feature to select specific titles at that company.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] The Power of Storytelling with Personalized Video
    Let’s assume that a company in the telecommunications industry wants its customers to adopt a digital-first relationship. This means that the customer will use the company website, mobile app, customer service channel on the TV or other digital medium as the first option when looking to transact or request customer service.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] What Is The Cost Of A Lead?
    There is enormous disparity among B2B companies when it comes to lead generation practices. And a shockingly large number have not even identified their sales funnel. And in less mature organizations, serves as the main line of questions for sales discovery. So if you want to help sales out, answer these questions for them.
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] 8 Successful Content Marketing Strategies
    Content for Sales. Sales copy for lead nurturing was a major component, which supports the fact that email communications are definitely here to stay. An effective content marketing strategy encompasses the entire scope of marketing, from first click to sales. 'Image source. Understand that you’re definitely not alone.
  • MARKETING ACTION  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] The Secret Marketing Strategy: Thinking
    If a marketer concentrates his thoughts on creating qualified leads and revenue growth, and serving his sales force, he or she (and the company) will enjoy a yield not unlike a gardener who cultivates his plot, weeds it and nurtures it toward perfection; they’ll both experience a bumper crop. Her thinking is holding back the company.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    My name is David Vanderkaamp, and I’m a designer for skateboarding apparel company, JumpShock.”. I founded the company WriterBuzz which analyzes a writers’ web reputation.”. I’m bootstrapping a boutique travel company, Action Journey, based in Wellington, NZ.”. 'We all know that guest blogging, as a whole, isn’t dead. docx.”.
  • MARKETING ACTION  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] Sales and Marketing Alignment vs. Integration, Part 2: Driving Change
    'Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. This is what happens a lot of time in the marketing and sales alignment mentality. You think about that for a minute. BILL: Yeah.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 8, 2014
    [Companies, Sales] Lead Nurturing in 6 Simple Steps
    Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website. Begin by asking your sales team, “What questions do our customers ask most often? Pass this content by your sales team. In fact, they have been. Step #1. Step #2.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Companies, Sales] Which Marketing Software Applications Matter to B2B Marketers?
    CRM and marketing automation work together to allow marketers to generate sales-ready leads and to give salespeople the kind of data that can help them close more business. Way too many companies are still just doing batch-and-send emails with little intelligence, segmentation, scoring etc.,” Ranking What Matters.
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Companies, Sales] UX vs. Marketing: Can These Opposites Attract?
    Marketing serves the company by getting people to buy or do something. To date, the Domino''s app has been downloaded more than six million times and accounts for 35% of its digital sales revenue, according to Mobile Commerce Daily. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Companies, Sales] The Stories You Meant to Read This Week, Summarized
    Online Sales for Girl Scout Cookies Are Approved , New York Times. Sony is working with the FBI and a cyber security company, but they are concerned more leaks may be coming. 'If you''re anything like me, you wake up in the morning and immediately start reading your email and social feeds. A lot of those pervade the workday, too.).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Companies, Sales] 5 Ways to Create More Content Today
    “They Ask, You Answer”- Ask your friends in Sales, Support, Account Management and Marketing how many questions they get asked per day. Marcus shared a great example from Des Williams who runs a lighting and landscaping company. Why should each individual within the company be a part of it? We want what we want.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Companies, Sales] Named account marketing: new tools and techniques to reach a limited universe
    similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “In the insurance category, there are about 500 companies large enough for us to serve well. What a luxury! Makino’s approach?  Data discovery.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Companies, Sales] Sales Advice for Startups (& Small Biz Too!)
    'Today I spent 30-minutes on the phone with a startup company that''s soooo excited about their new offering. In our short time together, they tried to tell me everything it could possibly do. They even talked fast to cram as much in as possible. New Product/Service Launch
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Companies, Sales] Connecting the Dots: Marketing Big Data
    New logo company size, revenue. This piece was hard as most of the information was in our Sales’ teams head, not Salesforce. LESSON LEARNED: We need to work with sales, support and accounting to figure out a better way to track this stuff. How long did sales cycle take. Again, we had to survey our Sales team on this one.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Companies, Sales] Feature Friday: Queue Callbacks
    After all, we strive to be the easiest company you’ll ever work with! Related Stories The 5 E-Commerce Mistakes That Could Be Killing Your Sales The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too) 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday. Call Routing General
<< 1 2 3 ... 133 134 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...