• ACT-ON  |  WEDNESDAY, MARCH 1, 2017
    [Companies, Sales] Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity
    There are a host of manipulative marketing tricks in the books, like pricing, sales, and sense of urgency. Why can’t we trick our customers, get the sale, and tally it a success? A buy is a buy, after all. Well, because just like any relationship, the one between company and customer is built on trust. Authenticity. To yourself.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Companies, Sales] 9 Client Reporting Tools That Will Save Your Agency Time
    The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., You love data. Nothing makes you -- and your client -- happier than a chart that shows just how great a campaign is performing. You'd save almost $5,000 per month if you automated this process. What's worse? Marketing Agency
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. The Best Free Sales Resources. Website Grader.
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map
    Whether it’s part of an awareness campaign, a follow-up from an assessment or an attempt to turn a sale, an email nurture is a great way to deliver relevant information to prospects and customers. For example, a message map for a company that provides project management software might look like this:  . That’s great! Message maps!
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] Survey: Improving Data Quality is a Critical Objective of Marketing Data Strategy
    Other crucial objectives include improving marketing data analytics (45 percent), integrating sales and marketing data (44 percent) and improving the user experience (43 percent). An additional 41 percent find integrating sales and marketing data a challenge, and 38 percent cite budget acquisition as a significant challenge.
  • OPENTOPIC  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] Do Search Ads Really Work?
    Since then, technologies such as radio, television, and the internet have given companies new venues for self-promotion, but the age-old problem persists: How to tell whether ad dollars are really boosting sales? The post Do Search Ads Really Work? appeared first on Opentopic. Brands & Marketers
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] Why you need 3,643 domains just like President Donald J. Trump
    And, I’ll be honest, there’s nothing worse than realizing, after you really need it, that the domain name of your dreams is owned and operated by a squatter or for sale for an ungodly $4,000 premium charge instead of even NetSol ‘s insane $30/year train robbery. What Donald J. Want to buy donaldtrumpsucks.com? Donald J.
  • INFER  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] Can predictive bring sales and marketing together?
    Knowing which prospects and customers to focus time and effort on is critical for marketing and sales success. How is the technology adapting to support sales intelligence? spoke with one predictive sales and marketing platform vendor to get a feel for how the market is evolving. Is this the line where Sales Intelligence sits?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue
    For example: The high per unit revenue from the sale of a vehicle gives mass market auto manufacturers the highest revenue potential: A one point improvement in a mass market auto manufacturer’s CX Index score could result in $873 million in increased revenue. Connection Problems. Expectations Are Rising. — written by Natalie L.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] 7 golden steps to creating an effective email newsletter
    According to the Nielsen Norman Group, more than 40 percent of users said that each of the following aspects make for valuable email newsletters: Work-related news or company actions (mentioned by two-thirds of users). Reports on prices or sales. Company news: updates, improvements, new products, awards, volunteer projects, etc.
  • KAPOST  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] Making Your Marketing Goals a Reality: The Right Content for the Right Context at Scale
    sales, blog). CIO, VP of sales). Segment: The profile of the customer company (e.g. Marketers recognize the great challenge of their time is to deliver the right content to the right customer at the right time. So…how do marketers actually accomplish the hard work, and be rewarded not only for our efforts—but our outcomes?
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] The Silent Marketing Roadblock – Choice
    But these choices, like the array of ice creams displayed in the store freezer, can create confusion and dissatisfaction and even paralyze action on the part of our customers … which impedes sales. Why Choice Generates Attention … But Not More Sales. They wanted to find out whether more choice translated to higher sales. Maybe.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Companies, Sales] 5 Services Your Agency Shouldn't Offer in 2017
    Essentially, it's like running a sales bullpen as a service (SBaaS?), Link building isn't shady by definition, but many companies have been using it in shady ways. The success of a marketing agency isn't just tied to what you do (and do well) but also to the services you don't provide. But how high is that reward, exactly?
  • PUREB2B  |  MONDAY, FEBRUARY 27, 2017
    [Companies, Sales] Do Prospects Still Appreciate Downloadable Content?
    Because of the large scope of information required to put together a whitepaper, or any report/guide that tries to break down a complex issue, not every company feels compelled to include these downloadables in their content lineup. Blog B2B-Marketing Content-Strategy Lead-Generation SalesYou can do this by gating your content. EBooks.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Companies, Sales] Organic vs paid social media: 12 myths vs realities
    Measurements showing the path to conversions, transactions, and sales are also used. MOST COMPANIES USE EITHER ORGANIC OR PAID ONLY SOCIAL MEDIA: Myth. The great majority of companies us both. THERE ARE FEW LARGE COMPANIES THAT USE ONLY ORGANIC SOCIAL MEDIA. The social media landscape is constantly evolving. Which MYTHS.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Companies, Sales] An introduction to ecommerce APIs for non-developers
    The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. 2016 was the year when the marketing technology mantra materialized.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Companies, Sales] Marketing’s answer to winning in an ad-free world
    But it is an interesting tale and I wanted SOME good to come of it, so here it is — with a lesson about the future of advertising. A (big big) company hired me to do a workshop on digital marketing trends and we had a “pre-call” to go over my proposed content. SALES. By Mark Schaefer. “Why would you say that?”
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Companies, Sales] What is Brand Marketing?
    The brand is very important because it is the first touchpoint, the first exposure that a potential buyer, a potential partner, a potential influencer has with your brand and with your company,” Musto said. Too often, today’s marketer is defined as a demand marketer, or the function of generating the demand that sales then takes and closes.
  • BIZIBLE  |  FRIDAY, FEBRUARY 24, 2017
    [Companies, Sales] Measuring the Customer Journey from Leads to Revenue
    Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. If certain channels are only attracting F grades, maybe the channel is not a good fit for your company or maybe you need to switch up the content you’re providing within that channel.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Companies, Sales] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    Bottom line: Outside of higher engagement levels and stronger connections with your audience, interactive storytelling will help differentiate your brand, better educate your readers, and close out more sales. . As you may have guessed, this isn’t something you can just “phone in” or force onto any old sale pitch. That's it. Source ).
  • KAPOST  |  FRIDAY, FEBRUARY 24, 2017
    [Companies, Sales] Not Your Parents’ Salesperson: Using Content to Drive ABM
    But the truth is I’m lucky to work for a company ( Kapost ) that doesn’t arm its salespeople with a boiler room-type atmosphere, a phone, and a talk track. Content-centric outreach is particularly helpful as Kapost’s outbound sales organization tackles accounts we’ve identified as having a particular need for our platform.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Companies, Sales] Five habits of highly-effective entrepreneurs
    You may have to handle accounting, marketing, manufacturing, sales, and any other number of business processes. This holistic view of your company can help you find inefficiencies. Entrepreneurs must obsess over finding solutions to inefficiencies in their company. Obsess over efficiency. Delegate responsibilities.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Companies, Sales] How to Create Content for a Winning Account-Based Marketing Strategy
    Since the dawn of the new millennium, companies have been creating content to feed their inbound marketing strategies. To capture the accounts that can change the course of business, marketers now realize they need to complement inbound marketing with a proactive strategy to reach out to the companies they want most. It’s relevant.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Companies, Sales] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    If you’re that same exec that’s only dabbled in video for your firm, you’ll know that your lost sales are the thing that’s getting torched. I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna. As marketing trends go, video is huge. And most people don’t want to. Video.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Companies, Sales] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Lack of Focus.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Companies, Sales] Interactive Content Can’t Be a One-off: A Tale From the Trenches
    Which is why when I brought up the concept of an interactive assessment to a client at a former company, they loved the idea. More specifically, the idea was to create a maturity assessment on a specific topic, asking a user 10 or so questions to gauge their progress in becoming an expert in the company’s focus area. My point exactly.
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 24, 2017
    [Companies, Sales] Weekend Reading: “Social Selling Mastery” by Jamie Shanks
    For the 111th episode of The Marketing Book Podcast, I interviewed Jamie Shanks, author of “Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer.” He explains: I wanted to write this book because I see too many companies around the world stuck […]. Sales Alignment
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Companies, Sales] Top Webinars You Should Watch For Marketing Success in 2017
    In fact, marketing and sales operations have fought long and hard with inaccurate, stale, and incomplete data across their CRM and marketing automation technologies (MAT). Most companies struggling with their demand gen efforts blame data quality for marketing flops. That’s exactly what we’ve been doing at Radius these past few weeks.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Companies, Sales] The New Era of Phone Marketing in Professional Services
    Clearly, for this segment of companies phone marketing works. Even if their failure rate is high (as is typical with phone marketing), business development teams at these firms may only need to make a few sales to meet their monthly quotas. And talking to a prospect directly can be a great way to move them closer to a sale.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Companies, Sales] Using Link Targeting for Improved Inbox Personalization
    Retailers and business-to-business companies are adopting these web-like linking and conversion experiences due to the massive shift in desktop-to-mobile inbox engagement. Companies are currently using this technology to drive “tap-to-text” functionality. What’s Device Targeting? Optimizes mobile engagement.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Companies, Sales] 70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
    To engage customers and prospects, 88 percent of marketers say they primarily use push messaging through their company apps. Forty percent are using them to build loyalty, and the same percentage are utilizing apps to drive sales. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Companies, Sales] How to Craft a Successful Content Marketing Strategy
    This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma. I just got back from taking my first kid-free vacation after having a baby nearly four years ago. Upon my return, I got to thinking about this feeling of freedom. 
  • INFER  |  THURSDAY, FEBRUARY 23, 2017
    [Companies, Sales] UserVoice Increases MQLs by 37% Using Predictive Marketing
    Additionally, both the sales and marketing teams wanted more transparency into what attributes defined an ideal customer profile so they could personalize and prioritize high-value outreach to these buyers. Armed with new predictive insights, the company saw a  2x increase in conversion rates and a  3 7% increase in marketing-qualified leads.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 23, 2017
    [Companies, Sales] Has B2B ecommerce come of age? Maybe.
    Over 70% of those surveyed have digital commerce channels in production and some are now looking for ways to improve sales, productivity and leverage emerging technologies such as “big data” and the internet of things. So, I asked Guy Pearce [ LinkedIn ], partner at REData Performance Consulting [ company website ], on his thoughts.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Companies, Sales] How Marketing Automation Technology Makes Businesses Smarter
    Traditional segmentation naively assumes that, say, all technology buyers in B2B companies with more than 5,000 employees act alike and can be related to in the same manner. It’s an adaptive journey and how companies conduct it has become as important as the product they sell. Webster’s Dictionary.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Companies, Sales] How to Build a Growth-Minded Design Process at Your Agency
    Check out our tips for each department below, and make developing a design process a painless company-wide effort. More Grounded Approach for Marketing and Sales. Strategic planning, market research, and conversion rate optimization are among the components of GDD that marketing and sales people will embrace right from the start.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies, Sales] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Adaptive analytics are useful for both the marketing and sales teams because it can help inform each team when it’s optimal to engage and with what content. It looks at your past interactions and the interactions of companies like yours marketing to audiences like yours, and tells you what the best next engagement is.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies, Sales] What Does Employee Engagement Have to Do With Marketing?
    Employees are one of the most powerful assets a company has, yet they’re often overlooked when marketing strategies are being drawn up. They’re the people with front-line information on your company. Employee engagement and advocacy inspires consumer trust, which consequently, drives sales. Communication. Recognition. Trust.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies, Sales] Go Where Your Customers Are – Wise Words from Sweta Patel
    And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. For example our company was too focused on big channels like social media, going to Dreamforce, etc., It’s a bit nebulous. Especially on social media.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies, Sales] The crisis of message credibility and impact on brands
    Are Trump’s recent assertions about the illegal immigrants, the dishonest media, the Mexican wall, environmental hoax, often communicated on Twitter with less than 140 characters, baseless or just nuanced descriptions in sales-pitch hyperbole? Our world is more passionately polarized than ever. Words do matter. Facts alone may not be enough.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies, Sales] Make the Shift from Automation to Engagement Marketing
    Raising engagement levels sets the stage for internal and external advocacy, and delivers critical support for your sales teams within the complex buying committees that decide today’s business purchases. Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Master Engagement Marketing .
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies, Sales] Where Retailers Fall Down: Mobile Marketing and Newsletters
    In fact, when it comes to email—one of the most saturated spaces in the retail world—a recent Business Insider study found that marketers weren’t just failing to drive sales, but they were failing to meet all their email-marketing goals. Digital marketing for retail brands is about as close to the Wild West as it gets. Right?
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies, Sales] 3 Ways Agile Helps Scale Content Marketing
    In 2016, data management company Beckon reported that brands created an average of 300% more content than they had in the previous year. . The worst-case scenario,” they report, “is that low-quality content is actually hurting the perception of the brand and, ultimately, sales.” . An Agile outlook on marketing. . 100%. 0%. 2. 20%. 3.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies, Sales] 5 Ways to Drive the Success of Influencer Relations
    For example, hold a networking event where a well known influencer gives a talk or presentation; this can attract prospects, facilitate sales opportunities and yield instant results- something that will get senior managements’ attention. Lack of program management or measurement. Lack of quality content/brand messaging. TIP #1. TIP #2.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies, Sales] How to Get More Leads From Social Media
    You may get lower engagement and conversion rates on niche content, but keep your eye on the prize: the final, sales qualified leads. Check out their data on engagement for different types of B2B companies across the five major social networks: Social Media Impact Report. 4. Effectiveness vs. Difficulty for Lead Generation. Well, yes.
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] A Complete Guide To The Buyer Journey
    Two great examples that come to are two companies that focus on transparent content in a traditionally opaque industry. Another example is a company that makes bike wheels. This company took a similar path, they created content that helped buyers understand their sourcing and manufacturing process. It’s pretty simple.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    marketing expert with more than 25 years of experience, Kloefkorn has helped companies increase leads and revenues by hundreds of millions of dollars. KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. PHOENIX, Ariz.,
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., with the general reception following at 6:00 p.m. The event will culminate with an awards ceremony.
  • LEANDATA  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] “You Can’t Build a Walled Garden”
    Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. The event will focus on how AI, predictive analytics and lead management can be a powerful combination for co-customers of the two companies.
  • VIDYARD  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] Forrester Research Predicts Account-Based Everything in 2017
    While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. According to Forrester Research, a revolution is coming for account-based marketing.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] The Front Lines of Predictive Intelligence
    Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. Here’s what we’ve learned by using predictive intelligence to inform more advanced sales and marketing tactics. That is, until we added Infer Predictive Scoring to the mix.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    It’s not as hard as you would imagine: Amazon’s benefits are great, but there are also a number of drawbacks to shopping on the platform, and these drawbacks are a smart way for other companies to have an edge. IBM is already working with Visa as a partner to ensure that in the future, a point of sale can be anywhere.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] 2016’s Most Prospected Companies By State
    No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? The Most Prospected To Companies” By State During the 2nd Half of 2016. well, they just aren’t. So, what does this mean? Not at all.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] 5 Smart Ways to Automate Your Marketing
    Many companies start with a marketing automation pilot program. It lets you know what works and what doesn’t work for your company before you’ve sunk a chunk of budget into it. They know where the weak parts of the sales funnel are. They assume customer service and sales will handle the relationship from there. Attract.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Companies, Sales] The 21 Best Content Curation Tools
    Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 20, 2017
    [Companies, Sales] Delivering Quality Leads Is Top Priority for Half of B2B Marketers
    As for digital marketing channels, B2B marketers reported email (73 percent) and organic search (70 percent) drive the most leads for their company. It revealed providing the sales team with high-quality leads is by far the number one priority for marketers. Improving Lead Quality is Top Priority and Challenge for Marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Companies, Sales] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves. Any point of differentiation seemed like a wafer-thin veneer of sales babble.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Companies, Sales] What Makes Act-On Different?
    From stoking brand awareness to attract the right prospects, to nurturing those leads into closed sales, to ensuring customer satisfaction and retention – Act-On is there making things better for you each step of the way. Others are subsidiaries of bigger companies, and subservient to their goals. And here’s why: 1.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Companies, Sales] How Personalization Affects Lead Nurturing
    The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. It takes a while before prospects can see the worth of your company. Whatever the case, it’s also a good idea to segment your messages according to what stage of the sales funnel that particular lead is in.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 17, 2017
    [Companies, Sales] Top-Down and Bottom-Up Sales: Which One Works Best Now?
    For years, salespeople were told to pursue a top-down sales approach. Companies used their marketing data to identify the highest level decision maker at each customer account. It made sense. After all, why wouldn’t you go directly to the top? Marketing Operations marketing data
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Companies, Sales] Why Interactive Content Matters for Agencies
    This is for two main reasons: (1) Buyers are skeptical of what happens when they fill out a form; is the content worth the inevitable sales follow-up? (2) There's a ton of noise out there, so while an ebook featuring tips and tricks may have been valuable in the past, now there’s so much content available that audiences are more selective.
  • VIDYARD  |  FRIDAY, FEBRUARY 17, 2017
    [Companies, Sales] How to Get Your Sales Team Using — And Loving — Video
    But this post isn’t about convincing you that video is the best tool for your sales team to close more deals. So with that in mind, how do you get the video ball rolling for your sales team? At Vidyard our executives send out company updates via video using the same technology our sales team uses to reach out to prospects.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Companies, Sales] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    So, say you’re the VP of marketing at an enterprise firm, and you’re looking at your company’s website traffic over the first quarter. Producing solid and inviting video messages takes considerable skill and resource allocation —with more companies investing time in recording and production, the bar has been upped.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Companies, Sales] How to Run a Successful Webinar from Beginning to End
    They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. You might also want to utilize other channels like paid social and  your company blog. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Eek! 4.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Companies, Sales] 5 Retail Marketing Trends to Watch in 2017
    As consumers will eventually reach Amazon Go-levels of integration within retail stores, video is a key tool that can help consumers understand how a product is used or how it works in the absence of an available sales person. If your retail marketing efforts aren’t fueling sales, it’s not working. Big time. Free Shipping.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Companies, Sales] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    B2B companies can benefit from content marketing just as much as B2C companies – just look at brands like Adobe and Microsoft. Lead generation and sales are the two most important goals. Lead generation is actually rated as more important to B2B marketers than sales, at 85% v 84%. Where does your company fit in?
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Companies, Sales] Seven Best Practices for Building and Growing a Subscriber List
    Ensure that your sign-up process is streamlined. “In my experience, most companies don’t think the sign-up flow through very well. Eventually the 10 percent off, or final sale, or something else that everyone else is doing is going to wear off. Additionally, there are strict rules and regulations about how subscriber lists are built.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Companies, Sales] 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
    Inbound marketing and sales continue to have a massive impact on the way busineses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. The ROI businesses get from inbound marketing and sales is extremely compelling for clients.
  • INFLUITIVE B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Companies, Sales] Infographic: The State of Customer Marketing in 2017
    However, many B2B companies remain focused on aggressive sales tactics rather than creating a more.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2017
    [Companies, Sales] Why Measuring Success on Cost Per Lead is a Huge Mistake
    It adds cost and creates inaction when sales execs discover the leads don’t meet criteria. The lead-to-pipeline conversion ratio demonstrates solid marketing and sales alignment: acceptance demonstrates sales’ confirmation that these are the qualified leads they need and expect. It incorrectly emphasizes cost over ROI value.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Companies, Sales] Better built than bought – how to build your email marketing list
    Make this a company-wide policy for all customer-facing personnel–sales, marketing, customer service. Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material. Here’s why. Do I know you? Rules, what rules?
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Companies, Sales] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? Of course, you may place more value on some categories than another company based on your unique business needs. Outline Your Needs First.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Companies, Sales] 11 Tips for Starting a New Sales Role
    Author: Chris Gillespie So you have a new sales job. Having been through this many times myself, I’ll share my top 11 tips for ramping quickly in a new sales role: 1. If you aren’t assigned one, approach someone who’s at the top of the sales leader board. What are your company’s deal stages? Sales b2b
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Companies, Sales] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    For companies trying to expand the top of their funnel, having your brand associated with an already well known name in your space can be helpful. Similar to #9 above, host a webinar where a mid-level or higher-up at your company covers solutions, strategies, and/or industry trends. TOP -- Marketing Funnel Stage Engagement Tactics. 1.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Companies, Sales] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. And now we are about to be driven by immersive experiences.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Companies, Sales] How A CMO Uses Storytelling To Engage Audiences
    Under Jeremy’s guidance, independent marketing teams at each of Peaksware’s four companies TrainingPeaks, TrainHeroic, MakeMusic and Alfred Music continually evolve similar data-driven, content-based, LTV-focused strategies. I had the chance to chat with Jeremy to talk about all sorts of things. Want to hear more from Jeremy.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Companies, Sales] 10 Amazing Interactive Videos
    Smart move from marketing video company Vidyard – they’re gathering user data while increasing the viewer’s engagement with the video. 4. As a powerful online video platform, Brightcove is no stranger to using video for marketing and sales purposes. Marketers continue to rank video as one of the most effective content types. Oracle.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Companies, Sales] What promotional products are on your desk? [survey results]
    Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. Can you name a brand of company/organization featured on promotional products on your desk? Summary and takeaways for your company. 89% pen.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Companies, Sales] 5 Steps to Market to a New Vertical
    It’s also critical to look at your own database and leverage the sales and customer success teams for insights as well. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions. Build Sales Support.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Companies, Sales] Stop. Look. Listen. It’s time for an influencer marketing campaign
    We have recently seen the FTC make a statement by cracking down on brands and individuals who don’t reveal their commercial association with a company. They can effectively drive sales because of the loyalty of their community and their authentic, passionate advocacy. By Brooke B. Sellas, {grow} Contributing Columnist. source ].
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Companies, Sales] Apply Yourself: 28 Marketing Awards Worth Going For
    The Valley Forge Tourism & Convention Board is a private, nonprofit membership sales and marketing organization that actively supports the the Valley Forge area and Montgomery County, Pa., as a convention site and leisure visitor destination," reads AVA's website. Consulting company North Highland's business was growing. This U.K.-based
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Companies, Sales] 4 Ways That Automation Is Transforming Marketing
    But if marketing automation is so powerful, how can it transform marketing for your company? Digital marketing expert Jay Baer said that “social media allows big companies to act small again.” When companies show customers more relevant content and offers based on past shopping history, they can increase average sales by 20 percent.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Companies, Sales] Scaling Inside Sales for New Product Introductions or Market Expansion
    Given that leaders are juggling multiple priorities, it’s not surprising that they sometimes fall flat when attempting to scale inside sales to meet expansion goals. Outline Your Sales Process Because your sales process has implications on who you hire and the technology you select, start by defining it. Tele-Services
  • BIZIBLE  |  TUESDAY, FEBRUARY 14, 2017
    [Companies, Sales] How to Evaluate Demand Opportunities in 5 Steps
    If a company can stay within this CPL ceiling, and if everything goes down the funnel as expected, a company will successfully achieve its goals. When you look at the buyer funnel, the next step is converting the qualified leads into sales opportunities. Identify CPL (CPL). CPC-to-CPL. Assuming your ads are good (e.g.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Companies, Sales] How to evaluate a B2B Inbound Marketing Agency
    Before a B2B inbound marketing agency is hired, they should provide a long-term marketing plan to develop a steady and ongoing stream of qualified prospects coming to your website to request more information or contact a sales person. Lead scoring will determine how many of those leads are sent to the sales team for follow up.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Companies, Sales] The Good, the Bad, and the Ugly of Seasonal SEO
    But you have to keep in mind that when marketing to other companies, you’re not just marketing to the company — you’re also marketing to the people who work there. Like I mentioned in the ‘goods’, you’re more than likely attracting new visitors who are entering your site at the top of the sales funnel. Oh Valentine’s day.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Companies, Sales] Interactive Content, Marketing Automation, and the Engagement Economy
    Audiences want highly personalized content and expect stellar experiences – and companies are taking note. Shifting content marketing efforts to reflect customer desires is highly effective, and companies that are taking a new approach to address these primary expectations are seeing engagement rates increase. Static Vs. Interactive.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Companies, Sales] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    While Artificial Intelligence was one topic that was covered ad nauseam in 2016, Infer, a predictive sales and marketing platform predicts that technology is going to evolve even faster from here on out. For example, sales and marketing professionals are overwhelmed with the amount of data they are faced with everyday.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Companies, Sales] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    Consider how the sales team will need to organize data, create call lists, and conduct outreach. Some companies create custom solutions for this process or higher an outside consultant. more obscure match on lead company name and account name. This article is a guest post by Lauren Frye of Bizible. Like it? Technical: Planning.
  • HG DATA  |  TUESDAY, FEBRUARY 14, 2017
    [Companies, Sales] Marketing’s Evolving Accountability and The Future of Content Analytics
    We sat down with Apparao Kari , Cintell’s founder and chief executive officer, to discuss the sales and marketing landscape, how it has changed, and how modern marketers are adapting to the climate. And with this has come an increase in the volume of sales and marketing outreach. Read on for the rest of our conversation.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Companies, Sales] Be Mine: A Brief History of Valentine's Day Marketing
    In England, where Valentine’s Day had by now already been celebrated with the exchange of gifts and cards for many years, the Cadbury chocolate company sells the first heart-shaped box of chocolates. The New England Valentine Company moves operations from Howland’s home to a Main Street factory in Worcester, Massachusetts. Chaucer.
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Companies, Sales] The Secret to Crafting an Awesome Sales Pitch
    The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere. Customers are moving away from traditional sellers and are choosing to engage with companies that reach out to them in ways that are delightful and educational at the same time. Things to Takeaway.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Companies, Sales] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    This Lunch & Learn event is targeted to B2B marketers and technology company leaders responsible for business strategy, sales, marketing and revenue generation. Five years running, the company was named a “Top 25 Interactive, Social Media, SEO and Advertising Agency” by the Phoenix Business Journal. PHOENIX, Ariz., KEO New
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Companies, Sales] The Branding Process for Professional Services Firms
    Think about how your company changed since those documents were drafted and what adjustments you might need to make to your marketing. By role (what people at your clients’ companies are involved in buying your services). The branding process is a systematic approach to creating and promoting a firm’s brand. Brand Identity. Phase 1.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Companies, Sales] Tips for Using Video to Increase Social Media ROI
    Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. But B2B companies should leverage the power of video too, especially in combination with the distribution power of social outlets. Customer case study. Promotional.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Companies, Sales] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Unifying the ridiculously fragmented marketing stack is the biggest challenge facing almost every sales and marketing team today. Surprising enough, 70% of companies are said to still not be collecting data from social media channels. Marketing equals data and data equals marketing. Is Snapchat or more video going to fix that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Companies, Sales] Social media proficiency: A life skill?
    Most companies are trying to keep a tight control on their employees and Robert and his team are encouraging employees to find their voice online as an essential life skill. What company has eminence? Which sales team has eminence? Contact Mark  to have him speak to your company event or conference soon. By Mark Schaefer.
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