• B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Companies, Sales] Can Content Marketing Accelerate Sales Pipeline?
    Can posting the right content for the right customer on the right channel at the right time really speed up a sale? When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead of selling, right? thought only call-blitzing sales rep could make a sale close faster. Awareness.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Companies, Sales] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm  Siegel+Gale is one of them. I had an opportunity to talk to Margaret about simplicity, innovation and how brands can get there. The buyers at B2B companies are human too.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Companies, Sales] Handy-Dandy Guide To Content Marketing
    find many B2B organizations linking business units to the feet-on-the-street sales organization without effectively integrating content into this supply chain. company, industry, category) is a key influencer (Source: ITSMA). This target audience is at THIS place in the sales cycle [EARLY or MID or LATE]. ATTACH FACT SHEET].
  • BIZNOLOGY  |  FRIDAY, AUGUST 28, 2015
    [Companies, Sales] How do you know your price is too high?
    I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Sales are scary low–they round to zero. In fact, because sales are so low, we actually have evidence that it isn’t price at all–when the problem is price, you typically sell some but just not enough.
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Companies, Sales] Interesting Infographics: It’s All About The Leads
    You may have a stable full of leads but may not be nurturing them properly, which could hurt your chances of converting those leads into sales. Lead generation, we all know, isn’t a straightforward process guaranteed to lead to sales. Will they influence your company’s approach to lead management going forward?
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Companies, Sales] 5 Power Players You Need On Your Lead Management Team
    If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Sales is no longer cold calling. Think of the sales lead process as a five-step system: Attract : Content and SEO are the magnets here.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Quantifying the Value of Social Media Engagement in B2B Marketing
    Performers” from all other companies. on marketing investment • Current lead-to-sales ratio. nuances of a B2B Sales Cycle? Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. companies?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. customer contacts] to drive sales,” said Raj. “As marketers, we tend to focus on the. By 2014, companies that develop an IMM strategy will deliver a 50. Optimization in Action – A Simple Example. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. 1. The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. keep up.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. From marketing to sales to training to investor relations, business presentations structure and organize. company’s stories come alive. before they enter the active sales process. talk to a sales rep.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. enough to increase sales leads: 1. corporations $100 million in sales and beyond— know their business. affect new sales lead demand, marketing. Legendary Ad Executive David. wealthy?
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • HALEY MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Shocking News: Staffing clients are people, too!
    know, we’re as shocked as you are, but consider this: Would you rather receive a copy-and-paste email telling you how great a staffing firm is and how many companies they’ve worked with, or would you prefer an email inquiring about your individual concerns and explaining how they can address them for you? Need proof? The result?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] This is Why I Succeeded in Sales
    I never wanted to be in sales. only went into this field because I had an idea to start a company. The SCORE consultant I met with told me my plan wouldn't succeed unless I learned how to sell
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] The Cure For The Common Cold Call Is Social Selling
    Are you coughing up excuses why you missed your sales quota? If you are experiencing these symptoms which prevent you from making a successful connection with a new sales prospect, then you have a case of the common bad cold call. Are you working at a feverish pace to get through your call list with no luck? Blog 1-2 times weekly.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    It helps sales and marketing teams prioritize leads and increase efficiency. Every company has a different model for assigning points to score their leads, but one of the most common ways is using data from past leads to create the value system. How many times did they click through on your company's tweets and Facebook posts?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] 20 Signs Your Business Needs A Facelift
    For example, your business may have started out as lunch delivery service for construction companies, but over time development has slowed. If your company name is Tri-State Dog Groomers, then would your customers know that you also groom cats or provide boarding services? Sales Leads Aren’t Converting. Here are twenty of them.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Why Negative Reviews Are Still a Big Ecommerce Win
    There is no doubt that ecommerce companies need social proof to survive. By refusing to hide it, you give your company immediate credibility and earn more trust from possible buyers. Bad reviews result in more sales. Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp.
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Companies, Sales] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    Ashley Heath of Tour de Force gives us a primer for marketers: Business intelligence (BI) means different things to different people, but at its core, business intelligence is all about acquiring the data in your organization that allows you to make intelligent decisions about all aspects of your business, from operations to sales to marketing.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Companies, Sales] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Urgency.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Companies, Sales] Why Professional Photography Matters On Your Website
    Using images help convince the reader that these are in fact real people or companies that benefited by using your firms’ services. Using images makes your story real, whether you are showing the person giving the testimonial or the company you used for a case study. Your website says a lot about your firm. Take your own photos.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Companies, Sales] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. With all these benefits, I have wondered, why do some of my fellow marketing and sales professionals still struggle to gain traction on such a promising channel? Happy tweeting!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Companies, Sales] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    This trust is what leads to sales. The aim was to get more high-quality leads for sales. The bottom line: if you want content that works – that truly drives leads and sales – create helpful, non-promotional content. And in doing so, you help the business. Brands need to think and act like publishers. ” .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2015
    [Companies, Sales] Looking for inspiration on innovation and entrepreneurship? Here’s the source!
    He said that companies that are not in a constant state of renewal — and prepared to continuously jettison out-moded products — are vulnerable. He points out that the first versions usually fail and that the companies that iterate on those failures are most likely to succeed. Innovation is purposeful. Innovation is WORK!
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] A 1,000 point drop in the Dow…and your staffing firm
    Companies that make recruiting skill a priority do better in turbulent markets than those that are more complacent. If you want to attract better talent and make faster placements, focus on improving the perception of your company. Most staffing sales professionals are tactical. The best staffing sales reps are strategic.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    To summarize our discussion, here are: 7 Key Challenges Facing B2B Companies and their Channel Marketing Activities:  . With Sales and Marketing departments working in watertight compartments, many of these organizations suffer from little or no cross-trading. High turnover of sales people is another common issue.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] A Follow-Up Strategy for Content Syndication Leads
    It’s important to recognize that content syndication leads are not like most sales leads. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] Hiring High Performance Sales Teams #1 of 2
    Hiring High Performance Sales Teams Strive for high competency and high commitment (first installment of a two-part series on sales recruiting). You’ve got sales quotas, plans and deadlines. That adds expense, disrupts your sales team and, potentially, creates a customer service disaster. Listen, instead of talk.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] Blog More To Sell More
    You are in charge of your personal brand and your sales success. You Are In Charge Of Your Sales Destiny. This same advice and set of results applies to today’s sales organizations and your own efforts. Hubspot states that B2B companies who blog generate 67% more leads per month than those who do not blog.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] Build Your Marketing Strategy Like a Construction Site
    It’s more than just a sale and cash in the bag, and then move on. So it’s your job to not only encourage the initial sale, but to also encourage loyalty and repeat purchases. No matter the size of your company though, be sure that you’re following a plan. Author: Aseem Badshah Don’t let the title fool you. Dig a Hole.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] B-to-B Marketers: Why it takes more than three calls to make a sale
    We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them. Simply fulfilling a request is not the answer, but yet many companies do just that.  25% of sales contacts are made at the inquirer’s request.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] Agility in Digital Media: 6 Steps to Follow
    Instead of launching new company-wide initiatives, start with small, focused experiments that can prove or disprove your idea. That’s why digital media companies should hire marketers and revenue optimizers from diverse backgrounds. In fact, hire people who have worked for companies like your advertisers’. Start Small. Media
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] Hidden SEO Inspiration from Alphabet, Google
    Speaking of power, the recent creation of Google’s new parent company Alphabet indirectly underscores the ever-present potential search engines offer marketers. It’s Sales & Marketing Alignment SEO Moz Search Engine Optimization seoConclusion: Yes. Furthermore, this reality does not appear to be changing anytime soon.
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. Today’s sales process takes 22% longer than 5 years ago. And 82% of B2B decision makers think sales reps are unprepared. Image Credit: B2B Marketing Insider.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] 5 Keys to Revenue-Boosting Demand Generation
    “Silo” has become the dirtiest of dirty words in business and leadership these days. “ To Build Your Business Smash Your Silos ,” urges Fast Company Magazine. This demolishing fervor has taken out two of the most venerable silos of the 20 th -century business world — the sales silo and the marketing silo. Score and Qualify Leads.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Companies, Sales] 10 Signs Your CEO Has an Outdated View of Marketing
    This kind of release usually makes some sort of self-serving, inward-looking “announcement,” often devoid of real facts that anyone external to the company would care about. But today, modern marketers know that if all you do is talk about your own company, you’ll repel people instead of attracting them. Then track your stats. Uh-oh.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Companies, Sales] Using Analytics to Get Higher ROI from Remarketing
    Visitors who quickly leave your website within a few seconds after arrival probably aren’t very interested in your company, and may even have landed there by mistake. If there are specific regions where you really want to boost sales or connect with prospects, you can use the geographic options to remarket based on location.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Companies, Sales] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. They want to hear from their friends before they want to hear from your company. That will make them more open to speaking with your sales team at some point in the future. 4. Email And with good reason. Like a shiny object. It’s true.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Companies, Sales] Branding as a full funnel journey
    It’s a way to begin conversations and even relationships based not only direct interest in our product, service, or company, but also to use a shared second interest to get to know them better. Often, short term brand expansion in digital space is held to a quantitative measurement and direct attribution to sales growth on a timeline.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 24, 2015
    [Companies, Sales] Aer Lingus Engaged Customers with the Right Offers Between Ticket Purchase and Travel Date
    One example of a company trying to optimise marketing campaigns for a customer’s position at particular moments in time, especially within a longer purchase cycle, is Ireland’s national airline. Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Companies, Sales] Closing the Sale: Why the Best Firm Doesn’t Always Win
    If sales are lagging, a company could hire a sales consultant, implement new sales management software, or hire a recruiter to find new sales talent. Perhaps your firm offers business intelligence that would enable them to discover and exploit their competitive advantage and win more sales. Frustrating.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Companies, Sales] Maximize Sharing on Facebook with Different Post Types
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Mike brings 10+ years building strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C companies. Yes, […]. Facebook
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Companies, Sales] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Companies, Sales] What Does A Content Marketing Plan Look Like?
    How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Show how your plan contributes to the company’s bottom line metric. Is it brand awareness, engagement, lead generation, sales, or customer retention/loyalty? Where do you start? Content Marketing
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Companies, Sales] Digital Marketing: The 7 Essential Channels
    Today, there’s much more competition, so we have to 1) attract prospects, 2) drop them in to the top of a sales funnel, then 3) nurture them so we can convert them into customers. If we don’t use that approach with our sales funnels, then our competitors will – and our business will suffer as a result. Unfortunately, it’s not. Video.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Companies, Sales] ReadyPulse Experiences 250% Year-Over-Year Growth
    San Carlos, CA (PRWEB) May 14, 2015 — Inspirational Marketing platform ReadyPulse announced today the hiring of two executives Ron Selvey, VP Marketing and Evan Howe, VP Sales. Founder’s Institute “Most Innovative Company of Year” Always On Global 250. Results are phenomenal across the entire customer base. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Companies, Sales] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    With over $15 billion in additional e-commerce sales to date, Walden and Rally Ventures invest in ReadyPulse to continue the marketing revolution. Rally invests exclusively in early-stage business technology companies, focusing on big data, cloud technologies, infrastructure software, mobility, IoT, SaaS, security, and storage. Press
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Companies, Sales] Nine Arguments Against Business Storytelling
    And in Storytelling Is Dead—Here’s How To Sell Now , a Chief Creative Officer unleashed a two-pronged attack: stories are too long for dwindling attention spans and are too risky for companies who are expected to be transparent. I’ve always embraced counterviews. Sales reps are trained to handle objections. They challenge us. PR spins.
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 21, 2015
    [Companies, Sales] What Oracle’s Acquisition of Maxymiser Means
    Only 4% of companies out there are satisfied with their ability to use customer data. “Companies that are Best-in-Class when it comes to customer experience,” Omer explains, “realize that the customer is on a journey and that you can’t just deliver messages ad hoc across channels. Managing the Customer Journey.
  • KEO MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Companies, Sales] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    Naturally, you want to include your company url and other brief info in each of these messages. You don’t want to just constantly be posting blatant ads, or hitting members up for sales. But one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups. But don’t stop at just contributing to groups as a member.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Companies, Sales] Social Media & Your Business: Choosing the Best Platform
    Unique Attributes : Serves people looking for quick info, company news, and immediate response to questions about products or events. If you want to grow an audience around promotions and sales, Twitter or Pinterest has the quickest impact. So you want to define a social media strategy for your business ? Getting Started. Facebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 21, 2015
    [Companies, Sales] Top 3 Ways to Measure Content Marketing Success
    Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. And the next step of the process is to understand how your content contributes to closed deals, cross sales and upsells. Oh wait, that's what marketers call ROI. Content Marketing
  • LEADERSHIP  |  FRIDAY, AUGUST 21, 2015
    [Companies, Sales] Interesting Infographics: Using Big Data to Generate Sales Ready Leads
    Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $80k in sales and Google garners over two million search queries. Casting a wide net will take you so far, but sophisticated targeting technologies can give your sales an extra boost. Those aren’t small numbers.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Companies, Sales] 3 Tips for Achieving Alignment Between Marketing and Sales in the Field
    Field marketing teams organize activities like tradeshows and networking events to drive brand awareness, attract prospects, and ultimately, help field sales teams cultivate pipeline. They get your company’s message outside the office walls and directly where it matters: in front of potential customers and industry heavy-weights.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Companies, Sales] What is an Inbound Marketing Campaign?
    Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. marketing offer is a content piece or promotion your audience receives directly from your company; by contrast, a Contact Us from is a tool your audience can use to communicate with your company about, well, anything!
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Companies, Sales] Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]
    Check out this infographic to gain a better understanding of how you can guide your buyer through the inbound marketing sales funnel. Click Here to View the Infographic : Infographic Transcription : Understanding Inbound Marketing and the Sales Funnel. TOFU offers are considered the awareness stage in the sales funnel process.
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 20, 2015
    [Companies, Sales] How To Pitch Lead Generation Blogging to Old School Executives
    One of the biggest changes in recent marketing history is that companies no longer must go through a media gatekeeper in order to reach their prospective customers. In the past, companies had to, as David Meerman Scott says, “buy, beg or bug” to get attention: "1) You can BUY attention. This is called sales).". Chris Brogan.
  • THE POINT  |  THURSDAY, AUGUST 20, 2015
    [Companies, Sales] Is B2B Lead Generation Really This Difficult?
    Marketers are judged (particularly by sales, and even more so in technology companies) on “what have you done for me lately.” B2B companies are entering an era of “do it yourself” marketing. Why is that? Here are my theories: 1. Marketing automation has yet to solve the reporting issue. But therein lies the quandary.
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Companies, Sales] Marketing Enablement and The Technology Stack
    asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic  (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization? It was a lot more than two.
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Companies, Sales] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Marketing & Sales Alignment
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Companies, Sales] Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making
    It's easier to see in an example taken from my colleague over on the HubSpot Sales Blog : After declining for months, Jean tried a new tactic to increase ROI. Finally, "to insure" means to protect against risk by regularly paying an insurance company. It's hard. that is, if you've even realized you made a mistake in the first place.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Companies, Sales] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Sales/Discounts. Running a sale or offering a special discount? Sometimes it just takes a bit of an extra push to get someone’s business and sales/discounts are a proven way to do just that. It starts with your social post, company profile, or advertisement. Step 1: Give People a Reason to Visit Your Site. Webinars.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Our sales people weren't on an all-out cold-call blitz.  Content Marketing Marketing Tips SEO/Social Media Blog Writing Services Blogging and SEO blogging for staffing Does Blogging Drive Business Ghost Bloggers for My Company staffing blogs What is Ideal Blogging FrequencyEven better! Overall sessions on the site increased 7.63%. 
  • THE ROI GUY  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] Adaptive Insights Empowers Field Reps with Value Selling Tools and Gets More Prospects to Say “Yes!”
    The company’s sales messaging focused on how it could help prospects plan and budget faster. To do this, Adaptive needed a sales tool that would help reps demonstrate its value to prospects. “We didn’t want to use spreadsheets, as they are hard to maintain and don’t measure engagement,” said Turner. Acceleration 2.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    And it makes a difference -- according to Kissmetrics , 40% of users won't return to a site after a bad experience and 50% of sales are lost due to bad navigation and structure. People are buying online more than they ever were before: Back in 2007, only 3.2% of all sales were online -- and today, it's doubled to 7%. Don't believe me?
  • VIDYARD  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] Data as One Part of a Successful Marketing Trifecta
    Acquiring another company or creating a new internal business unit. With any of these strategies, marketers should consider the problems that the company’s products can solve while also considering the different audiences for which these solutions resonate. “The data is not going to tell you what to do. Blog Marketing Metrics
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] 9 Things Your Online Store Should Have To Keep Customers Happy
    An About Us page is the perfect way to tell a bit about your company, staff or even just yourself. Zappos, an online shoe and clothing retailer, saw a 357 percent increase in sales after instituting a free return policy for a year. 4. It’s safe to assume that customer frustration is synonymous with lost sales.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] 5 Best practices of trade show lead qualification
    Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Recent studies by a number of firms, including Exhibit Surveys and Center for Exhibition Industry Research (CEIR), identify lead generation at 80-85% as the reason that companies exhibit at trade shows.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    Author: Nikita Ovtchinikov As salespeople, we know that the discovery call (the initial call between a sales rep and a prospect) can make or break a sales cycle. Forecast more accurately : Thorough questioning will make deals much more predictable and further the reputation for reliability of a sales professional. Sales b2b
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] Interview with Habitat for Humanity ReStore Manager, Kevin Kelly
    manage all aspects of the store including personnel, donations, pricing and sales. Q. Also working with the many volunteers and companies. Q. Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Here’s the conversation: Q. What is your position at Habitat for Humanity? A.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] 4 Steps To Building The Content Marketing Business Case
    All marketing spend should be tied to quantifiable results that sales and executives can understand. Cost per sale. Align Program Goals with Company Objectives. Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Do Your Research. Conversion rate.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Companies, Sales] 5 Shipping Ideas to Amp Up Customer Delight
    If you’ve tweaked every other aspect of your company and are looking for one more way to surprise and enamor your buyers, take a look at your shipping policies. These packages will quickly identify your company in the future. That kind of brand recognition is even more valuable than the money you made on the sale. Presentation.
  • SYNECORE  |  TUESDAY, AUGUST 18, 2015
    [Companies, Sales] Inbound Marketing 101: Lessons from the Cat Food Aisle
    If sales are down or you feel like you’re just not connecting with your audience, don’t throw in the towel. To stand out in a sea of products and services, your company needs to build an inbound marketing strategy that looks something like this. Yesterday evening I was one such consumer. Let me offer a little background.
  • ANNUITAS  |  TUESDAY, AUGUST 18, 2015
    [Companies, Sales] 3 Mistakes to Avoid When Developing a Demand Generation Strategy
    The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Contrary to what you might want to believe, your demand generation program isn’t about your company. Marketing automation has forever changed the way B2B marketing is conceived and executed. Product-centric planning-.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Companies, Sales] Emails That Encourage Customer Engagement
    Studies show engaged customers have positive responses to businesses, which translate into higher sales. By sending the right messages and promotions, you can increase engagement and sales. You can promote an event or a product occasionally, but your newsletter should focus on engagement rather than sales. Welcome email.
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Companies, Sales] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Added an SDR team.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Companies, Sales] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Now, companies will only get charged if a viewer watches their ad for more than 10 seconds instead of paying for the ad as soon as it appears in front of a user. As marketing has transitioned to owning more than just the top layer of the sales funnel, more is expected from them, but there are also more opportunities to engage customers.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 18, 2015
    [Companies, Sales] Why use Video as Part of your Marketing Mix to Reach the Professional Tradesman
    By using testimonials and showing how a product is used, videos also help move prospects through the sales process. recent study was done by Animoto  of 1,000 consumers on how they interact with and feel about companies who use videos. Here are some highlights: 25% of consumers lose interest in a company if they don’t use video.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 18, 2015
    [Companies, Sales] Using Content To Create That Zero Moment Of Truth
    Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? Michael Brenner: It really comes down to any company that’s trying to reach new customers. You can tap into the woman in sales because she’s your colleague, and she’s right across the row.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Companies, Sales] 5 Social Selling Best Practices that Deliver Dramatic Results
    It’s a particularly thorny subject for B2B marketers and sales people. Adding marketing and sales into that felt like a stretch for the first few years. Quite a few companies blew millions of dollars of budget trying to figure out social selling. We know the free report PDF is the beginning of a sales funnel. Not 20.
  • FATHOM  |  MONDAY, AUGUST 17, 2015
    [Companies, Sales] The Manufacturing Marketing Standard
    We’re excited to announce the inaugural MFG Standard,  a magazine created to serve all types of manufacturing companies by providing valuable digital marketing benchmarks, trends, updates and next steps toward becoming an industry leader. Assemble Your Digital Marketing Plan. Get the Standard.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 17, 2015
    [Companies, Sales] How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
    Not so, for David Rowe, CMO of enterprise software support company Rimini Street, an unlikely marketer who found his way over to “the good side” by accident, after an early career as an engineer and technologist. David shares the systems that the “tip of the spear” uses at Rimini Street.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Companies, Sales] 4 Tricks To Master The Magic Of Modern Lead Generation
    It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale. The sales person could use that as leverage with the buyer to influence the whole sales process.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Companies, Sales] 3 Compelling Stats that Make the Case for Social Selling for B2B
    Social selling is the latest trend to hit the sales world in years. Or it might even be the hook that finally aligns marketing and sales at B2B companies. Takeaway: Focus on the right people at the right companies and their needs. 2. Buyers will put more stock in peer recommendations than anything the company produces.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Companies, Sales] 63 Digital Advertising Terms Every Marketer Should Know
    Affiliate marketing is an agreement between a publisher and an advertiser where the publisher receives compensation for every click delivered and/or every sale made of the advertiser’s product or service. For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person.
  • B2B LEAD BLOG  |  MONDAY, AUGUST 17, 2015
    [Companies, Sales] Real-life Example of the Use of Big Data in Sales
    Want to know learn how top sales professionals are using data to strengthen their businesses? Mark Hunter, CEO of The Sales Hunter, helps companies (and their salespeople) close more sales without discounting prices. Marketing and Sales Alignment Marketing and Sales Funnel Big Data Marketing marketing and sales funnel
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 16, 2015
    [Companies, Sales] @TechCrunch announces formation of CultureSphere’s advisory board #EmployeeEngagement
    The August 14 th TechCrunch article explains how the process works: “Employees upload their own photos and videos into the company’s feed in the iOS app. Company-designated curators then go through the content and “unlock” anything they think is appropriate for broader sharing. CultureSphere was launched July 23rd.
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Companies, Sales] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    And these are only two of the plethora of awards the company has won over the years. According to Adweek , the key to Lego's success has been the consistency in the brand's look and feel, coupled with the company's ability to adapt just enough to "change with the times and broaden its market.". The company was on a roll.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 14, 2015
    [Companies, Sales] Oracle Chosen as Leader in Gartner Magic Quadrant
    For example, according to a study by Google and Corporate Executive Board, “buyers are 60% through their decision process before engaging with a sales person.” ” That market reality has caused companies to vastly rethink their CRM strategy and make lead management a core component. Marketing Cloud Product News
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 14, 2015
    [Companies, Sales] Can the CMO Drive Growth?
    Marketing has long tended to have an indirect impact on sales. In other words, successful marketing inevitably requires collaboration, especially with sales. But the need for collaboration goes well beyond working closely with sales leaders. . So, how do you do that? You focus on three things. 1. The Numbers. Collaboration.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Companies, Sales] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    To help you decide, I've outlined some of the most common signs that your content marketing efforts are stuck in Bizarro World. 1) Your “strategy” consists of calling product datasheets and sales events “content.”. Are you a lonely Superhero? A one-person content strategy team, battling it out for the sake of your company? agree.
  • HALEY MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Companies, Sales] Don’t Be Antisocial: How to Breathe Life Into Your Business with Social Media
    While those factors create the body of a company, those businesses still lack a public identity or personality. Adopting another platform to answer questions and problem solve with visitors will go a long way in terms of customer service, staying top-of-mind, and creating a company identity. Will it yield immediate sales?
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 14, 2015
    [Companies, Sales] How To Plan Your B2B Lead Generation Content Over Three Martinis
    Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? Sales can really take off when you have the ability to generate your own, quality leads. In fact, studies show that in a B2B sale, buyers are now 60% to 90% through their buying journey before they first contact a seller.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 14, 2015
    [Companies, Sales] How CEOs And CMOs Can Tell The Difference Between Information And Insights
    Carrying this thought a little further, sales often is in the act of gathering information on the strategic initiatives of a corporation. Unfortunately, we are seeing examples of this throughout the business marketing and sales world. What Is An Insight? Insights represent an intuitive and deep understanding. What do I mean?
  • LEADERSHIP  |  THURSDAY, AUGUST 13, 2015
    [Companies, Sales] 7 Essentials of Your B2B Customer Self-Service Strategy
    B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Your sales people can prove to be an invaluable resource when it comes to understanding customer pain points. That is a prediction 1 by analysts at Gartner, Inc.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 13, 2015
    [Companies, Sales] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
    Kathryn Cianfrocca, Director of Global Digital Marketing at Hasbro, shared how the company took Monopoly, an 80-year-old game, and brought it back to life by re-igniting brand passion with a little help of storytelling and their loyal customers. Thus the campaign to save your favorite token came to life. catsofmonopoly).
  • HALEY MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Companies, Sales] E-Mail Will Drive Traffic to Your Website
    Seemingly everyone gets bombarded with countless e-mails to their inboxes on a daily basis, so why should a staffing company consider using its own newsletter or other publication as a significant part of its content marketing strategy? Featuring your top candidates is a great way to get in the door with companies. Why Is It Important?
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