• LEANDATA  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies, Sales] Creating a Monster Sales Machine
    The topic of the sales operations webinar was “Building the Perfect Beast.” In other words, there are many options when it comes to creating a repeatable, scalable and successful sales machine. Leon Guerrero , the senior sales operations manager at LeanData. Rules of Engagement: How to ensure fairness for your sales team.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies, Sales] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    Just by a show of hands, anybody that has website for their company, which I assume you all do, can you tie true business results to your website yes or no? So I asked earlier who has a company website and who sees true business results from it. Represent Your Company. Want to turn your website into a staffing ATM? Maybe?
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies, Sales] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. Leading up to Dreamforce and throughout the event we’ll be sharing stories of how some of the most innovative folks in sales and marketing #GoPredictive. We’re officially kicking off the countdown to Dreamforce 2016!
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies, Sales] Will the Era of Knee-Jerk Content Marketing Ever End?
    Molly pinged me on our company chat: I popped into Skyword’s content marketing platform to check out the referral sources for the article, curious to learn how many people were actually coming to it from Molly’s Tweet. Yet at the time of me taking that screenshot, eight people had Retweeted Molly. Probably not. Why Do We Do It?
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies, Sales] This Content Marketing Stuff is Getting Complicated
    Sales go up. The content operations assessment helps companies analyze and evaluate their maturity according to the four phases of the content lifecycle: align, execute, distribute, and analyze. Content marketing in a nutshell: Identify the challenges your prospects and customers face. Marketing costs go down. Uh, wait. New services.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    As with most things, marketers need to evaluate their own situation and make smart choices that are right for their company. How long is your sales cycle? You must align with your sales team , both on the target accounts and on the full experience someone will receive throughout the life cycle of that customer, to be successful.  .
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] Study: How Much of Your Content Marketing Is Effective?
    companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] Content Methodology: A Best Practices Report
    company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. Content serves as a powerful tool for sales. suppliers, and can help facilitate corporate communications and build company culture. Sales staff are. The studio helps unify the company around a.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] Staffing and Launching Your Content Marketing Program
    companies around the globe: 1. before they went on sale? JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. subscribers, leads, sales and opportunities—but our pri- mary focus and editorial mission remains helping our. All rights reserved. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. company?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] What Does the Future Hold For Agencies and Marketers?
    “As the changing nature of marketing impacts product development, sales and company culture, closer collaboration between brands and agencies is becoming more important than ever.” They are increasingly asking agencies and holding companies to simplify and scale (across geo and platforms) at the same time.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] How To Increase Referral Traffic And Get More Leads
    This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer. Getting listed on a review website can vary depending on whether you are a B2B or B2C company. What Is Referral Traffic? Guess what?
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] Influencer Marketing: Get Up to Speed or Get Left Behind
    Most influencers will need to genuinely like and trust a company to endorse or promote them. Collaboration and open communication is the backbone of making your plans on paper come to life and drive sales. Bloggers and creatives, also known as influencers, are one of the most effective ways to promote your goods and services.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] 8 Roles You Need to Build an Ace ABM Team
    There is a key combination of critical components that any B2B company can use to build themselves an ABM team of aces. Not only should they be knowledgeable about ABM strategy and tuned into their team’s account-based marketing plan, but the CMO should also be the primary champion of ABM across the company. [2] The Marketing Director.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] Keys to Containing Your Marketing Costs
    How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals. Stretch: An aggressive focus on driving leads, conversion and sales. Sales Empowerment. Goal: Empower the sales team. What growth strategy are you planning to pursue? Demand Generation.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] More Than Automating Emails For Marketing Automation
    Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential. If there was a Marketing Automation soiree, I’d be the host. What should marketers think about in terms of the next-level benefits of marketing automation?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] Email Design: Let’s Get Typographical
    font that clashes with your company persona might inadvertently confuse customers and distract from your message itself. For continuity’s sake, you may also wish to match your email font with the lettering in your company logo. Other companies opt to buy unusual fonts from designers to set their brands apart from the competition.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] Lead Liaison Gives Customers Exactly What They Need
    Most company websites have a “search” option, allowing visitors to save time by finding exactly what they’re looking for with a search icon or search field. Lead Liaison’s website visitor tracking product and marketing automation product will track a person’s interests while browsing and searching a company’s website. Site Search.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Women on the Rise: The Next Generation of Sales & Marketing Leaders. Now is the time for women—not just in tech, but also in other critical business units like sales, marketing, and operations. How are these unicorn companies hitting milestones that took Fortune 500 companies decades to reach? Sessions. Say cheese !
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] 4 Steps to Get Started with Marketing Automation
    Nurture : If your average sales cycle is six months, your goal here might be to keep more prospects engaged all the way to the end. Then once they reach a certain threshold, they can be automatically handed to sales. Tip: Have sales help you decide which actions and attributes to score, and how much. We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies, Sales] How to Engage Your Audience Using Digital Advertising
    Nobody loves being advertised to, but not all ads have to feel sales-focused or pushy. When I search for interior designers using Google, I'm served four ads from companies trying to promote their services. But if I've never heard of these companies, how do I know which interior design company is right for me? On Twitter.
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] Making the Case for Predictive Marketing and Sales
    Many companies out there are asking, what can predictive do for me? With predictive analytics, marketers get a complete view of the customer, and can pass the highest value leads over to sales, while using a precise customer profile to create customized nurtures for those not yet ready to buy. recent webinar with SiriusDecisions Sr.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? All that data means you can skip unnecessary steps in your follow-up, and speed up the sales process. Blog Field Sales SalesCompetition Requires Intelligence.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] Marketing Performance Benchmarks for Software/SaaS Companies
    Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels. According to the State of Inbound 2016 report, 78% of salespeople rate referrals and sales-sourced leads as the highest quality leads.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] The Need to Focus on the Buyer
    Are your salespeople prepared for that? I’ve seen great articles by sales leaders like Jill Konrath who share how to use LinkedIn to do research on those needs and to get insights.  hope this post is helpful to you all.  I love comments and those who share it on social media.  It would also be nice if top companies linked to me.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] Dreamforce: Is It Party Time or Closing Time?
    asked Brian Birkett , the vice president of sales at LeanData. “I agree that for branding, it can be amazing. When companies spend a good chunk of their marketing budget on parties, the main objective can be getting their hands on a list of attendees. The free event is for sales and marketing operations specialists. Have fun.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] 5 Proven Tips to Keep Leads Engaged With Retargeting
    This approach can work well for B2C companies who wish to target in-store buyers and event attendees. great example of a use case is Kiehl’s recent campaign , where they targeted their in-store convertors for repeated sales, using a combination of website data and CRM email lists. 4 ) Use dynamic creative. shoes). This one is a given.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Mike Weinberg, The New Sales Coach , Principal. Today we will take on the third and final of the three lies, that marketing and sales are aligned. Marketing and sales both serve an audience. link].
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] High-performing Marketing Teams Are 34.4x More Likely to Be Creating Personalized Omni-channel Experiences
    What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? Salesforce conducted surveys with thousands of companies, categorized according to performance level, and recorded its findings. So, do you want to be the best? Supercharge Your Marketing.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] The Future of Digital Marketing Strategy, According to Chatbots
    Consumers watched these media companies grow up, learn new tricks, and improve their quality in a number of ways—except, it seems, for telemarketing. While far from a perfect technology, chatbots pervade the web pages of more companies than you might think, including such brands as Ikea and Disney, and most major airlines. Absolutely.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. Here How should sales handle leads that are not ready to buy?
  • KAPOST  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion
    Because organizational change, at both mid-size and enterprise companies, is often complicated and painful. Specifically, the most challenging aspect of ABM is that it requires much more than sales/marketing alignment. Our target audience can be somewhat fluid, and tends to chase successes from the sales team.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam
    For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it? September’s almost done, another year has almost passed us by, and if you are like us – the days just keep getting busier and busier.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies, Sales] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. An NPS score is determined by sending out a single-question survey to your clients that asks: How likely is it that you would recommend our company/product/service to a friend or colleague? Alex Turnbull from.
  • HG DATA  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] How Saying No Can Lead to Yes
    Much to my surprise, that small check morphed into me helping raise a mid-seven figure A-round of funding and eventually joining the company as an employee. Instead, I worked 80+ hour weeks propping up the company with sales that masked the underlying fatal and festering flaws.  We’re not being a team player. When I Did Say No.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    billion in sales for CBS, Fox, NBC, and ABC (ESPN), according to Kantar Media estimates. He said the NFL is “trying to give these digital companies a taste of the power of NFL programming. That means traditional TV companies need to invest in live-streaming technology or risk falling behind. The live-streaming experiment.
  • DISCOVERORG  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] Get Ready for the TilLT Sales Development Challenge
    Sales development is now the need-to-know skill set for growth and enterprise companies. Companies with high-producing SDR teams are also ones with continued education paths and development. How to Grow Your Sales Development Performance. Lift Conversion Rates with a Sales Development Program. whatcha got?
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Sources.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] Selling is to hunting like marketing is to trapping
    Even if you’re coddled by a sales team or protected by the full force of an agency, you’re developing the skills associated with selling and marketing. Business Development and Sales Networking Salesmanship Advertising agency Brand Etsy linkedin Self-employment social mediaAre you a digital PR god ? It’s 2016!
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] How To Improve Campaign ROI With Predictive Lead Scoring
    Often, marketers have to wait weeks or months for sales cycles to progress before they know which of their acquisition channels produced the most pipeline rather than just the most leads. Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Campaign Round 2.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] How To Be a B2B Marketer At Dreamforce 2016
    The B2B Marketing Champions Lounge , sponsored by leading B2B companies, will be ready and waiting for B2B marketers like yourself. How to Build a Data Framework to Drive Revenue (2). 9:30 am -- The Power of Data in Sales & Marketing Alignment. 11:00 am -- Hands-on Training: Optimize Sales Performance with Lead Qualification.
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] When & Where Should B2B Companies Outsource Marketing?
    And syndication is a great complement to other inbound strategies like SEM and Social Media, by helping to ensure that qualified prospects who are out there researching a particular category, for example, find and engage with your company. That doesn’t mean that every company should hire an agency like Spear. Where will content appear?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] Tips on how to use LinkedIn for Better Lead Generation
    In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. For example, company pages that don’t reflect the brand or are just another place to post social media updates – the same as you would on Facebook. development?
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Magazine as one of the fastest growing privately held companies in the U.S. 5000 list, an elite ranking of the country’s fastest-growing private companies. Melissa Chang, CEO of Pure Incubation attributes the company’s success to two things: “First are our employees who are the heart and soul of the company. million.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] Activate Your Fanbase With User-Generated Content
    But the real key to the power and popularity of UGC is that it humanizes your sales pitch. To celebrate Star Wars Day and promote a Star Wars merchandise sale, Hot Topic asked its customers to submit photos of themselves in Star Wars gear. In the digital era, everyone is a content creator, and that’s great news for marketers.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] 3 Ways To Create Content That Converts
    To maintain a dialogue with buyers and move buyers along as much as possible before they interact with sales, you’re going to need to cover content that helps them at least prepare for a buying decision. The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. Engage? Check.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] Your Audience Called. They Say You’re Fired.
    If enough of them opt-out (or “emotionally unsubscribe” as some email marketers put it), then you’ve got a deeper problem: Lots of content your audience doesn’t care for, and too often company-focused. It was just the CEO talking about his views of the company. Their audiences fire them, because people are sensitive to sales pitches.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies, Sales] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Conversions (leads or sales) attributable to search. These are often your best leads. Second, do some online research.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 19, 2016
    [Companies, Sales] Webinar Highlights: How to Align Sales & Marketing
    If you didn’t attend our webinar, How to Align Sales & Marketing, you can view the replay here (no registration required!). We know that sales and marketing alignment is a big issue to today’s B2B marketers and sellers. It’s why we wrote the book on it, and it’s how breakthrough companies are finding an edge […].
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Companies, Sales] What is Nurture Marketing? Pt. 1 – The High Level
    They say “Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. Inboxes continue to be the most personal way to reach individuals with 68% of companies rating email as a ‘good’ or ‘excellent’ Return on Investment, according to Econsultancy.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Companies, Sales] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    Mistake 2: Not accounting for the full sales cycle. When calculating the ROI of your campaigns, you must understand the impact of your sales cycle. Use the sales cycle to figure out the lag between your action (engagement with your ads) and the result (revenue), and then remember to consider that time period when calculating ROI.
  • LEANDATA  |  MONDAY, SEPTEMBER 19, 2016
    [Companies, Sales] Alignment, Reporting and Myths
    One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. When you ask people how aligned they think sales and marketing are, they probably will say, ‘It’s great!’” Sales and Marketing Alignment is a misnomer,” Maxey added. Maxey agrees that sales and marketing should be partners.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Companies, Sales] Managing Your Newsletter Email List:5 Must-Do’s
    Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. Creating a newsletter email list  is no exception. spreadsheet, or .csv
  • KAPOST  |  MONDAY, SEPTEMBER 19, 2016
    [Companies, Sales] Want to Sell More? Boost the Relationship Between Sales and Marketing
    The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage. If things are “rocky,” it’s harder to move towards common sales goals. Related Content: Sales and Marketing Alignment: Keep Your Eyes on Revenue  . Related Content: Why Is Sales Ignoring Your Content?
  • PUREB2B  |  SUNDAY, SEPTEMBER 18, 2016
    [Companies, Sales] Lead Generation Metrics You Should Be Aware Of
    When coming up with your own metrics, the following questions about your company must be addressed: What have the results been? Blog Data KPI Lead-Generation Marketing Metrics SalesAn effective lead generation strategy operates on a foundation of data, not guesswork. What to Measure. Where are results headed/going? If so, when?
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    For this report, we partnered with AJ Wilcox, Founder of B2Linked , for his expert analysis of the data as well as how companies are using LinkedIn for marketing. IT services, consulting), and B2C industries that have sales teams (e.g. The data is broken into three industry groups: B2B Software/Saas, B2B Business Services (e.g.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] The Cost of Online v. Offline Lead Generation
    Online virtual sales prospects tend to convert at a rate of 18.5%. During the follow-up stage, 17% of offline leads report feeling too much pressure due to sales tactics. The odds of qualifying a lead are highest if you make contact within the first five minutes but only 0.9% of companies polled attempt contact within that window.
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] Look-Alike Targeting Can Be Deceiving
    In fact, Forrester found that the top three data sources that marketers use for customer segmentation are manual inputs from sales reps, static list purchases, and manual inputs from contact forms. finds those individuals or companies among its database and analyzes the data it has about them to identify shared attributes.
  • CHIEFMARTECH  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] Running marketing like lean software development
    The following article is a guest post by Monica Georgieff , marketing manager at Kanbanize , a company that provides Kanban software for lean management, describing her experience adopting this lean management method with her marketing team. You might be asking yourself — what do software development and marketing have in common?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] Top 5 Marketing Must-Haves for Asset Managers and More
    You can decide what information is most relevant, but you’ll probably want to start with name, email, phone number, and investable assets if your focus is retail investors or company name if you’re selling to advisors. What type of information is important for your marketing and sales team to know about your leads? Sound familiar? You’re
  • KAPOST  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] 3 Simple Tips to Optimize Your Marketing Tech Stack
    How do you know if your company is ready to start making optimizations? Are your sales teams having fruitful conversations with the right prospects? For the modern marketer, building a marketing stack often feels like a jigsaw puzzle. The challenge that most marketing teams face is that we aren’t fortune tellers. Final thoughts.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    Quite honestly, we believe that in five years time marketing and sales as you know it will no longer exist. For example, ClassPass is a lifestyle brand with a demographic of young urban women, which provides an opportunity to use video more often -- and in more phases -- than some B2B companies. New technologies were being introduced.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies, Sales] 7 Tips for Agency Leaders From Top Marketing Executives
    David Jaye | CMO of The Weather Company. 2) Get your executive team involved from day one. There is too much focus on sales and cross-selling, and not enough on unique capabilities. That’s a real mistake that companies make, especially small companies. Running an agency is a tough business. the list goes on and on.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Companies, Sales] How to Use Digital Marketing to Transform Your Business
    Is your company fully embracing the digital age? For many companies, failure to adapt to new technology means getting left behind and losing business. For companies like Kodak, to stay in business, they are forced to make desperate cost cutting measures starting with employee layoffs. Work Out What to Focus On.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Companies, Sales] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    Start by evaluating your company – or your clients’ – overall business goals and consider how your blog may contribute to those goals.  So let’s assume, when you first got your company blog up and running, you came up with a robust keyword strategy to make sure you were optimizing your posts for search. 
  • RADIUS  |  THURSDAY, SEPTEMBER 15, 2016
    [Companies, Sales] Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
    The best way to compare predictive vendors is to… Focus on the outputs specific to your company’s pain point and use case, as well as the ability of the providers to partner effectively with your requirements, technology ecosystem, and team. In fact, historically they’ve had many famous clashes, but one in particular stands out.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 15, 2016
    [Companies, Sales] Autumn Emails: Harvesting the Best Themes for the Season
    Clothing stores could sponsor a winter clothing sale and dub it “Sweater Weather Week.” Present a “Before the First Snowflake Falls” sale on must-have items like shovels and driveway salt. Celebrate the day with a sale and ask customers to stop in and say hello. ” Have a hardware store?
  • INTEGRATED B2B  |  THURSDAY, SEPTEMBER 15, 2016
    [Companies, Sales] The Big Bang Theory of B2B marketing
    Unlike B2C marketing departments, which are typically the lifeblood of the company, B2B marketers haven’t been allocated the resources to cope with a Big Bang universe – and the resulting lack of bottom-line impact is seeing those resources reduced even further by CEOs who have given up believing in marketing as a revenue contributor.
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Companies, Sales] Digital Marketing Agencies – How They’re Changing
    In the last 15 years, all of that happened. I’ve rebuilt this company completely in the last three to four years to maintain relevance.”. So I’ve rebuilt this company completely in the last three to four years to maintain relevance. Four years ago, we decided to double down on sales and marketing automation.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 15, 2016
    [Companies, Sales] How To Improve Your Email Subject Lines And Get Better Results
    Yet, despite this, many companies sending email marketing messages fail to give subject lines the attention they deserve. However, a truly great subject line can achieve so much more by telling them something about your brand and driving sales—without sounding like spam. Guest post by Christelle Macri. ” About the Author.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Companies, Sales] Multi-Touch Attribution, A Full User Debrief
    For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. What is multi-touch attribution? Time decay. shaped.
  • INFER  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Companies, Sales] WalkMe Aligns Go-to-Market Effort with Business Impact
    prime case in point is the game-changing online user engagement company WalkMe, which hails from San Francisco, New York City, Tel-Aviv, Raleigh and Sydney. The first one was that because we are a high consideration sales company, it was hard for us to optimize our marketing in real-time.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Companies, Sales] Go beyond brand awareness & drive revenue with LinkedIn
    Studies show that just 1 in 5 business leaders and sales and marketing professionals can demonstrate a clear ROI from their social media marketing and social selling. Case studies, like how a leading communications company gained more qualified leads than from all other initiatives. Thanks to all our sponsors! Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Companies, Sales] How To Excel at Four Primary Types of Social Media Content
    There is a big challenge for companies and marketers to stay engaging and relevant. Even in a situation where the major aim is to generate leads and sales, not every post you produce will need to feature a call to action. Let’s kick off with some sobering statistics. Every single minute , social media sees: 2.4 Period.”
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Companies, Sales] Selling Digital Content? Seven Questions to Answer
    Businesses that follow a consumer-centric process have 32 percent higher success rates, meet sales objectives 42 percent more often, and meet profits objectives 39 percent better, according to Nadia Bhuiya of Concordia University. The publishing business model is undergoing a transformation. Why the change? The data says otherwise. Retention.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Companies, Sales] 5 Demand Generation Tips You Need To Know
    With Marketing and Sales on opposite sides of the Grand Canyon (given their mind set and nature), you need a group to bridge the gap, enter Demand Generation.  Data Quality and Data Management is critical As Companies are […]. Here are 5 tips to help you create and manage a “Best In Class” Demand Generation Program: 1. Data
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Companies, Sales] The Future of Chatbots in Marketing [YouTube Live Event]
    For marketing and sales? They're teaming up to tackling these burning questions about bots, and how they'll change our world of marketing and sales. Together with her teams, she's responsible for the company's blogs, podcast, and overall content strategy, as well as the company's product launch and customer demand campaigns.
  • 3D2B  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
    We all love the sales funnel…at least in concept. As they move through the middle of the funnel, marketing and sales both qualify the leads. With the increasing complexity of B2B purchases, sales cycles are becoming longer, and more decision makers and influencers are involved in the buying decision. Or do they? Lead Generatio
  • NETLINE B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] Insights for B2B Marketers from Content Marketing World
    Social Selling 101: 3 Methods to Enable a Social Savvy Sales Force. In a shared session on “Social Selling,” Eric Clemens (Verizon) and Jeff Herrmann (Fathom), revealed methods to empower your enterprise sales force to be creative and authentic while maintaining governance, and content marketing and social alignment.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] We’ve Partnered with Marketo to Accelerate Your Account-Based Marketing Initiatives
    Today we’re excited to announce that we’ve expanded our partnership Marketo to help companies jump-start their ABM initiatives. Market Intelligence ABM ABM acceleration ABM tips account based marketing insideview partnership marketo abm marketo partnership sales and marketing alignmentWith […].
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] The 3 ABM Essentials You Need to Start Off and Take Off
    If that’s not proof enough, consider the fact that a number of marketing technology companies have updated their current offerings or created new ones to meet the growing demand for ABM. Fortune 500 companies). companies with specific sizes or structures). Strategic importance: align with your company’s strategy (e.g.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
    57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Mike Weinberg, The New Sales Coach , Principal. Today we will take on the second of the three lies: 57 – 90% of the buying process is complete before a sales rep needs to get involved. Principal.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit
    Branding beyond the marketing department – branding was a hot topic in most conversations and many trails led back to the necessity for everyone in a company to own the brand. To ensure it’s consistent, delivered, and proven through the customer experience via every channel (including the sales team). To have fun.
  • INFER  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] The Revenue Centric Funnel – Spend More Time on Revenue Generating Activity
    Earlier this month, we co-hosted a webinar with the great folks at  Yesware  that was all about how to eliminate activity from your sales process that isn’t likely to result in a closed-won deal. On Redefine SQL : Leverage your predictive data to redefine what constitutes a Sales Qualified Lead.
  • VIDYARD  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] Forrester Shows Marketing Needs to be More Helpful, Handy, and Human
    You’ve launched something new and exciting, and you want to share all the bells and whistles in your emails, sales briefings, and press releases. Today’s buyers want companies that can demonstrate empathy to their business challenges, and be responsive to their ever-evolving needs. We’re all guilty of falling into this trap. And more!
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] How to Calculate the ROI of Social Media Marketing [Infographic]
    So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies, Sales] Why You're Thinking About Digital Marketing Analytics All Wrong
    According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. One of the most useful functions of marketing analytics is its ability to tie marketing activities to sales. From Google? Via Facebook?
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Companies, Sales] Fast Growth Marketing: From 0 to 500,000 Users
    It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw.  I love that name.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Companies, Sales] 4 Ways to Find Marketing Qualified Leads on Twitter
    When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales? A few telltale signs and characteristics will help you navigate the vast world of online discussion and find those qualified leads that you want. But how do you know when you’re looking at a marketing qualified lead?
  • FATHOM  |  MONDAY, SEPTEMBER 12, 2016
    [Companies, Sales] Integrated Marketing: Why is It Necessary? – This Week in Creating Your Unfair Advantage
    Embracing integrated marketing will allow marketers to create a unified brand experience for consumers while also nurturing them towards an eventual sale. This podcast is aimed at transformational marketers who believe that marketing can be their company’s unfair advantage and that they, in turn, can be their organization’s unfair advantage.
  • LEANDATA  |  MONDAY, SEPTEMBER 12, 2016
    [Companies, Sales] Setting the Stage for Sales Success
    Rosenberg likes to sprinkle sports analogies into discussions about sales excellence. That’s because he sees similarities between well-run sales organizations and great sports teams such as the NFL’s New England Patriots and the Alabama college football program. It’s the same way in sales. LeanData Sales Operations
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 12, 2016
    [Companies, Sales] The Only Sales Guide You’ll Ever Need!
    The Only Sales Guide You’ll Ever Need! -a book review. And what a perfect time to up the performance of your entire sales organization. Anthony Iannarino has brought together the ideal sales guide and without question this book qualifies for the Acumen Sales Book Club. KEN HINT: This is a lost art in most sales teams.
  • DISCOVERORG  |  MONDAY, SEPTEMBER 12, 2016
    [Companies, Sales] 8 TED Talks All Salespeople Should Watch
    That’s why a while back, we presented our top five books and blogs for inside sales folks. That’s why we love the power of video to quench our thirst for knowledge and enlighten us in the field of sales. These 8 principles can apply to many areas of business, but in the field of sales, they are especially vital. Richard St.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 12, 2016
    [Companies, Sales] B2B Content Marketing Needed to Support Account-Based Marketing
    Marketing for B2B companies always seems to go through cycles where there is a trend that takes over everyone’s life for a while, until it is replaced by something else. We have seen this with social media, although many B2B companies have figured out how to make this approach work for them. Are they bigger or smaller companies?
  • LEAD LIAISON  |  MONDAY, SEPTEMBER 12, 2016
    [Companies, Sales] Lead Liaison Integrates with Pipedrive
    The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. With over 30,000 customers, and reaching across more than 140 countries, Pipedrive helps companies manage complex sales processes. When two great forces come together, the results can be powerful.
  • SNAPAPP  |  MONDAY, SEPTEMBER 12, 2016
    [Companies, Sales] Lessons from CMW 2016: Slowing Down and the “Why” of Your Content Strategy
    Cleveland’s own Content Marketing World 2016 was last week where 200 speakers, 100 companies, and 3500 attendees all assembled in mass to discuss all things content… and to see Joe Pulizzi have a wandering conversation with Luke Skywalker. That’s why an event like CMW can have such a vital impact on both companies and individuals.
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