HUBSPOT | THURSDAY, MAY 21, 2015
[Companies, Sales] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. In total, the 2014 holiday season saw a 7% increase in ecommerce sales –– bumping up the total revenue to $100 billion. It’s uptime. The Revolution in Ecommerce. Ecommerce
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 21, 2015
[Companies, Sales] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated. Their general intention is to continue serving their existing target market (companies from 10 to 2,000 employees) with marketing and sales tools.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 21, 2015
[Companies, Sales] 5 Ways to Reactivate Lost Leads Using Marketing Automation
Most companies move on to the next lead, forgetting about these leads entirely. In this post I want to challenge the idea that a lost lead is indeed lost, and how, using marketing automation software, can instead be the key to unlocking a large amount of additional revenue for your company. When a lead expires, what do you do?
VERTICAL RESPONSE | THURSDAY, MAY 21, 2015
[Companies, Sales] 5 Easy Ways to Streamline Internal Communication
Consider these five ways to enhance your company’s internal communication strategy. 1. Send a company newsletter. We’re a fan of the monthly company newsletter; sending more than once a month can be over-kill. Choose one tool for all company chats. Store and share files in one place. Want more marketing tips?
ANNUITAS | THURSDAY, MAY 21, 2015
[Companies, Sales] Why Buyer Personas Are Not a Waste of Time
The article quoted Michael Jaschke, CEO of 48Bricks , an ad tech company, as saying, “The premise of trying to model consumer behavior based on massive amounts of data does not work.” Get input from sales on what the audience is looking for. A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Really?
BIZNOLOGY | THURSDAY, MAY 21, 2015
[Companies, Sales] Does advertising or engagement build stronger brand equity among Millennials?
the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits. The resulting sales and profit growth was remarkable, as well as the stronger brand equity for its key products.
SYNECORE | THURSDAY, MAY 21, 2015
[Companies, Sales] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
And, as the WSJ article aptly points out, Google can’t afford to upset retailers because they are among the largest spenders on the company’s search ads, according to a study last year by Ad Age and search marketing firm AdGooroo. Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Companies, Sales] 33 Inspiring B2B digital marketing case studies
Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. million in sales and $52 million 4 years later.
MARKETING ACTION | THURSDAY, MAY 21, 2015
[Companies, Sales] Buck the Trend: Three Keys to Better Email Response
Especially if you’re a tech company, or anyone else who positions themselves or their companies as trend-forward. Today we do the same thing, only most companies don’t center it on the product; they center it on the customer. Where they are in your sales funnel (early, middle, bottom). percent in Q3 2013. percent.
LEADERSHIP | WEDNESDAY, MAY 20, 2015
[Companies, Sales] High Performance B2B Lead Generation Engine —A 10-Point Checklist
Most B2B companies will try to do a little bit of everything and create lead generation campaigns that will “fit into” the current scenario. Follow Life After the Close: Today’s buyer may go all the way from initial interest to the sale independently. There is no other way to describe my favourite set of wheels, the Tesla Model S.
MODERN B2B MARKETING | WEDNESDAY, MAY 20, 2015
[Companies, Sales] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other.
VIDYARD | WEDNESDAY, MAY 20, 2015
[Companies, Sales] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from Fortune 500 companies to small and medium sized enterprises at their annual SiriusDecisions Summit. Efficiency – around sales and marketing, for example. Understanding is key!
THE FORWARD OBSERVER | WEDNESDAY, MAY 20, 2015
[Companies, Sales] B2B Lead Generation: 2 Things You May Be Doing Wrong
Sales leads. And yet, many companies are still making two critical mistakes when it comes to generating leads to fill their sales pipeline and grow their businesses. 1) Requiring sales to generate all the leads. Recently, her company’s website was completely redesigned. Is your lead generation slowing down?
KEO MARKETING | WEDNESDAY, MAY 20, 2015
[Companies, Sales] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
KEO Marketing was recognized by BMA for the comprehensive website development it completed for talent management solutions company Profiles International. The company turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. PHOENIX, Ariz., About KEO Marketing.
BLUE FOCUS MARKETING | TUESDAY, MAY 19, 2015
[Companies, Sales] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Please tell me how you started out in Social Media?
ANNUITAS | TUESDAY, MAY 19, 2015
[Companies, Sales] Modern Marketing Skills
Sadly, marketing enablement is not like sales enablement (annual sales meetings or quarterly sales training) in most organizations it is not a well-organized, company-funded or even a scheduled event. Demand Generation is built on a solid strategy and that encompasses many different components. So it’s up to you.
VIEWPOINT | TUESDAY, MAY 19, 2015
[Companies, Sales] Dead is Dead! (At Least in Sales and Marketing)
wrote another blog about this concept that you can find in Top Sales World’s magazine here. Do sales reps like to cold call? Here are a few things in sales and marketing that are not dead. As amazingly simple as this is, agreement in this area is rarely the case in most companies. Cold calling is dead. You bet.
HINGE MARKETING | TUESDAY, MAY 19, 2015
[Companies, Sales] 5 Technology Services Blogging Blunders to Avoid
Talk to your sales or business development colleagues; they can be a great resource to talk to about the trends and problems that are consistently coming up in your industry and then build content to address those issues. You know that, first and foremost, you want to produce educational content that is valuable to your target audience.
B2B MARKETING INSIDER | TUESDAY, MAY 19, 2015
[Companies, Sales] Content Marketing Questions — How To Do Marketing With No Budget?
After a 10-year stint with The Nielsen Company in sales and marketing roles, I became head of marketing for two consecutive startups. I had very little budget and no team. For example, food companies exist to feed people. I have done a whole bunch of interviews in the last few weeks on content marketing questions. People do.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 19, 2015
[Companies, Sales] Lions and Tigers and Buyer Personas … Oh My
If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. Related Stories How to change your company culture for marketing success What you need to know about emerging content forms Why customer personas may be an outdated marketing technique. Sort of.
MARKETING ACTION | TUESDAY, MAY 19, 2015
[Companies, Sales] Don’t Panic! How to Handle a Social Media Marketing Crisis
For example, if you tweet during a severe rainfall that umbrellas are on sale and suddenly the storm turns into a deadly disaster, your offer can be seen as callously capitalizing on a tragedy. Remember, Many companies don’t have the resources to develop a real-time presence on social channels. 69% do it to increase web traffic.
VIDYARD | MONDAY, MAY 18, 2015
[Companies, Sales] Exemplary B2B Marketing to Get Inspired by on YouTube
Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. The company uses video to communicate messages in an interesting way to their target audience. Check out their video that explains their company values. Taulia.
YOUR SALES MANAGEMENT GURU | MONDAY, MAY 18, 2015
[Companies, Sales] Are You the Maestro of Your Sales Team?
Are You the Maestro of Your Sales Team? This level of trust is crucial in high performance sales teams when personality’s and tensions sometimes cause conflict. The sales leader must reinforce this whenever possible, especially during the monthly company meeting with all the employees. This was a musical weekend.
BLUE FOCUS MARKETING | MONDAY, MAY 18, 2015
[Companies, Sales] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
By establishing guardrails and addressing what kinds of sharing is acceptable on behalf of the company, an organization both protects itself against any online faux pas and empowers employees to engage online communities confidently and effectively. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
HUBSPOT | MONDAY, MAY 18, 2015
[Companies, Sales] 7 Conventional Landing Page Design Tactics You Should Still Test
By including an obviously inferior option that's similar to our desired sale package, we can influence users to make the desired purchase. Accordingly, the visual display of low share counts actually worked against the company. In a person-to-person sales presentation, this means saving the price for the close or pre-close.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 18, 2015
[Companies, Sales] The art and science of developing an enterprise content strategy
There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? One result is that access gates are being put into place. Mark: Agree.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 18, 2015
[Companies, Sales] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
There is a renewed emphasis on the importance of sales in the B2B buying process and the subsequent alignment. Companies that effectively align across the organization realize one-third more growth or 19 percent greater than peers or 25 percent profit increase. He is the record holder in assists and steals. King's blues club.
MARKETING ACTION | MONDAY, MAY 18, 2015
[Companies, Sales] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. What’s worse is that long timeframes are often only just one aspect of a complex sale. Business is booming, but making the sale can become a convoluted processes. Selling Enterprise Software.
HUBSPOT | SUNDAY, MAY 17, 2015
[Companies, Sales] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
You can’t force a culture, and that's ultimately what inbound is: a culture shift for companies. And that’s a lot to ask of someone during the sales cycle. You are asking the client to not only invest in new marketing tactics but to also change its approach to communication, sales, and services. So, what do you do? They listen.
THE POINT | SATURDAY, MAY 16, 2015
[Companies, Sales] 4 Key Takeaways from the 2015 SiriusDecisions Summit
New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns. 2.
BLUE FOCUS MARKETING | FRIDAY, MAY 15, 2015
[Companies, Sales] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
Rather than presenting itself as a sales or marketing event, the Amplify Festival (or AMP for short) bills itself as a shared learning event—a massive hub of innovators from all around the world—and all ends of the professional spectrum. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, MAY 15, 2015
[Companies, Sales] Moneyball for Sales & Marketing
Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. companies?
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, MAY 15, 2015
[Companies, Sales] Improving ROI with Marketing Optimization
The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. customer contacts] to drive sales,” said Raj. “As marketers, we tend to focus on the. By 2014, companies that develop an IMM strategy will deliver a 50. Optimization in Action – A Simple Example. Market.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, MAY 15, 2015
[Companies, Sales] Start engaging from the first click in the Customer Journey
marketing success for both our companies and our customers. 1. The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. keep up.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, MAY 15, 2015
[Companies, Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. From marketing to sales to training to investor relations, business presentations structure and organize. company’s stories come alive. before they enter the active sales process. talk to a sales rep.
THIRD AND TWO B2B WHITE PAPERS | FRIDAY, MAY 15, 2015
[Companies, Sales] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
with sales lead demand / revenue over brand. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. enough to increase sales leads: 1. corporations $100 million in sales and beyond— know their business. affect new sales lead demand, marketing. Legendary Ad Executive David. wealthy?
ASSOCIATION OF MARKETING B2B WHITE PAPERS | FRIDAY, MAY 15, 2015
[Companies, Sales] Advanced Keyword Research Strategies
This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
REVRESPONSE B2B WHITE PAPERS | FRIDAY, MAY 15, 2015
[Companies, Sales] Closing the Deal: The State of Sales Enablement
New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
REVRESPONSE B2B WHITE PAPERS | FRIDAY, MAY 15, 2015
[Companies, Sales] 8 Clues That Your Company Needs a New Website
Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
SOCIAL MEDIA B2B | FRIDAY, MAY 15, 2015
[Companies, Sales] Do B2B Customers Want to Tweet a Purchase?
If you look at the best customers of your B2B company, do you have some that have standard orders? Having companies order from you in public becomes another form of socially-promoted customer testimonial. Share why an approach like this would work or would not work for your B2B company either in the comments below or on Twitter.
HINGE MARKETING | FRIDAY, MAY 15, 2015
[Companies, Sales] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
Buyers engage vendors they trust, so a lead magnet is the perfect vehicle to drive prospects into a sales funnel and build a relationship until they’re ready to buy. Remember, B2B buyers are people too and they’ll respond more favourably if you address them like they’re people and not a company. Plan your lead magnet.
MODERN B2B MARKETING | FRIDAY, MAY 15, 2015
[Companies, Sales] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. The call to arms has been issued: instead of hiring more sales reps, make the existing reps more productive using technology. 2. Sales Enablement – 4x in additional qualified pipeline. Author: Shyna Zhang Whew!
CMO ESSENTIALS | FRIDAY, MAY 15, 2015
[Companies, Sales] 4 Marketing Roadblocks to Customer Obsession
However, most marketers aren’t given the power to alter (or even be informed of, often times) the product roadmap , nor do we have the time to immerse ourselves in the sales process in order to truly understand the scope of what prospects want to know, and what kinds of challenges they face. Limited access to our “characters”.
MARKETING ACTION | FRIDAY, MAY 15, 2015
[Companies, Sales] Seriously Smart SiriusDecisions Takeaways
“Not having a flexible blueprint can impact a #ChannelProgram’s ability to support company initiatives.” “Product technology spend won’t ever be as high as sales tech or marketing tech spend.” Pro tip for building a post-sale engagement framework: Don’t overcomplicate. ” @tjaros.
HUBSPOT | FRIDAY, MAY 15, 2015
[Companies, Sales] 7 Ways to Be Insanely Honest in Your Marketing
In Velocity’s latest SlideShare , “ Insane Honesty in Content Marketing ,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see. And how you come off as an honest vendor who will tell you the truth even if it means losing a sale?
FATHOM | THURSDAY, MAY 14, 2015
[Companies, Sales] Are Sales Pros Being Replaced by Content?
Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep. You’re left wondering, are the days of the Enterprise Sales Professional numbered ? The evolution of the Sales Pro as curator. B2B buyers today are looking to their sales reps for education and information.
SALES INTELLIGENCE VIEW | THURSDAY, MAY 14, 2015
[Companies, Sales] Straight From The CMO: Our New Email Series
As a Chief Marketing Officer, I see how a company juggl […]. Lead-to-Revenue Tips & Tricks cmo leadership cmo thought leader cmo tips cmo vision lead to revenue marketing lead to revenue marketing leadership sales marketing alignment social sales Social Selling social selling cmo
ANNUITAS | THURSDAY, MAY 14, 2015
[Companies, Sales] Sirius Decisions Summit 2015: It’s All About Alignment
Site of the 2015 Sirius Decisions Summit , and ground zero for some of the most influential marketers and sales executives in B2B. As he accurately describes it, we don’t talk about money in polite society and, “…talking about how you get paid is the third rail of sales and marketing alignment.” Greetings from Nashville!
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 14, 2015
[Companies, Sales] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
Improve the Mobile Experience for Business Buyers and Sales Teams with Better Connections. B2B marketers need mobile connections that help marketing and and sales teams support better customer interactions with their product or services while they’re on the go. Mobile is big. We all get it. One issue is around identity.
HUBSPOT | THURSDAY, MAY 14, 2015
[Companies, Sales] How to Say "No" Without Burning Bridges
Companies like Dropbox and Airbnb are often held up as shining examples of marketing scale, which they accomplish by hardwiring user referral incentives into their products. Dropbox's users get more free storage and Airbnb's receive rental credits, and the companies drive down customer acquisition costs. Scale. Your time. Filtering.
KEO MARKETING | THURSDAY, MAY 14, 2015
[Companies, Sales] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
KEO Marketing received the award for its exceptional work for its client Profiles International , a global talent management solutions company. Working with Profiles International, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy from the company. PHOENIX, Ariz., About KEO Marketing.
VIDYARD | WEDNESDAY, MAY 13, 2015
[Companies, Sales] Brainstorming Techniques to Make Your Marketing Campaign More Interesting Than This Headline
Your marketing efforts are a significant driver of sales. If your ideas are a flop, your sales must just be flat as a pancake, too. Stimulate Focus on understanding the company’s brand, the target audience, and the goal of the campaign. “It was the best of times, it was the worst of times.”. So how do you keep your ideas fresh?
MODERN B2B MARKETING | WEDNESDAY, MAY 13, 2015
[Companies, Sales] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
At its annual Marketing Nation Summit event last month, Marketo announced a total of 16 award categories and sub-categories which recognized customers and partners who have succeeded with the product and taken their companies to the next level. Customer awards programs are an effective tool for companies to utilize. Step 3: Select.
CMO ESSENTIALS | WEDNESDAY, MAY 13, 2015
[Companies, Sales] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
Catering to Buyer Needs and Pain Points: All the way back in 2012, content marketing research found that companies aligning content to buyer needs, and the relevant marketing / sales funnel stages where those needs manifest, were 73% more effective at generating marketing qualified leads (MQLs), than their peers. CMO Insights Trendin
B2B MARKETING INSIDER | WEDNESDAY, MAY 13, 2015
[Companies, Sales] Five Ways Marketers Can Personalize The In Store Shopping Experience
It doesn’t matter by what means they were brought into the establishment (short of asking to use the bathroom); once they are inside they are a retailer’s best bet for an immediate sale and continuing patronage. You can’t close a sale if the. Any retailer knows the supreme importance of the in-store visitor. Marketing Strategy
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 12, 2015
[Companies, Sales] MDC DOT Provides Marketing Automation for Direct Salespeople
I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. What MDC Dot really does is serve organizations that wrangle a herd of independent sales people, like financial advisors or direct sales representatives. Salespeople can also set up their own contents.
KEO MARKETING | TUESDAY, MAY 12, 2015
[Companies, Sales] B2B Marketing: Significant Shift Towards Online Solutions
Granted, it isn’t great news for those who are currently in traditional B2B sales roles. Companies that make it a priority to create a system that incorporates all of those elements will likely thrive in this modern, mobile landscape. A recent report from Forrester blared what initially sounded like a fatal finding for B2B operations.
HUBSPOT | TUESDAY, MAY 12, 2015
[Companies, Sales] How to Write a Cold Email That'll Actually Get a Response
This advice will help you whether you are trying to find a guest for your podcast, write better sales emails for your business, or even pitch a local reporter to get some press. You've gotten these types of emails before from sales reps or PR pros -- isn't it annoying? wanted to talk to you about my company because.”
VIRALLY BLOG | TUESDAY, MAY 12, 2015
[Companies, Sales] Banner Ads – How And Why
You can put an ad for your company that is relevant to a game that people are playing. Sometimes, people put out banner adverts simply just to raise awareness of their company. If you wanted sales from your banner ad but only got awareness, this is not a totally failed campaign. What To Consider? What is the aim or objective?
VIRALLY BLOG | TUESDAY, MAY 12, 2015
[Companies, Sales] A Quick Guide To Facebook Marketing
You may find that a paid advert does nothing for your company yet it did for me. CONTENT MARKETING business content marketing digital engaging facebook guide inbound marketing leads marketing sales sm social mediaHowever, saying that, they are doing that for the users benefit. To boost or not to boost, that is the question.
VIEWPOINT | TUESDAY, MAY 12, 2015
[Companies, Sales] When One Out of Ten is an Abject Marketing Program Failure
But what if I tell you,” I said, “that good companies win 3, and great companies win 4-6 out of every 10 proposals. To start, Bob had to project the number of sales and dollars that would result from the leads he gets. Improving presentation skills (not the same as sales training). First of all it’s predictable. Repeat.
ANNUITAS | TUESDAY, MAY 12, 2015
[Companies, Sales] “Marketing is Dead” and Other Thought-Provoking Statements from B2BCamp Atlanta
The vibe was noticeably relaxed at last week’s B2BCamp Atlanta event: local sales and marketing superstars gathered at Tech Village, chatting about current obstacles and recent successes at the office. Lisa Cramer - Vice President Sales and Marketing at InReality. Blog Atlatna B2BCamp sales and marketing alignment Smarketing
BIZNOLOGY | TUESDAY, MAY 12, 2015
[Companies, Sales] Can Google find you in your online store?
Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. ” And you be like: “well, those are essential expenses, the website is just nice to have — we never get any sales from there.”
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 12, 2015
[Companies, Sales] Is there a place for social media in a boring business?
In a study of organic Facebook reach conducted by AgoraPulse, the company found that across 8,000 companies, there was definitely a pecking order of conversationability. The next year, the company went a step further by creating a free smartphone game to go with a new video. This is a question that seems to pop up a lot. People.
MARKETING ACTION | TUESDAY, MAY 12, 2015
[Companies, Sales] NuGrowth Update: Delivering Sales and Marketing as a Service is Easier – and More Profitable – with Marketing Automation
Their focus is on helping B2B companies build world-class sales and marketing organizations using proven, scalable processes for acquiring new clients. They helped us innovate and develop a high performing micro-targeted campaign by region for their sales reps. Is that still the case? Do you have any updated numbers to share?
BLUE FOCUS MARKETING | MONDAY, MAY 11, 2015
[Companies, Sales] The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz
From my abstract: Companies the world over are focused on the pursuit of User Design (UX) and the importance of the Customer Experience (CX). Many Many companies are still learning that traditional command-and-control models may not be the best fit for today’s business. David C. Anders Gronstedt ( @AndersGronstedt ), Ph.D.,
B2B MARKETING TRACTION | MONDAY, MAY 11, 2015
[Companies, Sales] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Are you wondering if promotional products or giveaways make a difference? Selfie stick video or photo social media campaign.
VIRALLY BLOG | MONDAY, MAY 11, 2015
[Companies, Sales] It only takes 1 download
That one download by the right person at the right time can change your life and your company for the better. That could be sales or donations or shares for awareness. It only takes 1 download to make a difference. This is all with the intention of reaching your goal right? But is aiming for total connections and shares the best way?
SYNECORE | MONDAY, MAY 11, 2015
[Companies, Sales] Decrease Churn By Improving Your Customer Retention
According to Bain & Company , keeping an existing customer is six to seven times cheaper than acquiring a new one. After all, in inbound marketing, repeat customers and brand evangelists are critical to a healthy sales cycle and the ability to generate new leads. It takes take time and finesse to build trust with prospects.
YOUR SALES MANAGEMENT GURU | MONDAY, MAY 11, 2015
[Companies, Sales] Your Sales Management Guru - Untitled Article
Sales Management Audit Plan. Rate how comfortable are you that you know what percentage of the pipeline in the current category is required to ensure the current sales budget is exceeded? 1, 2, 3, 4, 5. Rate the quality of your 3-month sales-training program, is it defined and implemented? Sales Leadership Training
HUBSPOT | MONDAY, MAY 11, 2015
[Companies, Sales] The Ultimate Guide to Getting a Job After You Graduate
asked a recent college graduate how many applications he submitted to companies each week as part of his job search. Instead, I recommend doing enough homework to reasonably target 10-12 companies. Active listening can be the single most effective tool in identifying the right company and role for your skill set. Listen.
B2B MARKETING UNPLUGGED | MONDAY, MAY 11, 2015
[Companies, Sales] What Did Your Brand Ever Do To Deserve Bad Photos?
“…and the striker has a great opportunity on this penalty kick…” The sales team just couldn’t get the hang of rock, paper,scissors. . . Learn more about how your company can save on travel with a corporate hitch-hiking program. This is a perfect opener for your next sales update.
HUBSPOT | MONDAY, MAY 11, 2015
[Companies, Sales] 7 Speakers You Won't Want to Miss at #INBOUND15
As one of the first social media executives for a global media company, National Geographic, he built a global social footprint of over 90 million fans. Unicorns are companies that are valued at a billion dollars or more, including the likes of Pinterest, Uber, Airbnb, Spotify, and more. Follow @rmmageddon. Follow @portergale.
MARKETING ACTION | MONDAY, MAY 11, 2015
[Companies, Sales] 3 Strategies to Drive Search Engine Marketing Success
And that, in turn, will likely increase your sales opportunities. Content marketing and search marketing have always been very complementary, and for many companies, they’re part of the same strategy. That means many companies decided, “It doesn’t matter what kind of garbage we show the visitor, as long as we are #1 on Google!”
HUBSPOT | SUNDAY, MAY 10, 2015
[Companies, Sales] A Simple Guide to Choosing the Right Chart for Your Data
Data about website performance, sales performance, product adoption, customer service, marketing campaign results. Use this type of chart to show how individual parts make up the whole of something, such as the device type used for mobile visitors to your website or total sales broken down by sales rep. the list goes on. Column.
MI6 MARKETING AGENCY | SATURDAY, MAY 9, 2015
[Companies, Sales] Interview with Doug Osborne
typically have investments in 6-8 start-ups at any one time, and deliberately maintain a diverse portfolio of companies and lower individual spends. I focus my due diligence and investing decisions mostly on strong business fundamentals, management teams that I feel can ‘cross the finish line’, and the market potential. . Series Objective.
HUBSPOT | SATURDAY, MAY 9, 2015
[Companies, Sales] A Visual Guide to International Business Etiquette [Infographic]
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. If it turns out these trends are here to stay and your company decides to open an office beyond U.S. When in Rome, do as the Romans do … especially if you want the Romans to buy what you’re selling. national GDP.
HUBSPOT | FRIDAY, MAY 8, 2015
[Companies, Sales] Demand Generation Benchmarks & Trends: Software Marketer Edition
While creating the survey for this report, we were interested in whether the different industries had radically different conversion funnels across visitors, leads, and sales opportunities. The charts below feature a comparison between software companies and respondents from all industries. Tweet This Stat ). Tweet This Stat ).
HINGE MARKETING | FRIDAY, MAY 8, 2015
[Companies, Sales] Hacking Tribal Social Instincts with LinkedIn
Simply mandating employees to wear company schwag or uniforms would backfire spectacularly. Trouble is, company employees rarely sing from the same song book when it comes to the quality and consistency of their LinkedIn profiles. Team cohesion is a fascinating phenomenon, with deep roots in our evolutionary past. On LinkedIn?
SALES INTELLIGENCE VIEW | FRIDAY, MAY 8, 2015
[Companies, Sales] Updates to InsideView Mobile Add Company, Contact Insights
Products & Technology CRM iphone apps CRM smartphone apps insideview mobile iphone apps for business mobile apps for sales sales apps for iphone sales productivity apps smartphone apps for salesOur mobile development team never stops. Their frantic […].
VERTICAL RESPONSE | FRIDAY, MAY 8, 2015
[Companies, Sales] 5 Ways to Use LinkedIn for B2B Marketing
According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Enhance your company’s LinkedIn page. Your company’s LinkedIn page needs to show your prospects what you do, and what you can do for them. Consider upgrading to a premium account.
MARKETING ACTION | FRIDAY, MAY 8, 2015
[Companies, Sales] Small Marketing Budget? Use In-House Experts to Get Huge Results
Whether you’re just starting out with a one-person business or you’re running a mid-size company that’s trying to break into the big time, it seems like there’s never enough time and money to achieve your marketing goals. No matter how small your company is, there’s always someone (maybe it’s you!) The Importance of Content.
BLUE FOCUS MARKETING | THURSDAY, MAY 7, 2015
[Companies, Sales] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Must be active in social media (e.g., Dino Dogan @dinodogan.
KOMARKETING ASSOCIATES | THURSDAY, MAY 7, 2015
[Companies, Sales] 30+ Ideas for Measuring Conversions on a B2B Website
Conversion tracking helps measure and “connect the dots” between the performance of online marketing initiatives and their relationship to sales and business development related actions. Sales Ready Form Submissions. Contact Sales. Company Updates. Why should the B2B marketer care about tracking conversions? Free Trial.
ANNUITAS | THURSDAY, MAY 7, 2015
[Companies, Sales] What B2B Sales Does Not Get That B2B Marketing Does, or Do They?
A recent report by Richardson highlighted some of the biggest sales challenges of 2015. The report was based on data survey from 372 sales 75% of which were B2B sales people. The report focused on the challenges sales people face in prospecting, closing deals, and account management. modern buying process.
BIZNOLOGY | THURSDAY, MAY 7, 2015
[Companies, Sales] Content meets the B2B buying process (part 2 of 2)
Company or brand press release as part of a news report 14%. Press releases from a company or brand 8%. Company spokesperson answering questions 8%. Level 1: Name of individual, title and company name.
VIEWPOINT | THURSDAY, MAY 7, 2015
[Companies, Sales] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. If it took six months to make a typical B2B sale, the nurturing process now had a timeframe for performance.
THE ROI GUY | THURSDAY, MAY 7, 2015
[Companies, Sales] SiriusDecisions and the “No Decision” Challenge
When you examine your sales pipeline and compare your wins vs. losses, research from SBI indicates that an amazing 58% of deals don’t get lost to the competition, or end up in your hands – they result in “No Decision”. They just haven’t admitted this to your sales rep yet. So why did these deals fail to evolve to “Yes”? Our advice?
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 7, 2015
[Companies, Sales] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
However, many companies find it challenging to bring their physical brand to life digitally. Websites are often perceived as faceless and impersonal, so companies need to find innovative ways of expressing their personality on these digital platforms. The result was 4.4 million visits to the website in a single year!
HUBSPOT | THURSDAY, MAY 7, 2015
[Companies, Sales] Online Security & Protection Measures: What All Ecommerce Owners Need to Know About PCI Compliance
In fact, in 2014, reports showed that some 43% of companies had a data breach of some sort. The SSC defines and manages the standards, while compliance to them is enforced by the credit card companies themselves. The modern world of technology can be frightening place. Enter PCI (Payment Card Industry) Data Security Standards (DSS).
MARKETING ACTION | THURSDAY, MAY 7, 2015
[Companies, Sales] Seriously, Chill on the Cold Calling
Sales is still the toughest game in town, to my way of thinking, but some things have gotten much, much better. The internet helped; as all those pages filled out, it got rich enough that you could do a lot of research on an industry and a company so you’d get the lay of the land before contacting a likely buyer. That was then.
BLUE FOCUS MARKETING | WEDNESDAY, MAY 6, 2015
[Companies, Sales] Join @CKBurgess and @MNBurgess for the #DW24 Conference on May 20! @DWG #digitalworkplace #NewPlaceToWork
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. The event is set to kick off at 7 a.m. FOR EWORD by David C.
CMO ESSENTIALS | WEDNESDAY, MAY 6, 2015
[Companies, Sales] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
The survey revealed that most companies are challenged by the fact that customers have access to a great deal of information on competitive products and services. This finding supports the need for trusted advice close to the point of sale continues to be a key part of brand strategy. Credible Authorities, Real Results. Really?
VIDYARD | WEDNESDAY, MAY 6, 2015
[Companies, Sales] 8 Opportunities for Improvement Your Webinar Data is Dying to Tell You About
Many organizations simply opt for the default – Name, Email, Company, Title – and fail to dive any deeper. Knowing someone’s title and company name is great, but how do you know if they’re a potential customer, or just an interested attendee? they’re not always the easiest for your prospects and customers to get to.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 6, 2015
[Companies, Sales] Why Forecasting and Budgeting are Vital to Success
Without a proper focus on these aspects, a business can easily spend too much money, make errors in hiring and have different departments in a company working toward competing goals. One mishap or emergency can sometimes spell disaster for the entire company. Why Forecasting and Budgeting are Vital to Success.
LEADERSHIP | WEDNESDAY, MAY 6, 2015
[Companies, Sales] Ways to Make Your B2B Lead Generation Evergreen
Your Sales and Marketing should be working together to regenerate and renew your lead generation campaigns with a fresh infusion of ideas and innovation. Here is a useful 7-Step Guide on How to Launch New Propositions through Your Sales Force. —Self-Renewal Strategies for the Long Haul . What can we learn from them?
FATHOM | TUESDAY, MAY 5, 2015
[Companies, Sales] 3 Ways Your Company Is Screwing Up Its Digital Marketing
Let’s get this out of the way: you have an awesome company. Start Transforming Yourself Into a Media Company. Yes, you read that correctly. I don’t care what it is that you sell; in today’s digital world, you need to transform yourself into a media company to survive. Listen: we need to talk. Okay, calm down.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, MAY 5, 2015
[Companies, Sales] Sales Motivation I Can’t Live Without
Whenever I think about sales motivation, I always remember this chance meeting: Years ago at a networking event, a stranger handed me his business card. When I glanced down at it, I was surprised to see that it didn't have the standard name, company and contact info. Instead the card said: Success Mindset
VIEWPOINT | TUESDAY, MAY 5, 2015
[Companies, Sales] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. After three months of calling, 40% wanted to continue to be in the IT company’s lead nurturing program, 15% moved further along in the sales cycle and 7% converted into customers.
KOMARKETING ASSOCIATES | TUESDAY, MAY 5, 2015
[Companies, Sales] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
What website factors will encourage prospective buyers to take the next step in the sales process? By offering prospective buyers a slice of the experience others like them have had with a client’s company or services, you’re essentially handing them a certificate of validation. But, of course, this holiday celebrated in the U.S.