• CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Companies, Sales] New Marketing Automation Options for Small Business in the VEST Report
    The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. While GreenRope is new to the VEST report, the company itself was founded in 2008. The company doesn’t publicly state how many contacts that $500 gets you.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Companies, Sales] 17 Demand Generation Stats Every CMO Needs to See
    To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. Companies with higher annual revenues tend to pay a higher cost per lead. Marketing Data Daily
  • E-QUIP  |  FRIDAY, JANUARY 23, 2015
    [Companies, Sales] Does Sharing Financial Information Improve Performance?
    According to one survey of 1,300 chief financial officers with private companies, only 7% shared financial data with all employees. Meanwhile, 85% of companies in Inc. Magazine''s 2010 Top Small Company Workplaces practice OBM, as do 40% of Inc.''s s Top 500 fastest growing companies. Is there a trend here?
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Companies, Sales] Mobile will disrupt your industry: 3 ways to protect your business
    To pick one example, online travel reservations company Priceline not only sells reservations through its signature brand and its subsidiary Booking.com, it provides hotel management and reservations technology directly to a number of individual hotels, and also owns OpenTable, the restaurant reservations service. That means some 4 to 4.5
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Companies, Sales] 5 Tips for Developing Strong Buyer Personas
    great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas ” – the emphasis must be on people and not on the sale. To start developing personas, start with the ideal buyers of the products and services your company sells. In fact, in his.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Companies, Sales] What Social Media Can and Can’t Do by @davekerpen
    Social media cannot make up for a bad product, company or organization. They were simple a “Purchase Order Extraction” company back then.). Social media won’t lead to overnight sales success. Success will take time and will come in increased buzz, referrals, traffic, and eventually sales. Amen, Dave.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Companies, Sales] The State of Marketing Technology in Asia
    David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. There must be a robust process between marketing and sales within your organization. Follow David on Twitter @ketchum.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Companies, Sales] 8 Ads With Subliminal Messages You've Probably Missed
    billion in box office sales alone. Whitespace in the logo clearly shows an arrow — an indication of the company’s speed and ability to get your delivery from Point A to Point B. 'Advertising is supposed to be impactful and clever without overpowering. In short, be subtle. And advertisements have a long history of being subtle.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Companies, Sales] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    If the company who created that commercial is (very) lucky, it becomes “household:” a theme, image, or concept that everyone understands and relates to. Related Stories 12 Ways to Get Your Sales Team’s Phones Ringing 3 Stats You Need to Know to Provide Stellar Customer Service 5 Tips for Creating a Killer Call-to-Action.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Companies, Sales] Your Guide to Email Design
    In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Use colors that relate to your company identity. Sale email. Do: Explain the sale or deal in a short sentence or two. Email Newsletters. Fonts.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Companies, Sales] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience. He has started, sold, and partnered with digital agencies aimed at integrating sales and marketing platforms for a variety of businesses. Back in around 2011, I had a client from a jet charter company.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Location Based Marketing Association Launches New Chapter
    The launch introduced the new Chapter President, Scott McNulty, who also works in enterprise sales with LogMyCalls. The LBMA is an international group established to share best practices, educate and develop guidelines for growth for its member companies. Read More. Marketing Tactics
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] The Economic Value of Your Company Brand
    When people talk about a company brand, it is often expressed as sort of an abstract concept – we feel good about our brand — or perhaps not so good. For instance, it can be a boon to the stock price, making the entire company more valuable. Your brand can also be a tool to attract top talent to your company. Jerry was right. 
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. companies?
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. customer contacts] to drive sales,” said Raj. By 2014, companies that develop an IMM strategy will deliver a 50. industry leaders, customers, alliances, sales, marketing and product teams to establish.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. From marketing to sales to training to investor relations, business presentations structure and organize. company’s stories come alive. before they enter the active sales process. talk to a sales rep.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] 5 Lead Generating B2B Website Trends
    This could be an email address, the name of the company they work for or more detailed information about their role or interest in your firm. Many professional services firms are educating and persuading prospects up front, prior to the point of sale. How can your firm get there? 1) Calls-to-Action (CTA). 2) High Quality Content.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    Do it right, and its value—along with the value of your company—appreciates over time. Do it wrong, and its value depreciates, just like that of your company. For example, can you truly put a hard numerical value on the re-branding of your company or the refinement of a strategic mission? 'Let’s talk investing.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] 10 Quick Competitive Advantages for Modern Marketing
    What’s more, in the deeper stages of the sales cycle, between Sales-Accepted Leads (SALs) and Sales-Qualified Leas (SQLs), lead scoring practitioners have nearly twice the average conversion rate from stage-to-stage as non-practitioners (43% vs. 27%). 'Modern marketing is a fast-paced, ever-evolving whirlwind of activity.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] 10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). Read on for 10 essential principles to build belief, sweep aside distrust, and close sales.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Right Time, Real Time Selling
    'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. For those sales experts, the challenge is to keep the pipeline filled with qualified opportunities, or as I like to say “Mr.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Why transparency is essential for building corporate brand trust
    only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Supporting this, Tove Malmqvist at GlobalScan reported that 79% of experts surveyed in July 2014 believe corporate transparency is essential for a company’s sustainability performance. Not anymore. Hospitality 84%.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] The Buyer's Journey or Hide and Seek?
    We were in control of the supply and the sales cycle. This new game is a tough one, with: A whopping 58% of B2B deals stalling as the buyer goes dark leaving sales scratching their heads as to what happened (SBI). Only 59% of sales reps achieving their quota in 2014, down sharply from 67% last year (Accenture). It was Showtime.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. They want to hear from their friends before they want to hear from your company. That will make them more open to speaking with your sales team at some point in the future. Social media tends to suck all the oxygen out of the room.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 21, 2015
    [Companies, Sales] Event Marketing: Time to bridge the content chasm?
    Well, when only 8% of event marketers think their company has cracked developing relationships, closing deals and acquiring customer insight at face to face events, then probably not. 'Surely there is a better way to share your marketing materials at events and exhibitions? But are these events really working? So what''s the solution? Event
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Companies, Sales] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    'How to rock sales lead development? The quick answer…put a sales lead management team to work. That of course, begs the question, “what is a sales lead management team?” It is, unfortunately, often the missing link between sales and marketing. That’s what a sales lead management team does via the phone, email, and more.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies, Sales] How to Write a Great Value Proposition [Infographic]
    It clearly articulates why someone would want to buy from your company instead of a competitor. great value proposition could be the difference between losing a sale -- and closing it. So how do you actually write a value proposition that''s strong enough to lift conversion rates and sales? Lead Generation Branding Daily
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Companies, Sales] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. Companies aspire to have a much larger impact on customers, consumers, and the world.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Companies, Sales] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    It also helps support the discussions that prospective customers are having with your sales and marketing teams by demonstrating continuity. While this may be more challenging for companies with fewer resources, a great place to start in your search for session speakers is with a public call to action. Happy event marketing!
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Companies, Sales] Essentials of Perpetual Revenue
    If you already have a Marketing Automation Platform in place, have implemented Service Level Agreements (SLAs), and made your team recite “awareness, consideration, purchase” ad nauseum, then congratulations – you have a firm foundation for a company-centric selling process. What Would the Buyer Do?). Mind the Mid-Funnel Gap.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [Companies, Sales] How to Influence B2B Sales Prospects (Without Annoying Them)
    Use the 6 Principles of Influence in Sales Development. In the same way, a sales rep can interrupt sales prospects'' mental workout throughout the day with untargeted calls and emails that turn out to be giant wastes of time. So it’s important to be extremely sensitive when conducting B2B sales calls with prospects.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Companies, Sales] How to Garner Sweet Success on Instagram
    The Brazilian owner uses Instagram on a regular basis to communicate with her followers, promote her brand, showcase her work and encourage sales. Post a picture of yourself or of the company logo. This exposure helps elevate her business and her sales. Get a good picture. Instagram is all about eye candy. Pixlr Express.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Companies, Sales] The state of the nation on SEO, content strategy and earned media
    You could really tune in and focus on individuals who were high probability customers or sales leads. Today, The people working for those SAS companies will tell you the algorithm is your answer, but I think, yes, it’s still possible to scale human connection. We’re nurturing them along a sales cycle. Can you scale?
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies, Sales] 5 Fresh Ways to Improve Your Company Culture
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Company culture is something that is very close to me. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear. Period. Seriously. Cut meetings in half.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Companies, Sales] 10 (More) Marketing Terms You Need To Know
    CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. In simplest form, WPO is your web visibility and how easy it is to find your company online when a user searches for you. KPI’s are used to define and measure progress goals in a company.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 19, 2015
    [Companies, Sales] The B2B Sales Development Rep's Guide to Data Management
    One way to improve in the New Year is to start at the foundation, and for many of us B2B sales development reps, that means cleaning up the database. After all, quality data is the key to success in inside sales. Happy sales prospecting! CRM Sales Tools Data Management List Development Create a process and stick with it.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Companies, Sales] The Soft Edge; where great companies find success
    Where Great Companies Find Lasting Success. This is an excellent management book for any level in any company, I recommend to my clients that they need to read a minimum of two business books a year and this book makes my 2015 list! Need more sales management resources? 'The Soft Edge. Trust. Smarts. Teams. Taste. Story. Books
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 19, 2015
    [Companies, Sales] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs and we are partnered with Likeable Local, Social Media Marketing Software to make YOU more Successful. Sales was run by an incompetent boob whose name I will not say.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Companies, Sales] Six Ideas for Getting Your Social Media Off the Ground
    'Patty’s company recently lifted some of its restrictions, and now allows most employees to access the web from their desks. Patty didn’t get that memo and her new focus is getting the company to lurch forward into social media any way she can. “Even the sales guys are only tweeting about basketball.”
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Companies, Sales] 4 Killer Tips to Boost Social Content Sharing
    'Sales and marketing alignment: For some this topic causes panic and angst, for others it stirs up no emotion at all … and for a select minority it presents a vast ocean of opportunities. After training thousands of sales and marketing professionals. ve seen first-hand what aligned sales and marketing teams can achieve.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Companies, Sales] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    The people to be nurtured are generally those with whom you’ve had a direct meaningful interaction via phone or email and who are in companies that fit your preferred profile. Begin by asking your sales team: What questions do your customers ask most often? Try to get Sales to articulate the problem they are trying to solve.
  • B2B LEAD BLOG  |  SUNDAY, JANUARY 18, 2015
    [Companies, Sales] Data Driven Marketing via Data Unification
    It is a deceptively complex question that a surprising number of B2B companies cannot answer. The impact of all this is a severe slow down in decision making and an inability to optimize critical processes in customer facing functions, most poignantly in marketing and sales. The article opens with this – Who is your customer?
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [Companies, Sales] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    'How do you nurture your prospects and keep them moving forward in your sales funnel? This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. think this can extend to sales teams as well. What does a sales funnel look like in today’s world? Build a community.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Companies, Sales] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    When Jack, a 60-year old marketing executive shows up to your website on Monday morning and sees a video of Jill, a 30-year-old sales rep, he immediately assumes (likely subconsciously) that this isn’t a product or service that’s relevant to him. Even though he may very well be one of your company’s target personas. It’s crazy really.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Companies, Sales] Don’t Be Fooled by These 3 Content Marketing Myths
    Companies that ask their marketing team or agency to “create a viral video” often miss the point of content marketing. This will allow you better control of your message and branding, and will do a better job driving the right leads to your sales team. It doesn’t. The truth is, quality, engaging content is not cheap. Probably not.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 16, 2015
    [Companies, Sales] Lead Scoring’s Worst Enemy: “Stuff Marketing”
    How Stuff Marketing Impacts Lead Scoring: Imagine your lead scoring program like a series of gears – the right profile data connects to the right company data which also connects to the right behavioral data on content consumption, and together, all the gears turn. Share your own opinions in the comments below. Demand Generation Trending
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Companies, Sales] Lower the Cost and Boost the Productivity of B2B Sales
    'Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. The average tenure of a sales manager is 19 months. Lack of training.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Companies, Sales] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.
  • THE ROI GUY  |  THURSDAY, JANUARY 15, 2015
    [Companies, Sales] Best Way to Reduce Discounting: Better Negotiating or Value Selling?
    Many companies have turned to Negotiation Training to help their sales reps and channel partners try to talk their way out of the discount. But procurement holds most of the cards in these negotiations, and as a result, this type of training is not leading to the best deal sizes and sales success outcomes.
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Companies, Sales] Why transparency is essential for building corporate brand trust
    only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Supporting this, Tove Malmqvist at GlobalScan reported that 79% of experts surveyed in July 2014 believe corporate transparency is essential for a company’s sustainability performance. Not anymore. Hospitality 84%.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Companies, Sales] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. Outside of payroll costs, marketing program spending is often one of the largest expenses for a company. To WHOM?”). Yeah, those ones!
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 15, 2015
    [Companies, Sales] The Simple Rule: The Person Who Fails the Most, Wins
    ” Likeable Loca l, Social Media Marketing software to make YOU more successful) and I are doing a webinar for medical companies, especially dentists and chiropractors in Tampa/St. “Thanks for being such a positive and enthusiastic partner, Jeff.” Petersburg on January 27th. More info will be coming soon. What do you think?
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Companies, Sales] 15 Important Ways to Use Case Studies in Your Marketing
    Or you could choose to tailor case studies by industry or company size to the visitor. So rather than titling your post “Company X: A Case Study," you might write about a specific hurdle, issue, or challenge the company overcame, and then use that company''s case study to illustrate how the issues were addressed.
  • 3D2B  |  WEDNESDAY, JANUARY 14, 2015
    [Companies, Sales] 3D2B – Outsourcing B2B Telemarketing? - How to Calculate the ROI
    You''re ready to nurture and qualify leads more effectively and maximize the use of your sales team''s time. The Inside Sales vs. Outsourced Telemarketing Question. So, now you''re making a choice between setting up an inside sales function or outsourcing the task to a professional B2B telemarketing organization. deals close.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Companies, Sales] Where Social Commerce Revenue Comes From [Infographic]
    'In 2015, social commerce sales are forecasted to represent 5% of online retail revenue -- or $14 billion. Like most ecommerce companies, you’re probably incorporating ratings, reviews, and product recommendations into the shopping experience. If you need some help, check out this post on getting more and better ecommerce reviews !)
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Companies, Sales] The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps
    Before you create your own scorecard, it is important that you consult all personnel involved with the trade show (such as sales, marketing, and execs) to weigh in on what measurements to include. The fourth section is a collection of feedback given by the sales and executive teams based on their experiences while at the show.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Companies, Sales] What a Millennial Marketer Wants to See in a CMO
    human capital management study showed that when companies focus on improving the candidate experience (which includes attracting talent based on interests and expectations – instead of just a need to fill a role) they improve their year-over-year cost per hire at twice the rate of organizations without such a focus. It’s ok if you are.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Companies, Sales] What is The Right Vehicle to Drive Your Email Marketing Success?
    Like Uber, the crowd-sourced rideshare company that has taken the Bay Area by storm, triggered emails give marketers more control over the where, when, and how of their emails. Here’s an example of a template email used by sales: Figure 4:  A Marketo Template Email Example. 1)  Batch emails. Fun fact: only 6.8
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Companies, Sales] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. First Job: Sales Planner at L90. First Job: Application Engineer at Philadelphia Electric Company.
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Companies, Sales] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    KITCHENER, Ontario – January 14, 2015 – Vidyard , the global leader in video marketing and sales enablement solutions, today announced it has raised $18 million in Series B funding led by Bessemer Venture Partners with participation from existing investors iNovia Capital, OMERS Ventures, Salesforce Ventures and SoftTech VC. About Vidyard.
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] Rules for Creating an Engaging Corporate Video
    In the finance industry, online videos are found to mediate trust for companies that are restructuring, a commonly disruptive organizational issue. Because of this, JetBlue has been touted as a company that uses its digital engagement right. Budget properly with a line item for Internet linkage to drive sales and brand reputation.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] How to Measure Email Success in 2015: A Call to ROI
    As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.
  • LEADERSHIP  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] CMO Spotlight: 5 Questions B2B Marketers Should Ask
    big portion of the trust quotient is dependent on satisfied customers, so make sure that post-sale communication and customer support is exemplary. Does Your Company Have A Strong Character? It has never been more important for a company to be authentic.” 'CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    Don’t, however, search for your company name. Once your decision-makers are onboard, it’s time to create a team that includes marketing, website administration, and another sales specialist. And with integrated sales and marketing expertise, you can make sure that your content is driven by the real needs of real clients.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] 9 Essential Email Inbox Filters for Marketers
    Response time is very important in today''s high-paced sales environment. As an agency owner, I''m involved in a number of sales conversations. It''s important to showcase the kind of responsiveness during the sales process that a prospect can expect when they become a client. What Is Proper Email Management? Inbox Filters 101.
  • VIEWPOINT  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] Digital Relevance: Developing Marketing Content and Strategies that Drive Results
    The problem is that companies are driven by campaigns that are not in alignment with the buyers’ tempo and timing. There is a great example in the book about an inside sales rep pushing content that is not relevant to the buyer—simply because the campaign says so. will break up this review into three sections: What Buyers Want.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions. Their curated insights pointed towards the future of inside sales and sales development: sales tools, data, sales process improvements, sales enablement technologies, target account marketing and selling, and more.
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales. Finally be sure to look at your own internal marketing and sales processes, and make sure they’re aligned as well.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] Top 10 Guests on Marketing Made Simple TV
    Craig is a dear friend and I highly recommend him and his company, Social Ribbit , so check it out. What began as an  idea for a wedding   turned into a need for a company, and Likeable Media was born. Jeff Shore, author of Be Bold and Win the Sale. ” with them. Host a TV show called Mad Marketing TV. https://www.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] How to Make a Chart or Graph in Excel [With Video Tutorial]
    and in Columns B,C, and D, I have the responses to the question, “Does your company have a formal sales-marketing agreement?” 'Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner. Video Tutorial: How to Create a Chart or Graph in Microsoft Excel.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] 19 More Outstanding Social Media Marketing Guides
    that half of marketers say they’ve seen improved sales from social media; and other interesting facts and stats, including my favorite: “85% of marketers have NO plans to use Snapchat. Image credit: KISSmetrics. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Companies, Sales] The Essential Guide to Creating Case Studies [Free Template]
    Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Case studies are also crucial to your sales process. To help you to focus on creating content that drives both your sales team and process forward, we have created The Ultimate Case Study Creation Kit.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    While this won''t be true for every company, at least for us, LinkedIn -- especially LinkedIn groups -- generates more meaningful leads than the rest of the social networks like Facebook and Twitter. 'When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. Or is it?
  • E-QUIP  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] 10 Steps to Revolutionizing Your Rainmaking
    Never waste the client''s time, but always bring something of value to every sales call. While you''re likely to agree with that statement, your sales approach is probably more transactional than relational. The usual marketing activities suffer the same fundamental flaw as the traditional sales approach—they''re self-centered.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] Raising brand awareness and driving leads with HR & Recruitment Execs
    Sales Driven? So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. 'OK, so here’s the scenario. Question. What springs to mind when you think of recruitment agencies? Aggressive? Commission Hungry? Me too….or The Client. The Challenges.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] How To Build A Culture of Content
    Marketing at many B2B brands emerged out of the sales team’s need for more leads. Creating a company that focuses on helping over selling? have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. Ads are what we try to avoid.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] 10 Reasons why you should have an active business blog
    Your blog can help bolster the online reputation of your business by establishing you as an authority and showing that your company is real, and even has a personality through your writing style and content choices. Your blog can add content and information about your company and your products or services. Conclusion. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Marketing automation has completely changed the way we approach sales and marketing. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Companies usually take one of three approaches: Create experts within their own staff by investing heavily in training.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] Top 10 Reasons NOT to talk to Find New Customers
    Prospective customers are beating down your doors to buy your company offering. Management just dramatically lowered your sales quota and you are done for the year. Find New Customers helps companies not experiencing these 10 reasons to rapidly grow revenue by transforming how they attract, engage and win new customers.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] Marketing Lessons from one of the Greatest Stories in Human History – Apollo 13
    'Jeff Ogden , the award-winning marketing expert and President of Find New Customers , the nicest company in BtoB marketing today, recently watched the great movie “Apollo 13″ directed by Ron Howard, and there are three great lessons for business leaders and marketers in that movie. ” and he was certainly right.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] Social Media is Not the Telex Machine
    Next week, we’ll talk about how to get social off the ground at your company. Interesting Things I Found This Week: Predictive Intelligence Still Requires Sales Engagement by Brian Hansford. 'About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.  ” I asked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] The 10 best big company blogs in the world
    'There seems to be a lot of noise about the “death of the company blog.” few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What is the state of the art in company blogging? What are the best company blogs today? Important?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 12, 2015
    [Companies, Sales] 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
    Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t. Create a marketing funnel, not just a sales funnel. Then, there is the hand-off process between Marketing and Sales to consider.
  • AVITAGE  |  SUNDAY, JANUARY 11, 2015
    [Companies, Sales] An All Too Typical Sales Prospecting Phone Message
    I’m always looking for insights, especially about how companies are thinking about content to support their many use cases. get many sales prospecting calls, but usually for products or services I could care less about. 'I attended a lead nurturing webinar recently. also like to experience selling from a buyers perspective.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Companies, Sales] Hedge Fund Marketing: From Oxymoron to Best Practices
    It’s not a sales pitch or report card. 'Published in January 2015 Edition. Peppercom’s research paper begins with the statement that, “The private world of hedge funds is looking more like Madison Avenue.” But a close examination of the study’s findings suggests that this observation may be wishful thinking. In a business where an S.E.C.
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Companies, Sales] Digital Relevance: The Introduction
    This is because companies tend to talk about what they know best—their products. How long will companies continue to spend on marketing programs that don’t help achieve business objectives? Their companies expect results. Today, I get calls from marketers saying, “ We bought into the idea of content marketing. People read it.
  • THE POINT  |  FRIDAY, JANUARY 9, 2015
    [Companies, Sales] Steal This Technique for Your Next Sales Email
    was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. We’ll pass on partnering with [Company Name] for the time being, thanks for the offer! is infinitely preferable to: “Click to learn more”.
  • LEADERSHIP  |  FRIDAY, JANUARY 9, 2015
    [Companies, Sales] Interesting Infographics: 10 Ways to Convert More Customers Using Psychology
    According to data from social psychologist Fiona Lee, customers were more trustworthy of companies who admitted to “strategic failings” over those who blamed external sources for company problems (even if they were true). Companies like Apple leverage this through tactics like their Mac v. Below are the 10 ways: 1.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Companies, Sales] Understanding Your B2B Website: 10 Key Terms to Know
    Examples of hosting companies are Rackspace or GoDaddy. CRM uses technology to organize, automate and synchronize sales, marketing, customer service, and tech support. 'In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Who are your key website audiences? Websites
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 9, 2015
    [Companies, Sales] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    which is perhaps the best name of all agencies, because we are not named by a person’s name or a dog, but rather what every company needs – new customers. Jeff has won many marketing awards, including the SLMA Top 50 Sales Lead Management three years in a row, but not 2014. hope you take some time to read this great post.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Companies, Sales] How I Got My First Sale with HubSpot
    'No one likes the sales guy.and if you say you do, you’re lying. Especially at this time of the year, people avoid the sales guy like the plague because they want to shop in peace. In truth, I think there really is a stigma that comes with working in sales. ve been pretty successful through it all though. digress.
  • ANNUITAS  |  THURSDAY, JANUARY 8, 2015
    [Companies, Sales] How to Have a Successful Marketing Automation Implementation
    Once the leads are passed over to sales, marketing will have a very limited view which will have a negative impact on reporting. In fact, one business unit in a company may have a completely different implementation than its sister company, so planning is crucial and make sure to set realistic expectations. Training and Access.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 8, 2015
    [Companies, Sales] 4 Social Posts That Can Captivate Any Audience
    To go beyond the “Look, we’re having a sale!” Don’t just talk about what your company sells on social media, show its personality. ” By sharing a picture , quote or video that connects on an emotional level rather than a sales level, you’ll attract more viewers. Behind-the-scenes pictures.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 8, 2015
    [Companies, Sales] The Top 10 Best of Everything in 2015
    hope you enjoy it and I invite you to follow me on Twitter at @fearlesscomp , because I’m known as the Fearless Competitor, which was given to me by sales expert Jill Konrath many years ago. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Find New Customers , Florida. The best airline.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 8, 2015
    [Companies, Sales] If You Build It, They Will Buy: Lessons from Successful Brand Experience Centers in China
    This is part of the company’s China “Future Retail” Strategy: employing hi-tech digital content and innovative marketing in order to create more emotional values and immersive experiences for the customer. 'Walking into Under Armour’s first retail outlet in China is not for the faint of heart. In fact, there are no salesmen on site.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Companies, Sales] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel. He focuses mainly on executing short, to-the-point videos for marketing and sales enablement.  You do! That’s why you’re in marketing, right?
  • THE ROI GUY  |  WEDNESDAY, JANUARY 7, 2015
    [Companies, Sales] Top 5 Content Marketing Trends You Need to Know for 2015
    new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than providing valuable information. At the same time, the survey found that 93% of marketers and sales reps continue to focus their content directly to products and services.
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