• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Companies, Sales] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. What’s in the G2 sales and marketing stack. G2Crowd is disrupting the traditional analyst quadrants.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Companies, Sales] Interesting Infographics: Create a Killer Social Media Strategy
    64% of sales teams use social media to reach their sales quotas, and 61% of B2B marketers use it to build leads. Is there a holy grail digital tool that your company swears by when it comes to social media marketing? Why the intense focus on social media marketing these days? billion active monthly users. Define target audience.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Companies, Sales] Am I connecting with my customers enough? 10 tips for customer outreach
    More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. How’s your customer outreach? Keep your brand consistent.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Companies, Sales] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    Even if you’ve been doing light content creation for months, your execs will still be inclined to scrutinize your decision to formalize a company-wide approach. And without the backing of your entire company, you simply don’t have enough manpower to speak on behalf of your entire enterprise. Your banking app is clunky.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Companies, Sales] Who Will Win the War for TV Ad Dollars?
    billion in ad sales, a 20 percent increase over London, according to Ad Age. Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer. Traditional companies, however, still need the scale that TV provides. Millions of people watch it. It raked in $1.2
  • GREAT B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Companies, Sales] 5 Reasons Why Your Channel Partners Are Underperforming
    Channel sales has so much promise for enterprise software and SaaS companies. The leverage you can get from a performing […
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2016
    [Companies, Sales] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?
    One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. The following is from my favorite author (“New Sales. and “Sales Management. from “The Sales Development Playbook” ).
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Companies, Sales] 10 Trends That Defined Digital Marketing in 2016
    In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. Damage control: When a technology failure at Southwest Airlines led to the cancellation of more than 4,000 flights over several days, the company’s CEO took to Facebook Live to provide an update on the issue.
  • ACT-ON  |  THURSDAY, DECEMBER 8, 2016
    [Companies, Sales] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    would say no company should be outsourcing link building anymore. MIKE ARNESEN : I’m the founder and CEO of a company called UpBuild. We usually have some pretty aggressive sales goals or lead goals. Are there any other SEO topics out there that we should be thinking about as companies? Responsive Vs. AMP.
  • RADIUS  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies, Sales] 5 Tips To Take Your Holiday Emails From Naughty To Nice
    It is not okay to overlook these rules and your company could get fined, or worse yet, lose the trust of your audience. Get a sense of the company culture and find the holiday email sweet spot. Remember, you don’t want to go viral for the wrong reasons! 5) Send your Sales and Customer Success teams the gift of advanced notice.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies, Sales] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Study after study shows data from datasets that may or may not apply to your specific company. We recently published the 2016 edition of the State of Pipeline Marketing Report , a study of over 350 marketers from a wide range of companies. The data made it clear that larger companies use more marketing channels. We get that.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies, Sales] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. the next three weeks).
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies, Sales] How Does Digital Marketing Effect Your Ability to Build Your Brand Awareness?
    Digital marketing has leveled the playing field for companies of any size to build awareness. Converting such leads should cost a fraction of the cost of traditional media, and traditional sales efforts. Each solution is going to be unique to the company that is being advised.  The world can become your marketplace!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies, Sales] Putting Meaning Back Into Marketing
    Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. While all departments have their individual functions, without marketing, a company would be an anonymous entity operating with a limited customer base. What Do Other Departments Think Marketing Does? Data Analysis and Insight.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies, Sales] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. The company sends a holiday card to customers each year, but recently, it decided to combine digital and direct mail for greater results.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies, Sales] The B2B Value Sale is Actually Three Distinct Sales
    Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. Sales Alignment
  • JUNTA 42  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]
    Committed marketers are more likely to understand what success means to their company. Most content marketing programs will help organizations with one of these three things : Increased sales. Each year during my Content Marketing World keynote  talk, I highlight one theme I think is critical for all marketers to understand.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    They’ve bought into the idea that stories and customer education build relationships in ways that commercial sales pitches and calls-to-action do not. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. By aliens. It was so lifelike.
  • KAPOST  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] Taking Integrated Marketing to the Next Level
    By now B2B companies have heard why it’s essential to build an integrated marketing strategy. To pull off power planning means including all stakeholders in the process, including company leaders, sales, field marketing, customer services, content creators, etc. Be sure Jackpot, right? So So why isn’t everyone doing it?
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] Why Your PPC Agency Needs to Focus on the Full Funnel
    This is easy to figure out for B2C or eCommerce sites where one can tell the exact amount of revenue that is generated and divide that by the ad spend, but it’s not so easy in the B2B world where the sales cycle could be days, weeks or months. But are they really? What Defines Success for a Traditional B2B PPC Agency? Why is this important?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] How Global CMOs Reap the Benefits of Technology
    ” Some companies have found similar success managing their global branding efforts via technology. Vice President of Sales & Marketing for Vencorex Sutin Chamulitrat says, “We have the CRM and business intelligence system while in the past it was as simple as a spreadsheet practice. Created A Lot of Value. CMO Corner
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] 3 Sales Emails Proven to Boost Reply Rates by 8x
    If you’re like most sales reps, you know how hard it is to stand out and get noticed. So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? This sales email allows you to speak to your prospect directly. Blog Inside Sales Sales Leadership
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Or bottom of the funnel campaigns that influence sales opportunities or keep your brand top-of-mind? About Jordan Con.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Virtual Reality headset sales aren’t setting any records. He works with mid-sized and large companies, and funded start-ups to develop and implement multimedia content marketing programs that increase inbound leads and grows brand reputation. Episode 64 of the #FIR podcast is up. https://traffic.libsyn.com/fir/forimmed-64.mp3.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Think about it: when you visit a company’s website, you get an impression of what the brand is all about based on the design and your experience using the site. One study found that design elements were a top reason as to why people didn’t trust a website (and, presumably, the company). Think Beginning, Middle, and End.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] 37 Big Data Case Studies with Big Results
    Here are 37 Big Data case studies where companies see big results. The company believes it can now identify 24% of accounts that will close within the next four months. Sales grew 64% last year and Catapult now works with nearly half of NFL teams, a third of NBA teams, and 30 major college programs. Who’s using it?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place. But account-based marketing -- and its success -- is somewhat rooted in that very alignment between marketing and sales. Our sales team uses ABM and inbound marketing,” Balter explains.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Companies, Sales] Marketing in the Staffing Industry: Is There a Secret Weapon?
    For the past several weeks, I’ve been publishing a series of posts that analyzes the survey data and provides practical sales & recruiting ideas your staffing firm can implement. Staffing Industry Sales: How Do Sales Reps Spend Their Time? Biggest Sales Challenges in the Staffing Industry. Build SEO.
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Companies, Sales] The Cure for the Common Cold Call: LinkedIn Warm Calling
    He has not, however, expressed to your company any interest in your products or services. You may know or have things in common by the companies they worked at. Discover More about Their Company. Once you have a feel for the person, learn more about the company for which they work. call to John is cold. Go for the Intro.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Companies, Sales] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The takeaway: As content becomes more aligned with the buyer’s journey (and the different needs at each stage of that process) marketing teams are becoming better at creating content for sales enablemen t. This boosts the ROI of content and can be an extremely powerful tactic when sales and marketing teams work together. eMarketer.
  • KAON  |  MONDAY, DECEMBER 5, 2016
    [Companies, Sales] What customers want from their mobile marketing experience
    Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. Although this happens behind the scenes, these insights help marketing and sales teams better understand where to spend their time and resources to continue attracting more qualified prospects.
  • LEANDATA  |  MONDAY, DECEMBER 5, 2016
    [Companies, Sales] The Sales Operations Playbook
    We’ve reached the point where there’s no longer any disagreement that Sales Operations has become the backbone of the modern revenue engine. But there remains some confusion around what exactly Sales Ops professionals do that makes them so critical for an organization’s success. They’re driving sales excellence.
  • BIZIBLE  |  MONDAY, DECEMBER 5, 2016
    [Companies, Sales] TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
    Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. demand generation) across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI. The chief finding of the report is that ABM works. The Takeaway.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Companies, Sales] Social media strategy leaders: Lisa Marcyes
    made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! 2. make an effort not be too pushy or “sales-y,” but instead take an informative approach. Welcome, Lisa ! Manage social influencer outreach. Events.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Companies, Sales] Save the Data: How to Marry Your Figures With Your Customer Profile
    From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. Break down those silos In the data-driven marketing world, one thing holding companies and teams back is the perennial problem of data silos.
  • JUNTA 42  |  MONDAY, DECEMBER 5, 2016
    [Companies, Sales] Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It
    Those companies that do not prioritize the strategic process don’t really see value in the content. If no one in your company owns content marketing strategy, congratulations, it’s your responsibility. What other reasons have you seen for companies not documenting their content strategies? I’d love to hear about them in the comments.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Companies, Sales] B2B Marketing Automation Software for Fast Growing Companies
    Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. For the fast-growing company looking to take that next step in conquering the world, the script is familiar. Is your tool built for sales or marketers? We want to help.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Companies, Sales] How to Automate Your Account-Based Marketing Strategy
    In today’s digitally-empowered world, buyers are developing their own conclusions about your products and services long before they reach out to your sales team. While companies may be able to easily build out a solid vertical focus, carving out the top accounts to go after within it can be a tricky endeavor. Lead-to-Account Matching.
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Companies, Sales] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Did your sales team make their sales goals? Did your company make their revenue goals? Take some time to have conversations with other teams, especially sales, about how the year went. Does your sales team feel like they were light on leads, or that the leads weren’t properly qualified? Nail down your messaging.
  • VIEWPOINT  |  THURSDAY, DECEMBER 1, 2016
    [Companies, Sales] The Flavors That "Sales Ready" Leads Come In
    once worked with the then SVP, Marketing of a large public company who was frustrated with sales. At one point he got so angry that he offered sales management the following choices for spending a $100,000 budget to generate leads. 100,000 companies with up to three executive contacts in the right company (no email addresses).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Companies, Sales] Pause Your Holiday Playlist. It’s Time for Content Pros!
    By embracing the sales aspect of content and using it as a tool for conscious, immediate conversions, she has repurposed content and made it an active part of the funnel. What Content After the Funnel Really Looks Like Most content marketers’ journey begins and ends with the sales funnel. The holiday season is in full swing.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Companies, Sales] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    You want to suck at marketing or sales? That means that both you and your sales team need to have actual conversations with your buyers. Why can’t we approach our marketing and sales the same way? Our sales people do things that don’t scale all the time. So how do you humanize marketing to fit your buyer’s journey?
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Companies, Sales] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    In fact, half of Instagram users follow a business, the company stated , and 60 percent of people say they learn about products or services on Instagram. Other brands might use hashtags to organize items for sale on their sites. Now, with Instagram’s new shoppable tags, Instagram marketing is about to get interesting.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Companies, Sales] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Many companies aren’t able to report on marketing and sales efforts due to data and process issues. Many times, companies are trying to report on results when no data exists or the data is poor. These questions are important, but the answers require massive process consistency in both sales and marketing. Is data blank?
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Companies, Sales] Journey Mapping: What Paths do Staffing Customers Take?
    It’s a diagram that visually charts a customer’s experience with your staffing service – from developing initial awareness, to engaging with your company, and through building a long-term professional relationship. A “customer journey map” is exactly what it sounds like. But it’s far from a straight line.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Companies, Sales] 5 Disruptions to Marketing, Part 1: Digital Transformation
    Digital transformation is much bigger than marketing — it includes sales, service, products, internal operations, and so on. Many companies are still discovering the basics of digital marketing. For these companies, frankly, their product leadership demands more technical depth than their marketing teams are capable of managing.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Companies, Sales] How to Fix Your Agency's Low Morale Problem
    The top three causes of low morale were company leadership (73%), lack of advancement (45%), and dissatisfaction with work (38%). If you're great at sales and big-picture thinking, but you struggle with operations, you'll probably never become great at operations. Now that we know there’s a problem, how do we solve it? What's working?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies, Sales] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Both global brands and local companies with smaller marketing budgets are seeing success with Snapchat. If you are the marketing manager of your staffing company, or just the internal team member tasked with “figuring out Snapchat”, your first task is to download the Snapchat App on your mobile device and create a company account.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies, Sales] 36 Case Studies That’ll Help You Understand Content Marketing ROI
    Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. To see how 36 companies think about content marketing ROI, download your free copy of the flipbook by filling out the form at the top of the page.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies, Sales] Why Business Development Begins with Your B2B Website
    It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. What’s at Stake. What does this mean for you?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies, Sales] Why Business Development Begins with Your B2B Website
    It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. What’s at Stake. What does this mean for you?
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies, Sales] 5 Brands That Are Marketing Smarter with Machine Learning
    As a result, as explained by Carson Sweet of CloudPassage , “many companies are asking for machine learning tools to solve problems—even if they don’t have a clear idea of what these tools can do.” Growing up, I wished I had a twin. Thank goodness I didn’t. Goodbye, household chores. Hello, freedom. Adobe.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies, Sales] 10 Examples of Facebook Ads That Actually Work (And Why)
    billion daily active users -- from CEOs, to students, to companies. In all seriousness, the person who saw this is a fan of several lifestyle subscription companies, which is what NatureBox is. The code and sale end date are also clear in the ad description. One average, Facebook is home to 1.18 Format 1: The Right Column Ad.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies, Sales] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  The “qualified lead” definition is the point at which marketing determines that a lead is ready to be handed to sales. It’s good to include information that shows clearly why the lead is ready for sales.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] Maslow’s Hierarchy for SDR Teams
    But by FAR, the single most important decision we make as sales leaders (or in any aspect of business), is HIRING. It gives me a wicked smart sales team. Team that can understand our product with relative ease and articulate the value of that product to the smart VPs of Sales and Marketing and CEOs that we’re calling on.
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. As marketers control acquisition budgets with the purpose of driving revenue, they are being held accountable for company growth.
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    Over 250 customers are already using Bizible to confidently make the best marketing decisions that drive sales, including industry leaders like Optimizely, ADP, and The University of Vermont. According to Forrester, just 1% of leads turn into revenue for the average company. Which channels are performing the best?
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] ShoreTel Infuses Predictive for More Efficient Demand Gen
    Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. Describe your company’s demand gen workflows. All we can do to meet our number is drive efficiency, and we have been successful at that thanks in part to Infer’s predictive sales and marketing platform.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Large companies produce the most videos. However, marketing remains the primary user at 86%, followed by internal communications (19%), sales teams (15%), executive teams (11%), support teams (11%), human resources (8%) and others (11%). Organizations embracing video as part of account-based marketing and personalization strategies.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    worked for a national call center company for about a decade before founding Toltec. In an effort to grow our contact rate, I developed a two-stage model comprised of an overseas team, whose sole responsibility was to validate prospect data before it hit sales to ensure we were targeting the right customers. Here’s what he had to say.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] Better Social Selling, an Interview with Jill Rowley
    Thanks for having me today, I’m excited about the discussion. I say I’m a sales professional trapped in a marketer’s body. The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. The mandate for most sales organizations is, make more calls, send more emails.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel. Align scoring with sales efficiency and incentives. 
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] Dear CEO: The Era of Accountability Starts in 2017
    just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today. While marketing technology and marketing automation software are not totally to blame, they have made it easier to get more poor quality leads to sales faster than ever before. Sales is mad.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] Sales Challenges in the Staffing Industry: Appointments, Orders and Approval Status
    Staffing Industry Sales: How Do Sales Reps Spend Their Time? Let’s take a look at the next few questions from the sales portion of our survey. Q1: “Where do you most often start the sales process with a new prospect?”” ” Q2: “How would you rate the effectiveness of the following sales methods?”
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] 13 Customer Loyalty Best Practices for B2B Companies
    Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. 4. What could your company do? 5. Our first impressions of people (and companies) frame how we experience them later. Company softball team win? Know why?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 29, 2016
    [Companies, Sales] 7 Common Myths About Big Data
    For at least a decade, what we now know as big data has been heavily commercialised, with many public companies having built multi-billion dollar valuations through their use of it. 2. Big data is only relevant to big companies. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. ” 6.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] Sales Compensation Planning for 2017
    Creating a Sales Compensation Plan for 2017. That’s especially true for many companies with diverse products and services that include: a mix of products and services. Some pay commission based on sales, while others only pay on margin; still others blend both with incentives and special bonus plans. What are sales goals?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] How to hire your next marketing leader
    Almost every day I see companies hiring marketing leaders. Most times they do a series of marketing events and create content, yet those companies don’t get the kind of results they want and need. Marketing trumps Sales today — your CMO is a more important hire than your new VP of Sales. Why not? Tweet.
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory. Every person on your sales team probably has a camera on their smartphone sitting in their pocket or purse. Oh, and as an added bonus, you have very little budget to make it happen. Sound familiar?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    Dealing with data silos Another issue with big data is that it can end up in different departmental silos - the sales database, the customer service database, the marketing database… There is near universal consensus that this is holding us back. Who are you really marketing to? which can result in duplicate or inaccurate data inputs.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] For Holiday Mobile Marketing Success, Think Year-Round
    When the holidays come around, those quality-content-focused companies have the authority and expertise to nudge higher search rankings for their holiday-related content. If you have extended holiday hours, update them on your company’s Google page. For maximum holiday content effectiveness, companies need to think early.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. wrote this a long time ago, and my web site is no longer active.  Sorry.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] Four Tactics for Better Lead Nurturing
    The ability to deliver content based on a customer’s interaction with your emails delivers more qualified prospects to your sales force and thereby increases your conversion rates. It is about moving the prospects incrementally through the sales funnel from one stage of qualification to the next. Collaborate with the Sales People.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] Your marketing strategy is not a decision. It’s decided for you
    For example, Chevy has been running comparison ads against the market leader in truck sales, Ford. That is a classic approach for a company that is a follower, but usually not something you would do as a leader. Is it easy to start a company to compete with you, or is there a high barrier from costs, patents, infrastructure, etc.?
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Companies, Sales] Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November
    The days are getting shorter, the air is getting colder, and the airwaves are awash with holiday spirit (and sales!). It starts with a signature from a member of the distillery's founding family, and ends with an identity theft expert interrogating the company's real-life chairman, Carl Nolet Sr. 6) Heathrow Airport. Agency Barton F.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Companies, Sales] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    Facebook examines loyalty in a time of infinite choice (28:04): Our second Facebook story of the week comes directly from the company’s insights blog and examines some of the more compelling findings from its recent survey on brand loyalty across several key marketing verticals. This week’s show. presidential election.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Companies, Sales] 7 Marketing Automation Mistakes You Can't Afford to Make
    In other words, marketers are creating and automating various types of content with the goal of actively attracting, qualifying, and moving prospects through the sales funnel towards a purchase. The Solution: Use a “ smarketing ” approach, and make your marketing automation work for sales reps as well. What Is Marketing Automation?
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Companies, Sales] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    They’re owned by  MECLABS , a research and training company that helps businesses optimize their sales and marketing technology and resources. What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? AdWeek.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Companies, Sales] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. But some older systems qualify as well. It brings together audiences, offers, and actions.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Companies, Sales] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    Sending unnurtured leads to sales is like giving an unbaked pumpkin pie to your guests. Nurturing leads before sales contacts them works in the same way. provide you with actual value from my company, which makes you more interested in what my company sells. When are you getting married?" When am I getting grandchildren?"
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Companies, Sales] Be Thankful for Account-based Marketing this Holiday Season
    In 2016, we saw more than 70% of B2B companies driving ABM programs to align their sales and marketing efforts, improve customer experiences, and accelerate their revenue gains." Marketing Sales Alignment. These are the ones that sales has indicated are more likely to buy. Revenue. Customer Experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Companies, Sales] Adapting To The NEW Consumer With Better Analytics
    While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. We are doing this at verve.ai — there are a lot of tools that speak to customer experience but what we do allows companies to use our platform today WITHOUT disrupting their current process or systems.
  • 3D2B  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] How to Build Rapport on a B2B Sales Call
    For you, it’s the difference between a successful B2B sales call and a hang up. This seven-step blueprint will help you open your next B2B sales call on just the right note and build rapport rapidly: . Working with us, she’s increased company-wide productivity by 25% since last year, and she thinks we can do the same for you.”
  • BIZIBLE  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] Why Conversion Is More Important Than Traffic for Generating Sales
    More conversions almost always lead to more sales, while more traffic doesn’t necessarily increase sales. Profitworks provides SEO and conversion optimization services and they see time and time again with their clients that increases in conversion lead to an immediate increase in sales. Look Familiar?
  • BULLDOG SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] SDTechX Recap: Brick by Brick
    This was most evident in one of the last sessions of the event, The Fireside Chat: What’s Fueling the Marketing and Sales Technology Market? Here is what we learned: The preference for funding tends to go toward solutions that displace existing companies in existing technologies. Project Management , Sales and Marketing Operations
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] Which Comes First: Lead Nurturing or Inside Sales?
    For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. The post Which Comes First: Lead Nurturing or Inside Sales? Do you agree?”. appeared first on The Point.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] What is Advanced Geo-Fencing Display and Why You Should Use It?
    You have a weekend sale going on and there are several other men’s clothing retailers also at the shopping mall. If you think a bit outside the box, most companies could find a scenario within their organization where geo-fencing makes sense. Advanced geo-fencing is not the same as geo-targeting…not even close. What is geo-targeting?
  • SCRIBBLELIVE  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?
    As a result, content marketing is heavily relied on by many different departments for a multitude of requests and projects – but especially by the sales team. Content marketers, how many times have you fielded these questions from the sales team? Can we get a case study on XYZ company? 
. have an awesome video idea for our blog.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] 7 Blogging Bloopers Your Business Will Want to Avoid
    Your reader’s time is valuable, and they’ll appreciate it being treated as such. 5) Sales-speak overload. Think about why your company has a blog in the first place – to attract potential clients with informative and intrinsically valuable content. Your tone should always reflect that you’re writing on behalf of your company.
  • CONTENTLY  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] Webinar: How to Leverage Content Across the Enterprise
    Sales uses content to build relationships with prospects. Why input from the whole company will improve your marketing efforts. Brands Webinar content-enabled enterprise culture of content HR PR sales squadsMarketing analyst Rebecca Lieb likes to say, “Content is the atomic particle of marketing.”
  • INFER  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] Inbound Marketing, AI and the Future of Stack Interaction [Podcast]
    We take an introspective look at Jon’s scientific approach to marketing, why ABM isn’t all that new, and how he uses predictive analytics to make the Hubspot sales team more productive and efficient. Guest Bio: Jon is the VP of Marketing at HubSpot, where he helps companies transform how they market and sell. With
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] 51 Essential Email Marketing Tips to Help Marketing Automation
    Don’t just talk about your company or products. 6. Treat them like VIPs and give them special benefits such as advanced access to new products or sales. Holding a sale? Reward your best customers with special discounts, first looks at new products, and early access to sales and promotions. Segment, Segment, Segment.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] Webinar: The Value of “Move the Needle”
    Featuring: Thomas Pisello, Alinean CEO / The ROI Guy Thursday, January 19, 2017 11:00 am, EST Today’s buyer doesn’t want a sales pitch. But this is easier said than done: Are your sales reps empowered to engage earlier and have poignant financial discussions you’re your prospects? MTID=e03d1fa27e6f93c3bb7df6f464f780591
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] Staffing Industry Sales: How Do Account Reps Spend their Time?
    Earlier this year,  we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? In this post, we switch focus from recruiting to sales. The Data: How Sales Reps Spend Their Time. Tips for Working Smarter – Not Harder – in Staffing Sales.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Companies, Sales] 7 Promotion Tactics to Get Your Content Seen
    Some companies have figured out a way to get their content in front of their audiences. Hmmm… maybe that’s why so many companies send email updates for just one piece of content at a time). 3. How well aligned the content you’re promoting is with your strategy and sales funnel. It’s a downer, to be sure. Their trick? Guess what?
  • HG DATA  |  MONDAY, NOVEMBER 21, 2016
    [Companies, Sales] No Stones for Wells Fargo – Sales Professionals Heal Thyself
    Absolutely, we’re right to be stunned at the shocking depravity that took place on an institutional scale for years in the publicly traded company. But while the casualties are piled like cordwood at management’s feet, I’m a little surprised just how quick my fellow sales people have been to blame and pass judgment. Beyond the Pale.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Companies, Sales] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Webinars can be one of your company’s most powerful marketing channels. As of July 2016 , a little over 1 out of every 4 companies using webinar solutions in some capacity use GoToWebinar. would definitely recommend Lead Liaison to any business that has marketing and sales needs. What could be more efficient than that?
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