• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] Study: How Much of Your Content Marketing Is Effective?
    companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] Content Methodology: A Best Practices Report
    company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. Content serves as a powerful tool for sales. suppliers, and can help facilitate corporate communications and build company culture. Sales staff are. The studio helps unify the company around a.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] Staffing and Launching Your Content Marketing Program
    companies around the globe: 1. before they went on sale? JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. subscribers, leads, sales and opportunities—but our pri- mary focus and editorial mission remains helping our. All rights reserved. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. company?
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Companies, Sales] Q&A With Dave Stein and Steve Andersen
    A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. Relationships matter.
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Companies, Sales] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    Since then, the organization has grown both as a business unit but also as storytellers, and alongside the company’s growth, the audience has evolved into one that prefers experiences over things. And the way the company did that was by connecting people to their unique passion points on a global stage. What inspires you?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Companies, Sales] 5 Ways to Amp Up Your Mobile Marketing Strategy
    For many companies, their mobile website is the primary access point for their entire business–a virtual front door. Commerce apps support businesses looking to make a sale through their mobile apps, so success is measured by the number of conversions (e.g. Author: Jamie Lewis Is it time for your brand to get mobile? Mobile Messaging.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Companies, Sales] How to Write a Great Email Signature: 9 Tips With Real Examples
    The best email signature CTAs are simple, up-to-date, non-pushy, and in line with your email style, making them appear more like post-script, and less like a sales pitch. Here's an example from Kit Smith of Brandwatch , a company that has offices in both the United States and Europe and works with international clients. Even better?
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Companies, Sales] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    As I was ready to become the VP of marketing integration of the IT Division at Schneider Electric, a global company that specializes in solutions for data centers and critical power products, I had a clear objective: to turn a successful but traditional marketing operation into a content machine. Based on my experience, the answer is yes.
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Companies, Sales] Security Never Takes a Holiday
    People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. And we all need to be aware that there are companies out there who are not secure, but who run on secure platforms.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Companies, Sales] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    My name is Jeff Perkins, I am the CMO of QASymphony, we're a software testing company here in Atlanta. It's been there for a long period of time, I think sales has always been doing account based selling in B2B, but it has never had it's lights on it for people to realize that this is super important. So let's start with you, Scott.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Companies, Sales] Read All About It! 7 Steps to An Effective Email Newsletter
    In a Nielsen Norman Group study, more than 40 percent of consumers said they appreciate the following content in a newsletter: Information about work-related news or company actions. Reports prices/sales. Company news, such as updates, improvements, new products, awards, volunteer projects, etc. Lose the (sales) hype.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Companies, Sales] Target Your Best Prospects by Segmenting Your Best Customers
    If you’re a B2B organization, your company likely markets to large enterprise customers with large budgets differently than more price-conscious small-to-medium businesses (SMBs) whose needs may be different. Your best customers are going stay with you for a long time, refer you, and extend your marketing and sales efforts.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Companies, Sales] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. Enter HubSpot’s pitch-off competition for a chance to pitch your business on-stage at #INBOUND16 in front of thousands of marketing and sales professionals, early-adopters, techies, and our panel of all-star judges.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Companies, Sales] Insights from the chief marketing technologist of an $18B firm
    One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A. 1.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Companies, Sales] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Breeze says that while impressions and frequency are great metrics for television, this approach doesn’t resonate on YouTube, and particularly not for eCommerce, where businesses are looking for direct sales resulting from the ads. “You’re not going to get any sales unless you’re remarketing,” he says.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    In an interview with Forbes , entitled “Business-to-Business Marketing Experts Drive Significant Bottom-Line Growth for Clients,” Kloefkorn outlines some of KEO Marketing’s accomplishments and provides insight into the company’s B2B inbound marketing services. PHOENIX, Ariz., Women Business Leader by Forbes. About KEO Marketing. KEO News
  • INFER  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] Druva Chooses Infer to Predict Highest Potential Prospects
    The company chose Infer Predictive Scoring to take the guesswork out of the equation and better predict its highest converting leads. Before rolling out a predictive initiative across the entire organization, I recommend first running a controlled pilot program with a few sales reps. Melissa, you’re no stranger to predictive.
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] If It’s Not in Salesforce, It Didn’t Happen
    That’s not an existential riddle often discussed among sales teams. But a less philosophical question is pondered in the sales operations world: Did something really happen if it’s not logged in Salesforce? And for sales operations pros, those are words to live by. Getting buy-in from the sales team, though, isn’t always easy.
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    From publisher networks and media campaigns to segmentation strategies and sales operations, B2B ESP’s aim is to help marketing and sales professionals grapple with how their world is changing. Supercharging BDRs and Outbound Sales Processes – Joan Fitzpatrick, NetSuite & Zak Garner, 6sense. The Future is Female. Latest
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] How to implement a Video 1st content marketing strategy that drives action
    As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] 5 Lifelong Business Lessons I Learned from Nordstrom
    There were buyers, store, regional managers…and Blake Nordstrom, whose great-grandfather John started the company over a century ago. It meant the absolute world to me to be recognized, less than a year out of college, by the president of the company. Stop worrying about making sales and focus on the customer experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] OfferUp offers an addictive new app for eCommerce
    Once you input your Zipcode or allow it to take your location, OfferUp immediately displays the items that are currently for sale in your area. Looking through the items for sale can be surprising. If your company sells a physical product, it’s probably going to show up on OfferUp eventually. Snapchat? Facebook Messenger?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] Why You Need a B2B Sales Content Strategy
    If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 22, 2016
    [Companies, Sales] Sell Me This Pen. Some Advice for Technology Marketers
    The disconnect between sales and marketing is one of the reasons why tech marketers need to develop their sales skills. So here’s an exercise to try whether your a marketing or sales professional. Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Automated Email Engagement Solutions are cloud-based softwares designed for use in sales departments to effectively engage qualified leads. These platforms regulate, schedule, and deliver targeted email scenarios to prospects based upon criteria determined by sales reps. On average, sales reps spend 22% of their time selling.
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] The Essential Capabilities for Response Handling
    They are based on actual data from six companies within the InsideSales.com system that had followed up on over 15,000 leads with 100,000 call attempts. To accelerate sales, you need to expedite the first-class leads, so you cannot afford to treat all inquiries the same way. It is possible to have too much of a good thing.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] Proven Tactics to Create Sales and Marketing Alignment
    In a perfect world, sales and marketing teams are composed of the same people who share the exact same goals and targets. The sales team, on the other hand, moves at a faster pace. They have sales quotas to reach and demanding prospects to talk to, so the resulting timeframe for interacting with prospects is shorter.
  • READYPULSE  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] The New Era of Successful Design and Image Selection
    Companies are investing in the digital world and they’re hungry to know what’s working and what’s not for marketers. Optimize performance, increase sales and become a leader in the digital marketing space using the design and image selection tips outlined below. The Importance of Visual Assets. Responsive Web Design. Authentic Imagery.
  • LEANDATA  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] Connecting Workflow Rules to Picklists in Salesforce
    For this example, an Enterprise-sized company has greater than 10,000 employees) In the Evaluation Criteria section, you determine when the rule is going to be evaluated. Enter what makes sense for your company, click on Save & Next. Account-Based Sales & Marketing LeanDataClick on New Rule to create a new Workflow Rule.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] Earned media influencer marketing demands your awesome
    I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming.
  • KAPOST  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] Sales and Marketing Alignment: Keep Your Eyes on the Revenue!
    I started my career in technology as a sales development representative (SDR), so I know first-hand the importance of smooth, well-coordinated hand-offs between marketing and sales. Related:  Beyond Buzzwords: How Kapost Makes Sales/Marketing Alignment a Reality. Related: Why Is Sales Ignoring Your Content?
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] Deliver More Sales Qualified Leads Using Predictive Intelligence
    One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). While marketers might not have such a hard a time generating a large volume of leads (quantity), they are having an increasingly tough time attracting leads that convert into sales opportunities and eventually into customers (quality).
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] 5 User-Generated Content Mistakes to Avoid
    When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. Effective ways to facilitate these campaigns run the gamut, depending on how your audience connects to your brand, what your company makes, and your brand identity. It is all about asking for the right content in the right way.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] How to Become a Great Online Community Manager [Infographic]
    An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. And guess what? It's working. By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2016
    [Companies, Sales] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    Some B2B companies still haven’t adopted blogging as a business function despite its obvious […]. The post B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities appeared first on Marketing Insider Group. Content Marketing
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] The Marketing Genius of Curious George: How Demos Impact Your Business
    Not able to satisfy my Curious George-like curiosity any other way, I did some research to find out what companies are reporting from their use of free samples, product demos and the like. But is investing less money while keeping the cash rolling the stuff of companies’ dreams? However, it’s not for every company. Maybe not.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] Microsoft buys LinkedIn: the largest martech acquisition in history?
    If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Are all three of them marketing technology companies? billion.
  • FATHOM  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] What Aspects of Marketing Aren’t Changing?
    Marketing technology alone is growing at a pace of 2,233% each year, opening up brand new possibilities of efficiency and effectiveness in every area of sales and marketing. For example, there’s this little tractor company you might have heard called John Deere. These days, it seems that everything is changing. Yes, definitely.
  • PUREB2B  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] Check out the New PureB2B Website
    About three years ago, we realized that it was time to spin the B2B tech and business side of our firm out into its own company – and that’s when PureB2B was born. When I started Pure Incubation  almost 9 years ago (has it really been that long!?) I had no idea that we would be where we are today. Well, I probably would have laughed at you.
  • SNAPAPP  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] Test These Calls to Action to Increase Conversion Rates
    The conversion rate of that simple button, link, or image strongly impacts the value of that resource for both marketing and sales teams. ServiceNow , a service management company, went with an assessment-focused CTA when covering ITSM (Information Technology Service Management). That’s kind of scary, right? Challenge. Prove It.”.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] Get Your Blog On: 4 Steps to Blogging Success
    You might already have defined personas in your organization from previous work segmenting and targeting buyers on your other marketing channels, but if you don’t, here are a few key elements that you can use to define them: Background: Company, job responsibilities, likes/dislikes about the job, team structure, etc. B2B or consumer?
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Strategically focusing on a dream list of companies. As you aim to show you have this quality, refer to the company's culture code to inform your language choice. I've also included ideal job titles and companies, while of course, thanking them graciously for their support. The average job search is a peculiar paradox.
  • THE ROI GUY  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] From Challenger to Transformer
    Competitive fears are certainly a motivator, as companies realize entire industries can be disrupted. Once all the rage in sales and marketing methodologies, It is not enough to just challenge the status quo. Think Uber or AirBnB. What is your strategy to evolve your messaging, tools and training beyond Challenger to Transformer?
  • SALES ENGINE  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] Can the value of lead nurturing be quantified?
    Most marketing and sales leaders in the business-to-business world know that nurturing leads is essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. But can the sales impact of nurturing be quantified?
  • ACT-ON  |  MONDAY, JUNE 20, 2016
    [Companies, Sales] The Evolution of Account-Based Marketing
    In my consulting days at Microsoft, I was fortunate to get a peek behind the curtain at the tactics that have been used by both the US and Worldwide sales teams for two decades. Forming a partnership that creates value for both sides made these deals possible and is the lifeblood of enterprise software companies like Microsoft.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Companies, Sales] Optimizing Your Website for Lead Generation
    When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. This can be done by posting a sign-up form on every page, but make sure that it only requires essential information that your sales team needs, nothing more. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] Strikedeck Adds Automation to Customer Success Management
    This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management. The company had 18 clients when we spoke in late May. Again, though, they fall short on other parts of the definition, in this case the one related to journey mapping.
  • HINGE MARKETING  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] How Niche Marketing Can Be A Successful Strategy
    company creates a niche by identifying the needs, wants and requirements not being satisfied, then develops or refines the product that does. If you don’t have a dedicated sales team, does your staff have adequate business development skills and training? You have probably heard the term “niche marketing” in relation to consumer goods.
  • LEANDATA  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] Divide and Conquer: Managing Territories
    And how a growing company creates and manages its territories is one of the most important roles for sales operations practitioners. Sales leaders rely on them to provide the hard data — and the sound reasoning — for designing an efficient structure that best-suits the business. Other companies use spreadsheets. Boundary.
  • LEANDATA  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] Divide and Conquer: Managing Territories
    And how a growing company creates and manages its territories is one of the most important roles for sales operations practitioners. Sales leaders rely on them to provide the hard data — and the sound reasoning — for designing an efficient structure that best-suits the business. Other companies use spreadsheets. Boundary.
  • ION INTERACTIVE  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] Account-Based Marketing Needs Content Marketing To Work
    Not that there's anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your customers. Only with Account-based marketing, you are targeting all the decision-makers and influencers in a specific company vs. the interests of a broader audience.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] eProcurement Could Boost Gov’s Digital Rep
    federal government’s efforts to digitize its procurement processes are pioneering, according to eSignLive President Tommy Petrogiannis and DocPoint Solutions VP of Sales Mike Ratigan. The two companies recently secured a collaboration to enable eSignLive’s digital signature. But the U.S. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Align your sales and marketing teams ahead of time so that each team knows where to assert themselves during the various stages of the customer journey to keep your leads engaged.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] What Is the ROI of Native Video Ads in 2016?
    Company blogs, websites, downloadable white papers and case studies, social media: All of these enabled discovery possibilities, giving consumers the feeling that they were in the driver’s seat. Facebook isn’t the only company witnessing the rise of native advertising. For many brands, the biggest obstacle is one of cost.
  • KAPOST  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] 3 Ways Marketing Leaders Can Optimize Their Content Budgets
    Meanwhile, overall content volume is growing —92% of brands are creating more content in 2015 than they did two years prior, according to Accenture—and it’s getting harder for companies to stand out. For one, buyer journeys and paths to sale are complex; content may influence a purchase decision without the customer even realizing it. .
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] Stop Missing Out on 99% of Your Website Traffic [SlideShare]
    To nurture that 99% of people into a sale, you need to create conversions before the checkout (or pre-transactional conversion opportunities). With that newly acquired email address you can further nurture your visitors into a sale. 2) Buying Guides. Ways to personalize content and nurture visitors into a sale. HubSpot.
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Companies, Sales] Protect Yourself & Your Clients from Identity & Data Theft
    But – not a day seems to go by without a new case of a company having their data stolen. Once it occurs, data breaches affect every aspect of your company and have a direct effect on many functional areas including legal, finance, IT, marketing, sales, and services. Pssst … want to buy 25 million email addresses and passwords?
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] InMobi : Miip Drives Around 7% Of Ecommerce Sales In India
    Opentopic blog >> opentopic.com InMobi has announced that its remarketing platform, powered by Miip, is enabling leading eCommerce companies in India drive up to 7% of sales. On average, consumers buy products worth around Rs.1500 to Rs.2500 through the platform. Given the. Marketing ROI Cmo marketing roi
  • LEANDATA  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] Rules of the Road for a Modern Sales Team
    said Leon Guerrero, who runs sales operations at LeanData. Well, it’s the same idea for companies with their business process. That’s why the new generation of sales operations practitioners spend so much time thinking about how best to structure “rules of the road” for the revenue-generating team. Sales team turnover happens.
  • ANNUITAS  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] 3 Keys to Effective Inter-Organizational Partnerships
    In my role at ANNUITAS, I help companies transform their demand generation process. One would think that this type of transformation only touches the sales and marketing departments. These steps are important no matter the size of your company. As children, our parents imposed a lot of boundaries upon us.
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    Pivotal purchasing decisions in companies are made over the span of many months and include large buying committees. Outbound prospecting or sales-driven account lists were created based on the profile characteristics determined to be your ideal customer fit. Demand Generation Is a Game of Diminishing Returns  . Latest
  • LEANDATA  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] Deciding What Metrics to Track for Sales Development Reps
    There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. That’s not an easy question to answer. “I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales.
  • READYPULSE  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] Do You Know What Components Make Up Great UGC?
    Brands who don’t post on a regular basis are missing out on huge opportunities for increasing social engagement across their customer base. A lot of companies find it difficult to meet the demands of continually generating new and exciting content due to budget and resource constraints. So, what’s the solution? Authenticity. High Quality.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] 4 Advertising Strategies For Scaling Sales In Your Ecommerce App
    Ecommerce companies are discovering that building their own shopping apps is a valuable strategy for driving sales and fueling repeat purchases. Opentopic blog >> nanigans.com Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] InMobi : Miip Drives Around 7% Of Ecommerce Sales In India
    Opentopic blog >> nextbigwhat.com InMobi has announced that its remarketing platform, powered by Miip, is enabling leading eCommerce companies in India drive up to 7% of sales. On average, consumers buy products worth around Rs.1500 to Rs.2500 through the platform. Given the. Marketing ROI Cmo marketing roi
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] 7 Compelling Reasons to Invest in Mobile Marketing
    Compelling Reasons to Invest in Mobile Marketing Mobile holds many advantages and benefits for marketers, as companies are increasingly discovering. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Despite the ROI reservations, mobile spend is rising.
  • CONTENT STANDARD  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] How B2B Marketing Teams Can Take Advantage of Experiential Marketing
    But among it all, it seems lawyers have forgotten to ask the personal questions: Can companies get excited, be surprised, or become enticed? Do companies feel? The advantage of experiential marketing is that an overt response or sale doesn’t have to be the goal. Do they respond to sadness, happiness, or humor?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] Guide Your Buyers Through the Customer Journey with Social Media
    In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts.  Learn more about a brand, product, or company and educate themselves on possible purchases.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] 11 Overused Stock Photos to Ban From Your B2B Marketing
    She’s usually a great tip off that your first touchpoint with a company will be with a call center employee in Manila. Is she really the best representative of your company or your customers? Have you ever seen a piece of content and had a déjà-vu moment? ” B2B content has become pretty formulaic. Content loading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] How do you build a content strategy when a market is already littered with “experts?”
    Does the company know where it fits in the competitive eco-system? We need to look at the company’s market position, its budget, resources, and skill sets. Even the company culture plays an enormous role in your options. But only 35 percent realize an increase in sales in the first year. And I like big questions.
  • SALES ENGINE  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] Digital Marketing Requires Different skills
    Content Marketing as a Media Operation Successful content marketing today requires that the content team have the mindset of a publisher or full-blown media company that’s regularly publishing material to the high-probability pain points of your marketplace—and that’s a very different skill set than what was required even just a few years ago.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?
    This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. but LIVE and on-stage in front of thousands of marketing and sales professionals, early-adopters, techies, and our panel of all-star judges. Now it could be your turn.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Companies, Sales] Advicent Solutions LP
    The company’s products include web-enabled marketing communications, needs-assessment and financial planning tools. More t… more leads the global strategy for many of operating units, including Marketing, Sales Operations and Global Customer Support. Prior to Advicent, worked at in a number. Marketing ROI Cmo marketing ro
  • KEO MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Designing your Website to Increase Conversions
    This guide was developed to help companies understand how their website can become a tool that will increase the quantity of conversions on their websites. This guide focuses on sales conversions rather than just appearance”, said KEO Marketing President Sheila Kloefkorn. New Guide Delivers Five Advanced Web Design Techniques.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] My Brief, Absurd Stint Blogging for a Giant Tech Brand
    ” All I had to do was upload a résumé and include a sample of “authoritatively styled” writing on the winning subject of “how to create a sales team.” ” By week’s end, I was on the phone reeling off creative pitches for original quizzes dissecting sales personality types. ” Why not? hoped so.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    ” The fast-growing, publicly traded company provides electronic health records and other cloud-based services to medical groups so that care is better connected and doctors are able to focus more on their patients. Contently Case Stories is a series highlighting some of Contently’s most successful clients. is still broken.
  • IKO-SYSTEMS  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] Behind the Scenes with Brahim Zebbar, EMEA Sales Manager
    As we all know, running an effective sales team is no easy task. With this in mind, we sat down to pick the brain of Brahim Zebbar, EMEA Sales Development Manager for a leading global marketing software, for insight into running and producing results with a 7-person SDR team. It accelerates the sales cycle, it’s more direct.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] Is Anyone Leading Lead Management?
    Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. Inside Sales.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. Predictive scores are just one criteria to bring into sales intelligence and rich, descriptive profiles of ideal customers.
  • ION INTERACTIVE  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] Content Marketing Roundup: 3 Fresh Articles on Interactive Content Marketing
    So, in this edition, we are going to highlight how to improve your content, overcome the paradox of content marketing, and how to align your sales and marketing teams to achieve success in the content marketing world! Even with sales and marketing so close in physical proximity to one another, it can be hard to get the conversation started.
  • VISUALLY  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Landing Pages Aren’t A Sales Pitch. Though anyone can create a landing page, not everyone can do it well. Less is more.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    Author: Hally Pinaud If you work for a high tech company, you might be a fan of the HBO show Silicon Valley. And while each high-growth company’s secret sauce varies, one big factor is learning from those successes. Hand High Quality Leads to Your Sales or Acquisition Team. Things move fast here at Marketo, too. know, I know.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    NEW YORK, New York – SALES MACHINE 2016 – June 15, 2016 – Vidyard, the video intelligence platform for business, today introduced Vidyard Engage – a new suite of tools that extends the power of video beyond marketing to sales, support, customer success and other teams across the organization. Pricing & Availability. About Vidyard.
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] 9 Actions Content Marketers Need to Do Right Now
    If you delivered content consistently to that audience, can you position your company as the leading expert in that particular topic area? Be sure to include customer service and your sales teams. Communicate regularly with your customer service and sales teams. Include media companies, bloggers, influencers, and competitors.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Companies, Sales] Introducing Vidyard Engage: Extend the Power of Video Across the Entire B2B Business
    At a time when attention spans are at their shortest, email inboxes are at their fullest, and conversion rates are at their lowest, sales and marketing organizations are looking for new ways to capture and maintain the attention of customers and prospects. It’s too difficult to use them in their sales workflow. Who Wins with Engage?
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] How to Master Local Lead Generation
    Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away. You need to learn how to target your sales pitch directly at local audiences while keeping in mind their preferences and needs. Why Target Local? Maximize Your Local SEO.
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] Dynamic Creative in B2B
    Has been a vocal advocate of your brand/product/company? As the B2B industry continues moving from an older model of one-size-fits-all communication toward a smarter model that integrates both marketing and sales around effective individual prospect relationships, dynamic creative becomes an essential tool. Proven. Market-tested.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] 3 Ways Content Can Build a Bridge Between Marketing and Sales
    Opentopic blog >> contentmarketinginstitute.com I am in a unique position to espouse the virtues of sales and marketing alignment – I am the head of sales at my company and am married to our chief marketing officer. Marketing ROI Cmo marketing roi undefined
  • LATTICE  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] Scaling ABM with Predictive Analytics and Marketing Automation
    Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. A few years ago, it was only possible to create this kind of focused program for your top target accounts.
  • KEO MARKETING  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] Video Marketing within the Sales Funnel
    In addition, video is excellent for driving business and sales. But a lot of companies use video just at the top of the sales funnel. At the top of the funnel, light, interesting and goal-focused content is great for showing off your company’s assets. Do you have videos for each stage of the sales funnel?
  • HALEY MARKETING  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] Get to Know Rick Searns, Serial Entrepreneur
    My next job prior to starting my own business was in sales for a steel & aluminum distributor. I was 24 at the time, and I had an incredible boss who taught me so much about managing, motivating and growing a great staff. 500 company: When Jari became pregnant, I suggested we return home to Buffalo and open our own employment agency.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] The Most Successful SaaS Sectors
    Opentopic blog >> tomtunguz.com In every sales process for every SaaS startup, there is one ultimate internal champion advocating the purchasing decision. One way of looking at this question is to compare the successes of software companies targeting different. And it’s their budget that will be used to pay for it.
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    Social Tables is a high-growth company based in Washington, DC. They could be international leads (in markets we do not support), or leads from smaller event planners or venues where the transaction would be too small to justify an extensive sales effort. An online (aka, “low-touch”) sales model for smaller leads.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    It goes a little something like: “Okay, I get how you are different, but I’ve spoken to other predictive vendors that provide a score using thousands of individual data points about a company. Don’t all predictive vendors provide the same predictive score based on thousands of data points about a company?”. Now Acme Inc. Bingo! Or
  • INFLUITIVE B2B  |  TUESDAY, JUNE 14, 2016
    [Companies, Sales] Have You Met “The Advocates”? (We Think You’ll Like Them…)
    Joe is chatting with Jane over dinner about a scathing review he read on G2 Crowd that panned the exact SaaS his company was on the cusp of implementing. He’ll have some tough questions for the sales rep tomorrow. Maybe by taking themselves out of the equation the sale could have been saved. Meet The Advocates. There.
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