• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. companies?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. customer contacts] to drive sales,” said Raj. By 2014, companies that develop an IMM strategy will deliver a 50. industry leaders, customers, alliances, sales, marketing and product teams to establish.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. From marketing to sales to training to investor relations, business presentations structure and organize. company’s stories come alive. before they enter the active sales process. talk to a sales rep.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. enough to increase sales leads: 1. corporations $100 million in sales and beyond— know their business. affect new sales lead demand, marketing. Legendary Ad Executive David. wealthy?
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    professional services company found me online last week and inquired about my outsource marketing services. provided some information, but they decided to hire a sales person instead of investing in marketing. Create a LinkedIn company page. People are free to follow any Company Page they want. ” Market on LinkedIn.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] Interesting Infographics: The 8 Most Effective Types Of Content
    The reason why should be clear – 63% of marketing professionals say that content marketing has been at least somewhat successful for their company, with a further 26% claiming that content marketing has been very successful (by contrast, only 9% believe they have been somewhat unsuccessful, and a mere 2% report being very unsuccessful).
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Being Too Sales-y Whether you’re posting in your groups or updating your own status, avoid coming across as overly self-promotional. Not Creating a Great Company Page On top of establishing your own personal presence on LinkedIn, your firm should also have a company page. Are You Making Any of These 7 LinkedIn Mistakes?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Why it matters: Capturing net new prospects is clearly a primary goal, helping you expand your pool of known prospects and drive higher sales. Lead Conversions/CPL. Nurture Touches. View Through Conversions.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Companies, Sales] 6 Vital Features to Look for in Marketing Automation Software this Year
    People are using new methods to learn about products and services; shifting the way they navigate sales funnels. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Marketers have to adapt to these changes. Lead Scoring Capabilities. Simple Interface.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Companies, Sales] Marketing Automation, Meet Customer Communication
    The truth is, most companies are terrible at customer communication, falling into the Factory Farm of Spam (FFoS)  model we looked at last week, or the equally exasperating Giant Wall of Silence (GWoS). In most companies, there is no single owner of the conversation with the customer. . Good marketing automation is a subtle thing.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Companies, Sales] 4 Types of Content Essential to Driving Leads
    At a basic level, companies that blog are more likely to be found than those who don’t. mentioned in the introduction that each content type has its own advantages, but it is also important to note that some content types are appropriate for different levels of the sales funnel. 'In the world of inbound marketing, content is king.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Companies, Sales] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Reducing bounce rates means more people are continuing to engage with your site, accessing gated content , and continuing down the sales funnel. Information like industry, company size, geographic location, or visitor’s position in their company can help you tailor your email marketing to them. Ready to learn more?
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Companies, Sales] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    The top five areas where employers are planning on adding full-time, permanent staff are: Sales: 36%. Let’s say that our audience is full of marketers and sales people, which it is. If you find that right fit, the best thing to do is network within that company. wanted an insider view on how they felt about the company.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Companies, Sales] Infographic: What’s Trending In Marketing for 2015?
    'It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. 40% of #B2B buyers most frequently share blog posts Click To Tweet. Source: Uberflip.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Companies, Sales] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects. Video is a critical asset for today’s marketing and sales organizations. The post Vidyard Hires CRM Industry Veteran as New Vice President of Sales appeared first on Vidyard.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 15, 2015
    [Companies, Sales] eSignature as a Customer-Facing Competitive Advantage: Signing Up for Success
    'In the B2B world, no matter how complex your marketing and sales funnel may be, everything still comes down to a simple signature. eSignature for Sales Enablement: The Obvious Value Center. proposal / quote / RFP documents sent per sales rep, per month, versus only 10.4 vs. 7%). times that of non-eSignature users (5.7%
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Companies, Sales] Email: Retention Strategies in an Acquisition World
    You’re engaged, you’ve made the purchase, you’ve given your details, you trust the company, etc. And then the marketer nurtures that name in a program with the goal of facilitating a relationship, trying to go for the longevity of the relationship, not necessarily the quick hit of the sale or the conversion. am too.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Companies, Sales] The 2 Most Important Concepts For B2B Content Marketing Success
    To research and build an effective buyer persona, companies must talk to buyers. “. These are the five things that will determine if you have buyer personas that will positively impact your content creation, lead generation and sales. 'Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be.
  • THE ROI GUY  |  TUESDAY, APRIL 14, 2015
    [Companies, Sales] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
    We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. So how well do your sales professionals and channel partners communicate and quantify your value?
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Companies, Sales] Why Marketing Automation Needs Permission Marketing
    Ever subscribe to a company''s blog to receive notifications when they publish new posts? That''s permission marketing -- you''re volunteering your information up to the company, giving them permission to contact you. They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers.
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Companies, Sales] So…. How’s Your Social Media Etiquette?
    Many companies, when they get a tweet from anyone they completely blank it and this is NOT the way you should be treating your customers. Direct sales went out of the window a while ago, its more about pulling your audience in rather than pushing yourself at the audience. Ignorance. Don’t Air Dirty Laundry. Link Things Correctly.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Companies, Sales] The Dos and Don’ts of Marketing Warfare
    Flanking – Companies who employ the Flanking strategy are attempting to capture territory not yet occupied by the market leader. Remember that you’re competing for more than just actual sales. Whether it’s doubling your sales, garnering free press , or getting more social interactions – know your why.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Companies, Sales] PayPal Punished: What Does That Mean for Ecommerce?
    'What is an ecommerce company to do when one of their “most trusted” payment options gets a big slap on the wrist from the US Treasury? When people send money through PayPal, the company should know who’s spending it and where it’s going. Should they not, prepare for sales without PayPal. Slap Hurts. Fair enough, right?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Companies, Sales] 8 Ways Home Builders Can Use Houzz for Lead Generation
    One of the best ways to improve your ranking in these lists is by increasing your company’s reviews on Houzz. The best sales leads have always come from word-of-mouth referrals. Online reviews are often almost as valuable as a friend recommending your company to another friend. 1) Include Strategic Keywords. 2) Increase Reviews.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Companies, Sales] 4 Measures to Find Out if Your Prospecting is Effective
    KEN: We have a guest blog this week, during the past year, our research  told us that “prospecting” was the #1 issue  facing sales leaders.  Finding prospects and nurturing them into leads is an integral part of any sales cycle. Start by looking at your average sales cycle (say 60 days). Sales Management Systems
  • CMO ESSENTIALS  |  MONDAY, APRIL 13, 2015
    [Companies, Sales] Would You Fire a High-Performing Sales Jerk?
    For the most part, sales reps either make their quota or don’t, with a direct impact on both their income and job security. For example, what if the cost-of-sale for a million-dollar seller was calculated at $900,000, while another rep sold $800,000 worth of products, but only cost $600,000 to reach that number?
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Companies, Sales] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    At least, that’s the case if you’re working for a top performing company. The research shows that the top performing teams spend more time and resources on building engagement with their existing customers than marketers at average companies. Ideally, you’re also trying to turn them into evangelists for your company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Companies, Sales] Optimizing Lead Distribution for Higher Conversion
    'Tweet The management of sales leads is critical to generating marketing ROI. Sadly, Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. Almost every company that has salespeople has those who are strong performers and those who are weaker performers.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Companies, Sales] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    This is a fascinating move, and one that will further cement the company’s legacy and ambitions of becoming a cutting-edge hub for the workforce of the future. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Companies, Sales] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    'This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Martin , the founder of Heavy Hitter Sales, examined the personalities and habits of over 1,000 salespeople to suss out what separates quota busters from those who miss the mark. 4) Sales Management Influence.
  • VIDYARD  |  FRIDAY, APRIL 10, 2015
    [Companies, Sales] Use Video at Your Event to Engage Customers Even After It’s Over
    It shows late-stage prospects how great it’d be to work with your company, and could even tempt top talent to come work for you. When you know what they care about, you can better tailor your marketing and sales approaches to convert more customers. 'Did you just participate in an industry conference? Host an event? Right. Absolutely!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Companies, Sales] How to Achieve Clean Data in B2B Marketing
    That translates to about 1.85% monthly change at each company. • Change in company name. • Change in company website. Duplicate records in your CRM causes extra work for sales teams, costing valuable time that could be spent selling. Follow her on Twitter at @amandalnelson. years. • Change of phone number.
  • BIZNOLOGY  |  FRIDAY, APRIL 10, 2015
    [Companies, Sales] Why marketers should question what their job really is
    ” It’s not any one company–they all say this. You might wonder how it can be that all of the insurance companies can be cheaper than each other. No one switches auto insurance companies to pay more. So, sure, among people who switched, they saved money no matter which company they switched to.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Companies, Sales] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Today’s marketing automation platforms also allow companies to stick with their customers every step of the way, from the introduction of a brand, to conversion, to continued loyalty over time. B2B companies need strong lead lifecycle management, whereas B2C companies are eager to up-sell clients and keep them coming back for more.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 9, 2015
    [Companies, Sales] 7 Reasons CEOs Say Yes To Marketing Automation
    Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. 80% of companies with the highest-performing demand waterfalls have implemented #marketingautomation Click To Tweet. You can also show the CEO how marketing contributes to closed sales, and get the credit you deserve.”
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Companies, Sales] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    New ideas are the lifeblood of a technology company today, allowing the organization to continue into the future rather than being supplanted by competitors with similar or better offerings. 'For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges. That should come as no surprise.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Companies, Sales] 1:1 Communication - The Next Big Evolution In Marketing
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. But these metrics don’t necessarily help us make sales. But why? That’s not good.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 9, 2015
    [Companies, Sales] What Marketing Content Works Best for B2B eNewletters?
    have one client that hands a report of people who click through to her sales people for follow-up. Include your company “personality” A lot of B2B marketers feel they should keep communications limited to business. Can you include a photo of your company picnic, basketball team or volunteering in the community?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 9, 2015
    [Companies, Sales] The Break Up: It’s Not You…It’s Your Website.
    This tends to make users like myself, feel as though the company simply don’t care. lot of times, I find myself scratching my head as I land on the homepage of a website and I’m not 100% positive as to what the company really does. To me, that is by far one of the biggest mistakes you can make for your company’s potential sales.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Companies, Sales] Announcing The 2015 B2B Web Usability Report
    And most importantly, what website factors will encourage the prospective buyer to take the next step in the sales process? ” When asked what types of content assets were missing on most company websites, 51% of respondents indicated, “Thorough Contact Information (phone / email / address).” Want to Learn More?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Companies, Sales] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Shreyans Parekh, owner of Koyal Wholesale , a special event supplies company, says social media contests are of the most effective ways he collects email address. They gave away 50 diaries, which the company sells. The prize you giveaway should have something to do with your company. You should promote a sale or an offer.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Companies, Sales] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    'How do you make inroads with potential buyers when they are holding your sales reps at bay until quite far into the purchase process – and instead, seeking the advice and guidance of trusted peers, colleagues and unbiased third parties online? Influencer marketing: Short-term buzz. Expanding reach and raising brand awareness.
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Companies, Sales] Productivity-Boosting Benefits of Virtual Meetings
    In fact, 85% of the respondents were aware of the benefits of web and video conferencing and 58% routinely use it within their companies. More companies are more distributed than ever before. Many companies are also reducing field sales people and relying on inside sales teams. Why Virtual Meetings? Convenience.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Companies, Sales] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    1: As much as 90% of the buyer’s journey is over before a prospect reaches out to your sales team. The figures vary, but many sales and marketing experts agree that B2B prospects are 55 percent to 90 percent finished with the sales process before reaching out to vendors. Hurdle No. Leap No. Hurdle No. Leap No. Hurdle No.
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Companies, Sales] How Content Personalization Fits into Inbound Methodology
    buyer persona tells you what your prospective customers are thinking as they address the problem your company resolves. Converting Leads into Sales. After you’ve created content to generate leads, the next step is to begin converting those leads into sales. One thing is clear: Inbound works and personalization reinforces it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 8, 2015
    [Companies, Sales] How To Measure The Real Business Impact Of Content Marketing
    With their content marketing maturity model, the research and advisory firm urges marketers to practice seeing beyond sales, leads and vanity metrics and take in the much bigger picture of the ever-expanding field that is content marketing. 'By NewsCred Contributor Anastasia Dyakovskaya. and of course, FAQs. Bottom line? Content Marketing
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 8, 2015
    [Companies, Sales] Get More Email Subscribers: Run a Social Media Contest
    'Email is the easiest, quickest way to get more sales. Email is an extremely cost effective way to grow sales. Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies. Run a social media contest! Why use email? Email Marketing
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 8, 2015
    [Companies, Sales] 12 Tips for Effective Tradesman Videos
    Done correctly, a video will become the first interaction a potential customer will have with your company, so make it count. It works in almost any setting; in an office, on a sales call, or in the field. 'By Chris Ilcin, Account Superintendent at Sonnhalter. If you’re like me, you’ll flip the channel when commercials come on.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Companies, Sales] Why CEOs Say Yes to Marketing Automation
    Ten short years ago, it was rare for a company to have a marketing automation platform in place. Why it matters : Lead management greases the pipeline, so that it culminates in warmer, better-educated leads, shorter sales cycles – and often in bigger deals. Marketing Automation Aligns Sales and Marketing. Lead management.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Companies, Sales] The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry
    For his Mother’s Day in Hollywood bag, a company who represents a rental property in the Hamptons wanted to offer a $10,000 discount to the celebrity moms. If the companies know how to utilize their PR and social media, they can really make it effective,” Feinstein said. So what kind of sales can celebrities drive? Who knows?
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    In the article, Sheila points out that local companies must work hard to interest skilled technical professionals who might otherwise gravitate toward Silicon Valley or other leading tech hubs. Fortunately, as she explains, most companies have valuable tools at their fingertips that can be a huge asset toward achieving this goal.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] 7 Modern Marketing Experience Takeaways
    Prior to founding B2B Fusion, Jon held global CMO roles for 10 years in private and public technology companies in Silicon Valley, NYC, and Luxembourg. The most valuable peer company presentation in my opinion was by Jeff Rummer and the Covidien/Metronic team with their Account Based Journey. Oracle Marketing Cloud
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] France’s Google is different than ours
    Your company is bound to receive queries from global prospects, be it from my girlfriend as she prepares for both an international event convening in Paris (as an event planner) and also the precious seven days she’s arranged for us just after, and you need to be willing and able to oblige. In Europe, there is only cash or PIN. Right?
  • ANNUITAS  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] Content Creation- It’s Not All The Same
    Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    Facebook  is sending  less organic traffic to websites; however, it’s still a great place to gain brand visibility, show-off employee and company achievements, and humanize the brand through storytelling. LinkedIn  allows your company to display its knowledge and expertise, while sharing high-level industry information. Enjoy!
  • VIDYARD  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] Learn from the Best: An Informative Video Marketing Q&A with LA Creative Director
    For example, are you trying to directly drive sales, build awareness, build a social media community? Brands, businesses and startups are great at what they do but they’re often too close to their companies to see what’s interesting to others about their products and services, when it comes to making videos about them.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    Each item on this list is an actionable to-do which can give you real results like list growth, increased open rates, better click throughs, and maybe even more sales. The basic concept is to provide valuable content for your readers and customers, to the point where your company becomes valued, trusted, and synonymous with being useful.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. Rather than create targeted and personalized ads that can bring more of the right leads to a company’s website at the very start, marketers tend to pull out all of the stops later on.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] Your Marketing Automation Reality Check: Calculating the Costs of Misuse
    In some cases, you won’t even be able to calculate how much money it’s costing you, and in others, the sheer logistics in having to find a way to route leads to sales can incur clear added expenses in personnel, time, and supporting systems. As you’ll see in the data below, however, not all marketing automation users have gotten the message.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] 6 Steps To A More Successful B2B Sales Approach
    ve been going to sales training for over ten years. Occasionally, my friend the sales trainer shows movie clips or tells stories about sales people who are “doing it wrong.” In B2B sales, a consultative approach to selling is becoming more important. Questions are the most important sales tool. Dramatically.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] Psychology of Ecommerce Sales: Tapping Consumer Nostalgia
    Some companies rely on a feel of nostalgia with all branding, from logo and web design to the products they sell. 'If you hang on to anything long enough, it eventually comes back in style, right? In reality, this phenomenon probably has less to do with a lack of originality and more to do with nostalgia. Ah, nostalgia. Harnessing That Power.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Companies, Sales] Nurturing Leads With Webinars: Awareness is Just the Beginning
    At ON24 , we know that webinars are key in moving leads from one stage of the sales funnel to the next. In fact, according to Forrester Research , webinars are the #1 marketing tactic at each stage of the sales funnel. At this stage your objective is to win the prospect over with your company’s unique approach and value proposition.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 6, 2015
    [Companies, Sales] 7 Benefits of a Prescriptive Sales Process
    '7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. By taking the time to document what each salesperson should at each step of the sales process you will ensure higher levels of performance.
  • VIDYARD  |  MONDAY, APRIL 6, 2015
    [Companies, Sales] 6 Important Takeaways from Oracle’s Modern Marketing Experience
    Marketing, Sales and IT are No Longer Islands. Sales and Marketing are sharing the same data, working against the same targets, and are managing different, but equally important portions of the buying cycle. As Mark put it, “Those who can innovate quickly on integrating the sales, marketing and service processes will win.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Companies, Sales] 75 Email Newsletter Content Topics You Can Use ASAP
    “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them… The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can,” says the Nielsen Norman Group. Did you know that U.S.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Companies, Sales] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    It''s a super effective way of reconnecting with people who have already expressed some kind of interest in your companies, products or services. Custom printer company Storkie Express’s found that dynamic remarketing campaigns yielded conversion rates 203% higher than regular display ads and 119% higher than regular remarketing campaigns.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Companies, Sales] Lead Generation That Converts Leads into Sales Opportunities
    Unfortunately, as little as 5 to 15%  of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and customers. challenge. Create a marketing funnel .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 6, 2015
    [Companies, Sales] Social selling and the social enterprise: From fantasy to reality
    ” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been able to make it work. By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. They don’t buy from a company.
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Companies, Sales] The 10 Weirdest Job Interview Questions on Glassdoor
    'This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. If you''re applying for a job with the company, you might want to think about how many golf balls can fit on a school bus , or design an evacuation plan for San Francisco. 2) Squarespace : What''s your favorite ''90s jam?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Companies, Sales] 10 Myths About Lead Quality: Busted
    We need to get our sales team to follow up with these leads ASAP and close some deals!” Well, you could do that, but you will find that most of those leads are not ready to buy—in the time they became a lead to the time it took your sales team to reach out to them they haven’t experienced enough touch points with your audience.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Companies, Sales] 4 Lessons From the Most Purposeful Ads of 2014-2015
    Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. A “sale” (be it product, service, or donation) is a by-product of the story, not a direct call to action. 'Advertising used to be about smoke and mirrors.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Companies, Sales] Why You Might Already Be in Ecommerce
    'Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. 2) Fast. 3) Use FoxyCart.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Companies, Sales] Marketing Mathematics: Why You Need to Invest in Website Engagement
    The fact that 83% of decision makers stated their company websites are the most popular channel for online research, coupled with the fact that more then 70% of today’s sales processes are done before ever contacting a sales rep explains why there are tens of thousands of monthly visitors to company websites.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?
    It’s often the result of poor planning, lack of creativity, laziness or unrealistic expectations by the companies that participate in them. But most of the time, putting your company’s logo on a lanyard, participating in a panel discussion, or sponsoring a mid-morning coffee break will lead to absolutely nothing.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] 13 Types of Blog Headlines That Will Get You More Traffic
    As a marketing consultant, my job is to help companies grow. At one point, I worked as the internet sales manager at a car dealership. For years, companies have done all they could to keep their "secret sauce" hidden from the public. What companies have started to realize is, the real secret sauce is trust. And it worked.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    Literally, I searched the internet for "zipline" and I found this company called Zipline Gear. At previous companies, we didn’t use PPC that much because we had a clearly defined market. From the top-down perspective, we look at what comparable companies are spending on sales and marketing. Here’s a great example.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    What’s interesting about this finding is that 85% of B2B marketers reported using traditional print or offline promotion to distribute their content, promote their products, and ultimately drive new sales.  'Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.  conversion rates, etc.),
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] Fixing the Customer Experience Part IV – Where to Start
    I’m not sure most companies understand that equation, but it seems like a good thing to know. It’s called The Radical Sales Shift and it’s by my friend Lisa Shepherd. This is a terrific look at how B2B buyers have changed, how to approach it, why we should be nicer to sales people. 'Enough whining. There.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] Where is B2B data-driven marketing headed?
    Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. Sales and marketing symbiosis. 'Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. Like this post?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] In Search of Social Salespeople
    'It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Finding and selecting the right salesperson for your company is one of the most critical, and difficult, challenges that any […]. Social Sales Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Craig M.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] 3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases
    You A/B test what converts and produces the most clicks, and then you use those metrics to make data-driven decisions that garner increased sales and overall revenue. smaller ecommerce company won’t receive such a luxury. 'SEO can be tough. It is no miracle worker –– at least not overnight. Long-Tail Keyword Phrases. page title.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] Is Slack the Fastest-Growing Business App in History?
    In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 What''s the secret to his latest company''s growth? If he had to guess, the Slack CMO suspects the company’s obsession with its customers has something to do with it. billion market cap. billion.
  • MARKETING ACTION  |  THURSDAY, APRIL 2, 2015
    [Companies, Sales] How PeopleHR Found the Right Marketing Automation Vendor
    PeopleHR , a software company based in the UK, provides solutions that help streamline a variety of human resources processes. Every lead went directly to a sales rep, and when the sales team was unable to keep up, they’d move on, leaving many leads untouched. And the only company that didn’t do that was Act-On.”.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Companies, Sales] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    But, in some cases their brand image doesn’t include the “fun” side of the company or the people that work for it. While it takes a little bit of planning to pull off an April Fools’ prank, it can be especially powerful for smaller companies looking for people to become familiar with their brand. 2) Build Buzz.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Companies, Sales] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    'In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. That is exactly the work done by predictive analytics technology company Infer. Marketing Technology Podcasts
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Companies, Sales] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    And with a few exceptions where a company was architected for top-line growth rather than profitability, most companies of all sizes confront this dichotomy every day. With our open platform, we've already built integrations into Oracle Commerce, Oracle Service Cloud, and Oracle Sales Cloud. It's a nice idea.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Companies, Sales] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    For example, let’s say that Jennifer, a marketer at a large manufacturing company, bids on the phrase ‘high-definition broadcast equipment’ so that her search ad shows up in those results. But, there’s good news: we are one step closer to cracking the code. Today, we announced a solution with Google that changes the game.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Companies, Sales] HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration
    Companies all around the world are experimenting with the ideal office setup to strengthen culture and improve workplace productivity. And our company is happier than ever. Removing the desks from the office has been the smartest decision we''ve made for our company''s culture," said HubSpot CEO Brian Halligan. We''re hiring.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Companies, Sales] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    Historically, HubSpot''s been maniacal about clearly understanding and speaking to our buyer personas -- we have several that the whole company references daily. 'A couple weeks ago, Dan Kaplan (he''s not the drunk guy) published a super, ultimate, 2,200-word teardown of our homepage and sent it to us. We needed to work on our homepage.
  • SYNECORE  |  TUESDAY, MARCH 31, 2015
    [Companies, Sales] Content Personalization: It’s What Consumers Want!
    According to Monetate , marketers see an average sales increase of 20 percent when employing content personalization. While it’s not surprising that Amazon rakes in the cash from product recommendations, the fact that recommendations constitute such a large percentage of the company''s net revenue is notable. Facts Don’t Lie.
  • KEO MARKETING  |  TUESDAY, MARCH 31, 2015
    [Companies, Sales] Will We See a “Buy Now” Button on Google Soon?
    This new “Buy Now” button, if and when it officially arrives, would be a win-win for both companies and shoppers. 'Reports that Google was preparing to add a “Buy Now” button to its shopping platform began surfacing late last year. It started with Google Shopping.
  • LEADERSHIP  |  TUESDAY, MARCH 31, 2015
    [Companies, Sales] If You Dream About Going Rogue, Do It!
    It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. seemingly rational strategy for a fairly large company in an aggressively competitive market. If you don’t do anything, how will it affect you and your company in the future?
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 31, 2015
    [Companies, Sales] [Short VIDEO] Learn Content Marketing Process to Fuel Your Brand #content #contentChat #contentmarketing
    Are you trying to make a direct sale, or are you simply trying to raise brand awareness? “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? 'Content marketing is hardly a secret in 2015. Do you know your audience?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Companies, Sales] 6 Key Steps to Global (Marketing) Domination
    Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Pre-sales content is delivered in the required languages and formats to best position your products in each target market. What is it?
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Companies, Sales] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    Companies are not reporting plans to abandon voice interactions in support of digital ones. Mobile modalities (mobile web and mobile applications) represent two of the top three touch-points companies are planning to increase their adoption in 2015. Voice (particularly phone) is not going away. smartphones and tablets).
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Companies, Sales] Your Guide to Online Sales Tax
    'Starting an ecommerce company comes with a lot of tiny details. While sales tax isn’t exactly a tiny detail, it may be something you haven’t yet considered. Some outlets will tell you sales tax isn’t required for online sales. There are a few scenarios where sales tax won’t be required for your ecommerce store.
<< 1 2 3 ... 139 140 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...