The Effective Marketer

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Finally, is not until chapter 5 that the author talks about the marketing and sales funnel, discussing the concepts of Marketing Qualified Lead, Sales Accepted Lead, Sales Qualified Lead, and Sales Qualified Opportunity. The Basics and More.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Finally, is not until chapter 5 that the author talks about the marketing and sales funnel, discussing the concepts of Marketing Qualified Lead, Sales Accepted Lead, Sales Qualified Lead, and Sales Qualified Opportunity. The Basics and More.