Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

Marketing Insider Group

JUNE 23, 2021

Your company can be a part of this marketing strategy and professionally tell your brand story. What does your company want to achieve? The Wistia production company commonly uses this setup. Use the Rule of Thirds . The rule of thirds has long been used in visual mediums, such as painting, photography, and film.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Scoop.it

JULY 5, 2022

One of her most-watched YouTube videos, and generally a topic she is known for on the web, is her capsule wardrobe. A great example of a company incorporating video into their posts well is Scott’s Cheap Flights. Another company that does this very well is Semrush. Take a look at how well Anna Newton knows her audience.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Convince & Convert

MARCH 11, 2015

Get all JayToday episodes at [link] If you run a professional services firm, these are 10 rules to live by. Chris runs a company called Simplifilm , that makes terrific online videos, explainer videos, and trailers. When something is said to one person, it is said to the whole company. I want you to write these down.

Rules 134

Rules Social Media Youtube Video Marketing 134

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I I think we don’t respect consumers’ time.” However, that’s not what happens in practice.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Webbiquity

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. Breaking the rules can work. Three Reasons Clubhouse May Crash and Burn. Is it worth it?

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Hubspot

JANUARY 17, 2018

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

Youtube 75

Youtube Advertising Agencies Adsense Planning 75

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. With all the rules and regulations, you might be thinking that personalized marketing isn’t exactly worth the effort.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Convince & Convert

NOVEMBER 11, 2015

Resources: Margot Leitman’s YouTube Channel. Margot Leitman’s Fast Company Article. “I often ask people to challenge themselves and think of a time where they really lost it emotionally, and tell everyone about it. And if you can laugh, then there’s humor.” — @MargotLeitman. Margot Leitman’s Moth Profile. www.margotleitman.com.

Storytelling 119

Storytelling Rules Ideal Customer Profiles Youtube 119

Vidyard

AUGUST 11, 2016

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Webbiquity

MARCH 28, 2023

The same rules apply as before: make sure you are honest, especially if you are mentioning yourself on the list. Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog. Affiliate sales support independent publishing.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Demand Gen campaigns combine image and video ads and serve across YouTube Shorts and in-stream, Discovery, and Gmail. That’s cool, but check out THIS flip.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Biznology

APRIL 22, 2015

Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. Remember the general rules about being social on social media. Like this post?

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Oktopost

APRIL 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. Or subscribe on Spotify , Apple Podcasts , or YouTube Love going Behind the Post?

Paid Social Agency 62

Paid Social Agency Eye-Tracking Youtube Social Media 62

Marketing Insider Group

APRIL 28, 2020

And more importantly, will they remember how your company acted during this time? Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment.

Work Management 348

Work Management Marketing Management Paid Search Agency Content 348

Contently

FEBRUARY 22, 2023

In fact, 91% of people say they’d like to see more videos from companies they support. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Whether your brand serves up short-form video on TikTok, Instagram, or YouTube, the best practices are similar. What are the topics you want to cover?

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

TaylorMadeIn KEW

JANUARY 25, 2015

A few years ago I discovered the Coca Cola Company’s Content 2020 initiative on YouTube. Jargon aside, it’s essentially about the way that Coca Cola’s customers understand the role and relevance of the Coca Cola Company brands, and the ways in which they relate to and ENGAGE with those brands.

Rules 48

Rules Broadcasting Differentiation B2B Marketing 48

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Take it from AllBirds, a company that’s valued at over $4 billion today.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

Social Media 120

Social Media Media B2B B2B Thought Leadership 120

Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has found companies already have ways around it. It projects the company to have a $12.8

Privacy Protection 89

Privacy Protection Privacy Cost Ad Frequency 89

Webbiquity

NOVEMBER 14, 2017

Modern web videos still need to play by the rules of websites. If your video aims to attract attention, there this is a generation of YouTubers, Instagrammers and other high-traffic individuals who can help promote it. Video allows any company to brave and show off its products in exciting new ways. Conclusion.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). I talk to operators at the company I dissect to validate my analysis. White hat SEOs work at companies, agencies or make a living from their own web projects.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Convince & Convert

MAY 15, 2013

The inherently non-archival nature of SnapChat is both fascinating and problematic, and for most companies I’d consider a foray into SnapChat akin to other, now questionable digital dalliances like Empire Avenue and Second Life. And Youtube. Or a waste of company resources? tweet this). And Twitter. And Pinterest.

Social Media 128

Social Media Resources Paid Search Agency Companies 128

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Webbiquity

SEPTEMBER 19, 2017

It not only has to be good, it also has to solve a problem for readers—and serve the needs of your company. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” Tweets and YouTube videos may be the “bookends” of social content strategy.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Anyword

JULY 12, 2021

AdEspresso , a subsidiary of Hootsuite, specializes in testing and optimization for ads on numerous platforms including Google Ads, Instagram, and Facebook, and is used by notable companies like Hubspot and Microsoft. The rule builder enables AND/OR operators, custom metrics, timeframes, and testing, as well as rank-based comparisons.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Sprout Social

JUNE 8, 2021

For starters, consumers are loyal to creators , regularly returning to their favorite creator channels over top brand outlets on Youtube. And for many brands, learning to play by a creator’s rules is a price they’re willing to pay in exchange for a creator’s influence and content that resonates with millions of people.

Brand Identity 128

Brand Identity Branding Ad Exchange Youtube 128

Martech

MARCH 14, 2023

A recent court ruling has suggested that NFTs are securities and need to be treated as such, with oversight by the SEC. This same court ruling now holds the brand responsible for violations resulting from their attempt to reduce friction in purchasing the NFT and provide a better user experience. Yes, Porsche!)

Paid Search Agency 126

Paid Search Agency Web 2.0 Advertising Agencies Bundling 126

Exo B2B

NOVEMBER 28, 2023

Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? For B2B companies, this means that the rules of the game can suddenly change.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech

SEPTEMBER 30, 2022

And, if a company’s message is not relevant to us or our interests, we tune it out completely. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by. .” Some of the most successful companies in the world have used disruptive marketing strategies to great effect.

Marketing AI 121

Marketing AI Campaigns Ad Building Paid Search Agency 121

Contently

NOVEMBER 3, 2021

Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

ClearVoice

JULY 15, 2022

They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits. Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Stevens & Tate

JULY 4, 2022

It’s a common practice for digital marketers to follow the “one cent per follower rule”. Some marketers know this as the $100 per 10,000 followers rule. Coming in second was Facebook with 51% with YouTube, Blogs, Pinterest, Twitter, and Snapchat following behind. Following the success of the campaign, the company made $57.4

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115