Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Marketing AI 95

Marketing AI Work Management Marketing Management Business 95

Scoop.it

JULY 13, 2023

However, YouTube or LinkedIn users prefer slightly longer form content. RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up. Promote your content on internal and external company channels.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Sprout Social

MARCH 8, 2019

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. This is especially true given that consumers on sites like YouTube or Reddit can represent high-intent buyers who can teach you a ton about what your new customers are looking for. Online social listening on YouTube starts with your brand name.

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

Webbiquity

APRIL 10, 2017

The company offers technology, resources, and (if necessary) services for online reputation repair. RSS Readers. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. For instance, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition.

Google 78

Google Adsense Tools Doubleclick 78

Scoop.it

MARCH 18, 2021

Let’s take the example of a marketing software company. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. You can add: RSS feeds. Videos from a YouTube channel. In Scoop.it, this is best done with tags.

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Process Optimization Curation RSS 53

TrustRadius Marketing

MARCH 2, 2022

It’s easier to show your brand’s personality and make genuine connections when your company has yet to reach Buy-n-Large proportions. You can similarly curate and share content from RSS feeds, which you can add to and monitor from the platform. Your Small Business’s Social Media Marketing Strategy.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Scoop.it

JULY 8, 2021

Companies that blog produce 67% more leads per month. You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. WordPress makes running your website—and your business—quite easy, and blogging certainly pays off : The #1 traffic source for high-income blogs is organic traffic from Google.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. This was easily amplified for companies that already used G Suite products and accounts as it made their Google+ accounts exist by default. React to company-related news and publicity. Discuss competitor news.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

The Effective Marketer

AUGUST 2, 2010

The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! Why is it that one company fails miserable while the other gets it right? You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

OCTOBER 29, 2013

The RSS feed is: [link]. As a comedy writer and producer, Tim’s main role at Cisco is to create storytelling content for YouTube. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006. Tim’s first experience in it was with the aforementioned video he did at IBM for YouTube.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Webbiquity

DECEMBER 20, 2011

company website, newsletters, syndication sites). Number of RSS subscribers (regular readers). Number of company followers. Page views (of LinkedIn company overview). Followers by industry, function and company. Ten YouTube Metrics. Number of subscribers to the company channel. Search traffic.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Convince & Convert

APRIL 26, 2013

The RSS feed is: [link]. But Southwest is intent on keeping the blog organic : a true voice of the company. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Perhaps this is because of the enormous content being produced there; 72 hours of video are uploaded to YouTube every minute.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

ClearVoice

DECEMBER 12, 2019

Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. Convince & Convert. MarketingProfs. Mari Smith. HubSpot Academy. Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Convince & Convert

MARCH 19, 2013

In the example above, the source is a blog’s RSS feed and the destination is a Twitter account. monitors the blog feed so when a new post is picked up by the RSS feed, it will automatically be delivered to the attached Twitter account for publishing there. You can just use Glyder instead. is the answer to your problem.

Social Media 167

Social Media Tools Product Media 167

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation. Monitoring news about your company. Collaboration with your social media team.

Curation 74

Curation Press Paid Search Agency Content 74

Biznology

AUGUST 4, 2015

So, as long as Google+ isn’t smothered in its sleep with a pillow by mommy and daddy, Google and YouTube, then it’s an essential part of the puzzle. For example, rental management companies. I can both automatically share every tweet my profiles make across the gaggle and hook up RSS syndication feeds to my gaggle as well.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

The Effective Marketer

NOVEMBER 6, 2009

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Marketing Automation Services Work Management Marketing Budget Creation 100

MLT Creative

NOVEMBER 7, 2011

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. For example if you use Inc.

Paid Search Agency 40

Paid Search Agency Linkedin B2B Marketing Companies 40

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. The RSS feed is: [link]. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company. Listen Now. ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

The Effective Marketer

NOVEMBER 30, 2009

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. And how about your staff or your company’s employees? You can follow any responses to this entry through the RSS 2.0 Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Hubspot

MARCH 20, 2012

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now.

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Curation Skype Web 2.0 Paid Search Agency 139

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. The marketing team from these companies can invest in Paid-Ads and generate further notable results; the price of paid campaigns is relatively affordable in all platforms.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). I can say that life was a lot more chaotic before I found Google Reader (hat tip to Robert Scoble who turned me on to Google Reader).

Social Media 100

Social Media Digg Media RSS 100

Scoop.it

JULY 7, 2020

On top of that, if you curate more than those five pieces a day, and especially if you get other people and teams in your company involved in curation, you’ll easily end up with a lot more than just 100 curated pieces per month. A helpful YouTube video from a creator leads to their other useful videos. The teams in your company.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Buzz Marketing for Technology

JULY 30, 2009

Many services started to pop up after that to create and host a social media news room for companies. as an application or widget, add photos or import photos using the Flickr application and add Videos or import them via the YouTube application. shout out to Andy Sernovitz who runs a blog by that name - [link] ).

Facebook 100

Facebook RSS PR Social Media 100

Biznology

FEBRUARY 29, 2012

You, your company, and all your employees need to take maximum advantage of the exposure. Set up a company page, with your logo image, plus a crisp, benefit-laden company description. Here’s a typical array of business marketing objectives a company may be pursuing. Here’s a simple plan of attack. Stand out in the crowd.

B to B 80

B to B Social Media Media Thought Leadership 80

Anything Goes Marketing

NOVEMBER 16, 2008

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Scoop.it

MARCH 5, 2020

Think about this paradox: C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make. You want to create newsletters that will help you influence the decision makers in your company.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Hubspot

DECEMBER 16, 2011

LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. 10 Steps to Optimize Your Company Page in 15 Minutes.

Linkedin 28

Linkedin Paid Search Agency Optimization Companies 28

Biznology

FEBRUARY 5, 2013

And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. 4) RSS Subscription — At the very least, your site should have a news section. Sadly, too many of these are static updates.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now . Tweetable Moments.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Skype 118

Skype Social Media Communities Case Study 118