WebMarketCentral

MARCH 21, 2007

Insight24 allows companies to freely upload podcasts, corporate video and other rich media assets into a categorized, searchable directory. The site also provides an RSS feed to keep registered users up to date on newly added content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

AUGUST 20, 2006

Best-selling marketing books, while I'm, well, just me , I was dang honored to come in with an honorable mention to Seth), Jill Konrath (author of Selling to Big Companies , and an all-around cool person), and the often-imitated-but-never-duplicated Mike Schultz.

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

JULY 17, 2006

CEO Casey Powell , who joined the company about a year ago, is a big fan of HowStuffWorks.com , the site that famously explains in simple terms how almost everything works, from ballpoint pens to rocket engines. In addition to explaining esoteric technology in simple terms, "Mom" puts a human face on the company.

RSS 20

RSS Paid Search Agency Network Marketing Advertising Agencies 20

WebMarketCentral

MARCH 6, 2006

My friend Dan Rutman has written a wonderfully witty piece entitled The Contractor's Guide to Corporate Culture that humorously captures the intangibles of fitting in with the company that's providing your temporary revenue. Or his commentary on employee activities: " Good Companies: Boat Cruise Day, Massage Day, Cake Day.

Consulting 20

Consulting RSS Blogger PR 20

WebMarketCentral

MAY 10, 2007

Add URLs with title, keywords and description, vote on the best submissions, and subscribe to the RSS feed or get the most popular links sent to your email account. Wink The self-proclaimed "people search engine," Wink is more useful for promoting yourself than your company.

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

MAY 1, 2006

The report describes the growing popularity of blogs; why companies should consider blogging; how companies can take advantage of blogs; and best practices in corporate blogging. Companies, particularly public companies, should, at a minimum, monitor what is being said about them on blogs.

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

AUGUST 5, 2008

The next step is to monitor blogs to discover what's being written about your company, product or other specific topic of interest. Bloglines is a helpful free tool for monitoring blogs you've already identified; you can add their RSS feeds and monitor posts from one spot.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

DECEMBER 9, 2009

For those marketers more serious about social media engagement, and a budget to back it top, Dan wrote a follow-up post detailing the Top 10 Reputation Tracking Tools Worth Paying For , including Buzzlogic , Radian 6 and Cision.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

AUGUST 24, 2006

The company has customers who say it is. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized. ** Terms: CRM expansion, CRM enhancement, effective CRM, sales portals The online marketing business portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com RSS feed

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

MAY 14, 2006

I shared that lesson in a company I was doing some work for a while back. The copy was watered-down mush designed to appeal to the broad array of companies the email would be sent out to, which meant, as Anne points out above, that it didn't really appeal to anyone. response rate.

Paid Search Agency 20

Paid Search Agency Advertising Agencies RSS Response Rate 20

WebMarketCentral

OCTOBER 22, 2005

Want to stay current on a topic, industry or company? Got marketing research to do? Here are a couple of sites that can help. One that's probably familiar is Individual.com. A second helpful tool, one that I hadn't heard of until recently, is BPubs.com. This is a search engine that searches only business publications.

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

FEBRUARY 8, 2006

SMB community targeted by spam Computer Weekly 8 Feb 2006 Spammers are hitting SMBs harder than larger companies, according to the annual report by Postini, a provider of integrated message management products. Anti-spam initiative Computer Crime Research Center 8 Feb 2006 Maybe this is where it starts to change. and Yahoo Inc.,

Advertising Agencies 20

Advertising Agencies SMB CAN-SPAM RSS 20

WebMarketCentral

MAY 6, 2006

The article points out that business blogs can help build your brand, drive traffic to your Web site, and establish your company as a thought leader. The conclusion is "yes," despite the fact that, as George points out, "there's no real business model for turning corporate blogging into a tangible return on investment."

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

JUNE 17, 2006

Suppose you help companies produce podcasts, as Albert Maruggi at Provident Partners does. Then there is the matter of search engine optimization -- not just sprinkling keywords across the pages of your site, but using the keywords that potential visitors are most often searching for.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

JUNE 4, 2006

While the company's success with sales and marketing users is hardly news at this point, I was surprised in doing some research recently at how successful the No Software campaign has been among another group: enterprise software developers.

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? A high number of RSS subscribers is going to be your best Google indicator." How should you measure the impact of social media? How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

DECEMBER 17, 2009

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. Among his conclusions: more content helps. Blogging helps. Social media works.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

JULY 11, 2006

: A Guide for Small Business Blogging , by Andy Wibbels, describes the increasing popularity of and rationale behine business blogging, and provides a guide to creating a profitable business blog.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 20, 2005

Ask the sales representative in charge of the account first: in some companies, this is required, and in any case it's good practice. Ask a customer three key questions: - How well does our company seem to understand your problems? The second question is open-ended: you are trying to determine, broadly, what your company does well.

RSS 20

RSS Pricing Price Promotion 20

WebMarketCentral

JULY 31, 2006

Micromedia is not to be confused with software company Macromedia , or with specific companies like this Canadian firm which focus on library resources for the elementary school market, or this commercial Unix project. Micromedia can take a wide variety of forms.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

MAY 20, 2006

And it isn't just the big three credit reporting agencies who have this information; almost anyone with a checkbook and a lick of creativity can get the information, including your insurance company. They got it all from a little Arkansas company called Acxiom. Got any vices? Alcohol, cigarettes, chocolate almond fudge ice cream?

Advertising Agencies 20

Advertising Agencies Privacy RSS Paid Search Agency 20

WebMarketCentral

MARCH 19, 2006

On a recommendation from Tom Austin , I just read The Rule of Three -- a book which nicely ties together my musings on how small, focused companies can thrive in the shadow of industry giants. Northwest Airlines, which is currently flirting with bankruptcy , and K-Mart are examples of ditch companies.

Marketing Management 20

Marketing Management RSS Rules Acquisitions 20

WebMarketCentral

NOVEMBER 27, 2005

For example, one company I spoke with had spent a considerable sum of money on a search engine optimization (SEO) project for their site – but never bothered to monitor the change in their search engine positioning. Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

JUNE 11, 2006

As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals. KC: Small to mid-size IT products and services companies, primarily in the Minneapolis/St. WMC: How would you describe KCA's ideal or typical client?

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

APRIL 29, 2008

syndrome in blogging, where every post is about ME, MY company, or MY product or service. But if one's own company and its offerings are the only topics of coverage, the end result will be a (very boring) piece of extended marketing collateral, rather than an effective blog that enhances organizational recognition and credibility.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

OCTOBER 16, 2005

What their advice comes down to is: talk to lots of people in your new company, establish relationships, and get them on board with your plans. ” Also critical is to learn about the company's systems in place. That advice is solid and useful, but hardly profound. Do this both to gain knowledge as well as establish relationships.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

JUNE 29, 2005

Here is the company's story. The company's original board and investors included Jennifer Bailey, a former VP at Netscape; Ron Conway, general partner at Angel Investors; J. Other companies in the 21VC family include BigWords, AvantGo, and Backflip. Backflip was started in 1999 by Netscape veterans Tim Hickman and Chris Misner.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

NOVEMBER 10, 2008

feedkiller feedkiller is an rss mixing tool that lets you combine a variety of content into your website or favorite rss aggregator with a single rss feed. MakeUseOf.com notes in its review of feedkiller that "other tools can be used for that purpose (such as) RSS Mixer, Feedoor and FeedBlendr.

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

OCTOBER 21, 2009

It includes features like a People Sidebar for staying in touch with your social connections, an integrated RSS feed reader, blog editor and web clipboard. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. And it's free.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

AUGUST 7, 2006

The company is working on both issues and should have solutions in future releases. Bottom line: A decent solution for companies with complex needs, where Web conferencing is used for a variety of tasks (e.g. Bottom line: This is one to watch, and maybe try out, given the relatively strong feature set and ease of use.

Service 20

Service Marketing Analytics Tools Pricing Price 20