Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). The other main issue has to do with the company policies that can can some of these ideas before they get off the ground. Why did it fail?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

DECEMBER 13, 2007

when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). For example, have a way for them to unsubscribe temporarily Tell them how they can re-engage with you at a later point Let them know that they can subscribe to a blog feed via RSS.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. This is what I have been recently advocating to my clients.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

OCTOBER 2, 2006

It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. It heightens the online experience for boring company websites. I recommend making comments about people's moms - that really breaks the ice. It's fun and different!

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

APRIL 19, 2006

What I mean is that we receive so many emails each day that while it doesn't seem to be spamming because a company may only send you the odd email that you in fact opted in to, all of these emails add up. The message that you want to convey is being hidden amongst the 2132 other emails in your inbox. Alternative actions are needed.

Google 100

Google CAN-SPAM RSS Opt-in 100

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. Besides having a purpose and objective for having a blog a company needs to dedicate resources and encourage the blog. These all work but they take a company that sees the benefits of blogging and is willing to invest in it.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

AUGUST 3, 2009

Many of these may not be worth it to you and your company but they’re good to keep in mind. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. You could probably create an RSS feed from this URL as well and then display this content in real time.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

APRIL 30, 2006

Anne provides examples of companies such as E-LOAN and Intercontinental Hotels not including offers in their newsletters. Copy for the already-interested audience -- especially email opt-ins, inbound phone calls, and search clicks -- should be far more FACTUAL in tone.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

OCTOBER 12, 2006

Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. Hypersites - Affordable Microsites that Increase the Hype I was a bit surprised that only 30% of companies over $500 million in the past year use microsites according to this same study.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

FEBRUARY 21, 2009

Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX. Pull in content from RSS feeds: I've outlined this concept in an earlier post Latest Trends in Email Marketing: RSS and Calendar Reminders.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100