Get your CEO to say Y-E-S to SEO
Biznology
NOVEMBER 23, 2010
And, no matter what the answer to number 2 is, you know that it's tough to guarantee results from SEO, and that It's going to cost more than your company wants to pay. If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). Read your company's annual report.
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