Biznology

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Get your CEO to say Y-E-S to SEO

Biznology

And, no matter what the answer to number 2 is, you know that it's tough to guarantee results from SEO, and that It's going to cost more than your company wants to pay. If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). Read your company's annual report.

SEO 80
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10 case studies show how web analytics prove ROI

Biznology

This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Here are 10 case studies of companies that used insights from web analytics and drove ROI. KEEN FOOTWEAR : Is an outdoor shoe manufacturing company based in Portland, Oregon.