Hinge Marketing

APRIL 5, 2018

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. It can attract top talent to your company.

RFP 48

RFP Marketing Websites Differentiation Paid Search Agency 48

Zoominfo

APRIL 21, 2020

Large companies have constant staffing needs, and you have the staff. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Thousands of recruiters are out there, zeroing in on the same top professionals and the same growing companies.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Martech

MARCH 22, 2023

Enterprise companies have not slowed down or pulled back. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality. My answer: No.

Enterprise Management 91

Enterprise Management Marketing & Strategy Marketing Strategy RFP 91

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Ask these five questions: 1.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project. And, of course, video can provide convincing evidence for assertions made in an RFP. Different kinds of tactical video. Killer video content and the user experience.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Martech

APRIL 17, 2023

But no matter the company size, moving from one platform to another is an intricate dance. Every migration is different because every company has different needs and setups. Pre-pandemic, companies switched martech platforms mainly because they were unhappy with the cost, features or support. Which one applies to you?

RFP 99

RFP Paid Search Agency Advertising Agencies API 99

EMagine B2B Blog

MAY 19, 2015

Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Making a decision based on nit-picky items such as the perfect font and size of the font (Your website, understandable… an RFP, really?). Making a decision without speaking with any references.

RFP 40

RFP Work Management Marketing Websites Marketing Management 40

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. Challenge #2: The $0 Deal (May 2020) The first company announced its acquisition two years prior to when it actually took place.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

SmartBug Media

AUGUST 12, 2020

What should you do to optimize your company for SEO? Having a secure website also sends the right message to your user: Your company cares about security and is up to date on the latest and greatest web standards. Ensure that Your Technical SEO House Is in Order. Metadata: This is information about the page.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. One client said this company was “by far” the best they had ever worked with. If this company needs testimonials, everyone does. One of them really stood out. Including you. Like this post?

RFP 162

RFP Work Management Marketing Management Vendors 162

Square 2 Marketing

OCTOBER 20, 2020

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. We actually have a test, and if the company passes the test, only then will we participate.

Demand Generation Agencies 97

Demand Generation Agencies Advertising Agencies Paid Search Agency RFP 97

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Customer Experience Matrix

OCTOBER 7, 2018

(This comes from vendors who are now receiving many poorly written CDP RFPs.) These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. Since it exists, you can leave it out of the RFP.

RFP 266

RFP Generation Vendors Ad Building 266

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. Possible Roadblocks.

Sample 97

Sample RFP Work Management Template 97

Walker Sands

OCTOBER 12, 2020

For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a daunting task. If I take the RFP route, what should be included in that? The RFP should include all of the necessary information an agency would need to know to be a successful partner.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Hubspot

APRIL 13, 2021

For example, if a business needed a new server solution, they'd send out an RFI, and companies that offered servers would respond to share more information about their products and services to educate the procurement team. RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors.

RFI 80

RFI RFP Marketing Proposals Vendors 80

DiscoverOrg

MARCH 22, 2017

Not everyone does this – but it’s pretty common for people to evaluate data 1 of 2 ways: They take a demo, ask to pull up an account or two that they know well, and then judge the quality of the data provider based on whether or not the people they know show up in that company’s profile. The Good Way to Evaluate a Data Provider.

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Explain how your product or service can benefit the acquiring company or help the downsized team be more efficient. “I’ve never heard of your company.” .” Response: Become a budget hero! Response: Offer to simplify.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Martech

NOVEMBER 1, 2021

That’s why a consortium of tech companies, including Google, Salesforce, Slack and Okta, the secure identity platform, have worked together to develop a Minimum Viable Secure Product standard, setting out a vendor-neutral baseline of product security. Why we care. So security is one thing that is not owned by marketing.

Google 94

Google RFP Ad Frequency Vendors 94

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built. Dig deeper: What does the future hold for genAI?

Marketing AI 98

Marketing AI Allocation CMO RFP 98

Zoominfo

APRIL 21, 2020

Large companies have constant staffing needs, and you have the staff. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Thousands of recruiters are out there, zeroing in on the same top professionals and the same growing companies.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Conversica

JULY 23, 2019

There are a lot of questions that come up when companies are trying to determine if the time is right for them to implement AI. This report takes a close look at how companies engage their leads. This checklist details how AI is helping companies increase interactions with inbound leads to get more conversions. RFP Template.

RFP 53

RFP Top of Funnel Case Studies Advertising Funnels 53

Marketing Craftmanship

JANUARY 5, 2020

But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.” Acid Test: Do credible media sources or research firms cover the company? Do clients identify themselves by name and company?). rarely succeeds.

RFP 165

RFP Thought Leadership Opinions Validation 165

chiefmartech

FEBRUARY 8, 2021

It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies. This past weekend, I read McKinsey & Company’s latest report, A shift to digital: how COVID-19 has changed selling models for B2B companies. It now features 1,078 solutions across 45 unique categories.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. What is your vision for success?

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. How does the company handle requests for product modifications?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Email Marketing 97

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Martech

MAY 22, 2023

As email marketers, we will work closely with AI in our companies. If your vendors don’t plan to include AI or focus on a specific use like subject lines, it might be time to start an RFP and talk to other vendors that are farther down the innovation path. We can’t afford to wait and see what happens. Get MarTech!

Marketing AI 108

Marketing AI RFP Vendors Planning 108

Biznology

JUNE 3, 2020

Like a marketing audit, but recognizing that there is a message in everything a company does. Technology accelerated the change, with databases, email, social networks, digital advertising, online RFP price bid systems, all dramatically impacting the nature of customer engagement—and increasing the importance of marketing and IT.

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

ViewPoint

AUGUST 16, 2018

It may seem counter intuitive, but there are three key reasons why B2B companies need to pay more—not less—attention to opportunities not yet ready to close: 1. Often hot leads are really buying companies that have already been sold by another vendor. In many cases hot opportunities are already baked. Weigh the cost, weigh the benefit.

Lead Scoring 136

Lead Scoring Lead Ranking Sales Qualified Leads Leads 136

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Follow our template for creating a strong social media RFP.

Paid Social Agency 125

Paid Social Agency Paid Search Agency Social Media Ad Agencies 125

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. What is your vision for success?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

PathFactory

MARCH 4, 2021

It does not lead prospects to the next step once the top-of-funnel campaigns gets buyers excited about the ideas that the company holds so dear. Intent but unengaged: Your target accounts showed intent but they either did not engage with your company or they stopped engaging. What are the company’s business goals and objectives?

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111