WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

APRIL 7, 2009

It can be equally difficult to motivate a customer to review and approve the story once it is written. Is the company in a particular industry, country, or market you want to target? Has the customer been briefed about the writing and review process? Handling Reviews and Approvals. Internal reviews first.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

MARCH 2, 2011

Or, they may not understand how to write for readers who have a limited understanding of English, which means their content may cause reader confusion or image problems for your company. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Writing for search engines.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

AUGUST 18, 2009

Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Reviewing these pages will give you ideas for promoting participation in your own customer reference program. An online form for expressing interest in becoming a reference customer.

Marketing Websites 120

Marketing Websites Case Study Case Studies Studies 120

WriteSpark

AUGUST 14, 2012

Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. Deliver complete, well-written drafts with strong attention to detail, reducing the time and amount of edits in the review process. . Project Politics. Work Quality.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. Deliver complete, well-written drafts with strong attention to detail, reducing the time and amount of edits in the review process. . Project Politics. Work Quality.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

MARCH 16, 2010

In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. You have a tight deadline.

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. Identify small, quick-return marcom projects, for example, a series of blog posts or Web articles with the bylines of your company's topic experts. . Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. Identify small, quick-return marcom projects, for example, a series of blog posts or Web articles with the bylines of your company's topic experts. . Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Y our company has a particular market focus. Your project requires a specific writing style.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Y our company has a particular market focus. Your project requires a specific writing style.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

NOVEMBER 11, 2008

How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Copy Review Service. Learn more:  Customer Reference Forum.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

DECEMBER 7, 2010

For example, a technical copywriter who has not previously written a video script, but who knows your products and company, may be a better choice than an experienced but generalist scriptwriter who lacks the technology knowledge.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

For example, a technical copywriter who has not previously written a video script, but who knows your products and company, may be a better choice than an experienced but generalist scriptwriter who lacks the technology knowledge.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

AUGUST 19, 2008

Your company likely uses both technical writers and technical copy writers, whether as employees, as agency writers, or as freelancers. By using the factors above to review the person's project experience and skills list, you can easily verify whether that candidate is the best match to your needs. Copy Review Service.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

FEBRUARY 18, 2009

« How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Janice King is an award-winning freelance technical copywriter for global technology companies. Copy Review Service. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. Twitter Updates. Become a Fan.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

APRIL 20, 2010

May make the customer uncomfortable with the interview and reluctant to follow through with the case study review and approval process. However, by creating an opening for whatever the customer tells you, you will likely gain information that has the greatest value to your company and project. Learn More: All posts about case studies.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

JULY 20, 2010

These questions can help you gauge service professionalism: Do you feel like you need to participate in all phone calls and be copied on all emails between the freelance writer and your colleagues and customers because you fear embarrassment to you or your company? Adaptability. Offers new ideas as appropriate.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

FEBRUARY 2, 2010

You can showcase your company's technical experts by naming them as authors of the e-book or featuring them in audio or video clips. As a highly visible marketing piece, an e-book may draw more review scrutiny compared with other marcom documents, which may slow its development. Deli.cio.us) and microblogging sites (e.g.,

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

MARCH 26, 2009

The release may be packaged into a print or electronic press kit that contains other relevant materials for the product launch, such as a technical backgrounder, company fact sheet, and a sheet of endorsement quotes from analysts or early customers. Application notes to describe how the product operates for various uses or purposes.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

AUGUST 12, 2008

Janice King is an award-winning freelance technical copywriter for global technology companies. Copy Review Service. Listed below are links to weblogs that reference Technology PR Sessions at 2008 PRSA Conference : About Janice King. Learn more about her services at www.writespark.com. Twitter Updates. follow me on Twitter.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

MARCH 14, 2018

Perhaps the most exasperating feedback you can get from a subject expert who reviews the draft of a technical marketing document? "It Or perhaps the reviewer has just minor comments, but feels more comfortable explaining them in a conversation instead of marking the text. It has problems, let’s talk.".

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

MARCH 14, 2018

Perhaps the most exasperating feedback you can get from a subject expert who reviews the draft of a technical marketing document? "It Or perhaps the reviewer has just minor comments, but feels more comfortable explaining them in a conversation instead of marking the text. It has problems, let’s talk.".

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

OCTOBER 28, 2008

Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? Or perhaps the reviewer has just minor comments, but feels more comfortable explaining them in a conversation instead of marking the text. "It has problems, let’s talk."

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

JUNE 12, 2012

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. Avoid throat-clearing text. Tailor the corporate boilerplate text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. Avoid throat-clearing text. Tailor the corporate boilerplate text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. But what are the details the writer (and you, when reviewing) should be looking for?

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. But what are the details the writer (and you, when reviewing) should be looking for?

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

FEBRUARY 16, 2010

Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120