KoMarketing Associates

JUNE 18, 2020

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Convenience is a common theme for B2B expectations.”. Creating a More ‘Customer-Centric’ Marketing Approach.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

KoMarketing Associates

MARCH 22, 2023

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience. This is compared to the 35% who said the same back in 2019.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

APRIL 12, 2023

report, and statistics suggested that the majority of B2B chief marketing officers (42%) intend to center their 2023 martech strategy around improving the customer experience. In general, most respondents (54%) admitted that they had stopped doing business with a company as a result of a poorly personalized experience.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

DECEMBER 11, 2019

Merkle recently published its “Digital Marketing Report” for Q3 2019, and statistics showed that the average share of visits to company sites produced by social media remained steady between Q2 and Q3 of this year at 4%. Instagram grew 22% year-over-year, marking a decrease from 56% just one quarter ago.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

APRIL 19, 2023

Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data.

Acquisitions 66

Acquisitions Marketing Management CRM Paid Search Agency 66

KoMarketing Associates

APRIL 6, 2022

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) cities for live events.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

AUGUST 31, 2022

MoEngage recently published “The State of Insights-led Engagement Report 2022,” and statistics suggested that the majority of marketers (33.9%) cite a lack of real-time analytics as their top customer engagement challenge. Finding Access to Key Marketing Data and Analytics.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

KoMarketing Associates

JANUARY 11, 2022

Dun and Bradstreet recently conducted its “8th Annual B2B Sales & Marketing Data Report,” and statistics indicated that 23% of B2B marketers believe that the cost of new martech is preventing their company from aligning their revenue teams around data. However, only 39% reported having data completeness. About 45.2%

ABM 237

ABM Account Based Marketing B2B Sales Statistics 237

KoMarketing Associates

JUNE 29, 2021

The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact. About 46% stated that their organization’s content marketing is sophisticated/mature in nature.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

MARCH 31, 2021

SocialInsider recently published the “2021 Social Media Industry Benchmarks” report, and statistics showed that companies are yielding an average engagement rate of just 0.07% on Twitter as of 2020. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better. posts per week on Facebook.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

JUNE 29, 2022

Nielsen conducted its “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition” report, and statistics indicated that 36% of marketers still find data to be “extremely/very difficult” to access. Furthermore, 35% admitted that their data accuracy/quality is “extremely/very difficult.”. “To

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

JANUARY 5, 2022

Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization.

Resources 238

Resources Marketing Report Personalization Statistics 238

KoMarketing Associates

DECEMBER 15, 2021

The American Marketing Association recently published its “Future of Marketing Study,” and statistics showed that overall, 71% of customers are less likely to buy products from a company that sells their data without consent. This is compared to 47% of customers who said the same.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report. How to Create a Sales Report.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

KoMarketing Associates

MAY 3, 2023

Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data. This is compared to just 17% of their counterparts who are not leveraging intent data.

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

KoMarketing Associates

DECEMBER 21, 2021

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. Approximately 83% of customers claim that they have made a purchase in direct response to an email they received from a company.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Allocation 267

KoMarketing Associates

MARCH 29, 2022

larger, on average, than marketing budgets at most companies. Ascend2 conducted “The Outlook on Performance Marketing” report, and data indicated that the majority of marketers (33%) are intent on using most of their budget to fuel social media initiatives. of the overall budget. In fact, research and development budgets are 7.2%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

SEPTEMBER 21, 2017

Part 2 of the report revealed that for the majority of North American customers (77 percent) reliability is what earns their loyalty. research showed that B2B marketers were more interested in acquisition than retention, and it was costing their companies in the long run.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

NOVEMBER 24, 2020

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. Google organic search visits to company websites continue to increase in general, according to the report.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Seismic

APRIL 16, 2024

With the ability to leverage data and insights, provide continuous learning and coaching , and streamline communication, enablement is a top priority for companies in 2024 and beyond. If you’re ready to dive into the full report, you can download it here. Another 93% say it makes them more productive. Yinyin Liu, Ph.D,

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

KoMarketing Associates

NOVEMBER 17, 2021

Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. However, most respondents (37%) cited “insufficient experience” as the reason why their company is not using ABM to its maximum effectiveness.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Sales Qualified Leads 214

KoMarketing Associates

DECEMBER 15, 2020

10Fold Communications recently published “The COVID-19 Impact on Marketing Budgets and KPIs for B2B Tech” report, and statistics showed that 61% of marketing budgets were reduced as a result of the pandemic. Just 26% of respondents measuring KPIs reported lower KPIs during 2020. The impact on KPIs was less dramatic, however.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

The Point

MARCH 8, 2018

Technology marketers love analyst reports. However, in my experience, most tech companies don’t know how to market them. I was reminded of this by an email in my inbox this morning, from a tech company who shall remain nameless, informing me that they’d just been named a “leader” in Gartner’s latest report for their category.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216