Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” The post AI-powered martech releases and news: Jan. Get MarTech!

Marketing AI 102

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 102

Zoominfo

OCTOBER 20, 2020

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Figure 1 : New product release totals are higher in 2020 than in the prior two years.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects. In this vein, the company recently announced its latest set of product releases.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. connecting contacts to contacts or companies to companies). connecting contacts to contacts or companies to companies). Here are the updates relevant to managers.

Enterprise Management 87

Enterprise Management Hubspot Paid Search Agency Work Management 87

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. But MAT releases offer many positives, like guaranteed placements and consumer-focused messaging.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms. View the complete set of September 2023 Marketo Release Notes.

Marketo 112

Marketo Enterprise Management Template Sales Qualified Leads 112

Martech

SEPTEMBER 28, 2023

of the world’s biggest companies have adequate internal resources to take advantage of new technologies, with over half (52%) opting for a blended skills approach to AI implementation using in-house staff alongside external suppliers. The post This week’s roundup of AI-powered martech releases appeared first on MarTech.

Paid Search Agency 114

Paid Search Agency Domain Gartner Barriers 114

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. The company is internally testing this and will soon expand to test with a handful of advertisers before bringing it to open beta in the coming months. Get MarTech!

Marketing AI 102

Marketing AI Digital Asset Management Enterprise Management Gartner 102

Martech

FEBRUARY 15, 2024

Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” The post AI-powered martech releases and news: Feb. 25% are gearing up to jump on board. ” Which is true? Well, to steal someone else’s tagline: We report, you decide.

Marketing AI 98

Marketing AI Enterprise Management CPC Cost Per Click 98

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. The post AI-powered martech releases and news: Feb. On the plus side, 40% said they have “a clear plan and are executing it well.” Get MarTech! In your inbox.

Marketing AI 84

Marketing AI Allocation Zoominfo ROAS 84

Martech

NOVEMBER 16, 2023

So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company. billion to a number of tech and mobile phone companies so that it would be the default search engine on their web browsers. The post The latest AI-powered marketing tech releases appeared first on MarTech.

Paid Search Agency 105

Paid Search Agency Planning Touchpoints Mobile Advertising 105

Zoominfo

FEBRUARY 10, 2021

Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo. Fewer releases come from medium-sized businesses. Figure 1 : There is a noticeable dip in product launches for medium-sized companies. Small companies and enterprises saw the reverse trend, seeing increases in new launches in 2020.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. When companies write about themselves, we usually wind up with dry, hollow press releases. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Martech

APRIL 4, 2024

AI is a great deal for the companies that use it. However, what about the bottom lines of the companies that create it? And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI.

Marketing AI 63

Marketing AI Paid Content Marketing Management Forecasting 63

Brandpoint

FEBRUARY 17, 2024

Are they individuals or companies? Look at company size, location and mission. Be sure not to utilize one mat release for multiple audiences. MAT Release distribution When I watched the Olympics, it was easy to see that timing was everything. “When should I launch my mat release?” How do they shop?

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Plus, several Payments and Playbooks releases allow managers to access the information they need. Learn more about best practices to begin using this new release. Get MarTech!

Hubspot 99

Hubspot Work Management Contact Marketing Fulfillment 99

Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Create and send payment links from contact, company and deal records. The release enables you to report on who scheduled a meeting and who was assigned the meeting.

Terms and Conditions 91

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 91

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Send subscription-related emails to the right buying contact for a company by using the new release to designate the buyer contact on a subscription record.

Data Hygiene 92

Data Hygiene Privacy Landing Pages CAN-SPAM 92

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. For example, the sum of the revenue for all the parent’s child companies could be a calculated property used in a report. Check out the details below. Does your finance team use QuickBooks?

Ad Frequency 96

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 96

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Use HubSpot Subscriptions with free trial offers Does your company offer a free trial period for a recurring revenue product or service? See this video at 1:45.) Get MarTech!

Enterprise Management 101

Enterprise Management Hubspot Click Rate Marketing Management 101

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. The other quadrants include customer loyalty , market expansion, and company transformation.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Martech

MARCH 17, 2023

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. The post Habu releases new data clean room enhancements appeared first on MarTech. Why we care. In your inbox.

Paid Search Agency 93

Paid Search Agency Amazon Advertising Agencies Template 93

Martech

JUNE 1, 2023

The grocery delivery company introduced Ask Instacart, an AI-powered search tool that allows users to ask intuitive questions in natural language instead of keyword-based queries. It’s based on Open AI’s ChatGPT and the company’s own models and data. They plan to launch additional plugins for Microsoft Bing and Google Bard.

Godaddy 91

Godaddy Planning Paid Search Agency Zoominfo 91

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. When a new release comes out, I write a blog about it. Not because I want to read 500+ pages of release notes, but because I want to understand the new features and use them in a pre-release sandbox. How do they do it? LBS (yikes).

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

OCTOBER 21, 2022

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. This release builds on improvements in viewing permissions added in August. Processing.

SMS 94

SMS Hubspot Template Marketing Automation Services 94

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. The post HubSpot’s August releases: A manager’s guide appeared first on MarTech.

CMS Development 109

CMS Development Terms and Conditions Work Management Marketing Automation Services 109

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. Previously, many companies used complex naming conventions as workarounds to store campaign information in the name. Watch a video about this release here. Watch a video about these two releases.

Enterprise Management 93

Enterprise Management Hubspot Terms and Conditions Sample 93

Martech

AUGUST 10, 2023

Evercopy is a new company/product using AI to generate text and visual marketing content. Vibes’ Nexus adds AI-powered automation and optimization to the company’s intelligent mobile engagement platform. The post This week’s AI-powered marketing technology releases appeared first on MarTech. ” Get MarTech!

Enterprise Management 93

Enterprise Management Work Management Marketing Management SMB 93

Martech

NOVEMBER 13, 2023

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” We’re behind the scenes, a B2B company; we don’t directly serve their customers.

User-Generated Content 76

User-Generated Content Paid Search Agency Advertising Agencies Generation 76

Martech

NOVEMBER 30, 2022

More than 150,000 companies are Salesforce customers. Few customers take advantage of the thrice-yearly release updates rolled out to every Salesforce user. Folks aren’t always paying attention to the releases because they’re focused on running their business, tending to the million things that come up each day.

Paid Search Agency 96

Paid Search Agency Business API Bandwidth 96

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Why we care: Even if the best practice for data governance policies is to request the country of new people acquired, plenty of companies still rely on inferred data to trigger processes (lead assignment, consent management, etc.). Get MarTech! In your inbox.

Marketo 82

Marketo Landing Pages Paid Search Agency Template 82

Martech

MARCH 16, 2022

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company in the last year to enter into the chat software space. Looking to peer-to-peer review site G2 for a lay of the land, we found 422 companies listed under the category “live chat software.”

Lead Scoring 109

Lead Scoring Enterprise Management Work Management Peer-to-peer 109

Martech

MAY 4, 2023

It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” The company believes the generator can cut email campaign development time by 15%. The post AI-powered martech: This week’s new releases appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 106

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 106

Martech

NOVEMBER 17, 2022

Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . HubSpot Payment activity is now in the activity timeline for deal, contact and company records associated with the payment. Improved governance enhances security, data and reporting.

Enterprise Management 105

Enterprise Management Marketing Automation Services Work Management Lock-In 105

Martech

SEPTEMBER 28, 2022

To address the issue, Marketo is releasing a new integration with Google reCAPTCHA v3. An insufficiently trained user releases an updated form before it’s been reviewed. Make sure to review permissions for each role in your company. Functionality released in August will be available in the next 90 days. Get MarTech!

Marketo 87

Marketo Marketing Management Lead Scoring Lead Ranking 87

Martech

JULY 11, 2022

Here’s what you need to know about the June releases. The company is reporting the measure as Adjusted open rate. To see the releases in development, Hubspot has recently updated its product roadmaps for 2022, which you can find at the bottom of this page, beginning with Sales Hub. Details are below: Launching a new site?

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. Although most legitimate news outlets nofollow most of their backlinks , with company news, you still receive: more brand visibility. Although most legitimate news outlets nofollow most of their backlinks , with company news, you still receive: more brand visibility.

Press 98

Press Webinar Metrics Thought Leadership Domain 98