LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral.

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. When you have a strong brand, your entire company benefits.

Social Media 115

Social Media Social Marketing Paid Search Agency Media 115

Spiralytics

APRIL 16, 2023

As issues of racism spread across the United States, the company created billboards establishing their support of the Black Lives Matter movement, encouraging those who tolerate racism to delete the app. These efforts built trust and strengthened the brand’s relationship with its customers. Emotional Marketing in General 1.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right?

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

SalesIntel

JULY 12, 2021

If you operate a B2B company, chances are you’re constantly looking for sure-fire strategies to rapidly grow. Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. 6 growth hacks for B2B companies. Sales and marketing are the pillars of any B2B company.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Webbiquity

NOVEMBER 29, 2019

Many companies don’t have the budget to launch a full-scale digital marketing campaign. The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. Your primary goal is to build relationships, but the backlinks can be valuable for SEO as well.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Exo B2B

FEBRUARY 28, 2024

What’s more, according to Forbes , companies that deliver superior customer experiences can see their sales soar by up to 80%. Multiple effects on company revenues First of all, in the final analysis, we do this so that it pays off for the company.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. Is Netflix a SaaS company? What qualifies as SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? Types of SaaS companies: B2B & B2C. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company? Is Netflix a SaaS company? The SaaS business model. FAQ about SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Top Rank Marketing

OCTOBER 19, 2023

To implement customer centricity: inspire the whole company, build the right team, think sustainable tactics, build content for every stage and implement ABX beyond new logos. Of course this story went viral and served as a great customer “delight” experience. And they delivered the steak.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Is it right for my company? These companies have a product that solves their users’ problems. Who’s doing it right?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Launch Marketing

JULY 14, 2021

With organic reach rapidly shrinking and 88% of customers now researching online before making a purchase, higher engagement translates to conversion rates up to six times higher at companies that have adopted digital content marketing techniques versus those who haven’t. A B2C example of this in action is fast food Twitter feuds.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Heinz Marketing

MAY 22, 2023

In B2C video marketing, the content may revolve around showcasing the benefits and features of a product, entertaining and viral content, behind-the-scenes glimpses, user-generated content, or influencer collaboration. Strengthening Personal Connections : B2B relationships are built on trust and rapport.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Oktopost

JUNE 14, 2021

While demand generation is tasked with putting a step forward to cultivating that relationship and using value-added approaches to get noticed, lead generation makes it suitable on verified interest by gathering actionable data and transitioning that to your sales professionals. . What is a Viral Contest? Slideshares. and more. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClickDimensions

DECEMBER 19, 2022

It will be no surprise to any B2B marketer that S ocial Selling is most successful on LinkedIn and this trend of using and fully integrating social media into B2B journeys will remain a must-have as we head into 2023 with Viral B2B Marketing strategies on the horizon for next year. . 2023 Marketing Trends: Which trends are making it big?

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Optinmonster

FEBRUARY 11, 2024

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. FOMO is the fear of missing out.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

Buffer

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. What do social media managers do?

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

ClickDimensions

FEBRUARY 15, 2023

One of the most significant stats which SMBs should be aware of in 2023, is the growing importance of customer relationships and retention. For customers to have a positive experience with a company, businesses should strive to proactively ask questions and personalize each customer’s experience. trillion Euros (over 4.2

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Champion Communications

JULY 17, 2023

The show revolves around the power struggle within the family to take over the company from their ageing father, Logan Roy. From crisis management to relationship-building, Succession offers valuable insights into the complexities of corporate communications and the importance of ethical and responsible practices of PR professionals.

PR 62

PR Public Relations Ethics Transparency 62

Contently

NOVEMBER 3, 2021

.” “But in the end, it represented [the sources] and their stories in ways they wanted, while underscoring the brand’s depth, compassion, and care,” she said, adding that it also helped establish trust with her sources and strengthened her relationship with the editor.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Navigate the Channel

JANUARY 8, 2024

Companies making use of customer behavior analytics are likely to have sales significantly above their competitors, are more likely to retain customers, and are more likely to outperform competitors in making sales to existing customers. When customers and prospects look up, you’d better be there.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Public Relations 105

Public Relations Stats Work Management PR 105

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. You can also schedule emails and follow-ups, keep track of conversations and manage influencer relationships through the platform. Track influencer relationships and email performance. Stay on top of trends.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Heinz Marketing

OCTOBER 6, 2018

7 Ways to Build Lasting Customer Relationships. Many marketers focus more on creating great content machines than creating great customer relationships. You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders.

Viral Marketing 58

Viral Marketing Twitter Conversion B2B Thought Leadership 58

Sprout Social

MAY 18, 2022

At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. Build trusted relationships. By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. ” and “Consumers find UGC 9.8x

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Engagement and Trust Building Most brands understand that building relationships with existing and potential customers is essential to longevity. from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Buffer

DECEMBER 20, 2022

And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform. Quantity is important because, in order to grow a following quickly, you need to give yourself as many chances to go viral as possible.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Take it from AllBirds, a company that’s valued at over $4 billion today.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

FEBRUARY 6, 2024

The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. After all, the goal of surprise and delight is to foster or maintain a relationship with your customers. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. — Chewy (@Chewy) July 30, 2022.

Brand Identity 96

Brand Identity Branding Viral Marketing Ideal Customer Profiles 96

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. There are a number of benefits that financial services can experience by being present on social media, which include: Build trust: Financial services is a relationship-based industry.

Social Media 84

Social Media Work Management Marketing Management Service 84

seo.co

NOVEMBER 28, 2022

In addition to providing some great material and positive experiences for your growing content audience, it serves as a sophisticated form of relationship building, and generally works as a mutually beneficial relationship. First-Party Source Research & Journalistic Articles. Hashtags are an accessible example.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The good news is that most companies won’t miss social media if they choose to go another route.

Social Media 143

Social Media Media Marketing Management Allocation 143

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” This is also an excellent opportunity to use and boost any branded hashtags your company has.

Linkedin 97

Linkedin Viral Marketing Work Management Custom Publishing 97