Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Ask these five questions: 1.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Zoominfo

APRIL 21, 2020

Large companies have constant staffing needs, and you have the staff. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Thousands of recruiters are out there, zeroing in on the same top professionals and the same growing companies.

Work Management 100

Work Management Marketing Management Vendors RFI 100

EMagine B2B Blog

MAY 19, 2015

Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Making a decision based on nit-picky items such as the perfect font and size of the font (Your website, understandable… an RFP, really?). Making a decision without speaking with any references.

RFP 40

RFP Work Management Marketing Websites Marketing Management 40

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Paid Social Agency 125

Paid Social Agency Paid Search Agency Social Media Ad Agencies 125

Martech

NOVEMBER 1, 2021

Those relationships can hardly be seamless without allowing some degree of access to data and systems. The baseline requirements would be incorporated in the RFP process for maximum transparency. It is based on an analysis of existing model vendor security contracts used by companies such as Google and Dropbox. Why we care.

Google 93

Google RFP Ad Frequency Vendors 93

Biznology

JUNE 3, 2020

Like a marketing audit, but recognizing that there is a message in everything a company does. If you can innovate through the crisis, and show customers superior performance, it will have a lasting effect on the customer relationship. It is involved in every stage of the customer relationship. Ramp up your virtual relationships.

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Objections: Competition & Existing Relationships 5. Explain how your product or service can benefit the acquiring company or help the downsized team be more efficient. “I’ve never heard of your company.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Walker Sands

OCTOBER 12, 2020

For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a daunting task. If I take the RFP route, what should be included in that? The RFP should include all of the necessary information an agency would need to know to be a successful partner.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. of companies report a gap in penetrating new business units or cross-selling/upselling.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

ViewPoint

AUGUST 16, 2018

It may seem counter intuitive, but there are three key reasons why B2B companies need to pay more—not less—attention to opportunities not yet ready to close: 1. Often hot leads are really buying companies that have already been sold by another vendor. In many cases hot opportunities are already baked. Weigh the cost, weigh the benefit.

Lead Scoring 136

Lead Scoring Lead Ranking Sales Qualified Leads Leads 136

SnapApp

FEBRUARY 28, 2018

Between social media and digital experiences in our personal lives, buyers are looking at relationships with brands on a more personal level. You had a relationship with a brand. But in this social age, brands are the relationships. Thought leadership and company leaders with a presence make a difference to the bottom line.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Sprout Social

DECEMBER 6, 2023

Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). Who will manage the ongoing relationship with your influencer partner(s)?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. What is your vision for success?

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Sometimes, they arrive out of the blue as a mass request to your company sales email. Will you just fill out this RFP?” However they arrive, RFPs rarely seem like good news.

Work Management 65

Work Management RFP Video Marketing Vendors 65

ViewPoint

JUNE 24, 2016

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. More specifically, this book is different because: We look at the customer relationship before and after the sale, not just during. Relationships matter.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

BenchmarkONE

AUGUST 10, 2022

It’s about building a long-lasting relationship. As a marketing or advertising agency, you can partner up with non-competing companies and organizations that are complementary to your business and whose target audiences are similar to your own. Fill Out RFPs. Consider the fact that the average RFP win rate is 44%.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

SnapApp

AUGUST 9, 2018

Here we are really focusing on firmographic and demographic data that make someone a good fit for you in terms of utilization and price point — is your prospect a company large enough to reasonably afford your solution or product? Qualifying your leads effectively starts with asking the right qualifying questions for your company.

Sales Qualified Leads 63

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 63

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. What is your vision for success?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

KoMarketing Associates

NOVEMBER 19, 2015

In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. Those folks are a treasure trove of information about the inner workings of the biggest companies in their respective fields (engineering, legal, biomedical, etc.).

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Sometimes, they arrive out of the blue as a mass request to your company sales email. Will you just fill out this RFP?” ’ you had better expect a short novel in response.

Work Management 68

Work Management RFP Video Marketing Vendors 68

Hubspot

APRIL 26, 2023

After all, you've spent time, energy, and resources building a relationship — and giving up means you have nothing to show for it. And even if you manage to convince a poor-fit prospect to buy, you're setting yourself up for an unhappy customer relationship and a potential hit to your reputation.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

ViewPoint

AUGUST 9, 2016

It may seem counter intuitive, but there are three key reasons why B2B companies need to pay more—not less—attention to opportunities not yet ready to close: 1. In reality, long-term leads often prove to be more valuable than those slated for a short-term decision. In many cases hot opportunities are already baked.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

DiscoverOrg

AUGUST 17, 2016

It’s a perfect storm of getting in front of people, building relationships, and then leveraging those relationships into generating revenue. Companies spend thousands of dollars every year on tradeshows, and most leave money on the table. Before a show, organizers will name drop companies who are going.

Trade Show 120

Trade Show ROI RFP Work Management 120

SnapApp

AUGUST 9, 2018

Here we are really focusing on firmographic and demographic data that make someone a good fit for you in terms of utilization and price point — is your prospect a company large enough to reasonably afford your solution or product? Qualifying your leads effectively starts with asking the right qualifying questions for your company.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 48

Jackie Walts

DECEMBER 13, 2017

Is there something about your company that is causing problems? For the search itself, the most critical advice I have is to keep your review team small and made up only of folks who have a day to day relationship with the vendor. Now draft that into an RFP. Make the RFP clear and easy for the vendor to respond.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

thePoint

JULY 21, 2020

You may believe your company sells stuff to the market – like your products or services, however, that is your seller view and not a buyer view. By the time someone is creating an RFP/RFQ, they have formed a fairly solid view on what products or solutions might fit. Most B2B companies have a lot of content for the later stages (e.g.,

Buyer's Journey 52

Buyer's Journey B2B Marketing RFP B2B 52

Martech

OCTOBER 28, 2021

But now we’re starting to see movement, with another surge in email company mergers and acquisitions. In talking with company reps, what I heard most often is “We have great stuff. If you look at earlier acquisitions in the previous 20 years, very few companies maintained their edge in leadership and innovation.

Acquisitions 130

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 130

Stevens & Tate

MARCH 15, 2021

Most clients and agencies set goals at the beginning of their relationship or at the start of a new campaign. If you are not presenting your company in the best light for right now, the time might be right to seek new ideas. Write an RFP. Often, the best relationships stem from personal connections. Or is it stale?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 59

Strategic-IC

AUGUST 3, 2020

And while many companies choose to outsource part of their ABM programmes, obviously, agencies like yourselves can become hugely valuable. Another interesting statistic is that 91% of companies that use ABM see an increase in their average deal size. The early stage, so, it might be measuring the increase in RFP invitations.

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

SpotMe Blog

JANUARY 26, 2022

In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2B event marketing platform with the tools & production to build amazing customer relationships. As a company, it’s SOCII type 2 certified. Download your RFP template for virtual events now. G2 Score: 4.6 (100 100 reviews).

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Heinz Marketing

FEBRUARY 13, 2023

I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP. So maybe I’m interested in buying more things from them, expanding that relationship. I’m your host, Matt Heinz.

Top of Funnel 91

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 91

Martech

DECEMBER 7, 2021

We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. One of the most common reasons a company transitions out of an enterprise platform is because they don’t use it enough. What kind of ongoing support and client engagement will your account team provide?

Work Management 90

Work Management Enterprise Management Digital Asset Management Marketing Management 90

Hubspot

AUGUST 21, 2020

You may have stumbled across our other posts on relationship selling , social selling , and organizational selling , but today I present to you: outcome selling. This consultative approach allows you to package the perfect solutions from your company to help your client meet their goals. Connect the dots.

Product 91

Product RFP Customer Satisfaction Work Management 91

B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. But the reality is, many companies struggle to achieve their goals for revenue growth from existing accounts.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

DemandBase

MAY 28, 2020

You’re in good company. Use firmographic data to hone in on the right industries, geolocations, company sizes, etc. Basically, the data that lives in your customer relationship management (CRM) system. Have multiple users in the account have downloaded an RFP template? Marketing Efficiency Is About Good Data.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

BOP Design

MAY 13, 2019

The following are some best practices and habits to avoid when performing business development for your B2B company. . Too many clients spend too much time lead scoring and not enough time on creative ways to build a relationship with a prospect. Qualify Quickly. Analytics, statistics, scoring, etc. are good but in only in moderation.

Ideal Customer Profiles 65

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 65