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Writing on the Web

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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. If you are considering a shopping cart or customer relationship management software (CRM), price is a consideration. Now is a great time to take a look at your current process for managing relationships.

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet.

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You Business Blog: Should You Make Money with Sponsored Posts?

Writing on the Web

A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. You can set the cost per post for your blog, negotiated with the companies that you would like to have sponsor posts.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It’s time for companies to turn to 2.0 Twitter is extremely powerful for reaching audiences and building relationships. While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process.

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Client Testimonials: Readers Know When They’re Phony

Writing on the Web

He was afraid that the client’s comments were not genuine because they were not about his new company, products and services. Briefly explain your relationship.). Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity.

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Tips for Better Blog Outreach and Blog Marketing

Writing on the Web

Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own. The obvious benefit to outside companies is the ability to add a link to increase their own online credibility. The pro for blog owners is quality content written by someone else.

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5 Uses for Your Business Blog

Writing on the Web

Company and Industry News. If you’re hosting a company blog for communication purposes, include posts about company and industry news. These efforts help to establish a lasting relationship with customers who will return to a site if they know they can get up-to-date information. Customer Service. Recruitment.