relationship Companies Related Topics 
The Point
JUNE 5, 2018
In another, recent Forrester survey, 50% of the marketers with an active ABM program cited their objective as “increase and deepen relationships and expand business opportunities with existing accounts”. HJS: You report that only 41% of companies reported marketing and sales working from a common strategy and plan. HJS: Thanks Lori!
The Point
MAY 30, 2013
In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Along the way, we’ve developed some best practices for how to make that long distance relationship work best. The best agency/client relationship is a partnership. Trust them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
JANUARY 11, 2024
Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner.
The Point
OCTOBER 1, 2021
By forcing someone to comply with your process, you’re not making them more interested in doing business with your company (or talking to sales); more likely, the result is the exact opposite. Statistics from conversion optimization company Hushly indicate that only 44% of users will provide business emails when requested.
The Point
DECEMBER 5, 2023
Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. That may be a challenge, however, for all but the smallest companies.
The Point
OCTOBER 22, 2020
If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. no opens for 12 months.).
The Point
OCTOBER 8, 2020
For more companies than not, marketing success is rarely about convincing a given individual, on a given day, to buy what it is you’re selling. Rather, it’s a question of being the company that the buyer finds, or thinks of first, when the relevant need occurs. You can quibble with the percentage, but, overall, she had a point.
Expert insights. Personalized for you.
194 
Let's personalize your content