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Onalytica B2B

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Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. Influencer relations is the practise of building and nurturing organic relationships with influencers based on an equal value exchange and partnerships, between the brand and the influencer.

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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

The Market Maturity Model cited in the Definitive Practical Guide to Influencer Relationship Management , which I recently co-authored with Tim Williams of Onalytica, describes the situation quite succinctly. But with this said, relationships and genuine brand advocacy takes time, so switch your view to the long-term and results will come.

Planning 196
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Influencer Marketing: How to Define Your Objectives

Onalytica B2B

Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. If you don’t involve whoever ‘owns’ the company social channels – and therefore controls what goes out, and when – in the early planning stages, you’re likely to come unstuck.” 4) Build Relationships.

Planning 192
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Influencer Marketing: How to Create Your Strategy

Onalytica B2B

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. Influencer relations – organically building long term relationships with a variety of different influencers (brand advocates, micro-influencers, mid-range influencers). Great, now we can start talking strategy!

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Influencer Marketing Tips Going Into 2019

Onalytica B2B

Are you engaging these different personas inside your company with the right #InfluencerMarketing tactics? While influencer marketing is all about building relationships, brands shouldn’t be afraid to have open and transparent conversations with influencers about their business outcomes. Are your employees brand advocates?

Planning 266
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5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

Employees’ lack of confidence in building personal relationships. This puts you in good stead to focus on a long term influencer relations plan; building relationships with key influencers in which you can reap huge success perhaps 3-6 months down the line. Lack of program management or measurement. ” Click To Tweet.

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10 Reasons Why We do Influencer Marketing

Onalytica B2B

The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. In order to build relationships with influencers, it is important to communicate on the platforms they’re most active on.