Companies - B2B Marketing Zone

Content is the Foundation of Good Relationship Marketing

Industrial Marketing Today

APRIL 3, 2011

Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. It makes perfect sense then to put a good deal of effort into nurturing new leads and building strong relationships in order to convert them into loyal customers. Think again!

Planning

Planning Work Management Marketing Automation Services Marketing Management

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. 70% of these companies use email marketing to in-house lists as compared to 57% using social media.

Social Media

Social Media Paid Search Agency Email Marketing Social Marketing

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name.

Paid Search Agency

Paid Search Agency Work Management Marketing Management Companies

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Unconventional Use of Marketing Content by Engineering Companies

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. I figured these companies would be great examples of marketing with content.

Paid Search Agency

Paid Search Agency Companies Content Buying Cycle

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

AUGUST 26, 2011

However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Yes, a company blog does enhance their reputation and social media does increase their reach.

Inbound Marketing

Inbound Marketing Paid Search Agency Companies Ad Frequency

Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. I figured these companies would be great examples of marketing with content.

Rules

Rules Paid Search Agency Companies Content Marketing

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

JULY 24, 2012

Do these statistics and findings match what manufacturers and industrial companies are reporting? See my post from last year, “Inbound Marketing Alone May Not Be Enough for Industrial Companies.”. Moreover, there is a clear preference for long-term business relationships.” And the survey says…. ThomasNet: ( www.thomasnet.com ).

Lead Generation

Lead Generation Tactics Peer-to-peer Generation

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. The trend holds true across the board even though the mix may be different depending on the size of a B2B company. What about smaller manufacturing companies?

B2B Marketing

B2B Marketing Trade Show Allocation B2B

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. Tagged as: customer realtionship , Industrial & B2B Customer Relationship , Industrial Marketing , McKinsey & Co. He is the Founder & President of Tiecas, Inc. –

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Industrial Content Marketing is Not Just for SEO

Industrial Marketing Today

AUGUST 20, 2012

Content marketing is a central topic in most of my recent conversations with industrial companies. Things begin to get very complicated when industrial companies realize that there is much more to content marketing than just publishing content for search engines. The primary goal is to generate better quality leads from their websites.

SEO

SEO Content Marketing Copywriting Content

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

OCTOBER 25, 2011

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. See my post “Inbound Marketing Alone May Not Be Enough for Industrial Companies.”. See chart ). “In

Top of Funnel

Top of Funnel Marketing Funnels Content Marketing High Quality Lead

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle. You may be surprised by how different some of those terms are from those used within your company. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

AUGUST 16, 2011

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Sometimes they partner with other industrial companies located nearby to offer services that they cannot complete in house. instead of going to an offshore supplier.

Social Media

Social Media Effectiveness Media Work Management

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

JANUARY 18, 2012

Many manufacturers and industrial companies consider a website redesign during Q1. Interface with Customer Relationship Management (CRM) systems. The company doing the website audit must provide a you a written report of their findings and recommendations. Landing pages and conversion issues.

Marketing Websites

Marketing Websites CMS Development High Quality Lead Top of Funnel

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging

Business Blogging Optimization Web 2.0 Business

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. Just 59% of companies now measure customer engagement; 36% do not. Johnson (GPJ). That was the good news part of the study.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Create a Content Series for Industrial Marketing

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Regular doses of short blog posts are good for building stronger relationships and thought leadership over time. Happy New Year! The question – what do we write about?

Long Tail Marketing

Long Tail Marketing Thought Leadership Content Marketing & Strategy

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do. Kerry O’Malley´s last blog.

Social Media

Social Media Social Marketing Media Planning

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features

Features Web 2.0 Planning Work Management

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

DECEMBER 7, 2010

According to Kelly Gay, KnowledgeStorm CEO, “79% of all leads generated by marketing are not followed up by sales in a typical technology company. It’s about building trusted relationships with the right people.”. Of the remaining 21%, 70% are discarded by sales as not being qualified.

Lead Nurturing

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Why Industrial Companies and Manufacturers Struggle with Content Marketing

Industrial Marketing Today

JUNE 17, 2011

Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Inviting guest bloggers to post on your company blog if you have one.

Paid Search Agency

Paid Search Agency Content Marketing Companies Marketing Budget

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Depending on the level of assistance you’re looking for, Tiecas offers customized content marketing solutions for engineering and industrial companies.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? It will help to drive more traffic to your site where you could build a deeper relationship with them. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Making Your Industrial Website Be All It Can Be

Industrial Marketing Today

OCTOBER 10, 2011

I can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”. What does any of this have to do with industrial websites? Plenty as it turns out.

Marketing Websites

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

DECEMBER 17, 2010

A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. Every company starts with this lofty goal but somehow during the website redesign process, it gets diluted by too many other competing needs. That’s what most businesses wish for during the Holiday Season.

CMS Development

CMS Development Marketing Websites Marketing Budget Creation Work Management

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

APRIL 26, 2011

It goes well beyond just addressing someone by their first name and/or appending the name of the company in the body of your email. Manufacturers, engineering companies and distributors can all benefit from the use of dynamic content in their emails. Simply stated, dynamic content is mail merge on steroids.

Relevance

Relevance Marketing Management Marketing Automation Services Lead Ranking

B2B Marketing Zone

Industrial Marketing Today

Content is the Foundation of Good Relationship Marketing

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Webinars

Trending Sources

Industrial Marketing Company Celebrates 25 Years in Business

Webinars

Unconventional Use of Marketing Content by Engineering Companies

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies

Lead Generation: What’s Working – Tactics, Budgets and Preferences

When the Going Gets Tough, B2B Marketers…

What Not To Do For Better B2B Customer Relationships

Industrial Content Marketing is Not Just for SEO

How Relevant Marketing Content Helps B2B Branding

Use Content Marketing to Manage Industrial Sales Funnels

Shortening the Industrial Buy Cycle in 5 Simple Steps

Small Manufacturers Use Social Media Effectively

Website Evaluation Comes Before Site Redesign

Optimizing Your WordPress Business Blog

The Disconnect Between B2B Content Marketing and Customer Engagement

Create a Content Series for Industrial Marketing

Have Digital Marketing and Social Media Killed the Industrial.

Translate Features into Benefits if You Want Your Marketing.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

The Twofold Benefit of Optimizing Marketing Content

Why Industrial Companies and Manufacturers Struggle with Content Marketing

Using Content to Move Prospects Forward in the Sales Cycle

5 Rules of Website Redesign for Engaging Engineers and Industrial.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Making Your Industrial Website Be All It Can Be

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Boost Email Relevancy With Dynamic Content

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