Digital B2B Marketing

JULY 16, 2012

The purpose of B2B marketing is not leads, relationships, content or branding. Content is King No, increasing profit, free cash flow or the value of your company is king. Marketing is About Relationships Again, marketers are focusing on the journey. Marketing is not about relationships. It isn’t likely.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

JUNE 28, 2011

As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Most companies quickly implement traditional media measurements, slightly adapted for social media. Before you continue, ask the following questions: What is the return on relationships?

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

JANUARY 31, 2012

Not only does this hurt the company’s chances on selling this offering, it also hurts their chances of selling future new offerings until I see they have had the time to polish and refine them. The end result is an unhappy customer and a broken sales relationship. New Releases. Next, check that the sales organization is ready.

Business 100

Business B2B Sales Paid Search Agency Startups 100

Digital B2B Marketing

AUGUST 11, 2011

You must develop a relationship or provide unique value. The problem was, we did not have a relationship and they provided information that was similar to other accounts I already followed. Companies like Cisco and Intel manage multiple social media accounts, allowing people to opt-in to accounts with a specific focus.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

MAY 29, 2012

Scenario 1: Growing an Account Without Intros You work with one division of a Fortune 50 company and are looking to grow the account into other divisions. How do you expand the relationship into other divisions? Your solution is delivering significant process improvements for large insurance companies.

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

APRIL 30, 2012

Without traditional AORs as a natural lead for agency coordination and integration (AOR relationships dropped from 50% of companies to 15% in the last decade), you need to take on this role directly. Own It More than ever, you need to own and enforce your overall strategy.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Digital B2B Marketing

JULY 26, 2011

I landed in marketing by chance, looking for a small startup company to join. I believe social media should be about being social and developing relationships. Because we don’t develop relationships by just broadcasting. The one I choose was a digital agency, and it just fit. I haven’t filed my taxes yet.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JULY 31, 2012

You need to understand the information your buyers need and deliver it in a way that is easy for them to access and consume throughout the entire relationship with your company. Content is the package that makes your information attractive, discoverable, consumable and sharable.

B2B Marketing 100

B2B Marketing Planning B2B Demand Generation 100

Digital B2B Marketing

JUNE 7, 2011

However, increasingly companies are asking us to pay by promoting their products and services to our connections. and TrueTwit are both illustrations of the problems that arise when companies require promotion to your connections. How much will you pay for a service that saves you time in social media?

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

APRIL 6, 2011

Finally, for B2Bs with a complex sales cycle who are looking to drive more revenue based on growing their base accounts, it'd actually be foolish to spend anything on SM, as those relationships are made/broken by the quality of their current 1:1 relationships. No, but you need to understand it, and that requires doing it.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

JUNE 7, 2012

Most frequently used to indicate the general size of target companies versus the specific list. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. CRM : Customer Relationship Management. EM : Email ABM : Account Based Marketing.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MARCH 4, 2011

EmailExpert posted “ We WILL Share Your Email Address &# a few weeks ago, after receiving an email from Kodak, modifying the original permission received and notifying recipients that Kodak will begin sharing email addresses with other Kodak companies. Kodak had a complete disregard for its relationship with the customer.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. And IT is a key stakeholder in cloud decisions at larger companies (more than 80% of the time). I just wish I had looked at it earlier. IT’s needs must be met.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

JULY 19, 2011

Real time discussion highlights the knowledge of the participants and associates that knowledge with specific accessible individuals within your company. Conversations build relationships that let you address needs and deliver additional information (ie content). A conversation is naturally audience-focused.

Automation 100

Automation Conversion Forrester Marketing Automation Services 100

Digital B2B Marketing

SEPTEMBER 19, 2011

Over the last few months, I have had exposure to pre-launch initiatives from a number of companies, including Bizo’s Switchboard, which I was able to share here the day it was released. I have developed new industry relationships, some with people I have had tremendous respect for over the years, but who hardly knew I existed before.

Social Media 100

Social Media Media Paid Search Agency Twitter 100