B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Show your company timeline on your website. Companies are not operated by ghosts!

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JUNE 23, 2014

If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Do they spend a lot of time on Facebook and follow your content there? Do they want to subscribe to your eLetter?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 26, 2013

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

MAY 17, 2012

” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. How can you increase your customer wallet share?

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

MAY 3, 2011

Once you have relationships with thought leaders in your space, you’ve built social equity. Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. With consistent messaging and value-add content you’ve become credible and trustworthy.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Now CMOs must learn and implement company-wide technology programs that heavily use technology. The pressure to change for CMOs is intense.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

JUNE 4, 2015

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Be careful not to focus on a competitor’s wrongdoing, but instead make a statement about your company’s values and policies that rise above others’ wrongs. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100