Anything Goes Marketing

JUNE 29, 2009

If there is someone in your organization that has a direct relationship with the intended recipient, send it from them. For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

DECEMBER 13, 2007

when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). The web visitor has given consent for you to send them emails and an audio message sets the tone for a great relationship. It's brilliant as it sets expectations (i.e.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

APRIL 5, 2009

The key to this campaign is to demonstrate to the new registrant that it was worth it to provide their information and build a long lasting relationship. For new customers that have purchased your product or service, enter them into an email campaign that introduces them to your product as well as your company. Event/webinar campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 19, 2006

Maybe teh reason they aren't is because your CRM (customer relationship management) tool is naked. Shes states that there is typically no central database that tracks of the core research on a company. You need to ensure that all company touchpoints are recorded in your CRM. Ok, that's a stupid question. This is sooo true.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers.

Paper 100

Paper Lead Generation Generation Marketing Qualified Leads 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. This is what I have been recently advocating to my clients.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

MARCH 8, 2009

In today’s economy, many companies are limiting travel in order to save a few bucks. I then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. Beautiful city! Now to get down to work.

Social Media 100

Social Media Web 2.0 Media Blogger 100