The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. A Judge Will Decide. United States License. Theme: Contempt by Vault9.

Work Management 100

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The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 19, 2012

Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. You don’t want to make your readers work for your content so it’s important to be where they are. On the other hand, don’t be afraid to ditch services that aren’t working out for you.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

SEPTEMBER 29, 2010

If you see another company being successful (however you define success) and you try to apply the same method, can you guarantee you will also achieve success? Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. Now let’s go one step further.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Planning 100

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The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Just beware of that inevitable question “why are we not getting the same results?” Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 7, 2011

A similar question was posted on Quora and elicited a number of different but very interesting responses. Big companies and small companies have different needs, and so their briefs are also formatted differently. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Creativity 100

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The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

JULY 21, 2009

you should also jump on the bandwagon , I say there are several r easons for companies to be reluctant to embrace it wholeheartedly. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Whatever works for your business is what you should do. What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JANUARY 5, 2009

Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. As a marketer what is the ONE thing you need to do that will really determine whether your company will be successful? This question when rephrased will help you focus. Where is the company headed?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 20, 2011

This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. Want another good reason to start working on your buyer personas?

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

APRIL 29, 2009

Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform. Should any special steps be taken in this case? - Should a moderator make opening remarks and help with Questions and Answers? United States License. Theme: Contempt by Vault9.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JUNE 13, 2009

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Will I get sales calls from each company that is presenting a class? As an attendee the question is whether the content will be good. What do we do with it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

Sure, in some cases people may respond simply because they love your company/brand and that’s great, but you should also strive to get those who are not necessarily loyal customers to respond, otherwise the survey may end up not telling you the whole truth. The benefit to the survey respondent needs to be obvious. United States License.

Customer Surveys 100

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The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 17, 2010

Is good to see what’s out there, what is working and what is not. Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. Click on the images for larger version. Clean header graphic with big and concise title.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

JANUARY 3, 2009

An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. Notice I didn’t say ‘marketing results’, I’m referring to the Corporate goals because no marketing can be effective if it doesn’t contribute to the overall goals of the company.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 12, 2013

Product marketers work on product messaging and positioning, which requires a great deal of story telling. What is the product, what problem does it solve, and the typical checklist-style questions you see everywhere are just scratching the surface. That is, the story you are telling. That’s the key difference.

Product 100

Product Paid Search Agency Thought Leadership Marketing & Strategy 100

The Effective Marketer

MARCH 12, 2013

Product marketers work on product messaging and positioning, which requires a great deal of story telling. What is the product, what problem does it solve, and the typical checklist-style questions you see everywhere are just scratching the surface. That is, the story you are telling. That’s the key difference.

Product 100

Product Paid Search Agency Thought Leadership Marketing & Strategy 100