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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

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How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. There’s no one approach to cold lists that works for every company and every audience.

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75% of consumers made purchases as a result of SMS marketing

Martech

consumers say they buy things as a result of SMS messages from companies, according to a new study. The tech companies are trying to stop the flood of emails that is pushing people to other channels and costing them money. The post 75% of consumers made purchases as a result of SMS marketing appeared first on MarTech.

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How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. ” At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year. Six months into the pandemic, how have IT buying plans and practices changed?

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Monopolies are bad for everyone — even the company that has the monopoly. The transaction would represent the most expensive sale of a privately owned software company in history and was flagged as a concern by 16 member states of the European Union in February. Why we care. Competition fuels innovation and helps keep prices low.

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Purchase review site intent data

Zoominfo

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. Many review sites will identify a company but not the site visitors.

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ?

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. The perception is that buyers are “in control” and armed with more information than ever before.

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What Is the Gemini Effect in B2B Marketing?

When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. In such a complex environment, how can loyalty marketing help? One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect. What should they redeem for?

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected.