Marketing Insider Group

JULY 10, 2015

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it! Source: Nielsen). Source: Nielsen).

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

Binary Demand

MARCH 26, 2024

Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. For example, if you sell CRM software, someone visiting CRM comparison websites, searching for CRM reviews, or registering for CRM webinars is showing high purchase intent.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Engagio

DECEMBER 13, 2018

Watch on YouTube ). Now, where this gets to be a huge problem, is that, with respect to demand generation, a lot of people rely too much on what’s coming to them, and they’re not seeing the demand external to their company. Here’s John. A lot happens outside of our funnel, so how do we avoid this funnel blindness?

Top of Funnel 81

Top of Funnel CMO Marketing Funnels Purchase Intent 81

Aberdeen

FEBRUARY 26, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Business 40

Business Purchase Intent Youtube Intent Data 40

Aberdeen

OCTOBER 29, 2019

Max is a Marketo Certified Expert and has contributed to success at start-ups, midsized companies, and enterprises. You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Good news – It is now possible to know this, with up to 91% accuracy.

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

Aberdeen

JANUARY 8, 2019

As a master facilitator and connector, Kathleen is well connected in the technology industry and regularly meets with innovators in key markets to see the latest and newest technologies from game changing companies. Do you know which specific companies are currently in-market to buy your product?

Marketing AI 40

Marketing AI Purchase Intent Business Youtube 40

Aberdeen

JANUARY 15, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Business Purchase Intent 40

Aberdeen

FEBRUARY 20, 2019

Aaron Vidas is the Founder of Strategybox, a Vancouver based company that uses AI & machine learning to perform marketing, sales and operations analysis for their clients. You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here.

Marketing & Strategy 45

Marketing & Strategy Business Purchase Intent Intent Data 45

Aberdeen

OCTOBER 1, 2019

Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there’s no shame in needing a VLookup refresher every now and then. Do you know which specific companies are currently in-market to buy your product?

Account Based Marketing 40

Account Based Marketing ABM Peer-to-peer Business 40

Aberdeen

OCTOBER 15, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Peer-to-peer 40

Peer-to-peer Marketing Management Business Top of Funnel 40

Aberdeen

SEPTEMBER 17, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Peer-to-peer 40

Peer-to-peer Business Intent Data Purchase Intent 40

Aberdeen

MARCH 19, 2019

And what is the point of collecting all that information if companies cannot harness it for results? Listen in as Matt and Pat Pitre of IBM shares how companies can build a community around their data and best utilize the information they collect. Do you know which specific companies are currently in-market to buy your product?

Business 40

Business Purchase Intent Youtube Intent Data 40

Aberdeen

NOVEMBER 12, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Class 45

Class Peer-to-peer Business Purchase Intent 45

Aberdeen

APRIL 30, 2019

Many B2B companies set aside up to 70% of their marketing budgets for events: the least evolved component of the marketing world. As if this wasn’t bad enough, companies face the added complication of GDPR and other regulations around collecting personal information. Good news – It is now possible to know this, with up to 91% accuracy.

Marketing Management 40

Marketing Management Marketing Budget Business Lead Qualification 40

Aberdeen

FEBRUARY 5, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Business 40

Business Purchase Intent Intent Data Segmentation 40

Aberdeen

FEBRUARY 12, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Business 40

Business Purchase Intent Acquisitions Intent Data 40

Hubspot

NOVEMBER 23, 2020

Nowadays, companies have the ability to develop engaging advertising campaigns that complement their inbound strategies and speak directly to their audiences' needs. That type of ad would likely work better with audiences that are much closer to a purchase decision and comparing the feature sets of different products. Thankfully.

CRM 100

CRM Advertisements Advertising Buyer's Journey 100

Aberdeen

MARCH 5, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Business 40

Business Purchase Intent Demand Generation Account Based Marketing 40

Aberdeen

APRIL 3, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Enterprise Management 40

Enterprise Management Marketing Management Planning Business 40

Aberdeen

MARCH 26, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Marketing AI 40

Marketing AI Business Intent Data Purchase Intent 40

Aberdeen

APRIL 9, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Marketing AI 40

Marketing AI Business Purchase Intent Youtube 40

Aberdeen

JANUARY 29, 2019

Scripps School of Journalism and has consulted for hundreds of organizations from startups to Fortune 500 companies. You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Good news – It is now possible to know this, with up to 91% accuracy.

Marketing AI 40

Marketing AI Paid Search Agency PR Advertising Agencies 40

Aberdeen

DECEMBER 31, 2019

He has helped a number of fast-growing technology companies realize the full potential of marketing. Frank joined EnterpriseDB from Tesora where he was the VP of Marketing prior to the company’s sale of to Stratoscale in 2017. Do you know which specific companies are currently in-market to buy your product?

Peer-to-peer 40

Peer-to-peer Business Paid Search Agency Intent Data 40

Aberdeen

MAY 14, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Forecasting 40

Forecasting Business Work Management Cross-Selling 40

Exo B2B

MAY 25, 2021

To the point of becoming handicapping for companies in certain industries. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. LinkedIn “Ads” increase purchase intentions by 33% 8. Are you perceived as leaders in your market or just one company among many? Position your employees.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Aberdeen

APRIL 16, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Business 40

Business Purchase Intent Youtube Intent Data 40

Porch Group Media

JULY 14, 2020

It is unsurprising that Alphas want to buy from companies who behave responsibly toward the environment and society. 66% of those surveyed said they would like to buy from companies that are trying to do good in the world. Download our Purchase Intent Marketing Success Kit, full of great tips and resources.

Purchase 52

Purchase Generation Amazon Lead Scoring 52

ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. 40% of company executives in ecommerce report that personalization directly affects their sales and company revenues.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Aberdeen

JANUARY 22, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Communities 40

Communities Business Purchase Intent Intent Data 40

Aberdeen

DECEMBER 4, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Webinar Metrics 52

Webinar Metrics Peer-to-peer Business Leads 52

Aberdeen

MARCH 12, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Enterprise Management 40

Enterprise Management Optimization Marketing Management Business 40

Martech

MARCH 6, 2023

Today’s sophisticated audiences expect company-produced content to be polished and professional. You can track viewer conversion rate or track brand awareness or purchase intent. With some pre-roll, you can sometimes match YouTube’s policy and not pay if someone skips before five seconds.

Paid Search Agency 86

Paid Search Agency Ads Campaigns Cable 86

Aberdeen

MAY 7, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Marketing AI 40

Marketing AI Business Purchase Intent Intent Data 40

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Hubspot

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Additionally, the company has a popular YouTube channel , and a blog that ranges in topics from Arnold Spielberg to 3D printing.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Loyalty Marketing & Strategy 101

The Lead Agency

NOVEMBER 3, 2019

As a technology company, you’re constantly working to get ahead of the game. In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48