Everything Technology Marketing

MARCH 27, 2010

Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. A better segmentation strategy is to start with why companies purchase a solution.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

This has profound implications on marketing and the way companies engage with prospects. Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100