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Content Marketing Insights for Technology Companies

WriteSpark

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis?

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Content Marketing Insights for Technology Companies

WriteSpark

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis?

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. They'd make a great success story!"

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. They'd make a great success story!"

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Are You Abandoning Your Leads after a Webinar?

WriteSpark

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

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Are You Abandoning Your Leads after a Webinar?

WriteSpark

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Or, they may not understand how to write for readers who have a limited understanding of English, which means their content may cause reader confusion or image problems for your company. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Writing for search engines.

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