Remove prospect

The Effective Marketer

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don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

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How to Build a Lead Scoring Program

The Effective Marketer

Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. To measure fit, she recommends using questions that help decide if the potential buyer is a match the company and its products.

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Your Marketing Focus

The Effective Marketer

I’ve seen big and small companies alike fall into this content creation trap. prospects) understand why your company is different and what story it is telling. We focus on how to tell the story and disseminate the story so that we reach the higher number of prospects instead of just trying to create content like crazy.

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When Inbound Marketing Goes Wrong

The Effective Marketer

Some prospects may find you, but many don’t know you exist. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. Making prospects speak your language. Lets sale show when their prospects are engaging online.

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How to Include Webinars in Your Content Plan

The Effective Marketer

Typical Audience: Prospects that are evaluating solutions, technical buyers, training of new employees or business partners. Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell). Focus: Topic relevant to your prospective buyer. What: Educational (non-product).

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Content Quantity Versus Quality

The Effective Marketer

When talking with other companies about content marketing, the discussion is often steered to how much content to create. All the ideas start flowing and the great topics that will make prospects notice the new product being launched. The tower of Hobbit books. Keeping Your Content Fresh.

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Your Content Focus: Narrow vs Wide

The Effective Marketer

In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. Do you need to test whether your message is on target (based on your buyer personas) or do you need to get prospects through the marketing funnel and further qualify them?