Remove prospect

Paul Gillin

article thumbnail

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. Many executives create thought-leading content all the time in emails and posts on the company intranet. Here are five little-known benefits to consider. Without the red tape.

article thumbnail

The Other Social Network

Paul Gillin

Here are a few ways B2B companies can leverage LinkedIn for prospecting and promotion: Ask and Answer. If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. Use Company Profiles for Prospecting. Find People. Use LinkedIn Signal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Telling them that social media prospecting will pay off in a year or two doesn’t interest them. They’ve got a quarterly quota to meet.

article thumbnail

CareOne Cashes In On Community

Paul Gillin

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). It turned out that they were a prime source of prospects. Debt is a touchy subject.

article thumbnail

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Case studies also don’t answer the questions prospective buyers really have. That’s why prospects have always viewed case studies with suspicion. So rather than investing time and dollars in paying writers for stories that no one believes, why not focus on greasing the skids between your happy customers and your prospects?

article thumbnail

The Changing Rules of B2B Marketing

Paul Gillin

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Companies like Dell, which does 80% of its sales volume with corporate customers, are ideally positioned to take advantage of these new channels.

article thumbnail

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

It’s time for B2B marketers to let go of their obsession with perfect production values and get on with just putting good content out there for customers and prospects.” – Elizabeth Williams (l.). The company benefits from more authentic communication, and employees build personal brands.” – Cheryl Burgess.