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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Segmentation on Lead Source and Search Keywords.

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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8 Tips to Get Started with Marketing Automation

LeadSloth

Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. “Where do I start?” Choose Your Products and/or Business Unit. Set Your Goals.

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

You can follow coworkers, prospects, deals, documents but also 3rd party applications. Yes, you can get alerts when your company or competitors are mentioned in the Blogosphere. The company newsletter was just sent out? See how your prospects respond to it. Social Media monitoring? See it in real-time.

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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

Also, Pardot integrates with the site search on your website, so if prospects perform a search on your website, the search phrase is added to the activity history. This gives a good indication of a prospect’s intent. Marketing Automation User Conferences. To organize a user conference, a vendor needs critical mass.

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Hubspot Review

LeadSloth

Marketing departments at mid-size companies. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. You can use basic email marketing to stay in touch with your prospects or create some drip campaigns. Conclusion. About Jep Castelein.

Hubspot 100
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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Lead Scoring.