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KoMarketing Associates

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Report: Intent Data is Helping Marketers Boost Company Revenue

KoMarketing Associates

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects.

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94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

KoMarketing Associates

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips. About 94% reported that their sales and marketing performance has improved as well.

B2B Sales 156
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Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies

KoMarketing Associates

500 companies, in particular. 500 companies, and data indicated that 95% of these businesses now use at least one social media platform. 500 companies. As social media marketing remains popular among businesses, previous research shows that companies are investing in this area. Social Media Marketing Budgets.

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Report: Social Media Continues to Drive Website Visits for Marketers and Companies

KoMarketing Associates

Merkle recently published its “Digital Marketing Report” for Q3 2019, and statistics showed that the average share of visits to company sites produced by social media remained steady between Q2 and Q3 of this year at 4%. Specifically, 81% of respondents are using Instagram Stories to resonate with their target audience and prospects.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven.

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12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Followers: 7k+.

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Report: Instagram Stories Now Have an Average Completion Rate of 87%

KoMarketing Associates

This is a 3% increase from 2019, and a 14% increase from 2018, suggesting that more prospects and customers are watching the video content that marketers are uploading to the social media platform. 500 companies are specifically taking an interest in the social media platform. Last year, 52% of Inc.