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Everything Technology Marketing

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A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Many companies don't segment at all, segment only superficially, or copy segments that seem to be working for their competitors but without really understanding the rationale for selecting target segments. And many companies simply don't allocate sufficient resources for defining the right segments. In short, they are more profitable.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Prospects and customers are becoming more sophisticated and better informed than ever before. This has profound implications on marketing and the way companies engage with prospects. Build call to actions into each content piece to encourage your prospect to keep engaging with you as they move through the buying cycle.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. As a result, many vendors don't show up on prospects' radars anymore - unless they are actively sought out, they are often simply not invited to the party anymore.

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011. In short, they are more profitable.

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Lead Generation Checklist – Part 3: Develop and Intensify Your Ideal Customer Profile

Everything Technology Marketing

One of the biggest mistakes companies can make is to try and be all things to all people, going after all possible customers out of fear to miss out on revenue opportunities. Among all possible prospects, some companies are a better fit for a vendor's solution and have more to gain by purchasing it than other customers.

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short. Companies spend an average of 20 percent of their budgets on content marketing. The biggest challenge: producing truly engaging content.