Remove prospect

Digital B2B Marketing

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How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Most of your potential prospects will never even see your second form. Unfortunately your prospect never gets the chance to provide it. Source , Page 6).

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The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

If that is you, I would suggest looking again at your branded search and direct site traffic: they probably represent a significant portion of marketing’s measured contribution, and that doesn’t include the value of increased recognition when sales is calling on potential prospects. But that is just execution. More Referrals.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. Social Media Scoring.

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Marketing Is NOT About Relationships

Digital B2B Marketing

What do businesses really mean when they talk about relationships and what is marketing’s place in those relationships with clients, prospects and the marketplace at large? Business Relationships that Matter In the vast majority of enterprise B2B companies, relationships that matter are between people.

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3 Common Problems with B2B Marketing Personas

Digital B2B Marketing

Prospects don’t spend most of their day thinking about you or the problems you solve. And prospects that work with your competitors don’t go through their day terrified, while your customers sit on cloud nine popping bonbons all day. Don’t just focus the discussion on views of your category or company.

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Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource. But is your content really what stood between a prospect and a purchase?

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