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Crimson Marketing

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Why Marketing Should Have a Quota

Crimson Marketing

More target marketing touches to help Sales get a prospect moving. More information for prospects who are ready to close, but for some reason haven’t. Both Marketing and Sales need to set up a lead-tracking system—all the way through the buying cycle—to know when a prospect purchases, renews, or cancels.

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Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”

Crimson Marketing

That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”

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Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. Industry Change: The changes that Marge predicts in sales model and content marketing strategy for her company and the industry in the coming years.

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3 Purpose Driven Methods Experts Use to Crush Content Shock

Crimson Marketing

Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. So is content shock for real? Image: Courtesy of Shutterstock.

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Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Predictive marketing intelligence companies like Lattice Engines.

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Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

In this case, the company takes a real-time feed of data collected by its web analytics provider (traditionally only used for post-facto batch reporting and analysis) and provides data about the site visitor’s session to its website chat tool. Consider this third example of how Data Marketing lets companies seize competitive advantage.

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Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Paul Alfieri is the Senior Vice President of Marketing for Turn, a marketing software company.