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Buzz Marketing for Technology

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Other technologies like Postwire can be used for more direct collaboration with more middle of funnel prospects. Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Social media allows you to educate potential buyers with new ideas. Content is the new collateral.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience.

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How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. It took advantage of the self-service nature of the internet to attract and engage prospects. A lead nurturing super highway was born.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. Just search competitive terms paired with “replace” or “upgrade,” and voila, a list of solution prospects! Meanwhile, new companies start up every day that want to be featured in the shrinking number of publications.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Think that sounds like the future years from now? Last week the clever folks at G.1440

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Customers don’t care about Channels

Buzz Marketing for Technology

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Tweet This!